Mise En Scene
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The document discusses the use of props and costumes in a music video to portray the band members' personalities and social groups as well as the genre of indie rock. Props like cigarettes, alcohol, graffiti, and musical instruments will be used to represent teenage boys and add realism. Costumes will help audiences identify the artists and genre through each band member's unique style that creates conventions reflecting the indie rock genre through colors and materials like leather.
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Evaluation question 2
The magazine represents the social group of indie/rock music fans. It uses bold colors like black, red, and white that attract attention but don't overpower the content. Images in the magazine feature an indie/rock dressed woman posing with subtle backgrounds and lighting to represent that genre. The bands and musicians featured in articles and photos also reflect indie/rock. Overall, the design, colors, images, and content aim to represent and appeal to the indie/rock social group.
Evaluation question 2
The magazine represents the Indie/Rock social group through its color scheme, images, and content. Neutral colors like black, white, and red are used without being overpowering. Images feature people dressed in Indie/Rock styles posing in subtle lighting and backgrounds. The bands and musicians featured playing guitars on stage help convey the focus on Indie/Rock music. While a female model is on the cover, the target audience is primarily male based on existing magazines in the genre.
Digipak Analysis Daisy
The document discusses the creative decisions behind the album cover design for an indie band. It was decided to use an image of a girl rather than the band to show their focus is on the music. The image depicts the girl on a journey to represent the experience of listening to the band's music. The layout places the image and tracklist on a wall to give it a personal feel that will appeal to indie audiences. Red was selected as the dominant color to link all the band's materials and convey their passion for music. The font choices are bold to emphasize the importance of the music and resemble handwriting to evoke the live music experience.
Media evaluation
The document discusses how a music video, magazine advertisement, and album digipak for a band called The Great Escape uses conventions of real media products to represent the band and suggest their indie music genre. Specifically, it discusses using live performance footage and close-ups of band members to represent the artist in the music video. For the magazine ad and digipak, it discusses using black and white images of the band performing, their instruments, and indie-style clothing to represent the artist and suggest their musical genre. A running black and white theme throughout ties the media products together cohesively.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Evaluation Q2 - How effective is the combination of your main product and anc...
The document discusses how the author created a cohesive media package for a music artist by linking themes and style across different promotional materials. Strong visual links were made between a music video, magazine ad, and CD packaging to consistently portray the artist. Semiotic meanings were embedded through nature imagery, clothing, fonts, and facial expressions to position the artist as natural, innocent, and alternative. Close-up shots and arty styles also helped familiarize audiences with the artist's quirky identity. The author aimed to give a uniform identity through interconnected promotional elements.
How effective is the combination of your main production - Media Question
The document discusses the creative process behind a music video and ancillary materials for a song about romance. The artist wanted to convey feelings of power, loss and love through a slow-paced narrative focused on the female protagonist. Scenes of the protagonist alone in her bedroom were used to depict her loneliness. Costumes and props reinforced the theme of modern young love. The digipak and magazine ad continued telling the story through images of the characters together surrounded by nature, contrasting with the protagonist alone on the digipak cover. Consistent themes, backgrounds and positioning of the characters throughout the materials helped provide clarity about the romantic relationship to the audience.
Mise en-scene of Music Video
We will use mise-en-scene elements like costumes, props, lighting, color, location, and makeup to enhance our music video without being over-the-top. Everyday props like phones, makeup, and cars will be incorporated subtly to seem normal and relatable to our target audience. Colorful lighting and decorations in the bedrooms will create a fun, teenage atmosphere. Locations will include two bedrooms, outside a house, and a party scene, where bold makeup and colorful lighting will be used to match the energetic pop genre.
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Evaluation question 2
The magazine represents the social group of indie/rock music fans. It uses bold colors like black, red, and white that attract attention but don't overpower the content. Images in the magazine feature an indie/rock dressed woman posing with subtle backgrounds and lighting to represent that genre. The bands and musicians featured in articles and photos also reflect indie/rock. Overall, the design, colors, images, and content aim to represent and appeal to the indie/rock social group.
Evaluation question 2
The magazine represents the Indie/Rock social group through its color scheme, images, and content. Neutral colors like black, white, and red are used without being overpowering. Images feature people dressed in Indie/Rock styles posing in subtle lighting and backgrounds. The bands and musicians featured playing guitars on stage help convey the focus on Indie/Rock music. While a female model is on the cover, the target audience is primarily male based on existing magazines in the genre.
Digipak Analysis Daisy
The document discusses the creative decisions behind the album cover design for an indie band. It was decided to use an image of a girl rather than the band to show their focus is on the music. The image depicts the girl on a journey to represent the experience of listening to the band's music. The layout places the image and tracklist on a wall to give it a personal feel that will appeal to indie audiences. Red was selected as the dominant color to link all the band's materials and convey their passion for music. The font choices are bold to emphasize the importance of the music and resemble handwriting to evoke the live music experience.
Media evaluation
The document discusses how a music video, magazine advertisement, and album digipak for a band called The Great Escape uses conventions of real media products to represent the band and suggest their indie music genre. Specifically, it discusses using live performance footage and close-ups of band members to represent the artist in the music video. For the magazine ad and digipak, it discusses using black and white images of the band performing, their instruments, and indie-style clothing to represent the artist and suggest their musical genre. A running black and white theme throughout ties the media products together cohesively.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Evaluation Q2 - How effective is the combination of your main product and anc...
