The document provides information about volunteering opportunities through the Volunteer Center of Memphis. It encourages citizens to volunteer their time instead of just donating money, pointing out that each person has unique skills and resources to offer their community. Potential volunteers are persuaded that even small individual efforts can make a positive difference when bonded together toward common goals of social improvement.

1. SMALL BUSINESS
CHILDREN’S BOOKS
FINANCIAL
FUNDRAISING
GOVERNMENT
GREETING CARDS
H O S P I TA L I T Y
HUMOR
LOGISTICS
MEDICAL
C O P Y W R I T I N G S A M P L E S
NON-PROFIT
PA C K A G I N G
PA P E R P R O D U C T S
SERVICE

2. Project: Michael Daley’s Public House Investor Packet Front Cover Michael Daley’s Public House: The Perfect Recipe for the Perfect Restaurant/Pub
Client: Michael Daley’s Public House
Heading A Taste of Old Ireland with a Dash of New Orleans
Objective: Promote a new Irish/New Orleans Style
restaurant/pub concept to potential investors.
Text You know the man...
Challenge: Create a unique image for a new restaurant and bar concept. …the big man – the man with the big laugh. As soon as you meet him, you feel he was just waiting for
Paint a picture of a environment that capitalizes on the you to arrive. Waiting with a joke, a meal, a pat on the back, or perhaps a wee bit of spirit.
confluence of two fun, vibrant and extraordinary cultures
that are being combined in a new way. He speaks with an accent and a wink. He’s traveled halfway around the world to get here, yet he’s never
met a stranger. He doesn’t even understand the term – he says there are only friends we have yet to meet.
He’s the man whose warmth makes you feel like you’ve just come in from the cold, even when it’s
110° in the shade.
You know the house...
…the big house – the house where everyone is welcome. The lights are always on because too much
living takes place behind those doors to fit into a 24 hour day. Yet you’re so comfortable, you could easily
fall asleep in a crowded room on your first visit (and the rooms are always crowded).
You’re family there. You can eat anything you like, but leave room for dessert. You can sit anywhere you
like, but leave room for dancing.
It’s the house with the presence that reaches out into the street and pulls you in with the sound of singing,
the aroma of great food, and the music of laughter.
You know the dream...
Life in that big house was contagious, and once you caught it, you always wanted to go back for more.
It’s where you learned the difference between a house and a home... and the difference between
acquaintances and friends.
Welcome home. The big house has opened its doors again. And once you return, you’ll wonder why you
stayed away so long.
Michael Daley’s Public House
Irish New Orleans Pub & Restaurant
Tee Shirt Concepts We Speak Our Cajun with a Brogue
No Loose Women or Pickpockets
Green Beer vs. Red Pepper
You’re Always Welcome at Our House
A Taste of Old Ireland with a Dash of New Orleans

3. Project: Logistics Solutions Brochure and Inserts Front Cover All journeys aren’t perfect…
Client: International Paper Specialty Packaging
Inside Left …but you need the perfect delivery
Objective: Promote International Paper’s protective
packaging, shipping and warehouse products.
Heading Getting there might be half the fun, but it’s also most of the work
Challenge: Demonstrate an understanding of the importance
of using the correct tools for protecting products
in transit and in the warehouse. Promote the wide Text Protecting products is essential.
range of innovative shipping products, the vast Improper loading or storage can quickly turn a shipment into a disaster area and a profit into a loss.
experience and the unparalleled service and Getting a product to its destination in the same condition it left its origin requires quality packaging and
support offered by International Paper. logistics solutions and the know-how to use them properly.
Take advantage of our experience.
At International Paper, we’ve designed and produced packaging for decades. We know how to protect products
because we do it everyday. We can provide you with the tools and training to assure that every product delivery
is the perfect delivery. We don’t want to be just your supplier. We want to be your valued partner.
Get the right tools and the right training from the right team.
We offer only quality products that are constantly being improved through continuous evaluation and
enhancement – tools that will help your facility and shipments run more efficiently and economically.
