1. Royal University of Phnom Penh
MIS
Member Group
1. Ny Rachakna 6. Ly Limkri
2. Ngin Visal 7. Ly Sotharith
3. Orm SovannTara 8. Meng Chheng
4. My Poleak 9. Ngim Ratana
5. Loy Sakvanna 10 .Nhem Ratbophea
3. Competitive Advantage
Competitive advantage: significant, long-term
benefit to a company over its competition
Ability to establish and maintain a competitive
advantage is vital to a company’s success
Can result in higher-quality products . better
customer service. And lower costs
4. Factors That Lead Firms to Seek
Competitive Advantage
Rivalry among existing competition
Threat of new entrants
Threat of substitute products and services
Bargaining power of customers and suppliers