The document discusses how the author created a cohesive media package for a music artist by linking themes and style across different promotional materials. Strong visual links were made between a music video, magazine ad, and CD packaging to consistently portray the artist. Semiotic meanings were embedded through nature imagery, clothing, fonts, and facial expressions to position the artist as natural, innocent, and alternative. Close-up shots and arty styles also helped familiarize audiences with the artist's quirky identity. The author aimed to give a uniform identity through interconnected promotional elements.
How effective is the combination of your main production - Media Question
The document discusses the creative process behind a music video and ancillary materials for a song about romance. The artist wanted to convey feelings of power, loss and love through a slow-paced narrative focused on the female protagonist. Scenes of the protagonist alone in her bedroom were used to depict her loneliness. Costumes and props reinforced the theme of modern young love. The digipak and magazine ad continued telling the story through images of the characters together surrounded by nature, contrasting with the protagonist alone on the digipak cover. Consistent themes, backgrounds and positioning of the characters throughout the materials helped provide clarity about the romantic relationship to the audience.
Mise en-scene of Music Video
We will use mise-en-scene elements like costumes, props, lighting, color, location, and makeup to enhance our music video without being over-the-top. Everyday props like phones, makeup, and cars will be incorporated subtly to seem normal and relatable to our target audience. Colorful lighting and decorations in the bedrooms will create a fun, teenage atmosphere. Locations will include two bedrooms, outside a house, and a party scene, where bold makeup and colorful lighting will be used to match the energetic pop genre.
Demon cleaner poster
The band members and their style of dress represent the genre of music they play. The bold font of the band's title draws attention for advertising the group. The font and color choice imitates signs on buildings to blend the title into the city scape. The record label advertises the band and genre of music, and influences the audience. The location and music video setting represent the genre and package. Tour dates appeal to audiences and allow more time for fans to see the band.
Demon cleaner poster
The band members and their style of dress represent the genre of music they play. The bold font of the band's title draws attention for advertising the group. The font and color choice blends the title into the cityscape backdrop, imitating signs on buildings. The record label advertises the band and genre of music it represents to appeal to audiences familiar with the label. The location and music video setting represent the genre and style of the whole project. Listing tour dates in multiple cities gives more opportunities for audiences to see the band live and is another advertising method. The font and color choices for the advertisements relate to the genre and vibe of the band and background setting.
Goodwin's conventions
Goodwin believes there are different conventions in how music videos relate to the songs they accompany. Illustration shows a literal representation of the song, amplification adds new layers of meaning, and disjuncture contradicts expectations. Music videos can also be used to create an artist's identity or image and share it with fans. A popular theme is to sexualize artists, especially women, to boost awareness and sales through voyeurism. Some videos use intertextual references to relate to audiences and build larger followings by catering to their interests.
Noah and whale Advert
This document analyzes an album cover for the indie/folk band Noah and the Whale. It summarizes that the cover features the four band members positioned individually to convey their independence and uniqueness. It also notes that the cover uses a simple, typographic design with the band members in the center, which is a convention of the indie genre aimed at drawing viewers in with mystery. Additionally, it states that the cover applies a grain effect to give it a vintage, aesthetic appeal that is common for indie artists seeking to portray a retro vibe.
Conventions of real media products media
The document discusses how a media product challenges or develops genre conventions. It analyzes the genre conventions of websites, digipaks, and music videos for the indie alternative genre. The analysis compares the creator's media products to those of artists like Nirvana, The Killers, Arctic Monkeys, and The Weeknd. It is shown that conventions for fonts, colors, layouts, and lighting are generally followed to attract audiences. Some conventions are challenged, such as by including unobscured band images, to further intrigue viewers.
Eval q 2
Through their music products and video, the creator aimed to promote their artist's genre, age group, and identity. Key elements included subtle references to the music video's storyline and themes of romance, death, and the protagonist's changing emotions through close-up shots of dying flowers. A constant pastel color palette reflected the artist's dark and mysterious style. Outfits featured feathers and birds to link to the video's setting while also symbolizing freedom and the victimization of the protagonist. The guitar and flowers recurred throughout to represent the folk/alternative genre and were featured prominently on the album cover and packaging. Different vintage fonts, colors, logos, and layouts conveyed the folk genre and appealed to that audience.
Digipak Analysis (Inside Cover)
The document discusses including a short biography and everyday pictures of the unsigned artist Jose Vanders in the digipak to present her as down-to-earth and relatable to her target audience of young girls. It also mentions adding a handwritten thank you message from Jose to make the audience feel appreciated and improve their relationship with the artist.
Doc1
This document discusses and analyzes promotional images for several DJs and musical artists. It examines how the images portray the artists' styles and represent their genres to attract audiences. The 2manydjs image shows them at work to appeal to electronic music fans. David Guetta's image uses lighting effects and unique clothing to represent his individual style within the genre. Magnetic Man breaks conventions by depicting the DJs like a boy band, which could appeal to a broader audience. Slipknot's dark, smashed-up background image conveys their heavy metal style. The pop band image places the artists in space using a green screen, making it eye-catching and different from typical dance music photos.
