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The document discusses the principles of effectuation, which are: non-predictive control, "bird in hand", "crazy quilt", and "lemonade". It also discusses applying the process of effectuation by focusing on contingencies, changing means based on new information and events, and leveraging surprises to find new opportunities. The key is to work with inputs within your control by forming partnerships and changing goals based on circumstances rather than assuming outcomes are predictable or within your control.
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The document discusses customer understanding and business models. It outlines that customers are an important part of any business model as they are the source of revenue and customer relations become more important. It introduces the XPLANE empathy model for understanding customers by looking at a product through a customer's eyes and perspective in terms of what they see, hear, think/feel, and say/do. The document suggests using this model to ensure a business model properly fits with the customer experience.
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- 1. Presentatie titel Rotterdam, 00 januari 2007 MIS01 HC3 Rotterdam, 16 september 2009
- 3. IT en strategie (Venkatraman, 1993) Boddy et al., Managing Information Systems , 3 rd Edition, © Pearson Education Limited 2009
- 4. Wie? Boddy et al., Managing Information Systems , 3 rd Edition, © Pearson Education Limited 2009
- 5. In perspectief Harvard Business Review , Strategy and the Internet by Porter, M.E., 79(2), 2001. Copyright © 2001 by the Harvard Business School Publishing Corporation: all rights reserved Boddy et al., Managing Information Systems , 3 rd Edition, © Pearson Education Limited 2009
- 6. Gevolgen IS voor supply chains Boddy et al., Managing Information Systems , 3 rd Edition, © Pearson Education Limited 2009
- 8. Wat zijn je opties?
- 10. IS en strategie