Digital Health: Company presentation by Jette Larsen, Minplan at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. Always have a plan. Anywhere in the world.

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Jette Louise S Larsen
Founder and CEO
8 years of experience in
clinic & IT Health
TEAM
ECO system
Thomas Hammer
Jacobsen
Copenhagen Living Lab
Claus Rehfeld
Weis & Wise
Teams of programmers
Vasilios Lyritzis
Server programmer
Research team
• Professor, Niels Buus
• Head of Research, Kate
Aamund
• Research teamleader
Annette Erlangsen

4. Yearly costs worldwide
800.000+
people die by suicide every year in the
world
Every 2. sec a person die
by suicide
of people between 13-
19 years do selfharm
10-
15%
63.984.000
relatives to suicide or suicide
attempts
6.398.400
suicide attempts
17.196.000
Lost year of life
$733.000.000.000 Due to
people committing suicide worldwide

5. PROBLEM
People don’t have access to a psychiatrist because of
stigma, economic or geographical locations
One psychiatrist is
shared by how many
citizens?
India 1 for 0,3 million
China 1 for 0,12 million
Bangladesh 1 for 0.75 million
Cambodia 1 for 0.2 million
Europe 1 for 10,000
US 1 for 6,250
Mixed cost and access problem
4.000.000.000 mobile phone
users in the world

6. Key assumptions
USER DESCRIPTION
1
Relative and family are in crisis and in need
for help
2
Minplan is downloaded
by 50.000 users
3
Due to stigma, economic and geographical
problem it is difficult for the society to help
4
It is difficult for the pharma to reach the
citizen5
The citizen is tortured, desperate and in
distress
Poor access to clinicians

7. CHANGING THE GAME
Crisis
time
Level of pain,
stress and turmoil

8. BEST PRACTISE
Reducing lethal
means.
Recognizing warning
signs
Utilizing coping
skills Support network Reaching out to
family or friends
Nearest prof. help
OUR SOLUTION 2019
The Minplan solution is clinically best practice and mandatory part of treatment for suicidality in
Denmark and many other countries

9. COMPETITIVE ADVANTAGE
Developed with
researchers and people
with suicidal ideation
Proves value quickly
Low initial costs No contact to
clinicians needed
Standalone software Peer and family
supported
No integration needed

10. z
1, Norway 2, Australia 3, Denmark
Commercial X X
Research X
In service Yes No Yes
Financed Licens Licens Funds
STATUS
1, Suicide Prevention
(DK)
2, Relative Icare.dk
(DK)
3, Zero Selfharm
(DK)
Research RCT RCT RCT
Started Yes Yes No
Sell
Projects
NGO
Partners

11. z
1,
InnovationSkåne
(SE)
2, NGO Nefos
(DK)
3, Youth project
(DK)
4, Japan Uni. 5, England Hos. 6, NGO
Zero suicide
7, Mexico Uni
Commercial X X X
Research X X X X
PIPELINE
Project 1, AI Solution 2, Chat-robot 3, Self-harm
features
Funded 30 % 100 % 100 %
Startet Yes Yes No
Projects with user implementation
Development
Project

12. MARKED DESCRIPTION
1
Relative and family achieving some security
and control follow data and safety plan
2
Clinicians can provide better service and
support for the citizen in a more efficient way.
3
The citizens are in need for better control
and empowerment.
The citizen
Relatives and
family solution
Clinicians
Society
4
The society save costs and add higher
value to the citizens lives
Pharma
5
Pharma achieve a better contact to patient
and better insight

13. TARGET MARKET
New markets
Country Citizen
Suicide
rate
Suicidals
yearly
1,
USA 0,330 bil
21,1 0,69 mil.
2,
India
1.340 bil. 17 2.498.mil.
3,
China
1.380 bil 8 1.10 mil.
4,
Africa 1.216 bil 12 1.450 mil.
Existing markets
Country Citizen
Suicide
rate
Suicidals
yearly
Denmark 5,7 mil. 13,2 7500
Norway 5.2 mil 13.6 7000
Australia 24 mil. 17 40.000

14. COMPETITIVE
ANALYSIS
Crisis / evidence based
Wellbeing / spiritual
Dependingonexpensive
institutions
Individual
Accessibleandlowcost
Diagnosis &
treatment
Mindfulness
etc.
Empowerment &
coping

15. 2020
CTO and CMO
I
11
CE mark and documentation
Class 1
2019
11
2021
Database set up
and data safety
2020
33
Data analytic
knowledge bank
2020
55
Marketing and sale
Globale attention
2020
44
77
Globalization
2021
Translation
The World's Top 10 Language
2021
66
Globale launch
Available in 10 countries.
2021
1.
quarter
2.
quarter
3.
quarter
4.
quarter
1.
quarter
2.
quarter
3.
quarter
4.
quarter
1.
quarter
2.
quarter
3.
quarter
4.
quarter
2019
TIME-LINE

16. 2019 2020 2021 2022 2023 2024
Revenue 30.000 435.000 1.640.000 4.060.000 9.350.000 11240000
Cost -145000 -1164000 -1843000 -2050000 -2560000 -3406000
Profit -115.000 -729.000 203.000 2.010.000 6.690.000 7.834.000
-6.000.000
-4.000.000
-2.000.000
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
FINANCIAL
PLAN
500.000 users i 2024