Evaluation Question 1
The document discusses how the media product develops and challenges real media conventions. It develops conventions like close-ups of artists to promote them, as seen in music videos. It also uses upbeat music, bright colors, flashing lights and quick edits as seen in R&B and hip hop music videos. However, it challenges the "male gaze" theory by not using voyeuristic shots of the female protagonist and instead showing gender equality. Both the music video and digipak use bright, vibrant colors and pictures of diverse groups to promote a message of unity. This appeals to the audience by sending this message through bold designs and illustrations while keeping them engaged with fast edits.
Codes and coneventions
The document discusses codes and conventions of indie rock music videos. It notes that indie rock videos typically feature male solo artists or bands playing instruments like guitar. The settings are often simple, natural locations like streets, parks or studios to give a raw, down-to-earth feel. Artists have a casual, retro style with minimal makeup. Music videos focus on live performances to showcase musical talent. Common camera shots include close-ups of emotive faces and wide shots of performances. Editing aims to match the rhythm of the song.
Digipacks
This digipak for a Bob Marley album uses colors and design elements associated with reggae music to appeal to the target reggae audience. The bold font and close-up portrait of Marley on the front allow his identity and the album title to be clearly seen. Inside photos give fans insight into Marley's life and music to create a sense of familiarity and fulfillment for listeners. The relaxed pose and warm colors create a welcoming feeling intended to attract a wide audience seeking relaxing music.
our pitch
The document discusses plans for creating a music video and album cover for an unknown artist named Tinashe. It summarizes research conducted on conventions of music videos and how artists portray themselves. It describes initially considering an urban theme but deciding on a surreal fantasy theme inspired by Katy Perry and Gwen Stefani videos. The theme explores media influence on identity using an Alice in Wonderland narrative with the Queen representing media control and Alice rebelling to create her own identity. Plans are outlined for filming at locations, including performance and story scenes, with an artistic style.
Grenre research 1.1
The document discusses genre research for an indie rock music magazine. It notes that indie rock magazines typically use low-key lighting and earthy colors to create a somber effect. The lighting highlights the faces of artists to show their importance against a white or creamy background. Clothing in indie magazines looks worn and old, with band members having straight faces and peculiar hair. Settings are often low budget locations like back streets or rundown places to create a sense of mystery. The target audience for indie rock is typically late teens and early twenties. Fonts used are usually sharp looking to appear stern rather than bubbly.
Evaluation question 1
This document summarizes how the student's media product both adheres to and challenges conventions of real music magazines.
The student kept many typical magazine conventions like single prominent images on the cover and layout. However, some elements were changed like text flowing to the next page on spreads. Fonts, colors and stylization were also altered from conventions to make the magazine stand out. While maintaining codes for genres through color choice, atypical images without props were used on the cover for a younger audience. Overall, the student both drew from and transformed conventions of real music magazines in their created media product.
Analysis one night only2
The music video for the song "Say You Don't Want It" tells a story similar to Lady and the Tramp, where a lower-class male attracts a higher-class female. Scenes of the band performing are intercut with shots that represent the surroundings and lifestyles of the audience. Mis en scene is used to represent both the run-down areas the audience lives in as well as the indie image of the band through their clothing, hair, and location of performances. Performance shots focus on individual band members to allow the audience to relate to each person's style.
Digipack Planning
The digipack would have a plain black and white front cover to reflect the artist's meaningful music. It would prominently display the artist's name and image to help promote her. The inside would include lyric pages for each song, images of the artist and her style, and a CD labeled with just the artist's initials. The back cover would feature another image of the artist along with the song list so listeners know what they are purchasing.
Conventions of real media products media
The document discusses how the media product uses and develops genre conventions of real media products in the indie/alternative genre. It analyzes the conventions used in websites, digipaks, and music videos of similar artists like Nirvana, The Killers, Arctic Monkeys, and compares them to the media product. The product challenges some conventions like showing the band on the homepage, but develops most conventions like using simple color schemes, capitalized titles, and dark lighting to connote mystery and intrigue audiences.
Goooodwin
The document discusses several key aspects of music videos according to Andrew Goodwin. First, it addresses the structure of songs and how the artist's unique voice can form an identity. Second, it explores narrative and performance in music videos, how they usually ignore common narratives but coherence and repeatability are important. The artist acts as both narrator and participant. Third, it discusses the importance of star image in building a meta-narrative over time through music videos. Finally, it examines the technical aspects that hold a music video together like camera work, editing, lighting, and matching cuts to the beat of the song.
Website moodboard
To make a fictional band seem realistic, the document discusses creating an Instagram account for the band and including it on a website. This Instagram account will feature photos from a music video filming, music video clips, band photos, and album promotion posts. An about page and YouTube link will also be included to further authenticate the faux band.
Fonts
The document discusses the planning and details for an album called "Soul Searching" by the band The Originals. It includes the album name and concept, a list of 12 song titles that will be featured, research showing 12 songs is the average for an album, and examples of production details and legal text that will be on the album packaging.
