The document discusses ideas for creating recipe cards targeted towards different audiences, including the elderly, young adults, and children. It provides details on the proposed themes, images, recipes, and production methods for each set of cards. The recipes focus on traditional and healthy options that are suitable for various diets like vegan, vegetarian, and aim to be affordable to make at home.

1. Artwork: There shouldn’t be Audience: My afternoon tea idea will be
Images: I would take the images myself to much artwork except for the
dedicated to the elderly but also 50+. This is due to the
as I have a camera. The images that I was going fact that they would have gained a lot of money
production side on the computers . The
to cooperate on the recipe card was to have one overtime which means they are able to afford the
only things that would involve me to get
huge detailed image of the final one then have a afternoon tea experience. Normally e.g. Betties, they
creative on paper would be to draw ideas
close up so that our audience really understand sell afternoon teas for £15 this is quite an expensive
down on the layouts of the recipe cards.
the textures and ingredients. The background of price so I would have thought that the elderly would be
This would be multiple sketches that
these images will look sophisticated so it will be able to afford that kind of price, due to pensions and
would help to pick out a strong theme for
laid out on a table so it looks homely but also other factors. Also elderly people have a lot of spare
the whole card altogether.
elegant at the same time. The colour throughout time on their hands to make the products if they
those images will be whites and pastel colours as wanted, this will means they get creative and learn new
they go with anything and give a nice feel to the skills everyday.
Afternoon
Recipes: For
images.
the recipe side of things I
Theme: I was thinking of was thinking of making
the traditional meals but
Tea
making the theme of the recipe cards so that it’s affordable to
as quite old fashioned, it is known that make at home. The
people from younger ages are different foods would be
understanding afternoon tea but I think little cakes e.g. chocolate
it’s important to go back to the roots of cake, carrot cake etc.
the 17th century. A good theme would 4 cups grated carrot This is an example of the
be to contrasts the old with the new so 2 cups whole wheat flour
2 teaspoon baking powder
kind of recipe that would
a wider audience can look and them 1 teaspoon baking soda be suitable for vegans.
and finding them interesting. The food ½ teaspoon salt For vegetarians a normal
will be similar to the traditional
Production Method &
1 teaspoon cinnamon mix would be okay also.
afternoon tea which makes it old ¼ teaspoon ground ginger Sandwiches can also be
1 ½ cups demerera or brown sugar
design:
fashioned. The modernisation of the suitable for vegans and
recipe cards will be how the images are ¾ cup raisins
½ cup chopped pecans
vegetarians, discussing
laid out and how the background is laid When doing these recipe cards I will be doing most of the 1 cup unsweetened applesauce fillings will be researched
out. I was thinking of involving pink production on the computers. This is due to the technology 1 cup canola oil further.
flowers around the outside of the card software, this will help me to produce objects and shapes
so that it added a florescent, girly which can make my recipe card stand out. I will put the Cream cheese icing
theme to it. I don’t want it to just be for recipe and step by step guide on the back of the card, this
females but the afternoon tea theme ⅓ cup vegan margarine (softened)
will make it easier for the person to collect the ingredients ⅓ cup vegan cream cheese
was known to be for women to do in but to also produce the product. I would also put the close 2 ⅓ cups icing sugar
up of the photography image on the back whilst the big 1 teaspoon vanilla extract
the afternoons.
image will be on the front so that it looks appetising and
exciting. I was also thinking that having a drawing of the http://www.vegansociety.com/lifesty
le/food/recipes/cakes/carrotcake.asp
afternoon stacks will add to the tradition and the British
x

