Fpc

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Fpc

  1. 1. Felix PropertyCareRebranding and five year plan
  2. 2. Agenda Current Status Industry Plan overview Name presentation
  3. 3. Current Status$80,000- $90,000 in revenueApproximately 55 clientsServing only certain areaRelies on Word of MouthRelies on Felix’s reputation
  4. 4. Landscaping IndustryHigh amount ofbusinessesOver 9,000Top 50 companiesmake up 15% of themarket High employeeturnover Low startup costs Seasonal
  5. 5. Problem• A more sustainable model isrequired.• A model that will allow forexpansion and consistentrevenue.• One that does not require thedirect supervision of Felix.
  6. 6. 5 Step Plan1.Building a strong brand2.Gain a mentee3.Re-invest more into thebusiness4.Expansion5.Step back and manage
  7. 7. Brand RequirementsFelixHonestyReliabilityProfessional
  8. 8. Process
  9. 9. Symbol
  10. 10. Animal
  11. 11. What about consistency?
  12. 12. What is consistently reliable andhonest ?
  13. 13. The Truth
  14. 14. True Landscaping
  15. 15. True LandscapingBy Felix
  16. 16. Questions?

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