Record labels
A record label manages the marketing, production, distribution and copyright of music recordings and videos. It promotes and enforces brands and trademarks associated with music. Some major record labels include Sony Music Entertainment, Universal Music Group, and Virgin Records. Sony Music Entertainment has been a label for indie bands such as Causes, Foo Fighters, Foster the People, Kasabian and Kings of Leon. Virgin Records has worked with bands like Bastille and Prides. The document discusses choosing Sony Entertainment as a record label because it has experience with indie bands and is well-known, which could help attract audiences and give a new band exposure.
Location, equipment, costume and props
This document outlines the locations, equipment, props, and costumes planned for a music video. There will be 6 locations: a car park, graffiti tunnel, skate park, rainy street, pub, and school music studio. Equipment includes a Canon EOS 1100D camera, tripod, 16GB memory card, and Roto lights. Props include a Vauxhall Corsa car, speakers, instruments, cigarettes, alcohol, and a Polaroid camera. Costumes will feature denim jackets, leather jackets, dark jeans, and shirts to fit an indie theme.
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What's hot
Demon cleaner poster
The band members and their style of dress represent the genre of music they play. The bold font of the band's title draws attention for advertising the group. The font and color choice imitates signs on buildings to blend the title into the city scape. The record label advertises the band and genre of music, and influences the audience. The location and music video setting represent the genre and package. Tour dates appeal to audiences and allow more time for fans to see the band.
Demon cleaner poster
The band members and their style of dress represent the genre of music they play. The bold font of the band's title draws attention for advertising the group. The font and color choice blends the title into the cityscape backdrop, imitating signs on buildings. The record label advertises the band and genre of music it represents to appeal to audiences familiar with the label. The location and music video setting represent the genre and style of the whole project. Listing tour dates in multiple cities gives more opportunities for audiences to see the band live and is another advertising method. The font and color choices for the advertisements relate to the genre and vibe of the band and background setting.
Goodwin's conventions
Goodwin believes there are different conventions in how music videos relate to the songs they accompany. Illustration shows a literal representation of the song, amplification adds new layers of meaning, and disjuncture contradicts expectations. Music videos can also be used to create an artist's identity or image and share it with fans. A popular theme is to sexualize artists, especially women, to boost awareness and sales through voyeurism. Some videos use intertextual references to relate to audiences and build larger followings by catering to their interests.
Noah and whale Advert
This document analyzes an album cover for the indie/folk band Noah and the Whale. It summarizes that the cover features the four band members positioned individually to convey their independence and uniqueness. It also notes that the cover uses a simple, typographic design with the band members in the center, which is a convention of the indie genre aimed at drawing viewers in with mystery. Additionally, it states that the cover applies a grain effect to give it a vintage, aesthetic appeal that is common for indie artists seeking to portray a retro vibe.
Conventions of real media products media
The document discusses how a media product challenges or develops genre conventions. It analyzes the genre conventions of websites, digipaks, and music videos for the indie alternative genre. The analysis compares the creator's media products to those of artists like Nirvana, The Killers, Arctic Monkeys, and The Weeknd. It is shown that conventions for fonts, colors, layouts, and lighting are generally followed to attract audiences. Some conventions are challenged, such as by including unobscured band images, to further intrigue viewers.
Eval q 2
Through their music products and video, the creator aimed to promote their artist's genre, age group, and identity. Key elements included subtle references to the music video's storyline and themes of romance, death, and the protagonist's changing emotions through close-up shots of dying flowers. A constant pastel color palette reflected the artist's dark and mysterious style. Outfits featured feathers and birds to link to the video's setting while also symbolizing freedom and the victimization of the protagonist. The guitar and flowers recurred throughout to represent the folk/alternative genre and were featured prominently on the album cover and packaging. Different vintage fonts, colors, logos, and layouts conveyed the folk genre and appealed to that audience.
Digipak Analysis (Inside Cover)
The document discusses including a short biography and everyday pictures of the unsigned artist Jose Vanders in the digipak to present her as down-to-earth and relatable to her target audience of young girls. It also mentions adding a handwritten thank you message from Jose to make the audience feel appreciated and improve their relationship with the artist.
Doc1
This document discusses and analyzes promotional images for several DJs and musical artists. It examines how the images portray the artists' styles and represent their genres to attract audiences. The 2manydjs image shows them at work to appeal to electronic music fans. David Guetta's image uses lighting effects and unique clothing to represent his individual style within the genre. Magnetic Man breaks conventions by depicting the DJs like a boy band, which could appeal to a broader audience. Slipknot's dark, smashed-up background image conveys their heavy metal style. The pop band image places the artists in space using a green screen, making it eye-catching and different from typical dance music photos.
Evaluation Question 1
The document discusses how the media product develops and challenges real media conventions. It develops conventions like close-ups of artists to promote them, as seen in music videos. It also uses upbeat music, bright colors, flashing lights and quick edits as seen in R&B and hip hop music videos. However, it challenges the "male gaze" theory by not using voyeuristic shots of the female protagonist and instead showing gender equality. Both the music video and digipak use bright, vibrant colors and pictures of diverse groups to promote a message of unity. This appeals to the audience by sending this message through bold designs and illustrations while keeping them engaged with fast edits.