2. Them
e

3. Foo
d

4. Colour Scheme and Font

5. Audience: I’d dedicate this idea to young
1 small ripe banana
Recipes:
about 140g blackberries,
I was planning on blueberries, raspberries or adults from 20-30 years. I believe this idea would go
showing just one recipe on the card so strawberries (or use a mix), plus with them because they are always active, they have a
that it’s the basic idea but the good part extra to serve new job or children in their life so to make a drink for
of this is that you can add any fruit or veg apple juice or mineral water, yourself before you leave for work then it means you
you want and it would work. An example optional can be healthy at the same time. What’s good about
of a smoothie would be the ‘breakfast runny honey , to serve’ this is that you can control what your making into the
smoothie’ this would be suitable for http://www.bbcgoodfood.com/ drink, it can different fruits, vegetables etc. Instead of
vegetarians because it only contains fruit recipes/3117/breakfast- just making the same old food, you can make the
and honey which is refreshing. I would smoothie drinks that would fit with someone’s crazy lifestyle.
also be using milkshakes because they
can be refreshing especially banana Font: I was hoping that I could find a
flavours which are classic amongst the strong font for my recipe cards. Whilst
young adults.
Drinks on the Go
researching I found either the Helvetica
font or Script which is quite fancy and
makes the letters look more old fashioned,
this kind of work would be modern and
Image: I think the theme for this idea bold. I think Helvetica would be better for
this as it get’s the words across. Times New
would be quite vibrant and fun. When you see a Roman was also an option because it was
milkshake or smoothie in a shop on or a picture easier to read which would be good for my
you want it to look amazing so that people target audience. They will be able to
automatically want it. This is what I would do, I understand it straight away if they were in
would get the brightest or vibrant smoothie and a rush.
put it on my recipe card. This means it would
catch the audience’s eye, this is an advantage Production and theme: I will be using the Photoshop
because then they would want to know if it’s method to create designs and templates around the card, I was thinking of
healthy and tasty. By having a ugly boring drink making the layout quite blue so that it looks very summery. Even though you
then they would look straight past it. The images can make cold smoothies and milkshakes during the year, it’s only the best in
would be both on the back and front , you the summer. Also summery colours like blue and bright yellows really bring
wouldn’t need a detailed image of the product out the excitement in the cards. By having a bright coloured background it
because there shouldn’t be any fault in making means the photography images look more vibrant and colourful. Whilst doing
your own drink. The colours and the way it looks this on Photoshop I was thinking of adding a border around the card so that
would look exactly the same as the image as long the focus was on the image and text. I will be using mixed media for this idea,
as they follow the recipe. By having the final by drawing sketches and scanning them into the computer so that I can make
image, it will help make the recipe card more the create layout on Photoshop.
vibrant and exciting.

6. Food &
Theme

8. Images: The images Audience: This idea is for
will be happy and enjoyable. I Artwork: The art work that I will be doing for this project children, by making healthy snacks then
would try to make the snacks would be quite creative. I would draw sketches of the cartoon character they are able to enjoy there hobbies
look as creative as possible, by and see if it’s suitable, once I have done this then I would scan it in so whilst collecting there 5 a day. Children
having a mixture of fruit in one that I could use Photoshop to Rotoscope it. The more creative and are always known to active and do sports
bowl, instead of being boring I exciting it is then the more the children will like it. I was planning on as there are so many opportunities out
could put those fruit into cars using a fruit character and then using a speech bubble to say ‘FRUIT IS there, so to give them a product that
characters or people. This YUMMY’ this will tell the children that they should eat the fruit just like would be suitable for vegetarians and
makes the food more exciting the character tells them too. vegans then it would be a bonus. This
and enjoyable to eat if they did would also help to contribute them into
that themselves. When they a balanced diet which is very important
try to make a snack then they for when you are younger. When
would try make there food children go out and do sports they will
into those characters which is need a high demand in energy, this will
Healthy Snack for
funny but also fun. I would put help add to the energy amount. Children
the products on a picnic mat in from the age of 4-11 would be suitable
the garden which shows the to this as it’s easy to make and can be
Children
children an outdoor colourful which is exciting for children to
environment in which they can eat. This product would have to be
play in. advertised to families as they will be the
ones making it with their children so it’s
Recipes: The recipes will all be based on fruit and
important that it catches both the
children's eye and the parents.
vegetables, this is easier than other products because it’s food that
both vegetarians and vegans can eat. The different food snacks I’d
involve is: Theme: The theme would but colourful yet sophisticated, if there was
- Hobnobs (this can be crushed to that it makes a biscuit texture, this to much colour then it would take away of the factors of the actual recipe card.
can be mixed with berries and strawberries which makes it tasty yet The theme would have bright green and purple backgrounds, this depends on
healthy at the same time). which food products we show on the recipe cards. We would do a collection of
- chocolate e.g. Lindt (this can be mixed with fruit so that it makes them so the children can collect the different food products. Children find it fun
them all stick together, it can be a treat but would still give you the to collect and find out things so by collecting the recipe cards it means they can
energy you would need when doing your hobbie. learn new skills and start to get interested in cooking themselves. The
- Fruit and vegetables (you can make fruit salads with that so that background will yet be bright and colourful whilst the font is bold and big. This
it’s tasty and refreshing from when you need a break from sports is an advantage as the card is eye catching but when you go closer you see the
etc.) big bold writing which tells you what to do. The images would be bright
coloured because of the fruit and vegetables used for the snacks. We would
also introduce a cartoon character on the packaging so that the children can
recognise the character. This makes it more childish and adventurous.

9. Theme

10. Food