Utilizing both standard and customized packaging along with innovative shipping and storage solutions,
our team can provide alternatives and training in improved shipment preparation, load stabilization and
efficient space utilization. You’ll like the results. Better handling and reduced damage adds up to an
increased bottom line.
We’ll keep coming up with solutions.
Roads aren’t always smooth, paths aren’t always clear, tracks aren’t always straight, and seas aren’t
always calm. All journeys aren’t perfect, but you still need the perfect delivery. International Paper and
you can make that happen.

4. Project: Fundcraft Cookbook Fundraising 5 Step Brochure Front Cover Five Simple Steps to Fundraising with Cookbooks
Client: Fundcraft Publishing First Spread A Recipe for Successful Cookbook Fundraising. Easy, Fun and Free!
Objective: Create an introductory communication piece promoting For over 40 years, Fundcraft has been providing the ultimate fundraising strategy for churches, schools,
the Fundcraft Cookbook fundraising program as an and civic organization. And we can show you how to do it at no cost!
easy, no-risk process. The booklet was constructed in
cookbook format to showcase Fundcraft’s cookbook We’ll provide the tools and we’ll provide the know-how... All you need to provide are some really great cooks!
production capabilities. We’ve been helping organizations produce successful fundraising cookbooks for over 40 years, and
Challenge: Simplify. Simplify. Simplify. Overcome the perception we’ve learned a little bit about how it’s done. As the oldest and largest personalized cookbook publisher
that creating a fundraising cookbook was difficult and in the country, Fundcraft produces more cookbooks than all other cookbook publishers combined.
expensive. The existing materials inquiring customers
first received included cookbook samples and an We base our success on a combination of state-of-the-art printing equipment, unrivaled experience, and a
expensive 73 page book that made the program seem tried-and-true, easy-to-follow blueprint that makes it fun and easy to raise money for your organization. With
difficult, confusing and overwhelming. The process Fundcraft, you won’t be on your own. Whether it’s by phone call or email, we’ll be with you every step of the way.
needed to be organized, simplified and consolidated Just turn the page to see some of the reasons thousands of organizations from around the country have
into a lower cost, more promotional piece describing
profited from the Fundcraft Program...
an easy-to-follow, step-by-step program. The new
promotion also needed to highlight the additional support Second Spread Fundcraft Cookbooks Sell Themselves!
and materials that would be provided, and the fact that Professional print quality that is second to none, unique options that can tailor a cookbook to any group,
a fundraising cookbook could be produced with no
and a winning program that’s easy to follow – these are just a few of the reasons Fundcraft remains the
investment if desired (a fact that was lost in the existing
number one choice for fundraising cookbooks. Here are some others...
materials). The new promotion also served as a cookbook
sample and had the added value of including the top ten Unlimited Fundraising Potential!
recipes from a company with over a million recipes on file. How much money can you raise? As much as you want! We make selling easy, so the only limit to your
fundraising potential with the Fundcraft Program is determined by the number of members you will have
on your sales force. And after your fundraising campaign is over, Fundcraft can continue selling your
book on our website at no charge to you. With our quick online ordering process and low reprint prices,
your book can generate income for years to come.
You Never Invest a Penny in Advance!
Fundcraft knows that an organization that is attempting to raise funds usually doesn’t have money to
invest. With the Fundcraft earning plan, you send no money with your order and pay nothing on delivery.
We give you 67 days, interest-free, before payment is due. That’s 67 days that you can be selling
cookbooks – so they usually pay for themselves.
We’ll Give You the Tools You Need to Earn Money Before Your First Cookbook is Sold!
Like we said, there’s no up-front investment with Fundcraft, but it gets even better. The Fundcraft
Program makes it easy to produce income before your cookbooks are even printed. At that point,
all of your cookbook sales are pure profit. Step Four shows you how!
The Fundcraft No-Risk Guarantee!
We have total confidence in the Fundcraft Program. In fact, we’ll guarantee your success.
