1. So what’s the difference? As simply as I can say it, your mission is what you
do best every day, and your vision is what the future looks like because you
do that mission so exceedingly well. In fact, I like to compare them to another
old debate: management versus leadership.
For MISSION —– think: managing with greatness and untamed strength,
improving everything daily.
For VISION —– think: leading with inspiration and courage, obsessed with
future possibility, in a love affair with change.
MISSION will feed into the confidence of your organization by feeding this
ever-present self-talk: “We can do this, and we are the ones ordained to do
this, for we are the best at it.” Mission will churn out revolutionary ideas about
the mundane, banishing mediocrity.
Goal is a state of affairs, or a state of concrete activity, which an organization or system wishes to achieve
or obtain.
Objective is the plan, to involve and implement specific actions which must be taken to close the gap
between the current realities and the ideal state.
Mission is the process of defining objectives and developing strategies to reach those objectives.
Vision involves the foresight needed to acquire the necessary expertise to organize existing resources, to
accomplish the desired results.