2. THE CAPSTONE TEAM.
That’s what decision makers want when
they hire a Public Affairs firm, and
that’s what they get when they hire
Capstone National Partners.
We meet the demands of dynamic organizations
in a world that’s highly politicized, hyper social,
overloaded with messages and often deeply divided.
We know you’re looking for a team that can quickly
understand your goals – who you are and how you
operate. A team that is creative and brings new
resources to the table. A team that is accountable and
delivers results.
If you ask our clients they will tell you we talk straight,
connect the dots and get it done. Our experience has
taught us the value of challenging the rigidity
of thought that comes from deep within
organizations, and to strive to find what’s
authentic about our clients.
3. GOALING
The initial, absolutely vital step. So you have a
clear vision of what success looks like.
ESSENCE INVENTORY
A full review of your organization, defining who
you are, what you do and why you matter.
STRATEGIC ACTION CHARRETTES
A dynamic, immersive process with creative talent
and thought leaders to work through and solve
core challenges.
FILTER
To refine and validate messages for
target audiences.
GUIDEPOSTS
Defines milestones, manages expectations and sets
accountability to make sure goals are met.
EXECUTION
Deliverables – strategy and tactics to bring your
story to life.
INTEGRATOR
Seamlessly integrating your story, message and
brand to external and internal audiences.
HOW DO WE DO IT?
Our approach is simple yet sophisticated. We created the
Capstone ConstructTM
knowing that no two clients’ goals are
alike, nor is the path to achieve those goals.
The Construct is a comprehensive methodology that is built on
insightful research, strong messaging, creative thinking and a
team approach that brings the unlikeliest of players to the table.
The Construct is built around the following:
Collaborative and comprehensive.
Creative and strategic. Accountable and executable.
THAT’S THE CAPSTONE CONSTRUCT.
SMART. TOUGH. CONNECTED. MULTI-DIMENSIONAL. TRUSTWORTHY.
4. STRATEGIC ACTION CHARRETTES
The challenges leaders face today are more complex than
ever before.
That’s why Capstone has developed a next generation
problem-solving program that brings together innovative
thinkers who work together to solve organizational and/or
business challenges.
WE CALL THEM STRATEGIC ACTION CHARRETTES.
A Strategic Action Charrette is a rapid, intensive offering that
looks at challenges through a different lens – examining issues
from alternative, insider and outsider perspectives. To do this,
Capstone brings together a customized team of strategic
creative individuals from Hollywood, scientific and academic
thought leaders such as neuroscientists and NASA astronauts
and Subject Matter Experts.
Charrettes are not a solution for everyone. But innovative
leaders looking for new solutions to tough challenges will find
an answer here.
Our team has a proven track record of designing and conducting
scores of Charrettes that have ranged in topics from countering
the messaging of homegrown terrorism for the National
Security Community to what computing interfaces will look like
in 20 years.
Since 2001, we have assembled the most diverse set of rich
thinkers, experts and problem solvers ever brought together
for the sole purpose of providing solutions to the complex
challenges that keep leaders up at night.
SO WHAT DOES A STRATEGIC ACTION CHARRETTE DO?
1. It tests assumptions and rigidity of thought
2. It provides suggestive approaches for strategically and
tactically responding through messaging; and,
3. It enables concrete breakthroughs through a highly creative
bonding activity from which all participants will benefit
and grow.
HOW DOES IT WORK?
Each program is designed to address your organization’s most
pressing challenges. Participants work through a variety of tasks
related to the issue to be addressed in a series of breakout groups,
with regular facilitation and plenary reporting. Following the
two- or three-day session, we provide a report to brief
stakeholders on the outcomes.
WHAT KINDS OF PROBLEMS ARE ADDRESSED?
Today, the process is used to address an organization or
industry’s most vexing problems, ranging from the future of
healthcare delivery systems in the next decade to how advances
in voice communication technology will shape the way we live
and work. Previous Charrettes have ranged from examining new
approaches to treating, diagnosing and preventing Parkinson’s
disease, to looking at how people will interact with computers in
the next twenty years.
“Never before and never again will this group of amazing
individuals be brought together to address our challenge.”
–Defense Advanced Research Projects Agency
759 N. Milwaukee Street • Suite 601 • Milwaukee, WI 53202 • 414.727.2930
900 2nd Street, NE • Suite 117 • Washington, DC 20002 • 202.551.0777
www.capstonenp.com
