SenseLabs has launched. To celebrate, we brought in world leaders in sports, neuroscience, and high performance psychology to discuss what it means to truly operate at our mental best. The SenseLabs Human Performance Council takes a look at how increased focus, impulse control, and stress management impact every aspect of our daily lives. From salvaging relationships to winning gold medals, our experts dive into their triumphs as competitors, parents, professionals, and individuals … and uncover the brain’s contribution to it all. http://www.senselabs.com http://www.getversus.com

2. AUSTIN MILLER
Co-Founder & CEO

3. Welcome

4. LESLIE SHERLIN
Co-Founder & Chief Science Officer

5. JAMIE WHEAL
Director, Flow Genome Project
Hacking the Human Operating System

21. Objective Feedback Frees Us From the Tar Baby of Subjectivity

22. CARRIE FORSYTH
Head Coach, UCLA Women's Golf

23. KERRI WALSH JENNINGS
3-Time Olympic Gold Medalist

24. LESLIE SHERLIN, PhD
The Science Behind SenseLabs

25. Our focus has been on training
ELITE PERFORMERS.

26. Our mission is to
MAKE INDIVIDUALS’ BRAINS
FOCUS
RECOVER
SLEEP
PERFORM
LEARN
PROCESS
CREATE
BETTER

27. NEURONS CREATE
ELECTRICITY
Your brain is composed of billions of neurons.
!
A Neuron is an Electrically Excitable Cell That
Processes and Transmits Information by
Electrical and Chemical Signaling.
!
When Bundles of These Neurons Fire
Synchronously it Creates a Signal Large Enough
to Record on the Scalp.
!
This basics of this technology have been around
for nearly 100 years.

28. STRUCTURE AND
NETWORKS
The Firing Patterns of These Neurons Vary
Depending Upon the Demand Placed Upon
Them.
!
Not Only Do Neurons Vary in Their Activation
Locally But They Behave as Part of Networks.
!
This Means Different Brains States Have Different
Electrical Signatures.

29. Through collecting resting condition and
activation task brain data from over 1000 elite
performers we have modeled the cycle for action
execution.
!
Additionally, after evaluating millions of data
points on some of the most elite individuals, we
understanding the signatures & characteristics
most relevant to high performance.
HIGH PERFORMANCE BRAIN STATES

30. BRAIN TRAINING IS
BASED ON LEARNING
THEORY
Thorndike’s Law of Effect
“If a Response in the Presence of a Stimulus is Followed
by a Satisfying Event, the Association Between the
Stimulus and the Response is Strengthened. If the
Response is Followed by an Annoying Event, the
Association is Weakened.”
!
Skinner’s Operant Conditioning
Operant Conditioning is a Type of Learning in Which an
Individual’s Behavior is Modified by its Antecedents and
Consequences. Specifically This Means Providing a
Reward After Desired Behavior and Withholding
Rewards When the Desired Behavior is Not Exhibited
!
Pavlov’s Classical Conditioning
Classical Conditioning is a Kind of Learning That Occurs
When a Conditioned Stimulus is Paired with an
Unconditioned Stimulus. This Occurs When the Athlete
Can Apply His Learned Brain State to the Strategies
Employed to Get the Reward.

31. BRAIN TRAINING TO PERFORM BETTER
Since the Late 1960's It’s Been Established That
These Structures and Networks Can Be
Manipulated Through Operant Conditioning.
!
Reinforcing and Creating New Neuronal
Connections are Constantly Occurring and Can Be
Facilitated and Guided Through Brain Training.
!
Brain Training is Physiological Learning that Can
Cause Restructuring and Increased Efficiency -
Not Simply Practicing a Particular Skill Repeatedly.

32. This means that an individual can learn to
change the processing ability and core
functionality of their brain through training the
electrical activity of the brain.
!
This is not only the foundation and earliest
indications of neuroplasticity but is the building
block of SenseLabs core technology and
intellectual property.
!
With all of this exciting knowledge steeped in 30
to 100 years of scientific research you might
wonder why this isn't more prominantly known in
our culture and a basic staple of healthy living.
BRAIN TRAINING IS NEUROPLASTICITY

33. Brain Training has Historically Been Aimed at
Clinical Populations and Only Recently Has
There Been Advancements in Understanding
Elite Performance.
!
Brain Training Has Been Out of Reach for Most
Individuals Due to Time or Financial Constraints.
!
Brain Training Has Not Been in a Form Factor
That Has Resonated with the General User.
THE CHALLENGES

34. 15 Patents Pending on Sensor Technology,
Brain Data Usage and Training Processes.
!
Demonstrated Equivalency or Superior to FDA
Registered Medical Device.
THE SOLUTIONS