If you follow our program and your cookbooks don’t sell, you can return them for a full refund.
Continued on next page...

5. Continued Continued from previous page...
Project: Fundcraft Cookbook Fundraising 5 Step Brochure Front Cover Five Simple Steps to Fundraising with Cookbooks
Client: Fundcraft Publishing
First Spread Step 1: Planning
Objective: Create an introductory communication piece promoting
• Select your Cookbook Committee.
the Fundcraft Cookbook fundraising program as an
• Select a committee of five to six people. Look for enthusiastic, energetic team members to ensure success!
easy, no-risk process. The booklet was constructed in
• Set a fundraising goal.
cookbook format to showcase Fundcraft’s cookbook
• Create a fundraising goal based on your list of financial needs. Use a Fundcraft Price Chart
production capabilities.
to determine the number of cookbooks needed to reach that goal.
Challenge: Simplify. Simplify. Simplify. Overcome the perception • Make a schedule. Start from the end. Decide on a “Selling Date”, and mark your calendar when you’ll need
that creating a fundraising cookbook was difficult and to submit materials to meet that deadline. Start your Fundcraft Program Checklist to keep on schedule.
expensive. The existing materials inquiring customers Fundcraft makes it easy with free:
first received included cookbook samples and an • Price Chart
expensive 73 page book that made the program seem • Program Checklist
difficult, confusing and overwhelming. The process
Step 2: Recipe Management
needed to be organized, simplified and consolidated
• Collect your recipes.
into a lower cost, more promotional piece describing
• Distribute Fundcraft Recipe Collection Forms to everyone in your organization. Collect three to five
an easy-to-follow, step-by-step program. The new
recipes from each person.
promotion also needed to highlight the additional support
• Sort your recipes.
and materials that would be provided, and the fact that
• Categorize your recipes using either Fundcraft standard sections or custom sections. Then sort them in
a fundraising cookbook could be produced with no
the order you want them to appear in each section. Finally, sort the sections in the order you want
investment if desired (a fact that was lost in the existing
them to appear in your book.
materials). The new promotion also served as a cookbook
• Send your recipes to Fundcraft.
sample and had the added value of including the top ten
• Choose from any of our four recipe submission options.
recipes from a company with over a million recipes on file.
Fundcraft makes it easy with free:
• Recipe Collection Forms
Step 3: Layout and Design
• Select your cover design.
• Choose from Fundcraft’s Catalog of Covers & Dividers, or design your own!
• Select your section divider design.
• Choose from Fundcraft’s Catalog of Covers & Dividers, or design your own!
• Select your recipe format.
• Select from Fundcraft’s existing recipe format designs, or create your own art!
• Select your binding style. Fundcraft’s Sample Kit makes it easy to choose from our five binding styles.
And now’s a good time to...
• Produce information for the four free local information pages Fundcraft provides.
Our “Recipes for Success” Guide will offer helpful suggestions and show you how.
Fundcraft makes it easy with free:
• Catalog of Covers & Dividers
• Recipes for Success Guide
• Sample Kit
Steps Continue...

6. Project: Do Biz in Memphis Website Home Page Heading Plant Your Business in the Heart of America.
Memphis Wants to Make it Even Easier.
Client: Memphis & Shelby County Department
of Economic Development
Text A centralized location, a vibrant economy, and a capable, dedicated workforce... these are just some of
Objective: Attract new businesses to Memphis and Shelby County.
the ingredients that make Memphis a fertile business environment in which to start, relocate, or grow
Challenge: Promote Memphis as a place to live and do business. your company. After four years of record-breaking economic development, the largest city in Tennessee
List and describe the various tax and financial incentive is poised to take its place as a world commerce leader.
programs available to companies who choose to locate
in Shelby County. We Want your Business
Memphis was recently chosen by Inc. Magazine as the 7th best city in which to start and grow a business,
but we want to make it even better. Memphis and Shelby County offer several financial incentive programs
that can help you lower your operating costs, eliminate taxes and obtain qualified workers. We’ll work
with you according to your specific needs to cut through the red tape. We’ll even pay for infrastructure
improvements your business may require.
