Data is a valuable asset for organizations regardless of the industries or verticals, especially when multi-channel marketing campaigns are rolled out. Likewise, maintaining the data records of potential leads for immediate or future reference is the topmost priority for growth-focused business players.
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2. Table of Content
I. Introduction
II. Understanding Data Cleansing
III. Importance of Clean & Updated Databases
• Interesting Stats
IV. Benefits of B2B Data Cleansing Services
• Maximized ROI
• Smart Decision Making
• Optimized Costs
V. Conclusion
3. Introduction
One very clear thing is, sitting on heaps of data won’t take
your business anywhere. It must be accurate and updated at
regular intervals to make successful CRM initiatives and
revenue-driving strategies; and this is where the data
cleansing process comes into the spotlight!
4. Damco Solutions
24+ years of domain expertise in the
execution of data entry and management
projects to enable efficient, thorough and
accurate output for different industries.
5. Understanding Data Cleansing
Data cleansing is the process of removing errors, inaccuracies, anomalies, and
redundancies from a database to keep its quality top-notch for future use. This
approach facilitates the decision-makers with segmented and accurate data. It can
be used to enhance multi-channel marketing initiatives and streamline bottom-line
operations.
6. Understanding Data Cleansing
i. Importance of Clean & Updated Databases
• Interesting Stats
ii. Benefits of B2B Data Cleansing Services
• Maximized ROI
• Smart Decision Making
• Optimized Costs
7. Importance of Clean & Updated Databases
There is quite a possibility that you are wasting a substantial amount of your direct marketing
budget since the data you are relying on is no longer up-to-date. Without accurate and updated
data, you not only lose on potential customers, but also fail in implementing effective strategies
that drive business growth.
8. Interesting Stats
which states “Poor data quality costs the
US economy up to $3.1 trillion yearly.”
Aren’t these figures a matter of concern?
9. Benefits of B2B Data Cleansing Services
Collaborating with data cleansing service providers takes off the burden of
database management from your shoulders completely and allows you to
focus on core business competencies. Elucidated here some of the benefits of
forging such strategic partnerships:
10. Maximized ROI
With CRM data cleansing services at your
rescue, you can accelerate time to value.
The professionals assist you in improving your
sales performance by offering you real-time
access to quality and accurate data.
11. Smart Decision Making
Accurate data automatically translates to better
business intelligence and analytics. This facilitates
improved decision-making and smarter campaign
execution.
As a result, the overall productivity of the organization,
in terms of sales and revenue, is increased notably.
12. Optimized Operational Expenditures
Maintaining data centers, data servers, or
databases is expensive, that many companies
cannot afford given the current pandemic
situation.
In such a case, engaging in CRM data cleansing
services helps you cut down storage costs
without compromising on data integrity or
privacy. Isn’t this an expenditure optimizing
feat?
13. Conclusion
You know the importance of the data cleansing
process and how it helps you in cutting through
the competition.
Partnering with experienced data cleansing
companies helps you get clean, consistent, and
coherent databases without trading off their
integrity—they have the right blend of skills and
experience. So, all you have to do is find the
right professional partner!
14. Contact Us
2 Research Way, Princeton, New Jersey 08540, USA
+1 609 632 0350
info@damcogroup.com
https://www.damcogroup.com/data-cleaning-and-formatting-services.html