This document outlines an environmental forces analysis and SWOT analysis for a company. It examines demographic, socio-cultural, political-legal, technological, economic, and natural factors. Specifically, it mentions allowances for transgenic corn in Spain, GDP, SMEs, corn prices, and internal strengths around intangible value and innovation while also noting external challenges like changing values, low-cost competition, and ease of copying products. The analysis informs objective setting, segmentation, positioning, and corporate strategies.