The document invites investors to develop tourism in Pagar Alam City, South Sumatra, Indonesia. It summarizes Pagar Alam's natural attractions like Mount Dempo and Embun Waterfall. It also outlines investment opportunities including developing hotels, restaurants, and cafes at Dempo Park and Bandar Forest. The local government aims to promote sustainable and community-based tourism and welcomes investors to collaborate through partnerships like build-operate-transfer agreements.

1. An Invitation to Invest in Tourism Development at
Pagar Alam City, South Sumatera Province,
Republic of Indonesia
INDONESIA TOURISM
INVESTMENT INVITATION

2. INDONESIA TOURISM INVESTMENT INVITATION
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Welcome to the Republic of Indonesia
The Land of Smiles . . .
Presenting:
Pagar Alam City
Our mission is to:
1. Recognize and promote the locations of great natural beauty and social diversity as
tourist destinations;
2. Inform international and domestic investors, developers, operators, and visitors
about development potentials in these areas;
3. Guide investors towards the comprehensive investment services offered by the
Ministry’s partners, including the Indonesia Investment Coordinating Board.

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ABOUT PAGAR ALAM CITY
LOCATION
Republic of Indonesia Location
South Sumatera Province Location
Pagar Alam City Location

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PAGAR ALAM CITY
GEOGRAPHY
Time Zone : WIB (UTC +7)
Coordinate : 4°1′0″S 103°15′0″E
Area Width : ± 633.66 km2
Borders : North : Lahat Regency
West : LAhat Regency
South : Bengkulu Province
East : Lahat and Muara enim regency
Air Temperature : 18°C – 30°C
Relative Humidity : 75 – 89 %
DEMOGRAPHICS
Population : 131.111
Density : 207 Peoples/km²
Ethnic Group : Javanese, Melayu and Chinese
Religion : Islam, Cristianity, Budhism, Catholic, Hinduism and
Konghucu
Language : Indonesian (official), Melayu language (local)
ECONOMY
In 2013 the agricultural sector still dominates the economy of Pagar Alam, its
contribution to the total GDP has amounted to 25%; followed by trade, hotel &
restaurant with a contribution of 23%. The building sector is in third place with 14.56
%; then followed by the services sector at 17%; transport and communication 10%;
finance, leasing and corporate services 6.00%; mining and quarrying 2% and processing
industry 1%.
INFRASTRUCTURE
Transportation
The transportation system in Pagar Alam City consists of road transport. Land
transportation infrastructure supported by the network of national, provincial and
regency levels. Overall, the existing transportation infrastructure has reached almost
all parts of Pagar Alam City.

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Telecommunication
Communication technologies in Pagar Alam City has been well implemented and have
covered the entire province. Telex and facsimile are already applied to all of area in
Pagar Alam City, especially for activities of government and entrepreneurs.
Telecommunication infrastructures are easy to get even in the urban and rural area.
Energy
In terms of electricity, Pagar Alam City has shown a significance improvement. It can
be seen from the increasing number of electricity production by State Electricity
Company (PLN) until now. Overall, the improvement of energy has shown a great
promise of regional development, especially in rural and remote areas.
Water
Most areas of Pagar Alam City is flowed by rivers. The existence of the rivers in
addition to water and other residence needs. Aside from these rivers, the hydrological
situation in Pagar Alam City is also determined by the presence of swamps, lakes,
dams, reservoirs, springs andboreholes.

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TOURISM FACTS
ATTRACTION
Pagar Alam City has a number of attractive tourism destination. Ranging from natural
tourist attraction, nature based tourist attraction and historical tourist attraction.
Natural
1. Dempo Mouth
Mount Dempo is the highest mountain in South Sumatra, with a height of 3,195
meters above sea level. Mount Dempo as an active volcano that one part of the Bukit
Barisan Mountains that has two peaks, namely Dempo peak and the peak of Merapi.
Mount Dempo has a very beautiful scenery. The uniqueness of this mountain is the
uniqueness of this mountain is a crater that can change color, sometimes white, gray
and blue
2. Embun Waterfall
Embun waterfall located in the District of North Dempo, is 15 km from the center of
Pagar Alam. High waterfall is 100 meters, only the volume of water is not too large.
High waterfall with a small volume of water into the unique character of this
waterfall, so the water spilled from the height will become like the dew when he
reached the bottom.
3. Mount Dempo Tea Plantations
Mount Dempo tea plantations located in the district of Pagar Alam the north, with an
area of 3,000 hectares, located 6 km from the city center. This plantation is one of
the Dutch heritage built in 1926. In the area of tea plantations tourists can enjoy the
beauty and natural panorama of green tea plantations with the background of Mount
Dempo and city view of Pagar Alam.
Historical Tourist Atraction
1. Tanjung Aro Megalith Sites
Tanjungaro megalith sites located in the district of northern natural fence, within
approximately 6 km from the city center. There is stone house, dolmen and a stone
statue of man entwined snakes that we can find in this megalith sites.

