This document discusses how interactive content can boost content marketing results compared to static content. It provides examples of different types of interactive content like interactive white papers, online calculators, and assessments. It also provides tips on how to generate leads, test for higher conversion rates, measure engagement, and surface insights to sales for each interactive content type. The key message is that interactive content is nearly twice as effective at generating conversions as static content and helps marketers achieve their goals of engagement, lead generation, and providing insights to sales teams.
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
ion interactive's co-founder, Anna Talerico, teams up with NewsCred's Head of Strategy, Michael Brenner, for a power hour of content marketing know-how.
Explore how brands can use personalized storytelling to build relationships at scale and how sales teams can use content interactions to accelerate one-on-one relationships and revenue velocity.
This is the modern content marketing roadmap to becoming the brand they want versus the one they tolerate.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
WE'RE EXCITED TO BRING YOU THE INSIDE STORY OF A FANTASTIC PIECE OF INTERACTIVE CONTENT MARKETING.
UBM’s Geek’s Guide to London recently brought London Technology Week to life online.
Check out the first in ion's series of ‘marketing innovators’ presentations and learn the firsthand strategy and process of turning what was a static guide into an incredible interactive experience.
What's Inside:
- The anatomy of a successful interactive content marketing initiative
- UBM’s strategy and thinking
- UBM’s process and use of ion interactive
- ion’s process and timeline
Sales and Marketing Alignment Starts with Content Marketingion interactive
This document discusses how interactive content marketing can provide deeper insights into buyers' needs than traditional digital body language from static content. Interactive content engages buyers through assessments, calculators, and other tools that generate data about buyers' behaviors, needs, and interests. This "digital dialogue" surfaces richer lead profiles to sales teams than digital body language alone. The document provides a hypothetical example of a buyer's journey through interactive content and how each interaction builds insights for marketing and sales. It argues interactive content better aligns sales and marketing by giving sales qualified leads at the right stage of the buying process.
This document discusses how interactive content can boost content marketing results compared to static content. It provides examples of different types of interactive content like interactive white papers, online calculators, and assessments. It also provides tips on how to generate leads, test for higher conversion rates, measure engagement, and surface insights to sales for each interactive content type. The key message is that interactive content is nearly twice as effective at generating conversions as static content and helps marketers achieve their goals of engagement, lead generation, and providing insights to sales teams.
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
ion interactive's co-founder, Anna Talerico, teams up with NewsCred's Head of Strategy, Michael Brenner, for a power hour of content marketing know-how.
Explore how brands can use personalized storytelling to build relationships at scale and how sales teams can use content interactions to accelerate one-on-one relationships and revenue velocity.
This is the modern content marketing roadmap to becoming the brand they want versus the one they tolerate.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
WE'RE EXCITED TO BRING YOU THE INSIDE STORY OF A FANTASTIC PIECE OF INTERACTIVE CONTENT MARKETING.
UBM’s Geek’s Guide to London recently brought London Technology Week to life online.
Check out the first in ion's series of ‘marketing innovators’ presentations and learn the firsthand strategy and process of turning what was a static guide into an incredible interactive experience.
What's Inside:
- The anatomy of a successful interactive content marketing initiative
- UBM’s strategy and thinking
- UBM’s process and use of ion interactive
- ion’s process and timeline
Sales and Marketing Alignment Starts with Content Marketingion interactive
This document discusses how interactive content marketing can provide deeper insights into buyers' needs than traditional digital body language from static content. Interactive content engages buyers through assessments, calculators, and other tools that generate data about buyers' behaviors, needs, and interests. This "digital dialogue" surfaces richer lead profiles to sales teams than digital body language alone. The document provides a hypothetical example of a buyer's journey through interactive content and how each interaction builds insights for marketing and sales. It argues interactive content better aligns sales and marketing by giving sales qualified leads at the right stage of the buying process.
Is Web Traffic Decreasing? Make More of What You Get. Everyone’s investing heavily in content marketing, while industry pundits are chattering about the content overload problem. Marketing apps can solve this by leveraging trends around Youtility to make static content useful and valuable. Find out how to put your content to work in interactive marketing apps that engage visitors, collect valuable user data and ultimately increase conversion rates.