Codes and coneventions
The document discusses codes and conventions of indie rock music videos. It notes that indie rock videos typically feature male solo artists or bands playing instruments like guitar. The settings are often simple, natural locations like streets, parks or studios to give a raw, down-to-earth feel. Artists have a casual, retro style with minimal makeup. Music videos focus on live performances to showcase musical talent. Common camera shots include close-ups of emotive faces and wide shots of performances. Editing aims to match the rhythm of the song.
Digipacks
This digipak for a Bob Marley album uses colors and design elements associated with reggae music to appeal to the target reggae audience. The bold font and close-up portrait of Marley on the front allow his identity and the album title to be clearly seen. Inside photos give fans insight into Marley's life and music to create a sense of familiarity and fulfillment for listeners. The relaxed pose and warm colors create a welcoming feeling intended to attract a wide audience seeking relaxing music.
our pitch
The document discusses plans for creating a music video and album cover for an unknown artist named Tinashe. It summarizes research conducted on conventions of music videos and how artists portray themselves. It describes initially considering an urban theme but deciding on a surreal fantasy theme inspired by Katy Perry and Gwen Stefani videos. The theme explores media influence on identity using an Alice in Wonderland narrative with the Queen representing media control and Alice rebelling to create her own identity. Plans are outlined for filming at locations, including performance and story scenes, with an artistic style.
Grenre research 1.1
The document discusses genre research for an indie rock music magazine. It notes that indie rock magazines typically use low-key lighting and earthy colors to create a somber effect. The lighting highlights the faces of artists to show their importance against a white or creamy background. Clothing in indie magazines looks worn and old, with band members having straight faces and peculiar hair. Settings are often low budget locations like back streets or rundown places to create a sense of mystery. The target audience for indie rock is typically late teens and early twenties. Fonts used are usually sharp looking to appear stern rather than bubbly.
Evaluation question 1
This document summarizes how the student's media product both adheres to and challenges conventions of real music magazines.
The student kept many typical magazine conventions like single prominent images on the cover and layout. However, some elements were changed like text flowing to the next page on spreads. Fonts, colors and stylization were also altered from conventions to make the magazine stand out. While maintaining codes for genres through color choice, atypical images without props were used on the cover for a younger audience. Overall, the student both drew from and transformed conventions of real music magazines in their created media product.
Analysis one night only2
The music video for the song "Say You Don't Want It" tells a story similar to Lady and the Tramp, where a lower-class male attracts a higher-class female. Scenes of the band performing are intercut with shots that represent the surroundings and lifestyles of the audience. Mis en scene is used to represent both the run-down areas the audience lives in as well as the indie image of the band through their clothing, hair, and location of performances. Performance shots focus on individual band members to allow the audience to relate to each person's style.
Digipack Planning
The digipack would have a plain black and white front cover to reflect the artist's meaningful music. It would prominently display the artist's name and image to help promote her. The inside would include lyric pages for each song, images of the artist and her style, and a CD labeled with just the artist's initials. The back cover would feature another image of the artist along with the song list so listeners know what they are purchasing.
Conventions of real media products media
The document discusses how the media product uses and develops genre conventions of real media products in the indie/alternative genre. It analyzes the conventions used in websites, digipaks, and music videos of similar artists like Nirvana, The Killers, Arctic Monkeys, and compares them to the media product. The product challenges some conventions like showing the band on the homepage, but develops most conventions like using simple color schemes, capitalized titles, and dark lighting to connote mystery and intrigue audiences.
Goooodwin
The document discusses several key aspects of music videos according to Andrew Goodwin. First, it addresses the structure of songs and how the artist's unique voice can form an identity. Second, it explores narrative and performance in music videos, how they usually ignore common narratives but coherence and repeatability are important. The artist acts as both narrator and participant. Third, it discusses the importance of star image in building a meta-narrative over time through music videos. Finally, it examines the technical aspects that hold a music video together like camera work, editing, lighting, and matching cuts to the beat of the song.
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Website moodboard
To make a fictional band seem realistic, the document discusses creating an Instagram account for the band and including it on a website. This Instagram account will feature photos from a music video filming, music video clips, band photos, and album promotion posts. An about page and YouTube link will also be included to further authenticate the faux band.
Fonts
The document discusses the planning and details for an album called "Soul Searching" by the band The Originals. It includes the album name and concept, a list of 12 song titles that will be featured, research showing 12 songs is the average for an album, and examples of production details and legal text that will be on the album packaging.
Record labels
A record label manages the marketing, production, distribution and copyright of music recordings and videos. It promotes and enforces brands and trademarks associated with music. Some major record labels include Sony Music Entertainment, Universal Music Group, and Virgin Records. Sony Music Entertainment has been a label for indie bands such as Causes, Foo Fighters, Foster the People, Kasabian and Kings of Leon. Virgin Records has worked with bands like Bastille and Prides. The document discusses choosing Sony Entertainment as a record label because it has experience with indie bands and is well-known, which could help attract audiences and give a new band exposure.
Location, equipment, costume and props
This document outlines the locations, equipment, props, and costumes planned for a music video. There will be 6 locations: a car park, graffiti tunnel, skate park, rainy street, pub, and school music studio. Equipment includes a Canon EOS 1100D camera, tripod, 16GB memory card, and Roto lights. Props include a Vauxhall Corsa car, speakers, instruments, cigarettes, alcohol, and a Polaroid camera. Costumes will feature denim jackets, leather jackets, dark jeans, and shirts to fit an indie theme.
