MINI ran a campaign in Newsbrands to communicate their fun brand messaging in a topical manner. They placed ads reacting to current events like the horse meat scandal and 2013 budget. This allowed MINI to engage audiences and drive conversation around their "MINIstry of Finance" creative. Strong social media engagement showed the campaign succeeded in positioning MINI as a playful yet relevant brand. Newsbrands proved effective for MINI to react quickly through premium ad placements while stories were developing.
8 Ways Food Brands Drive Sales with Influencer MarketingCarusele
Access the on-demand webinar here:https://attendee.gotowebinar.com/recording/6830290860044133635
As Influencer Marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in the industry. What equally important, is understanding those tactics that brands should also avoid to prevent ending up on the consumer's bad side, or worse, the influencers.
Join CEO and Founder of Carusele, Jim Tobin, accompanied by Senior Campaign Strategist, Amanda Fuquay, as they discuss several influencer marketing strategies that have proven to drive meaningful results for the brands they've worked with.
During this webinar, you'll learn:
Three major watch outs your brand should avoid
How to properly set program goals
How an amplification plan can boost your campaigns performance
How to extend the life of your campaign
...and more!
8 Ways Alcohol Brands Drive Sales with Influencer MarketingCarusele
Access the full on-demand webinar here: https://attendee.gotowebinar.com/recording/4873194247506134786
As Influencer Marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in the industry. What equally important, is understanding those tactics that brands should also avoid to prevent ending up on the consumers bad side, or worse, the influencers.
Hear from CEO and Founder of Carusele, Jim Tobin, accompanied by Senior Campaign Strategist, Amanda Fuquay, as they discuss several influencer marketing strategies that have proven to drive meaningful results for the brands they've worked with.
During this webinar, you'll learn:
Three major watch outs your brand should avoid
How to properly set program goals
How an amplification plan can boost your campaigns performance
How to extend the life of your campaign
...and more!
Social Media Marketing Case Studies: acoupleofchicks.comAlicia Whalen
Social Media strategists at acoupleofchicks.com, a leading digital marketing firm specializing in travel and tourism share some Social Media case studies and some Chicks Tips on Success in Social Media Marketing.
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
8 Ways Food Brands Drive Sales with Influencer MarketingCarusele
Access the on-demand webinar here:https://attendee.gotowebinar.com/recording/6830290860044133635
As Influencer Marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in the industry. What equally important, is understanding those tactics that brands should also avoid to prevent ending up on the consumer's bad side, or worse, the influencers.
Join CEO and Founder of Carusele, Jim Tobin, accompanied by Senior Campaign Strategist, Amanda Fuquay, as they discuss several influencer marketing strategies that have proven to drive meaningful results for the brands they've worked with.
During this webinar, you'll learn:
Three major watch outs your brand should avoid
How to properly set program goals
How an amplification plan can boost your campaigns performance
How to extend the life of your campaign
...and more!
8 Ways Alcohol Brands Drive Sales with Influencer MarketingCarusele
Access the full on-demand webinar here: https://attendee.gotowebinar.com/recording/4873194247506134786
As Influencer Marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in the industry. What equally important, is understanding those tactics that brands should also avoid to prevent ending up on the consumers bad side, or worse, the influencers.
Hear from CEO and Founder of Carusele, Jim Tobin, accompanied by Senior Campaign Strategist, Amanda Fuquay, as they discuss several influencer marketing strategies that have proven to drive meaningful results for the brands they've worked with.
During this webinar, you'll learn:
Three major watch outs your brand should avoid
How to properly set program goals
How an amplification plan can boost your campaigns performance
How to extend the life of your campaign
...and more!
Social Media Marketing Case Studies: acoupleofchicks.comAlicia Whalen
Social Media strategists at acoupleofchicks.com, a leading digital marketing firm specializing in travel and tourism share some Social Media case studies and some Chicks Tips on Success in Social Media Marketing.
As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Six inches partnered leading Financial brands such as PhillipCapital (India), MF Global, Riddhi Siddhi Bullions Limited and more to achieve Integrated Marketing communication for brand awareness and marketing communications.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Domino's UK: How participation branding delivered Greatness, WARC Prize for S...David McNamara
WARC Prize for Social Strategy: Shortlisted, 2015 'Domino's UK: How participation branding delivered Greatness'
This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy.
The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers.
It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts.
The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled.
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
In the dynamic world of digital communication, where social media reigns supreme, businesses are constantly seeking the expertise of top-tier social media marketing agencies. Among the myriad options, one agency stands out as the orchestrator of success - the best social media marketing agency. Let's explore the reasons behind its acclaim and why businesses are choosing it to conduct their symphony in the digital realm.
Media Industry Trends for 2014 with Case Studies Amy Murray
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
How Do You Target Gen Z Through Social Media.pdfCiente
Reaching and engaging with the elusive Gen Z audience can be a challenging yet crucial task.
Read this Article here: https://medium.com/@ciente/how-do-you-target-gen-z-through-social-media-8a1f98a0a6bc
Learn more: https://ciente.io/blog/
Explore more: https://ciente.io/
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Developed communications platform and created national launch campaign strategy to reach young fathers. Won the Texas Media competition that is judged by industry alumni.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
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A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Six inches partnered leading Financial brands such as PhillipCapital (India), MF Global, Riddhi Siddhi Bullions Limited and more to achieve Integrated Marketing communication for brand awareness and marketing communications.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
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DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Domino's UK: How participation branding delivered Greatness, WARC Prize for S...David McNamara
WARC Prize for Social Strategy: Shortlisted, 2015 'Domino's UK: How participation branding delivered Greatness'
This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy.