Interactive Content Marketing That Gets Resultsion interactive
You’re a content marketer? Then you’ve probably got loads of infographics, white papers, webinars, videos and then some. But do you have ROI? Reader engagement? Social sharing? Is your content working for your brand, or sitting passively on the desktops of your audience? Content marketing isn’t about producing more content. It’s about producing the kind of content that engages your audience and drives business results.
The flow chart provides steps for addressing company problems: if things are working well, don't touch it; if something has been touched, determine if it will explode or can be blamed on someone else; if not, pretend the problem hasn't been seen or hide it so there is no perceived problem.
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
People want content. Brands are committed to delivering it. However, 58% of B2B marketers still believe they are ineffective at content marketing. Why? Because content marketing needs to meet brand, lead-gen and customer acquisition goals. How? By practicing active rather than passive content marketing.
This slide deck covers:
- The current state of content marketing
- Active vs passive content marketing
- A/B testing "framing content" for higher conversions
- The fair exchange of content
- How to capitalize on blogs, white papers, webinar & blogs for lead generation & brand building
Plus, 9 creative tactics for driving more leads from your content marketing.
Are you R.E.A.D.Y to Lift Your Conversions? Marketo Summit 2013ion interactive
ion interactive and Marketo present an in-depth session on the Do’s and Don’ts of landing page creation, deployment, and optimization. Topics ranges from tailoring landing pages to different traffic sources, where to send people after the landing page, and conducting your first A/B tests.
This document discusses the importance of testing interactive content to optimize engagement and other metrics. It provides examples of what aspects of interactive content experiences could be tested, such as reducing bounce rates, increasing social sharing or conversions. Testing methods mentioned include A/B testing and dedicated mobile testing. The goal of testing is to learn how users engage with content, make small adjustments, and repeat the process to continually improve the return on investment of interactive content.
Landing Page Case Study: 350% Lift in Digitally-Driven Revenue for Genworth F...ion interactive
Eric Berkman, Director of Digital Marketing, U.S. Life Division Genworth Financial presents a live case study on post-click marketing for high-performance lead acquisition. Learn how Genworth Financial's U.S. Life Division increased digitally-driven revenue over 350% and lead volume over 3,000%. Plus, he covers five strategies for high performance lead acquisition.
2014 Digital Marketing Landscape Study: The Power of Digital Experiencesion interactive
The digital marketing landscape is evolving rapidly. Are you keeping pace with your competitors?
This fall, Demand Metric surveyed over 500 digital marketers across B2B, B2C and agency organizations on the landscape of digital marketing moving into 2014.
They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth this fiscal year.
Find out:
- What’s working now
- What organizations are planning to do in 2014
- The benefits & challenges of creating digital experiences
- How ingenuity & agility play a larger role than budget or company size
- Plus, analyst recommendations for increased brand perception & revenue growth in the new year
Presentasjon på Rotary Presidentforum, distrikt 2305, Elverum, 20. januar 2018. Tema: Hvordan få samspill mellom nettside og egen Facebook-side. Hvorfor bruke tid på egen Facebook-side?
10 punktsliste når du skal lage markedsføring_ mks 2020mkristsk
De ti ganske kloke tingene å tenke på før markedskommunikasjon bestemmes. Eller bruk de 10 punktene underveis i arbeidet. Lykke til! Trenger du hjelp, ta kontakt
Is Web Traffic Decreasing? Make More of What You Get. Everyone’s investing heavily in content marketing, while industry pundits are chattering about the content overload problem. Marketing apps can solve this by leveraging trends around Youtility to make static content useful and valuable. Find out how to put your content to work in interactive marketing apps that engage visitors, collect valuable user data and ultimately increase conversion rates.
Interactive Content Marketing That Gets Resultsion interactive
You’re a content marketer? Then you’ve probably got loads of infographics, white papers, webinars, videos and then some. But do you have ROI? Reader engagement? Social sharing? Is your content working for your brand, or sitting passively on the desktops of your audience? Content marketing isn’t about producing more content. It’s about producing the kind of content that engages your audience and drives business results.
The flow chart provides steps for addressing company problems: if things are working well, don't touch it; if something has been touched, determine if it will explode or can be blamed on someone else; if not, pretend the problem hasn't been seen or hide it so there is no perceived problem.