America’s Distribution Center
Memphis is home to the world’s largest air cargo airport, the third largest rail center in the country, and
the fourth largest inland port in the U.S. And the city already known as “America’s Distribution Center”
is now evolving into “North America’s Logistics Center”.
Home of the Blues
Memphis is about more than just business. Whether your company deals in “blue chips” or “blue collars”,
you’re sure to feel at home here. A world class city with a flavor all its own, Memphis is home to a robust,
growing downtown where unique boutiques, first rate restaurants and scenic parks share a breathtaking
view of the mighty Mississippi River with luxury hotels and office buildings.
We’re home to professional sports, the world famous annual “Memphis in May” festival, and an energetic
art and cultural scene. Memphis is home to a nationally recognized school system, affordable housing,
some of the best colleges in the country, and state-of-the-art medical facilities that are second to none.
We’ve been immortalized in art, literature and movies... we even gave the country three “Miss Americas”.
And of course, with Beale Street and Graceland, Memphis music is in a league all its own.
Opportunity is Knocking – Open the Door to the Future
Find out why Northwest Airlines chose Memphis as a “hub” city, and why such companies as FedEx,
Sharp Manufacturing and International Paper have chosen to locate their headquarters here.
You owe it to yourself to see what Memphis has to offer your company. Read further, or call us now
at 901-576-7107 to find out how you can benefit from doing business in Memphis.

7. Project: Volunteer Center of Memphis Brochure and Ads Brochure Heading If you think you can’t make a difference, think again.
Client: Volunteer Center of Memphis
Brochure Text In a time of complex, overwhelming problems, we’re constantly bombarded with news of drug abuse,
Objective: Solicit volunteers for various organizations
homelessness, racial strife and despair. The troubles of the world can seem incurable, but closing our
throughout Memphis and Shelby County.
eyes to unpleasant situations won’t make them go away.
Challenge: Persuade citizens to give of themselves and not just their
money. Point out that each of us has something unique Don’t wait for a solution.
to offer our community, and that often a personal Our problems won’t be solved by charity alone – nor will they be solved by a single person or organization.
examination of our capabilities and resources will The only solution is the active participation of each and every one of us. Individuals, social organizations
uncover possibilities that aren’t immediately obvious. and businesses must bond together as a true “community” and strive for positive social change. With
energetic effort from our diverse private and public citizens, the potential for improvement is unlimited.
Working toward a common goal, we can begin to effectively address our collective needs.
If you think you can’t make a difference, think again.
Each of us has a wealth of special resources that no one else possesses. If you can drive a car, read a
book, carve a toy, dial a phone, smile a smile, prepare a meal, sweep a floor, teach a class, tell a joke,
mow a lawn, hold a hand, build a house, speak a second language, sing a song or anything else you
can imagine, there’s a place your skills are needed.
No one else can do your part.
The Volunteer Center makes it easy to participate. Regardless of your talents or the amount of time you
can commit, we’ll find an opportunity that’s as rewarding for you as it is for the community. For every
talent you possess, there’s a situation where you can significantly enhance someone else’s life. Each of
us is unique. Only by combining our different abilities and interests can we make our community a better
place to live.
The Volunteer Center of Memphis
The Volunteer Center of Memphis is a non-profit agency founded in 1976 by the Junior League of Memphis
and the National Council of Jewish Women, Memphis Section. We mobilize people to deliver effective
solutions that respond to community needs. We serve as the central clearinghouse for recruiting and
referring volunteers for organizations throughout Memphis and Shelby County, and training other
non-profit agencies in the proper utilization of these volunteers.
Corporate Volunteer Council
The Corporate Volunteer Council is an alliance of local businesses whose commitment to community
goes beyond simple funding, to an investment of time and talent. The CVC pools resources, interests
and expertise from the corporate community in order to provide meaningful service to make Memphis
a better place to live and work. From top management right down the line, employee volunteers carry
corporate goodwill out into the community through a partnership of shared responsibility that addresses
basic human needs, serious social problems, and essential health, education and cultural services. CVC
members employ the services of the Volunteer Center and support the Center in its mission to help meet
community needs through the effective use of volunteers.