The company faced increased competition and decreasing loyalty, with brand preference at a new low of 31%, so needed to reconnect with customers.
It built an adaptive social strategy that reached people in new places, earning their attention and delighting them with its efforts.
The value of orders from social grew by 5%, social referrals increased by 48%, brand preference increased by 13% and recall of social-media conversations doubled.
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
In the dynamic world of digital communication, where social media reigns supreme, businesses are constantly seeking the expertise of top-tier social media marketing agencies. Among the myriad options, one agency stands out as the orchestrator of success - the best social media marketing agency. Let's explore the reasons behind its acclaim and why businesses are choosing it to conduct their symphony in the digital realm.
Media Industry Trends for 2014 with Case Studies Amy Murray
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
How Do You Target Gen Z Through Social Media.pdfCiente
Reaching and engaging with the elusive Gen Z audience can be a challenging yet crucial task.
Read this Article here: https://medium.com/@ciente/how-do-you-target-gen-z-through-social-media-8a1f98a0a6bc
Learn more: https://ciente.io/blog/
Explore more: https://ciente.io/
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Developed communications platform and created national launch campaign strategy to reach young fathers. Won the Texas Media competition that is judged by industry alumni.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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It can be used at any stage of the customer journey
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- Tools and techniques to keep you a step ahead
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
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Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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MINIstry of Finance Topical: Case Study
1. Executive Summary
All MINI’s communications express the fun and playful nature of the brand. This tonality runs
through all of their creative perfectly placing the brand to take advantage of topical messaging.
2013 saw MINI run topical creative, focusing on the horse meat scandal and George Osborne’s
2013 budget.
The reactive nature of Newsbrands enabled MINI to communicate with their audience in a fun
and topical manner while news stories were developing.
Strong engagement with the creative across Facebook demonstrated the campaign drove
conversation and engagement with the MINI audience. As well as driving impact and relevancy
through a strong Newsbrand environment.
Background and Objectives
MINI want to communicate that buying a MINI is more fun than buying any other car; the
development of the MINIstry of finance has seen MINI run finance creative which enables them
to build their fun brand image within a market full of dull finance adverts. MINI messaging
through the MINIstry is playful, friendly, interesting and different to the rest of the category.
Newsbrands enable MINI to use this playful tone to react quickly to topical stories within Q1,
such as the 2013 budget and the horse meat scandal. MINI have used these stories as an
opportunity to have a point of view within current culture expressing their fun tongue and cheek
personality.
The short turnaround times of the print element of Newsbrands allowed for MINI to place
topical creative in either standout placement or relevant content.
Creating a splash and making the MINI brand famous. This in turn enables MINI to engage with
consumers across the purchase cycle not just at the end.
Insight and Strategy
Newsbrands still very much drive the agenda for current news stories; MINI has capitalised on
this to drive their fun brand messaging of the MINIstry by the placement of adverts containing
topical and sometimes controversial content within attention grabbing placements in a
broadcast media.
Working closely with MINI’s creative agency Iris, we quickly reacted to secure premium
placements within National Newspapers, capitalising on topical national stories with relevant
copy, while the story was still fresh and relevant within Newsbrands.
MINI initially saw strong engagement with the horse meat creative posted on social media (15th
February), the reactivity of Newsbrands enabled us to build on the conversation further running
2. display activity 16th
and 17th
February. Demonstrating that both reactive medias are well placed
to work together.
This strategy was implemented further with a social post and tactical ad placement 21st
March
with MINI spin on the 2013 budget announcement.
The Plan
Display advertising was placed within the Quality and Mids, with the view to secure premium
placements where possible, keeping in line with our 1st
in format 1st
in category strategy for
MINI.
OBC placement was achieved where possible for the Horsemeat creative (see appendix). A
tactical budget message was also run within the FT budget report; this ran as running as 1st
car.
Large formats within standout positions ran across national press, to ensure strong incremental
coverage against our target audiences (see appendix)
The reactive nature of Newsbrands meant that we were able to implement the activity quickly,
while the stories were still developing, further building on conversations across social media.
This enabled MINI to run tactical messaging in the same theme as MINIstry of finance Q1
activity, making the campaign feel reactive and current to the consumer driving their playful,
friendly, interesting and different messaging.
Results
The main objective of this element of the Q1 campaign was to drive conversation and build on
the fun messaging of MINIstry of Finance. This was demonstrated through strong engagement
within MINI UK facebook page, showing positive engagement and interaction with the creative.
The below figures show the level of engagement achieved
Horsemeat copy
4,476 likes
269 comments
1,789
Budget copy
307 likes
53 Shares
9 comments
This campaign would not have achieved the impact or relevancy in any other media, the entire
success of this campaign was built on serious high reaching news environments with immediate,
relevant and topical messaging. To run anywhere else we would have had to sacrifice on at least
3. one element. Demonstrating Newsbrands are a great vehicle for clients who want to place
reactive/ tactical messaging as well as allowing them to do this in a broadcast way.