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ACCESSIBILITIES
Pagar Alam City is relatively easy to reach by both domestic and international tourist.
The main entry is through Sultan Mahmud Badaruddin I International Airport in
Palembang City. From the Sultan Mahmud Badaruddin I International Airport, tourist
can reach Pagar Alam City via land transportation, which takes around 7 hours by car,
though it depends on which destination that the tourists are going to visit, considering
the area of the City. There is also direct flight from Halim International Airport of
Jakarta to Atung Bungsu Airport of Pagar Alam. There is only need 90 minutes with 2
filght times a week.

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REGIONAL TOURISM POLICY
TOURISM POSITION ON REGIONAL DEVELOPMENT
Tourism has become one of the main priority sector for development by the local
government. The government and the community have fully aware of the Pagar Alam
City tourism resources and its potential for economic contribution through tourism
development. They are welcoming every investors that are willing to cooperate not only
on developing more tourism attraction and facilities but also to develop in all of tourism
aspects of Pagar Alam City.
REGIONAL TOURISM DEVELOPMENT OBJECTIVE
The tourism development at the Pagar Alam City must be implemented in compliance
with the following principles:
1. Community based tourism
Maintain the involvement of the local community and the stakeholders on every
tourism development activities
2. Sustainable tourism
Continuous improvement and preservation of the environmental, cultural and
community aspects of tourism development
3. Cultural preservation
Implement and integrate the local culture elements on all of the tourism
development activities
4. Collaborative cooperation between stakeholders
Cooperate and accommodate all of the stakeholder’s aspirations

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INVESTMENT OPPORTUNITIES
DEMPO PARK

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1. Located at Curug Jahe Sub-District, Pagar Alam City, South Sumatera Province.
2. Location Coordinate : S 04°00’45.45” E103°11’24.99”
3. Location Width : ± 25 hectare (land)
4. Owner : Local Government
5. Tourism Business Opportunities (including the investment code of the Standard
Classification of Indonesian Business Fields for Tourism):
a. 1 unit of Two Star Hotel (5511) with 70 rooms.
 Estimated required initial funds: IDR 24 Billion (Excluding land lease,
license and permit fees)
b. 1 unit of Three Star Hotel (5511) with 80 rooms.
 Estimated required initial funds: IDR 44 Billion (Excluding land lease,
license and permit fees)
c. 2 units of Restaurant (56101)
 Estimated required initial funds: IDR 5 Billion (Excluding land lease,
license and permit fees)
d. 2 units of Café (56303)
 Estimated required initial funds: IDR 2.5 Billion (Excluding land lease,
license and permit fees)
6. Available cooperation
The Investors are encourage to invest in collaboration with the Local
Government through the following cooperation:
a. Build, Operate and Transfer (BOT)
b. Joint Venture

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BANDAR FOREST

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1. Located at South Dempo Sub-District, Pagar Alam City, South Sumatera Province.
2. Location Coordinate : S 04° 4'45.22" E103°21'40.80"
3. Location Width : ± 8 hectare
4. Owner : Local Government
5. Tourism Business Opportunities (including the investment code of the Standard
Classification of Indonesian Business Fields for Tourism):
a. 1 unit of Two Star Hotel (5511) with 70 rooms.
 Estimated required initial funds: IDR 24 Billion (Excluding land lease,
license and permit fees)
b. 1 unit of Three Star Hotel (5511) with 80 rooms.
 Estimated required initial funds: IDR 44 Billion (Excluding land lease,
license and permit fees)
c. 2 units of Restaurant (56101)
 Estimated required initial funds: IDR 5 Billion (Excluding land lease,
license and permit fees)
d. 2 units of Café (56303)
 Estimated required initial funds: IDR 2.5 Billion (Excluding land lease,
license and permit fees)
6. Available cooperation
The Investors are encourage to invest in collaboration with the Local
Government through the following cooperation:
a. Build, Operate and Transfer (BOT)
b. Joint Venture

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INVESTMENT OPPORTUNITIES SUMMARY
Business Fields
Amount
Needed
Required Funds Per
Business Field
Total Required Fund
Per Business Field
Category
Two Star Hotel 2 IDR 24 Billion IDR 48 Billion
Three Star Hotel 2 IDR 44 Billion IDR 88 Billion
Restaurant 4 IDR 5 Billion IDR 20 Billion
Cafe 4 IDR 2.5 Billion IDR 10 Billion
Total Required Fund in the Region (Excluding Land
Lease, License and Permit)
IDR 166 Billion

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Welcome to Pagar Alam City
Tourism Zones . . .
Deputy for the Development of Destinations and Tourism Industry
Ministry of Tourism, Republic of Indonesia
Sapta Pesona Building, 4th Floor, Medan Merdeka Barat Street No. 17
Central Jakarta, 10110
Contact us:
Phone: +62(0) 21 383 8040
E-Mail: indonesia.tourisminvestment@gmail.com
Website: www.indonesia-tourism-investment.com
www.indonesia.travel