This document contains summaries of 6 companies: Nike, Amazon, Unilever, UBL, and Bank Alfalah. Each summary is 1-2 sentences and includes the company introduction, mission statement, and objectives. The document was submitted by Awais Jamil for their Principles of Marketing course and contains their assignment details.
2. Table of contents
Mission and Objective …………………………………………………….1
NIKE………………………………………………..……….……………..2
AMAZON……………………………………….……………………........3
UNILEVER……………………………….…………………………..…...4
UBL……………………………………..…………………………………5
Bank AL-FALAH…………………………………………………………6
3. Mission& Objective Statement:
Mission:
“A mission statement is a short statement of an organization's purpose, identifying the scope of
its operations: what kind of product or service it provides, its primary customers or market, and
its geographical region of operation.”
It may include a short statement of such fundamental matters as the organization's values or
philosophies, a business's main competitive advantages, or a desired future state the "vision.
Objectives:
Marketing objectives are goals set by a business when promoting its products or services to
potential consumers that should be achieved within a given time frame. In other
words, marketing objectives are the marketing strategy set in order to achieve the overall
organizational objectives.
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4. Nike
Introduction:
Nike, Inc. is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories,
and services. The company is headquartered near Beaverton, Oregon, in the Portland
metropolitan area.
Mission
"To bring inspiration and innovation to every athlete in the world."
Objective:
Help Nike, Inc. and our consumers.
Sustainable economy.
People, profit and planet are in balance.
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5. Amazon
Introduction:
Amazon.com Inc., doing business as Amazon is an American electronic
commerce and cloud computing company based in Seattle, Washington that was founded
by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet retailer in the world as
measured by revenue and market capitalization, and second largest after Alibaba Group in
terms of total sales.
Mission:
"To be the most customer-centric company in the world, where people can find and
discover anything they want to buy online."
Objective:
Global reach
Customer prioritization
Widest selection of products
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6. Unilever
Introduction:
Unilever is a British-Dutch transnational consumer goods company co-headquartered
in London, United Kingdom and Rotterdam, Netherlands. Its products include food,
beverages, cleaning agents and personal care products. It is the world's largest consumer
goods company measured by 2012 revenue, and is also the world's largest producer of food
spreads, such as margarine. It is Europe’s seventh most valuable company. Unilever is one of
the oldest multinational companies; its products are available in around 190 countries.
Mission:
Adding vitality to life.
Meeting everyday needs for nutrition, hygiene, and personal care.
Helping people feel good, look good, and get more out of life.
Objective:
Commonplace sustainable living
Best long-term way
Business growth
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7. UBL
Introduction:
United Bank Limited (UBL) is a Pakistani commercial bank based in Karachi, Pakistan.
It is one of the largest banks in the private sector; the Bank operates a network of over 1,385
branches across Pakistan and 19 branches overseas. With a customer base of over 4 million, it
leads the banking and financial services sector in Pakistan. Customers across the world have 24/7
access to the bank via UBL's internet banking facilities.
Mission:
Be the undisputed leader in financial services for our customers
Most innovative and fastest growing bank in targeted businesses
Continue to diversify across chosen geographies
Achieve operational excellence with the highest level of compliance
Consistently create leaders through inspired human capital
Objective:
The prime objective of UBL banking will be focusing economic and above
economic size farmers, land holder, small size rural businessmen and agriculture based
business in the ruler areas for financial inclusion and low cost deposit.
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8. Bank Alfalah
Introduction:
Bank Alfalah Limited is a private bank in Pakistan owned by the Abu Dhabi Group. Bank
Alfalah was incorporated on June 21, 1997 as a public limited company under the Companies
Ordinance 1984. Its banking operations commenced from November 1, 1997. The bank is
engaged in commercial banking and related services as defined in the Banking companies
ordinance, 1962.
Mission:
We look at the market with fresh eyes to find new opportunities and seek new ways of
enabling our customers to succeed and advance the world of finance.
Objective:
Financial strength and profitability by making profitable advantages
Customer satisfaction by provider higher quality of service at an affordable cost
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