Continued on next page...

8. Continued... Continued from previous page...
Project: Volunteer Center of Memphis Brochure and Ads Brochure Text Community Resources
Continued Community Resources serves as the hub department of the Volunteer Center, bringing individuals and
Client: Volunteer Center of Memphis
organizations together to address community needs by:
Objective: Solicit volunteers for various organizations • Recruiting and directing adult and youth volunteers
throughout Memphis and Shelby County. • Providing volunteer management training to agencies
Challenge: Persuade citizens to give of themselves and not just their • Promoting volunteerism through the Volunteer Recognition Luncheon and other events
money. Point out that each of us has something unique • Maintaining a database for area agencies, a current listing of volunteer opportunities, and numerous
to offer our community, and that often a personal volunteer resources available to Memphis.
examination of our capabilities and resources will
Volunteers in Schools
uncover possibilities that aren’t immediately obvious.
Too often educators don’t have access to the materials that they need to properly prepare our children for
the future. VIS offers educators an easy-to-use system to obtain the people, equipment, and processes
they need to increase student achievement. There’s an old African proverb that states that it takes a
whole village to raise a child. Empowering the whole community to participate meaningfully in the educa-
tional process of our children is central to the system. VIS is an intuitive and proactive approach to create
a dynamic environment for effecting change.
We’re all in this together.
The world our children inherit depends on the actions we take today. We can try to hide from our respon-
sibilities, or we can strive to build a better future by adopting a philosophy of active participation in the
community. There are enough problems to go around, but there are enough of us to solve them.
Join us.
Every day, someone in our community is doing something to light up another life. We all share the desire
to do our part. Let us show you how to get involved. Call the Volunteer Center at 458-3288.
Ad Series Behold I do not give lectures or a little charity, When I give I give myself. – Walt Whitman (1819-1892)
If you think you can’t make a difference, think again. Call 458-3288.
Wealth to us is not mere material for vainglory but an opportunity for achievement and
poverty we think it no disgrace to acknowledge but a real degradation to make no effort to
overcome. – Thucydides (460-400 B.C.)
If you think you can’t make a difference, think again. Call 458-3288.
I believe that every right implies a responsibility; every opportunity an obligation; every pos-
session, a duty. – John Davison Rockefeller, Jr. (1874-1960)
If you think you can’t make a difference, think again. Call 458-3288.
All this will not be finished in the first hundred days. Nor will it be finished in the first
thousand days, nor in the life of this administration, nor even perhaps in our lifetime on this
planet. But let us begin. – John Fitzgerald Kennedy (1917-1963)
If you think you can’t make a difference, think again. Call 458-3288.
All together now... – John Lennon (1940-1980) & Paul McCartney (1942- )
If you think you can’t make a difference, think again. Call 458-3288.

9. Project: Charter Lakeside Ad Series Ad 1 Remember when all it took was a band-aid and a kiss?
Client: Charter Lakeside Hospital Text It’s a rocky road from childhood to adulthood. Kids want adult responsibilities. They want to grow up but all
Objective: Promote Lakeside Hospital’s Children’s Services, they know is being a child. The stress of adolescence can lead to friction in family and peer relationships,
Adult Services, and Summer Partial Hospitalization Program. and trouble in school. In problem situations, violence, alcohol and drug abuse, depression or even suicide
can be the result. Adolescence can be the time when the first signs of mental illness appear. It can leave a
Challenge: Create a hopeful, understanding message to open up
young person feeling hopeless about tomorrow and a family feeling helpless about today. When the whole
sometimes frightened minds to the possibility that they
family is in pain, treatment becomes a team effort. We can help. At Lakeside, qualified professionals are
might be facing a problem that calls for outside help
on duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available.
and reassure them the help they need is available.
Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.
Ad 2 Lakeside helped me learn that I’m more than the title on my business card.
Text If you measure success in dollars, you’ll always come up empty. True success comes in our relationships
with others and with ourselves. It’s how we love, and how we are loved. Loss of a loved one through
death or divorce, the challenges of parenting, the changing roles of men and women, loss of a job,
memories of abuse as a child – all can lead to anxiety, depression, or chemical dependency. Some of
life’s burdens can leave even the strongest staggering. Lakeside knows that emotional scars are harder
to detect than physical scars. Qualified professionals are on duty 24 hours a day for consultation at no
charge. Both outpatient and inpatient services are available. Contact the Lakeside Professional Network
at (901) 377-4733 or 1-800-232-5253.
Ad 3 This summer at Lakeside, James can make an A+ learning how to be James.
Text When a young person is having emotional problems, it often shows itself through difficulties in school
and among peers. So when the school year ends, the problems seem to disappear, but they don’t
go away. Unfortunately, summer must eventually pass and a new school year begins. Along with old
problems. That’s why Lakeside has developed the Summer Partial Hospitalization Program. It permits
intensive day treatment without interrupting the school year. And since it doesn’t involve overnight stays,
it allows the child to go home at night and interact with his family, practicing what he learned during the
day. Lakeside even provides academic summer classes, including remedial individualized teaching when
necessary. Growing up is hard to do. Lakeside can provide a helping hand. Qualified professionals are on
duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available.
Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.
Ad 4 I can live with my problems, but he shouldn’t have to.
Text Your emotional state doesn’t affect only you – it affects your loved ones. If a problem goes untreated, your
family suffers with you. Loss of a loved one through death or divorce, the challenges of parenting, the
changing roles of men and women, loss of a job, memories of abuse as a child – all can lead to anxiety,
depression, or chemical dependency. Some of life’s burdens can leave even the strongest staggering.
Lakeside knows that emotional scars are harder to detect than physical scars. Qualified professionals are
on duty 24 hours a day for consultation at no charge. Both outpatient and inpatient services are available.
Contact the Lakeside Professional Network at (901) 377-4733 or 1-800-232-5253.

10. Project: Two Cousins Pipe Racks Website Landing Page Heading Two Cousins Pipe Racks. Handcrafted Heritage.
Client: Two Cousins Pipe Racks
Home Page Heading Give Your Old Friends the Home they Deserve.
Objective: Promote a unique product to a worldwide niche market.
Challenge: Create a name and image for a new company that would Text Two Cousins. One Vision.
appeal to the heart and soul of a small but passionate Two cousins have combined their unique imaginations, a commitment to craftsmanship and a love for
group of potential customers worldwide. While the tobacciana to build pipe racks that harken back to a bygone day when creativity flourished and handicraft
products being sold were containers to hold smoking was valued. Each pipe rack is handmade by one of the two cousins. Each one is unique, each one is
pipes, the distinguishing characteristics being promoted practical, and each one is beautiful.
were quality, character and nostalgia.
Two Cousins Pipe Racks are like memories carved from blocks of wood, rooted in nostalgia...the
breeze blowing through a front porch screen...the sound of a train in the distance...the aroma of your
grandfather’s pipe. But the two cousins throw in a little jazz for good measure. They demand a lot of
“functional” from their pipe racks, but they usually include a little bit of “funky” in the mix.
Some might think your pipe rack has been handed down through the generations. It will be in
generations to come.
Cousins Page Heading A Commitment to Tradition. A Love of the Unique.
Catalog Page Heading View Our Pipe Racks. One of a Kind... Steeped in Tradition
Catalog Page Text We try to keep our catalog up to date, but our available pipe racks are constantly changing. To view the
most recent update, select the link below.
Don’t Be Scared Off by “Sold”.
All of our pipe racks are handmade, and no two are alike – but if you see something you like that’s marked
“Sold”, just let us know. We can probably make you something similar (but customized to suit your fancy).
