For Travel Agent Attendees of Cruise World 2011

1. “Million Dollar Travel Agents” (or soon to be)
How to combine ”High TOUCH with High Tech”
to turn Suspects into Prospects, Prospects Into
Clients and Clients into Raving Evangelists!

2. “Million Dollar Travel Agents” (or soon to be)
“CAPTAIN
LOU” • Owner - Little Shop Of Cruises -
EDWARDS Brooklyn, NY.
• Niche - "Special-Event Theme
Groups"
• 2011 Sales - *$1,500,000+
• 1997 -Started Biz As P/T Hobby
Organizing Singles Cruises
• 1999 - Joined Host Agency
Cruise.com
• 2001 - Launched 1st Website and
Waited For The World To Find Me
On The Internet

3. “Million Dollar Travel Agents” (or soon to be)
2003 – Still Waiting…
•This Is Getting Frustrating!

4. “Million Dollar Travel Agents” (or soon to be)
May 2005 – Let’s Get Serious
Why spend money to get NEW clients? I’d
rather concentrate on “repeats” and
“referrals”
Why play the Discounting/Rebate Game?
A Cruise Vacation is NOT a toaster!
Why should I expect ANYONE to book through
ME instead of the big online agencies or other
local travel agents?

5. “Million Dollar Travel Agents” (or soon to be)
• Branded myself “Captain Lou”
• Became Certified by ME
• Added tag-line, 800#, websites, etc.
• Put my picture on my business cards, websites, everywhere!
• Started the “Vacation FUN Times” cruise-letter
• Realized the importance of “Message to Market MATCH”
• Built MULTIPLE mini-sites targeting different niches.
• Demanded LOYALTY and RESPECT

6. “Million Dollar Travel Agents” (or soon to be)

7. “Million Dollar Travel Agents” (or soon to be)
“It Isn’t A Request, it’s a
Requirement!”

8. “Million Dollar Travel Agents” (or soon to be)
#1 > AudioPal.com
Get audio testimonials from
Your raving and instantly
Share them on your website,
Facebook and Twitter, for
FREE!

9. “Million Dollar Travel Agents” (or soon to be)
#2 > Restaurant.com
Give $25, $50 and $100 Gift
Cards Instead of FREE
Insurance, Excursions or
Rebating from commissions.

10. “Million Dollar Travel Agents” (or soon to be)
#3 > VistaPrint.com

11. “Million Dollar Travel Agents” (or soon to be)
#4 > SendOutCards.com
Automatically mails to clients on
Birthdays, bon voyage, holidays,
Welcome home, etc)

12. “Million Dollar Travel Agents” (or soon to be)
#5 > Call-Em-All.com or Simple Blast from
FreeConferenceCall.com

13. “Million Dollar Travel Agents” (or soon to be)
#6 > ZopIM.com
Set This Up On YOUR Websites In 5 Minutes For FREE!

14. “Million Dollar Travel Agents” (or soon to be)
#7 > SquareUp.com
Accept credit card payments on
Your iPhone with no monthly
Fees!

15. “Million Dollar Travel Agents” (or soon to be)
#8 > Set Up “Opt-In Pages” To Build Highly Qualified List Of
Prospects…(You can do this with InstantLeads.CaptainLou.com)

16. “Million Dollar Travel Agents” (or soon to be)
#9 > Importance of Social Proof
• Record Video Testimonials Using Your iPhone 4 HD or
Sanyo Xacti HD or Kodak Zi-8 And Put Them On Your
Web Pages

17. “Million Dollar Travel Agents” (or soon to be)
#10 >Host Your Own Virtual Cruise Nights ONLINE….
VacationPresenter.com

18. “Million Dollar Travel Agents” (or soon to be)
But Wait….There’s MORE!!! 
Are You Serious About Building Your Book of Profitable
Group Business?
CHANGE YOUR FLIGHTS IF YOU MUST!
Join Captain Lou Saturday afternoon from 4 to 5:30 PM
“Your Group Cruise Biz Online
and on Steroids”
“How to DOUBLE YOUR COMMISSIONS with your own highly
lucrative group Special-Event Theme Cruises“
(In PALM ROOM A)

19. “Million Dollar Travel Agents” (or soon to be)