The document provides guidance on crafting effective messages in support of abortion access. Effective messages should be believable, emotional, fact-based, and framed to win support. When asked challenging questions, responses should bridge back to the key message instead of engaging the negative frame. The key messages are that most major faiths allow for a pro-choice view, laws restricting abortion are based on religion not medicine and compromise separation of church and state, and there is common ground in policies to reduce unintended pregnancies like sex education and contraception access.