We Also Build Custom Cabinets.
We are happy to work with you to come up with a custom cabinet that fits your needs. Please inquire for
details and pricing.
Sign Up to Receive News, Catalog and Blog Updates at:
subscribe@twocousinspiperacks.com
If you’re shy, just type “Subscribe” as the subject, but we hope you’ll also say “hello,” let us know who
you are, and tell us how you’re doing!
News Page Heading Pipe News. What’s Coming Up. What’s Gone Down.
Contact Page Heading Contact the Cousins. Drop Us a Line or Pick Up a Pipe Rack.
Links Page Heading Pipe and Tobacciana Links. Meet the Neighbors.

11. Project: Trust Services Brochure Brochure Heading Take a moment to remember what you’re working for.
First Tennessee Trust Services
Client: First Tennessee Bank
Objective: Promote First Tennessee Bank’s Trust Services.
Brochure Text Planning for the future.
Challenge: Appeal to older, affluent and successful bank customers In an era when many investment managers are preoccupied with quarterly results, we at First Tennessee
by looking deeper into the motivation for their financial Bank build client relationships that often last for generations. We already recognize you as special, and we
goals to communicate on a more personal level. are eager to help you build and preserve financial security for yourself and for your family.
Today’s Decisions Determine Tomorrow’s Reality.
Although our trust department does not write wills, our professionals can assist you by getting your plans in order
before attorneys are involved. Many of our customers have found this service to be a convenient way for them
to plan a will or a trust that is customized to their specific needs. Because we are a trust institution, we are able
to offer a wide variety of fiduciary services, including estate settlement. We tailor our services to fit each of our
clients. Everyone who turns to us for informed, unbiased guidance has a unique combination of investment goals
and time frames, tax concerns and personal circumstances.
First Tennessee’s Trust Department helps you:
• minimize estate taxes
• achieve long-term investment goals prudently
• create a continuity of financial security for your family
• provide for full, personal financial management in the event of illness or of incapacity
• have peace of mind and freedom from time-consuming paperwork and investment details
Personal Trust Services Offered:
Investment Management Account
Because we follow the principle of prudent investing, the families we serve enjoy added peace of mind. We
offer experienced, objective management of your investable assets, which is attuned to your goals, income
needs and risk tolerance. Our moderate annual fee also covers full custody service, which includes record
keeping, collection of income and regular reports. This relationship can be established either as an agency
account or as a trust account.
Revocable Living Trust
Privacy, possible estate tax savings, avoidance of probate, and ongoing management of assets in case of
incapacity are just some of the many advantages of using a living trust in your estate plans. Your trust can
continue functioning beyond your lifetime, creating a continuity of financial security for your family.
Irrevocable Insurance Trust
This trust is used to remove insurance proceeds from your taxable estate. The principal of the trust consists
of the proceeds of a life insurance policy.
Estate Settlement
When you name First Tennessee Bank, you can be assured that your wishes are carried out as directed by
your will. We assume the responsibility of managing your estate and safeguarding the assets until all debts
are collected and payments made. We then distribute remaining assets as you have directed, prepare all
paperwork, and file any tax forms and court reports.
Features Continue...

12. Project: The Beautiful Circle Children’s Book Title The Beautiful Circle
Legends of Springhill Series (1 of 4)
Client: Springhill Papers Text There was a time when the world was a place of singing and dancing. Everyone was happy just to be alive.
Objective: Showcase the printability of various Springhill Papers
But there was one Old Man who felt only bitterness. Instead of hearing wonderful music when the people
in a unique way.
of the village sang, he heard only a terrible racket. And when the children would hold hands at night to
Challenge: Stand out in a crowded stack of paper promotions with dance in the moonlight, he was bothered by their laughter.
a piece that end users might be inclined to keep. Each
“Legends of Springhill” book was an original children’s The Old Man spent his days alone in his hut. And at night, he would go as far away from the village as
story suitable for bedtime with a positive message and possible and gaze up at the beautiful white circle that shone down from the sky. He sometimes thought he
examples of different printing techniques on various could see its face smiling peacefully down at him. It was the only thing that gave him comfort. He often told
Springhill papers. The tagline and call to action for the his troubles to the Beautiful Circle.
series was, “Create Your Own Legend.”
