Reel Deck


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  • Grant Wallace –Trevor Goodyear –Mitch Miller –Paul Walker –
  • The 2010’s will see a major rise of smartphones; users are flocking to Android and iPhone systemsCurrent adopters are excited about newest and best apps featured in store or suggested by friendsMany of the most popular apps are camera-based like Fat Booth, 360 Camera, etcNot only do people like to share with friends, but people like to share with the world of users based on topic(s) of interest.People love feedback on their ideas, experiences, and situations from people they do not even know personally.Mobile phones allow people to take photos and upload to the internet, but “Reel” allows the user to get comments, up/down votes, and feedback on these photo submissions.
  • exists on the web for text, photo, or link submissions; creating revenue from advertising and amazon affiliate systemPhoto sharing utilities exist for web and mobile; like flickr, monetizing from advertisingThere is no app for mobile smart phones that “anonymous” users can participate in sharing and commenting on mobile photo and text submissions
  • 1st Gen: All submissions are entered into the “Global Reel”2nd Gen: Submissions are entered into “Global Reel” and “Sub-Reels”Core Monetization: Partner with online stores based on popular “Sub-Reels” and get paid commission based on sales to our customers.
  • Reel Deck

    1. 1. REEL<br />Real-time mobile photo community<br />
    2. 2. The “Reel” Team<br />
    3. 3. Problem and Definition<br /><ul><li>Problem:
    4. 4. Difficult to share and participate in a global community with mobile
    5. 5. Solution:
    6. 6. Broadcast mobile photos to a global community of like-minded people</li></li></ul><li>Our Solution from 5,000 Feet<br />Innovate Mobile Technology and Web Experience<br />Create a reddit-styled mobile app that engages users into relevant conversations<br />Grow user identity and brand awareness<br />Grow submission pool and pair content with affiliate systems and other revenue streams<br />Offer in-content advertising into the Reel<br />
    7. 7. Monetization<br /><ul><li>Sponsored Links (Advertisers)
    8. 8. Affiliate Programs (Amazon)
    9. 9. Official Merchandise </li></li></ul><li>DEMO BREAK<br />
    10. 10. Featured Comparison<br />
    11. 11. Progress to Date<br />August 2011- Project Conceived<br />Developers recruited by Grant<br />September 2011- Development<br />Android prototype started<br />Website started<br />
    12. 12. Market Size<br />Smartphones – 2010’s Rapid Adoption<br />Instagram – 5 Million downloads in 8 months<br />Twitter – Reel x-post to Twitter and others<br />Reddit – Growing community, similar space<br />
    13. 13. Initial Financial Projections<br />Users joined by 2013:<br /><ul><li>10 Million Users</li></ul>Revenue for 2012:<br /><ul><li>Advertisers -$175,000
    14. 14. Affiliate Commissions - $75,000
    15. 15. Merch Sales: $100,000
    16. 16. Subscriptions: $450,000
    17. 17. Total: $800,000</li></li></ul><li>Funding Needs for Launch<br />$150k<br />Salaries - $90,000<br />Startup Costs - $10,000<br />Advertising and Promotion - $25,000<br />Operating Costs - $10,000<br />Travel and Entertainment - $5,000<br />Unforeseen - $10,000<br />May 2012<br />
    18. 18. Potential Exits<br />Twitter<br />Publishing Network<br />Google<br />
    19. 19. Appendix 1: Expansion Plans<br />
    20. 20. Appendix 2: Global Reel Mockup<br />
    21. 21. Appendix 3: Technology<br />Mobile app with built in camera<br />User-content paired with amazon links<br />Sub-reel community structure<br />Mobile Photo Search Engine<br />
    22. 22. Appendix 4: Sub-Reel Technology<br />Sub-Reel Finder<br />Sub-Reel Viewer<br />