cÖ_g
Aa¨vq
cÂg
mvgvwRK e¨emvq
cvV †k‡l wkÿv_x©iv −
• mvgvwRK e¨emvq Kx Zv
ej‡Z cvi‡e|
• mvgvwRK e¨emv†qi cÖKvi‡f`
we‡kølY Ki‡Z cvi‡e|
gybvdv AR©‡bi
D‡Ï‡k avweZ bv
n‡q mgv‡Ri GK
ev GKvwaK
D‡Ï‡k¨ AR©‡bi
j‡¶¨ †h e¨emvq
MwVZ nq Zv‡K
mvgvwRK e¨emvq
e‡j |
vgvwRK e¨emv‡qi aviYv
G avibvwU cÖ_‡g
Dc¯’vcb I Dbœqb K‡ib
evsjv‡`‡ki †bv‡ej weRqx
Wt †gvt BDbym| wZwb
2008 mv‡j Zvi cÖKvwkZ
eB ÒCreating a world
without poverty:social
business and the future of
capitalism” me©cÖ_g G
avibvwU †`b| ciewZ©‡Z 2010
mv‡j Zvi cÖKvwkZ
ÒBuilding Social Business:
The new kind of Capitalism
that serve humanity’s most
pressing needs” G GB
K e¨emv‡qi avibvwU cÖ_‡g Dc¯’vcb I Dbœqb K
G e¨emv‡qi D‡Ïk¨
n‡”Q e¨emvq
cwiPvjbvi gva¨‡g
mgv‡Ri GK ev
GKvwaK mvgvwRK
D‡Ïk¨ AR©b Kiv;
GLv‡b
wewb‡qvMKvixi
†Kv‡bv e¨w³MZ
D‡Ïk¨ _v‡K bv| G
e¨emv‡qi gybvdv
e¨envi Kiv nq
mvgvwRK e¨emvq
m¤úªmviY ev cY¨
Dbœq‡b|
GKvwaK mvgvwRK
D‡Ïk¨ †hgb−Mixe‡`i
¯^v¯’¨‡mev, Avevmb
mvgvwRK e¨emv‡qi D‡Ïk¨t
Wt †gvnv¤§` BDbym
mvgvwRK e¨emv‡qi
†¶‡Î wb‡gœv³
ˆewk‡ó¨i K_v D‡jøL
K‡i‡Qb−
 mvgvwRK
D‡Ïk¨ _vK‡Z n‡e|
†hgb−¯^v¯’¨, wk¶v,
`wi`ªZv, cwi‡ek,
Rjevqy BZ¨vw`|
 jf¨vsk
wn‡m‡e
wewb‡qvMKvix
†Kv‡bv gybvdv
MÖnY Ki‡Z cvi‡e bv|
 GKwU
e¨emvq‡K mvgvwRK
e¨emvq wn‡m‡e
gvwRK e¨emv‡qi ˆewk‡ó¨ t
mvgvwRK e¨emv‡qi
cÖKvi‡f` (Types of Social
Business):
mvgvwRK e¨emvq `ycÖKvi|
h_v−
1. UvBc-I: mvgvwRK
e¨emvq 2. UvBc-II:
mvgvwRK e¨emvq|
1UvBc-I: G ai‡bi mvgvwRK
e¨emvq †Kv‡bv wbw`©ó
mvgvwRK, ˆbwZK A_ev
cwi‡ekMZ j¶¨ AR©‡bi Rb¨
†Kv‡bv cY¨ mieiv‡ni Dci
¸iyZ¡ Av‡ivc Kiv nq| †hgb−
2UvBc-II: G ai‡bi mvgvwRK e¨emvq gybvdvwbf©i e¨emvq
†hwUi gvwjK n‡eb Mwie ev mgv‡Ri wbgœweËiv hviv
mivmwi jf¨vsk †fvM Ki‡Z cv‡i ev c‡iv¶fv‡e myweav MÖnY
Ki‡Z cv‡i|
†hgb: MÖvgxY e¨vsK mvgvwRK e¨emvq Ae¨emvqx
cÖwZôvb Ges e¨emvwqK mvgvwRK `vwqZ¡ †_‡K wfbœ|
mvgvwRK e¨emv‡qi bxwZgvjv (Principles of
Social Business)