36. Errors of commission significantly improved (t =
3.472, p = 0.026)
PRE (mean errors) = 14.40 (SD = 10.31, SEM =
4.61)
POST-evaluation mean errors = 2.80 (SD = 3.56,
SEM = 1.59)
!
Response time trended toward significance (t =
2.137, p = 0.091)
PRE = 330.20 ms (SD = 26.98, SEM = 12.06)
POST = 312.00 ms (SD = 16.90, SEM = 7.56)
!
PERFORMANCE RESULTS

37. GROUP B
GROUP B
• 12% increase in number of greens in regulation
• 9.7% decrease in number of putts per round
• Performance improvements sustained at 8 weeks
Sherlin, L., Larson, N.C., Baker,
A.R., & Troesch, J. (2013).
Observational Report of the
Effects of Performance Brain
Training™ in Collegiate Golfers.
GOLF CLIENT CASE SERIES STUDY

38. Focus Endurance Maintain focus for long durations such as a lengthy match, meeting or day.
Impulse Control Make better decisions for responding and not be fooled by your surroundings.
NeuroStrength On demand attention intensity for maximum response to task.
Stress Recovery Utilize down time to maximize recovery, requiring less time between events
Stress Stability Be in charge and not be influenced by uncontrollable factors
NeuroAgility Adapt effort expended to match task requirements
Reaction Speed Respond to incoming information more quickly
Consistency Increase accuracy and reduce errors over long periods of time
NeuroSpeed Understand and process information more quickly and efficiently
TRAINING PROTOCOLS

39. To give everyone the tools to understand and improve their performance.
What was until recently only available to the elite, can now accessible to
the masses.
WHY ARE WE HERE?

42. Training Games
TRAIN
Focus or stress protocols
HEADSET
Versus brainwave
sensing headset
ASSESSMENT
Brain performance
characteristics
COMPARE MY BRAIN
To specific athletes
To a sport
To invited friends
Versus

44. Assessment

45. Compare Groups & Individuals

46. Compare Groups & Individuals

47. Compare Groups & Individuals

48. Compare Yourself
January March

56. Training Games
TRAIN
Performance protocols
HEADSET
Versus brainwave
sensing headset
ASSESSMENT
Brain performance
characteristics
COMPARE MY BRAIN
To specific athletes
To a sport
To invited friends
Versus

59. GREG BIGGERS
Chief Marketing & Product Officer

61. “I credit Versus for me being
able to get off of Ritalin"
- Carlos Quentin, 2x MLB All Star
”

62. REALIZING PEAK
PERFORMANCEAthlete Panel

63. KAYA TURSKI DAN BUCHNER KERRI WALSH JENNINGS
3 Time Olympic Gold Medalist
@kerrileewalsh
Pro Golfer, PGA Tour Canada
@goDanBuchner
Freeskier, Red Bull
@kayaturski
Moderator: Leslie Sherlin, PhD

65. MICHAEL GERVAIS, PhD
Partner @ WinForever

66. The Future of
High Performing People:
The opportunities the world’s
best are teaching us

67. Who We Are
Who We’ve Worked With

68. The Culture of High Performance

69. The Expression of High Performance

70. High Performance Can Be Seen in a
Range of Perspectives

71. The Theme for Today
We can train our minds to optimize our life pursuits.
Human capital is the future of high performance because access to
travel, financial access, and even technologies are near transparent.

72. Four Characteristics
of world-leading
athletes

73. APPROACH

74. BUILD

75. BELIEVE

76. MINDFULNESS and MENTAL SKILLS

77. What Do These Four Characteristics Tell Us

78. Multiple modalities
drive value for
professional services
Professional coaching and consulting
services have to focus on
Digital + Mental + Physical + Ongoing

79. For sport brands:
!
Meet them where
they sweat
Our approach:
!
meet them where they work
where they express their potential
where they provide for loved ones
where they strive for a better life

80. Applications now are
too narrow cast.
!
We are creating an
applied ecosystem
The opportunity is to teach mental
skills in the work force, using
technology to accelerate high
performing habits

81. Our view of the future applied ecosystem
Best Version
of You
Training
Applications
Big Data Wearables
High
Performing
Community

82. Thank You
!
winforever.com
!
mgervais@me.com

83. THE FUTURE OF PEAK
PERFORMANCEExpert Panel

84. JAMIE WHEAL MIKE GERVAIS, PhD MARCUS ELLIOT, MD LESLIE SHERLIN PhD
Director, Flow Genome Project Partner, WinForever High Performance Director, P3 Co-Founder & Chief Science
Officer, SenseLabs
Moderator: Greg Biggers

86. Training Games
getversus.com
VERSUS EARLY ADOPTER PROGRAM