The kooks
The band's website opening page shows upcoming tour dates and links to purchase tickets. It also contains four boxes linking to other sites where fans can buy the band's albums, listen to their music, read their biography, and sign up to streaming services like Spotify. The minimal color theme is typical of indie rock bands. The links provide ways for audiences to engage with the band's music both online and at live shows.
Digipak 2
The album cover of Paramore's "Riot" features the word "riot" scrawled repeatedly in black and red typography, emphasizing the title and conveying messages of danger, darkness, and evilness within the lyrics. The CD features the same messy writing style, with the word "riot" in red and white resembling blood, relating to the album's potential themes of violence and loudness. The black and white theme and repetition of "riot" ties the cover art together and emphasizes the word's meaning.
The Script's album "Science and Faith" has a simple white typographic logo on the dark front cover, with the rural background suggesting the album is just about the band. The
Student licence ryan jenkins
Zoe Stoll of Universal Film & TV Licensing grants Ryan Jenkins permission to use the Imagine Dragons song "Round and Round" for his educational film project under several conditions:
1) The use is limited to non-theatrical exhibition to students, parents, and tutors in the UK.
2) The copy must be from a purchased record.
3) The copy is only to be used as described and not distributed further.
4) Proper credit must be given to Imagine Dragons, Interscope Records, and Universal Music Group in the film.
Analysing Music Videos - Contextual Research
David Bowie's "Life on Mars?" music video from 1971 featured simplistic mise-en-scene against a white backdrop, drawing attention to Bowie's unique costume and makeup that matched the song's lyrics. The cinematography included a variety of shots like mid shots, close ups, and quick cuts, with extreme close ups of Bowie's face and colorful makeup. Through these visual elements, the video highlighted Bowie's star image and artistic style, helping grow his fanbase as it was only his fourth music video.
Equipment and Props
The document discusses the equipment and planning for filming a music video. It describes using a high quality video camera to capture footage in high definition at 1080p. It also mentions using tripods, memory cards, microphones, and props like a skateboard and trolley to film different scenes and achieve a professional, high quality final product.
Conventions of alternative rock music videos
Alternative rock emerged from the independent music scene of the 1980s. Conventions of alternative rock music videos include using a black and white aesthetic and focusing on performances to seem simplistic. Videos also use extreme close-ups and long shots of bands and locations. Natural, low-key lighting and casual costumes are common to put emphasis on the music. Props usually involve musical instruments and drugs/alcohol are sometimes featured icons. Narratives are rare, instead exploring bands' experiences and stories.
Digipak analysis
The document describes the visual elements of four different album covers, including:
1) Shot types, mise-en-scene, colors, typography, and intended meanings for an alternative metal album featuring close-ups of band members.
2) Shot types focused on band playing instruments, studio environment, monochrome color scheme with red accent, and bold typography suggesting harsh rock for an indie rock album.
3) Long shots creating distance from artists, limited black/red mise-en-scene, field background image, and gothic typography representing genre for a nu metal album.
4) Lack of shots/mise-en-scene replaced by centered red lion main
Risk assessment form
This risk assessment form summarizes the hazards, persons affected, existing controls, and risk level for a music video shoot. It identifies potential risks from lighting, wires, costumes, location, and weather. The risks are rated as low to moderate. The form is signed by the director and two producers, Ryan Jenkins and Corey Goldsbury, and documents their contact information for the production titled "G324 Advanced Portfolio in Media Music Video Production".
Research into the music industry
This document lists 9 notable artists grouped into 3 sections, with each section noting 3 artists from top to bottom. The first section includes Prince, Madonna and Linkin Park. The second section lists Paul Banks, Savages and The New Pornographers. The third and final section mentions 5 Seconds to Summer, Disclosure and Emeil Sande.
Theories and Analysis of Music Videos
This music video for the song "Strong" by London Grammar features a narrative-driven story rather than focusing on the band as performers. It shows a man transforming himself into a human fireworks display for the enjoyment of his daughter. Though the artist is present, they are not the main subject. The slow, calm song is represented through longer shots and fewer cuts compared to faster songs. The video leaves room for interpretation but possibly illustrates the theme of parental sacrifice and love. Technical elements like lighting, effects and setting are used to create atmosphere and emphasize the relationship between the man and his daughter.
Record labels
A record label manages the marketing, production, distribution and copyright of music recordings and videos. It promotes and enforces brands and trademarks associated with music. Some examples of major record labels are Sony Music Entertainment, Virgin Records, and Universal Music Group. Sony Music Entertainment and Virgin Records have both worked with several indie bands. The document discusses choosing Sony Music Entertainment as a record label for an indie band, as they are well-established and have experience working with various indie bands, which could help attract audiences and provide a platform.
in depth research
The document discusses the author's research process for their music video project on the indie rock genre. They analyzed three music videos - by Arctic Monkeys, Kings of Leon, and Kaiser Chiefs - to understand conventions of editing, mise-en-scene, camerawork and sound. This allowed the author to familiarize themselves with common genre elements to incorporate into their own music video. They felt extended, in-depth research was important to create a high quality final product that featured both conventions and original ideas.