Wt †gvnv¤§` BDbym Ges n¨vbm †iBUR (Hans Reitz),
mvgvwRK e¨emv‡qi 7wU bxwZgvjvi K_v D‡jøL K‡i‡Qb|
†m¸‡jv n‡jv−
 mvgvwRK e¨emv‡qi D‡Ïk¨ n‡e `vwi`ªZv `~i
Kiv, A_ev mgv‡Ri GK ev GKvwaK mgm¨v
mgvavb Kiv|
 Avw_©K I A_©‰bwZK Dbœqb mvab
 wewb‡qvMKvixiv ïaygvÎ Zv‡`i cÖv_wgK
wewb‡qv‡Mi A_© Zz‡j wb‡Z cvi‡e|
wewb‡qv‡Mi AwZwi³ jf¨vsk †fvM Ki‡Z cvi‡e
bv|
 hLb †Kv¤úvwbi wewb‡qvMK…Z A_© †diZ
K- `jt UvBc-I: mvgvwRK e¨emvq
m¤ú©‡K ej|
L -`jt UvBc-II: mvgvwRK e¨emvq
m¤ú©‡K ej|
d«v‡Ýi kxl©¯’vbxq wkí cÖwZôvb
Group Danone Ges evsjv‡`‡ki MÖvgxY
e¨vsK GKwÎZ n‡q Grameen Danone
MVb K‡i| cÖwZôvbwU evsjv‡`‡ki
wkï‡`i AcywóRwbZ mgm¨v `~ixKi‡Yi
Rb¨ †WBwi dv‡g© Drcvw`Z cY¨ Ôkw³
`BÕ MÖv‡gi wkï‡`i nv‡Z bvggvÎ g~‡j¨
†cЇQ †`q| Z Kx †evSvq?
cÖkœ t Grameen Danone †Kvb
g~j¨vqb
evwoi KvR
1.mvgvwRK e¨emvq
ej‡Z Kx †evSvq ?
2. mvgvwRK e¨emvq
KZ cÖKvi ?
ধনয্বাদ

Mgmt 10

  • 1.
  • 5.
  • 6.
    cvV †k‡l wkÿv_x©iv− • mvgvwRK e¨emvq Kx Zv ej‡Z cvi‡e| • mvgvwRK e¨emv†qi cÖKvi‡f` we‡kølY Ki‡Z cvi‡e|
  • 7.
    gybvdv AR©‡bi D‡Ï‡k avweZbv n‡q mgv‡Ri GK ev GKvwaK D‡Ï‡k¨ AR©‡bi j‡¶¨ †h e¨emvq MwVZ nq Zv‡K mvgvwRK e¨emvq e‡j | vgvwRK e¨emv‡qi aviYv
  • 8.
    G avibvwU cÖ_‡g Dc¯’vcbI Dbœqb K‡ib evsjv‡`‡ki †bv‡ej weRqx Wt †gvt BDbym| wZwb 2008 mv‡j Zvi cÖKvwkZ eB ÒCreating a world without poverty:social business and the future of capitalism” me©cÖ_g G avibvwU †`b| ciewZ©‡Z 2010 mv‡j Zvi cÖKvwkZ ÒBuilding Social Business: The new kind of Capitalism that serve humanity’s most pressing needs” G GB K e¨emv‡qi avibvwU cÖ_‡g Dc¯’vcb I Dbœqb K
  • 9.
    G e¨emv‡qi D‡Ïk¨ n‡”Qe¨emvq cwiPvjbvi gva¨‡g mgv‡Ri GK ev GKvwaK mvgvwRK D‡Ïk¨ AR©b Kiv; GLv‡b wewb‡qvMKvixi †Kv‡bv e¨w³MZ D‡Ïk¨ _v‡K bv| G e¨emv‡qi gybvdv e¨envi Kiv nq mvgvwRK e¨emvq m¤úªmviY ev cY¨ Dbœq‡b| GKvwaK mvgvwRK D‡Ïk¨ †hgb−Mixe‡`i ¯^v¯’¨‡mev, Avevmb mvgvwRK e¨emv‡qi D‡Ïk¨t
  • 10.
