Mindset Technologies develops a brain monitoring platform to help esports athletes optimize training and maximize performance. By analyzing eye-related parameters using augmented reality glasses, their solution can measure and predict mental load as a "pulse watch for the brain". This provides objective feedback on cognitive load and emotional state to help players, coaches, and fans better understand in-game dynamics. Their platform aims to help teams improve training outcomes, identify talent, and enable strategic adjustments during competitions through unprecedented insights into players' mental capacities.

1. Your “unfair advantage”
in esports
HUMAN ATTENTION
IN FOCUS

2. Our vision
We empower peak performance in esports,
building a “pulse watch for the brain“
To get there, we combine
- neuroscience
- machine vision
- data analytics

3. Teams work hard for
years for one big goal: WINNING championships
... making the winners rich and famous

4. Working hard ≠ working smart
Players train 10+ hours/day,
lacking reliable signals of mental exhaustion:
- wasting time and energy in training
- lacking performance awareness during competition

5. “The missing link“
to peak performance
physical athletes have reliable performance indicators
(e.g. lactate test, heart-rate, lung capacity, etc.)
esports athletes lack reliable cognitive indicators:
noticing declining performance too late
“What you cannot measure, you cannot predict“

6. Enabling performance at highest levels
We partnered up with world leaders in esports
Their professionally managed teams aim to
maximize performance in training and competition
We help them to
- optimize training
- identify “hidden talents“
- swiftly adapt tactics in competition
Sogang University,
Game Education Center,
Seoul, South Korea

7. The Solution: Biofeedback 2.0
Our founder Christian Kusmitsch, PhD
is a neuroscientist
His research field is human attention –
advocating “our eyes reflect brain activity“
One of his patents is applicable for our project
By interpreting a set of eye-related parameters,
we can measure and predict mental load
We are NOT eye-tracking technology (focusing on gaze direction)
but neuroscientific brain tracking. Further details available on demand.

8. The product
We partner with several high-end augmented
reality glasses manufacturers that enable us to
record eye-related parameters of players at very
high spatial and temporal resolution
We analyze and compare captured data to
individual history and peers
Feedback to player, coach (and media stream)
on the status quo of mental load

9. From assessment to high performance
Initially, we conduct individual assessments on-sight in order understand the status quo
comprising the streghts and weaknesses of players and teams.
Based on the results, training software can be used to work on improving performance.
Team coaches receive an overview when players are in their optimum “zone“.
Core elements of our solution:

10. Benefits in training
Our platform enables unprecedented observation and interpretation of long-term changes in
mental capacity / endurance and comparison with individual and peer group training history
Maximized training outcomes enabled by biofeedback
• Optimized training time, length and methods to increase fatigue resistance and mental endurance
• Test players’ reaction to new strategies, not just tactical responses but also emotional reactions
Improved talent management given real-time analytics
• Better handling of strengths, weaknesses and hidden potential across the “player life-cycle”
• Identification of new talents in bootcamps, gaming fairs and via referrals with objectifiable KPIs

11. Benefits in competition
Our platform provides unprecedented biofeedback on a) the required mental capacity imposed
by the game flow, b) players’ current cognitive load and c) objectified emotional state in later stages
This allows for better team guidance via in-game tactical adjustments
• Team coaches have an ongoing overview of players’ residual mental capacity / “vital parameters”
enabling them to orchestrate attacks when mental power is high and retreat / regroup when
performance lows are in sight
• Emotional reactions can be validated by objective neuroscientific indicators so that coaches can
intervene with timely feedback, lowering the likelihood of overreactions / players “going rogue”,
resulting in a “pointless action mode” (PAM)

12. Benefits for media and fans
Player attention data is poised to be one of the key metrics
in esports given its big influence on tournament results
Opportunity for broadcasters to provide more insight into
game dynamics, satisfying fanbase and more easily
onboarding new fans
Monetized via data licensing to media and betting providers
“Mental load metrics will become as important in esports as ball possession statistics in soccer”
Christian Kusmitsch, CEO - Mindset Technologies

13. Traction
Partners InvestorseSports TeamsHardware R&D - Grants
Performance at highest levels requires partners with domain expertise
• We partnered up with world leading esports teams from different verticals
• We enter the market offering performance advisory (AaaS) in Europe and South Korea
• Discussions in other industries have been conducted (e.g. Automotive, MedTec), interest has been confirmed
several co-investor
commitments

14. Co-founders: Expertise in neuroscience, health and business
Christian Kusmitsch, PhD
Chief Executive Officer
• PhD in Neuroscience, University of Vienna
and University of California San Diego (UCSD)
• Brain researcher at the Institute of Public Health Vienna
• Management consultant focussing on pharma and healthcare
• Former R&D and innovation manager at UBIMET, a Red Bull company
Aladar Tepelea
business development
• Corporate finance and investor relations professional
• Partner in strategic innovation consultancy
• Connector to venture investors, lecturer on business development
• Former BlackRock and Novartis strategy manager

15. Technical team: Deep know-how of seasoned experts
Grischa Meyer, PhD
Chief Technology Officer
• Scientific Application/Infrastructure Specialist at Roche
• Full-stack Engineer at real-time speech analysis venture
• Founder of several technology startups
• Senior Software Engineer and Application Architect at
Monash University, responsible for architecture,
development, operations for open-source data
management solutions focused on large scientific data
• PhD in Biophysics from University of Queensland,
conducting several projects on software platforms,
including one on high-performance computing
Dipl.-Ing. Dr. Kurt Schröder
machine vision and hardware development
• Electrical and communication engineering studies at
the University of Technology in Vienna
• Habilitation in the field of high-power laser technology
• Professor at the Department of Nonconventional
Processing, Forming and Laser Technology (Faculty of
Mechanical Engineering), Vienna University of Technology
• Founder of iiNES - Innovative Engineering Solutions GmbH:
engineering advisory for electrical and mechanical engineering;
handling projects in hardware and software development
focusing on measurement engineering, automation engineering,
embedded systems, audio and video signal processing
Christian Stampf
machine learning and platform development
• Former automotive IT executive
• Deep learning setup and integration
• Web and App development for dashboard and backend
• Behavioral scientist, optimizing engagement metrics
• Long-standing work experience in China and Taiwan,
familiar with local cultural specificities

16. Dr. Christian Kusmitsch
Co-founder, CEO
c.kusmitsch@mindset-technologies.at
+43 664 511 2955
Vienna, Austria
We are looking forward to taking your performance
and player assessment to the next level!
Contact
Aladar Tepelea
Co-founder, business development
aladar.tepelea@evitive.net
+41 77 9234 961
Zurich, Switzerland
HUMANATTENTIONINFOCUS