Locations
The director needs to film establishing shots in various locations for the opening sequence of a thriller film. This includes filming a town from a hill to set the scene, shots inside a house of a girl going up stairs and to bed, and scenes of a stalker walking down a dark alley toward the girl's house to create tension. The director also needs a location to film collages of photos stuck to a wall to make the film feel realistic. Several potential free locations are provided that would suit these different scene requirements and be available for the necessary filming times.
Photographic Evidence Of Filming
The document discusses lighting issues encountered while filming at an outdoor location. As the sun was setting, it was difficult to get the correct lighting, camera settings, and angles before it became too dark. This required setting up the camera earlier and experimenting to get the establishing shot before the light disappeared quickly. Filming had to be done in the dark to maintain continuity with most of the footage. Natural lighting helped create an eerie tone fitting the narrative but background noise from a nearby road and passing people required retaking shots. Various lighting, camera focus, angles, and shots were tested to portray different meanings and hints to the audience. Refilming in darker conditions and scheduling issues with actors also presented challenges.
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Textual analysis1
This document provides an analysis of the music video for the song "Orthodox Man" by the indie rock band Blaenavon. The analysis examines the locations, costumes, props, performance, editing, cinematography and concludes that the video effectively portrays the indie rock genre through its portrayal of the band members in an urban environment and focuses on their musical performance over narrative. While the visuals do not directly correlate to the lyrics, the aim is to showcase the band's personalities and priority of music to appeal to audiences.
Star Image - Maria
The document discusses the constructed image of the band "Picasso's Enemies" created for a media course project. Key elements of the band's image presented in the music video, CD cover, and poster include portraying the band as youthful and fun-loving through facial expressions, original in their pop art theme, and having overcome obstacles through their success being signed to a record label. The target audience is described as late-teen music fans interested in indie music and art.
Vampire Weekend Star Image Please Task 3
The band Picasso's Enemies was signed by independent record label XL Recordings. Their music video portrays them as fun-loving and unique to appeal to their target 16-24 year old audience. Elements like painted band members and an attractive female artist are used to engage the audience. The band presents as ordinary but also extraordinary to form an emotional connection with viewers and encourage them to consume the band's products.
Unit 29 task 2 understanding style, techniques and conventions.pptx 2
This music video for Katy Perry's "California Gurls" uses various techniques. It tells a narrative story through a board game setting, with Katy Perry and Snoop Dogg as characters. Animation is used to create surreal elements like the characters being made of candy. Impressionist techniques place Katy Perry in fantastical scenic backdrops. The video aims to promote Katy Perry's brand image through her fashionable outfits and choreography that emphasize her figure. Overall it creates a whimsical world connecting to the song's themes of summer and the California lifestyle.
Task 2
The document discusses how Richard Dyer's theory of star images can be applied to construct an image for a band called "Jack Thompson". It describes setting the band's music video in the 1960s style to portray them as creative artists drawing from past music, yet also modern. Scenes of the band playing instruments and a 1960s TV show setting aim to show them as talented but not "synthetic". The digipack and poster further the image of an international yet youthful band appealing to audiences aged 18-25 who enjoy less mainstream music.
Crystal whites evaluation 1 final
The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.
Question 2
This document discusses how a band created and portrayed their brand identity through their music, music video, and other promotional materials. Their brand identity represents a hybrid of rock and grunge genres to create something unique. They use masks to represent each band member's individual identity. In their music video and other media, they show close-ups of themselves playing instruments and use a derelict building setting with graffiti to match their genre and brand image. Their promotional materials like advertisements and album packaging feature their logo, masks, and color schemes to clearly identify their brand.
Crystal whites evaluation 1
The document discusses how the media producer's music video for the band The Crystal Whites uses and develops conventions of the indie rock genre. It analyzes influences from other indie rock music videos to incorporate key elements such as close-up shots of instruments, scenes of the band playing, and narratives that focus on the emotions of the song rather than self-promotion. While including these conventions, the producer aims to add their own creative flair and give the video its own distinctive style. Footage and influences are discussed from bands such as Oasis, Bombay Bicycle Club, and Jake Bugg to showcase how conventions are implemented in signed and unsigned bands alike.
Question 1 media
The document discusses conventions used in various media related to music. It summarizes conventions seen in music videos of different genres like indie and pop. It discusses using conventions like narratives, performances, and relatable settings in indie music videos. It then discusses conventions of digipaks, like close-up artist photos and extras to add value. Magazine ad conventions discussed include linking to other products and providing release details. The document argues its own media uses conventions that appeal to its target indie audience.
Media evaluation 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
Codes and Conventions of Indie Genre
Indie music videos increasingly include narratives to engage audiences by telling a story that connects to the lyrics and visuals. Narratives allow for creativity and memorable videos by providing context for special effects and something for audiences to follow beyond repetitive live performances. Common settings for indie videos are everyday locations that create mystery while feeling relatable to audiences. Live performances are also common to showcase artist talent. Mise-en-scene elements like costumes, props, and shots types are used to portray characters and set the scene through establishing mood and message. Editing reflects the music's pace and filters create certain atmospheres.