    Wt †gvnv¤§` BDbym mvgvwRKe¨emv‡qi †¶‡Î wb‡gœv³ ˆewk‡ó¨i K_v D‡jøL K‡i‡Qb−  mvgvwRK D‡Ïk¨ _vK‡Z n‡e| †hgb−¯^v¯’¨, wk¶v, `wi`ªZv, cwi‡ek, Rjevqy BZ¨vw`|  jf¨vsk wn‡m‡e wewb‡qvMKvix †Kv‡bv gybvdv MÖnY Ki‡Z cvi‡e bv|  GKwU e¨emvq‡K mvgvwRK e¨emvq wn‡m‡e gvwRK e¨emv‡qi ˆewk‡ó¨ t
  • 11.
    mvgvwRK e¨emv‡qi cÖKvi‡f` (Typesof Social Business): mvgvwRK e¨emvq `ycÖKvi| h_v− 1. UvBc-I: mvgvwRK e¨emvq 2. UvBc-II: mvgvwRK e¨emvq| 1UvBc-I: G ai‡bi mvgvwRK e¨emvq †Kv‡bv wbw`©ó mvgvwRK, ˆbwZK A_ev cwi‡ekMZ j¶¨ AR©‡bi Rb¨ †Kv‡bv cY¨ mieiv‡ni Dci ¸iyZ¡ Av‡ivc Kiv nq| †hgb−
  • 12.
    2UvBc-II: G ai‡bimvgvwRK e¨emvq gybvdvwbf©i e¨emvq †hwUi gvwjK n‡eb Mwie ev mgv‡Ri wbgœweËiv hviv mivmwi jf¨vsk †fvM Ki‡Z cv‡i ev c‡iv¶fv‡e myweav MÖnY Ki‡Z cv‡i| †hgb: MÖvgxY e¨vsK mvgvwRK e¨emvq Ae¨emvqx cÖwZôvb Ges e¨emvwqK mvgvwRK `vwqZ¡ †_‡K wfbœ|
  • 13.
    mvgvwRK e¨emv‡qi bxwZgvjv(Principles of Social Business) Wt †gvnv¤§` BDbym Ges n¨vbm †iBUR (Hans Reitz), mvgvwRK e¨emv‡qi 7wU bxwZgvjvi K_v D‡jøL K‡i‡Qb| †m¸‡jv n‡jv−  mvgvwRK e¨emv‡qi D‡Ïk¨ n‡e `vwi`ªZv `~i Kiv, A_ev mgv‡Ri GK ev GKvwaK mgm¨v mgvavb Kiv|  Avw_©K I A_©‰bwZK Dbœqb mvab  wewb‡qvMKvixiv ïaygvÎ Zv‡`i cÖv_wgK wewb‡qv‡Mi A_© Zz‡j wb‡Z cvi‡e| wewb‡qv‡Mi AwZwi³ jf¨vsk †fvM Ki‡Z cvi‡e bv|  hLb †Kv¤úvwbi wewb‡qvMK…Z A_© †diZ
  • 14.
    K- `jt UvBc-I:mvgvwRK e¨emvq m¤ú©‡K ej| L -`jt UvBc-II: mvgvwRK e¨emvq m¤ú©‡K ej|
  • 15.
    d«v‡Ýi kxl©¯’vbxq wkícÖwZôvb Group Danone Ges evsjv‡`‡ki MÖvgxY e¨vsK GKwÎZ n‡q Grameen Danone MVb K‡i| cÖwZôvbwU evsjv‡`‡ki wkï‡`i AcywóRwbZ mgm¨v `~ixKi‡Yi Rb¨ †WBwi dv‡g© Drcvw`Z cY¨ Ôkw³ `BÕ MÖv‡gi wkï‡`i nv‡Z bvggvÎ g~‡j¨ †cЇQ †`q| Z Kx †evSvq? cÖkœ t Grameen Danone †Kvb g~j¨vqb
  • 16.
    evwoi KvR 1.mvgvwRK e¨emvq ej‡ZKx †evSvq ? 2. mvgvwRK e¨emvq KZ cÖKvi ?
  • 17.