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
People want content. Brands are committed to delivering it. However, 58% of B2B marketers still believe they are ineffective at content marketing. Why? Because content marketing needs to meet brand, lead-gen and customer acquisition goals. How? By practicing active rather than passive content marketing.
This slide deck covers:
- The current state of content marketing
- Active vs passive content marketing
- A/B testing "framing content" for higher conversions
- The fair exchange of content
- How to capitalize on blogs, white papers, webinar & blogs for lead generation & brand building
Plus, 9 creative tactics for driving more leads from your content marketing.
Are you R.E.A.D.Y to Lift Your Conversions? Marketo Summit 2013ion interactive
ion interactive and Marketo present an in-depth session on the Do’s and Don’ts of landing page creation, deployment, and optimization. Topics ranges from tailoring landing pages to different traffic sources, where to send people after the landing page, and conducting your first A/B tests.
This document discusses the importance of testing interactive content to optimize engagement and other metrics. It provides examples of what aspects of interactive content experiences could be tested, such as reducing bounce rates, increasing social sharing or conversions. Testing methods mentioned include A/B testing and dedicated mobile testing. The goal of testing is to learn how users engage with content, make small adjustments, and repeat the process to continually improve the return on investment of interactive content.
Landing Page Case Study: 350% Lift in Digitally-Driven Revenue for Genworth F...ion interactive
Eric Berkman, Director of Digital Marketing, U.S. Life Division Genworth Financial presents a live case study on post-click marketing for high-performance lead acquisition. Learn how Genworth Financial's U.S. Life Division increased digitally-driven revenue over 350% and lead volume over 3,000%. Plus, he covers five strategies for high performance lead acquisition.
2014 Digital Marketing Landscape Study: The Power of Digital Experiencesion interactive
The digital marketing landscape is evolving rapidly. Are you keeping pace with your competitors?
This fall, Demand Metric surveyed over 500 digital marketers across B2B, B2C and agency organizations on the landscape of digital marketing moving into 2014.
They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth this fiscal year.
Find out:
- What’s working now
- What organizations are planning to do in 2014
- The benefits & challenges of creating digital experiences
- How ingenuity & agility play a larger role than budget or company size
- Plus, analyst recommendations for increased brand perception & revenue growth in the new year
Presentasjon på Rotary Presidentforum, distrikt 2305, Elverum, 20. januar 2018. Tema: Hvordan få samspill mellom nettside og egen Facebook-side. Hvorfor bruke tid på egen Facebook-side?
10 punktsliste når du skal lage markedsføring_ mks 2020mkristsk
De ti ganske kloke tingene å tenke på før markedskommunikasjon bestemmes. Eller bruk de 10 punktene underveis i arbeidet. Lykke til! Trenger du hjelp, ta kontakt
Strategi for sosiale medier for den fiktive bedriften Søtt&Sunt. Lagt ut som en del av faget Sosiale medier ved Høgskolen i Sør-Trøndelag, AITeL. Faget tas som en del av en nettbasert bachelor i informasjonsbehandling.
2. Det er en vareprodusent av klær
Bedriften har fokus på mote for unge menn
og kvinner
MintO er et annerkjent merke i hele Norden
Vi streber alltid etter å finne «det nye»
3. Hva skal vi oppnå?
Hvem er målgruppen?
Hvordan få målgruppen med?
Retningslinjer for hvordan man skal fremstå
4. Bedre kontakt med kundene våre, på et mer
personlig plan.
Vi skal fremstå seriøse og serviceinnstilte.
Merkevaren MintO skal styrkes.
Bedre tilgjengelighet og hurtig respons til
kundene.
Økt trafikk på hjemmesiden.
Bedre produkttilbud basert på
tilbakemeldinger.
5. MintO fokuserer i hovedsak på menn og
kvinner i alderen 15 – 25 år
Alle som er innenfor aldersgruppen skal ha
mulighet til kle seg i MintO klær
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youtube
Hurtig respons på henvendelser
Være åpne for dialog med kunden
Arrangere konkurranser på
Instagram/Facebook
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Se alltid saker fra kundens synspunkt
Svar seriøst og saksrettet
Hva kommenteres og hva kommenteres ikke?
Sist men ikke minst – husk hvor du jobber!