Music video analysis
This summarizes a document analyzing several music videos based on music video theory. It discusses Foster the People's "Call it What You Want" video, noting how it represents the band's indie genre through casual outfits and setting. Various shots link to lyrics, like a cracked wall representing breaking from ideas. It also shows an aspirational lifestyle but implies money doesn't buy happiness. For Arctic Monkeys' "One for the Road", the video introduces the song title through a woman's jacket and uses closeups and setting to represent the indie genre. Shots of a tractor link to the "one for the road" lyrics. Overall, the summary analyzes how the videos represent their genres and connect visually to the songs' lyrics
Textual analysis
Music videos primarily promote music sales but also serve other purposes like accompanying music visually. They help popularize artists through their image. Representation of themes, audiences, and genres through visual elements is important in music videos. 'Hey There Delilah' by Plain White T's is an acoustic music video that calmly reflects the genre through setting, costumes that match the location, and a narrative told through a split screen.
Evaluation Question 1
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
Analysis of existing products- The Script
The video for The Script's "Man Who Can't Be Moved" uses various camera shots and angles of the lead singer to introduce him and the band to the audience. It draws on conventions of the pop rock genre through the members' clothing, instrumentation, and positioning. The album digipak for "Science and Faith" symbolically represents its themes through hand images and includes lyrics and messages to fans. The band's website prominently features live performance photos to promote an image of them as serious performers and allows fans to easily access their music, merchandise, and tour information.
In what ways do your media products use
The document discusses how a student media project creates a fictional female indie folk band that both develops conventions of the genre and challenges its typical association with male artists. Specifically:
- The band draws on characteristics of artists like Florence and the Machine and Haim to portray an indie folk sound and natural, carefree image through locations, coloring, and pacing of shots in their music video.
- However, it also challenges conventions by presenting as a homemade video using handheld footage and shots of the band enjoying ordinary activities like playing arcade games to seem more organic and less staged than typical music videos.
- This portrayal aims to subvert the typically male-dominated indie folk genre by targeting it towards a female audience while
Music video evaluation question 1
The document summarizes the elements of an indie music video and how the author incorporated them into their own music video. Specifically:
- Live performance shots were included and intercut with narrative clips showing a character attending the band's performance to reinforce authenticity.
- A narrative was included showing a mother and daughter wanting to attend the band's show but needing to alter their appearances, commenting on obsession with image.
- Locations included a rehearsal studio, streets, and houses to suggest a grassroots identity and appeal to different demographics.
- Mise-en-scene featured indie aesthetics through clothing while settings used graffiti and posters to distance the band from commercialism.
Question 1
The document summarizes how the music video for a song by the group "B.T.W" develops and challenges conventions of pop music videos. It presents the artists as a fun, casual group that enters the scene together rather than having a clear lead. It uses everyday locations rather than expensive settings, and costumes/props that portray the artists as unconventional. Throughout, it aims to present the group as new, unpredictable and not taking themselves too seriously in contrast to many modern pop artists.
Genre Research
The document discusses genre theory and conventions in rock music. It provides examples of common conventions in rock music videos and live performances that help define the genre, such as:
- Dark clothing and makeup to represent lyrics about love, drugs, and rebellion.
- Use of electric guitars and drums as signature instruments. Guitar solos showcase talent.
- Filming at night or in darkness to create a rebellious feeling. Close-ups of faces and instruments help audiences connect with artists.
- The famous rock hand symbol helps audiences instantly associate an image with the genre.
The document argues these conventions satisfy audience expectations and allow rock music to build popularity by fulfilling the needs of its target demographic: 16
Task 2
The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design and themes of his album covers, including the use of certain colors, help create a recognizable brand and appeal to different demographics. The document also discusses how a music video was created for an original band that incorporates key elements like dancers, lasers, and youthful energy through cinematography and editing to highlight qualities like creativity, originality and sexual magnetism in order to appeal to both male and female viewers aged 17-24.
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Mise En Scene
- 2. In our music video, we will be using certain props to distinguish personalities of the band members as well as to highlight representations of social groups. We will be using props such as cigarettes, alcohol, graffiti and musical instruments. The use of cigarettes will help portray the social group of teenage boys as these are the main characters in the music video and the prop is associated with the genre of indie rock. The use of alcohol will help the audience as they can relate to the band members as well as adding realism to the performance as they will see them in a ‘natural and realistic’ state. Graffiti will challenge the audience’s interpretations as it creates a negative persona of the band members however it is a convention of the indie genre. Musical instruments are a main prop in the music video as they are used to show the band members performing. This will help construct a setting for the shots as musical instruments in a studio relate to a band playing. It also makes it realistic for the audiences and for a younger audience they could perceive it as inspirational.
- 3. The costume is an important part of mise en scene as it helps the audience to identify the artists and genre therefore will be able to know whether it is their style of music. The costume helps create identity for the band as they will all have their own style. The costume helps create conventions so that the audience can clearly see the genre of music that they are listening to through the music video. The colours of the costume also help create and link to the genre. The use of certain materials in costume create specific moods for example leather. Leather is related to Indie Rock as they are stereotypical conventions for the band to wear therefore dressing our band members in leather will help show the genre. Definition of costume: Costume is the distinctive style of dress of an individual or group that reflects their class, gender, profession, ethnicity, nationality, activity or social group.