The document outlines a strategic plan for Minimista, a modeling agency for petite women. It includes sections on the company's vision, objectives, ownership, products/services, market analysis of trends, competitors and typical customers, and financial projections. Key personnel are listed but no details are provided. The market section and financial analysis sections are incomplete as they contain placeholders for information that is not yet written.

1. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN CONTENT Minimista™ CONTENT BACKGROUND INFORMATION SUMMARY COMPANY DESCRIPTION SERVICE DESCRIPTION THE MARKET THE ORGANIZATION FINANCIAL ANALYSIS

2. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: VISION STATEMENT VISION STATEMENT To become the nation’s go-to modeling agency for petite women.

3. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: MISSION STATEMENT MISSION STATEMENT

4. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: OBJECTIVES OBJECTIVES

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23. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN THE MARKET The typical private customer Gender: Age: Education: Occupation: Lifestyle/culture: The typical business customer Line of business: Size/staff: Age: Geographical factors / limits Domestic: International: Physical or online? Assumed number of customers Arguments and supportive facts: Average amount spend per customer? One or more items?

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