PPT OF EVOLUTION OF MEDIA

2. •

3. PRE-INDUSTRIAL AGE INDUSTRIAL AGE
ELECTRONIC AGE
INFORMATION AGE
4 AGES OF MEDIA EVOLUTION

4. Clay tablets in
Mesopotamia
(2400 BC)
Papyrus in Egypt
(2500 BC)
Acta Diurna in
Rome (130 BC)
Cave paintings
(35,000 BC)
(BEFORE
1700S)
PEOPLE DISCOVERED FIRE, DEVELOPED PAPER FROM PLANTS, AND FORGED WEAPONS AND TOOLS
WITH STONE, BRONZE, COPPER AND IRON

5. The gradual development of
something, especially from a
simple to a more complex form
OXFOR D LANGU AGES
MEDIA EVOLUTION
A process of 'social institutionalizing, changes the
invented media fundamentally by discovering new
possibilities of communication.
AME R IC AN PHYC HOL OG IAL ASSOC IATION
Evolution

6. Typewriter (1800)
Telephone (1876)
Motion picture
photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Telegraph
Punch cards
Newspaper
Printing press for
mass production
(19th century)
PEOPLE USED THE POWER OF STEAM, DEVELOPED MACHINE TOOLS,
ESTABLISHED IRON PRODUCTION, AND THE MANUFACTURING OF VARIOUS PRODUCTS

7. Large electronic
computers- i.e.
EDSAC (1949) and
UNIVAC 1 (1951)
Mainframe computers - i.e.
IBM 704 (1960)
Personal computers - i.e.
Hewlett?Packard 9100A
(1968), Apple 1 (1976)
OHP
LCD projectors
Transistor Radio
Television (1941)
THE INVENTION OF THE TRANSISTOR USHERED IN THE ELECTRONIC AGE.
PEOPLE HARNESSED THE POWER OF TRANSISTORS THAT LED TO THE TRANSISTOR RADIO,
ELECTRONIC CIRCUITS, AND THE EARLY COMPUTERS.
IN THIS AGE, LONG DISTANCE COMMUNICATION BECAME MORE EFFICIENT.

9. HAWLET
PACKARD (1968)
Founder/Owner of HP
STEVE JOBS
Founder/Owner of Apple
Company

10. Web browsers:
Mosaic (1993),
Internet Explorer (1995)
Blogs:
Blogspot (1999)
LiveJournal (1999)
Wordpress (2003)
Social networks:
Friendster (2002)
Facebook (2004)
Microblogs:
Twitter (2006)
Tumblr (2007)
• Video: YouTube (2005)
Augmented Reality
Virtual Reality
Video chat: Skype (2003)
Google Hangouts (2013)
Search Engines
Google (1996)
Yahoo (1995)
Portable computers
laptops (1980)
netbooks (2008)
tablets (1993)
Smart phones
Wearable technology
Cloud and Big Data
THE INTERNET PAVED THE WAY FOR FASTER COMMUNICATION AND THE CREATION OF THE SOCIAL
NETWORK. PEOPLE
ADVANCED THE USE OF MICROELECTRONICS WITH THE INVENTION OF PERSONAL COMPUTERS,
MOBILE DEVICES, AND WEARABLE TECHNOLOGY. MOREOVER, VOICE,
IMAGE, SOUND AND DATA ARE DIGITALIZED. WE ARE NOW LIVING IN THE INFORMATION AGE

11. let Apply
What you
learned
P E R F O R M A N C E T A S K # 1
COPY THE TABLE TO YOUR MANILA PAPER AND PRESENT YOUR ANSWER
AS A GROUP.
THE GROUP CAN SHARE THEIR RESPONSES TO THE REST OF THE CLASS.
GROUPS CAN ASSIGN REPORTERS AND THE REST OF THE MEMBERS CAN ANSWER
THE QUESTIONS EITHER BY TEACHER OR BY OTHER STUDENTS.
20 MINUTES TO PERFORM THE GROUP ACTIVITY