“How I wish I could be with you! It must be wonderful to be able to rest in such glorious silence. All of
the people here think life is just for song and dance. I’m too old and tired to join in even if I wanted to.
Watching them brings me only sorrow. I wish they would just leave me alone.”
One night, the Old Man could stand it no more. As old and tired as he was, he climbed to the top of a tall
mountain, and cried out as loud as he could, “West Wind! West Wind! It is I, Old Man! Please carry me high
into the air to the Beautiful Circle in the sky!”
The clouds swirled above him as the West Wind approached. Then he heard a voice that seemed to come
from all around. “Don’t be foolish,” the West Wind spoke with a mighty whisper. “You’re a creature of the
earth, not of the sky. Return to your village, Old Man!”
So the Old Man climbed back down the mountain, sadder and wearier than ever. At first, everything
seemed hopeless to him. But that night, he thought of a plan.
Early the next morning, the Old Man hiked far over the hills and into the woods. And everywhere he went,
he gathered up feathers that had been lost by wild birds. Late in the afternoon, he returned to the village,
dragging a sack almost as big as himself. Then he went to work, sewing all through that night and the next day.
The next evening, when the rest of the village was busy celebrating, the Old Man emerged quietly from his
hut. He was dressed from head to toe in a suit of beautiful feathers. Since they were all from different birds,
the feathers were all the colors of the rainbow. But the Old Man was too unhappy to care how beautiful his
costume was. He only hoped it would serve its purpose.
Climbing once again to the mountaintop, the Old Man cried out, “West Wind! West Wind! It is I, a Beautiful
Bird! Please carry me high into the air to the Beautiful Circle in the sky!”
Once again, the clouds moved in from the west. There was a long pause while the West Wind tried to make
sense of the strange creature that had called on him. To the Old Man, it seemed to last forever. At last, with
a great sigh, the West Wind replied, “Oh... very well.”
Continued on next page...

13. Continued Continued from previous page...
Project: The Beautiful Circle Children’s Book Text Suddenly, the Old Man was lifted into the air. Terrified, he soared higher and higher into the sky, leaving the
1 of 4 in Legends of Springhill Series Continueddark world behind him. Slowly, the Old Man’s fear faded into joy and excitement.
Client: Springhill Papers
Higher and higher. So far into the night that the stars were no longer just above him, but all around him as
Objective: Showcase the printability of various Springhill Papers well. And best of all, directly in front of him, growing larger every minute, was the Beautiful Circle.
in a unique way.
Challenge: Stand out in a crowded stack of paper promotions with When it had finally grown so big that the Beautiful Circle seemed to be all around him, the Old Man’s feet
a piece that end users might be inclined to keep. Each lightly touch ground.
“Legends of Springhill” book was an original children’s
story suitable for bedtime with a positive message and As they had on Earth, the stars filled the sky above him. But everything else about the world was different.
examples of different printing techniques on various All around him was the whiteness of the Beautiful Circle. And best of all, there was the glorious silence.
Springhill papers. The tagline and call to action for the
series was, “Create Your Own Legend.” For a long time, the Old Man just sat in the stillness, happy at last. But after awhile, the Old Man realized that
something was wrong. Though it was peaceful and restful and quiet, it was something else also. It was lonely.
Confused, the Old Man flapped his arms and rose once again into the sky. He flew high enough to look back
into the face of the Beautiful Circle. As always, the Beautiful Circle seemed to be smiling.
“Beautiful Circle!” he called out.
“Yes, Old Man.” came the reply.
“I don’t understand,” said the Old Man. “It’s very still and quiet here, but you’re so all alone. Yet, you always
look so peaceful and content. How can you be so happy?”
With a smile brighter than ever, the Beautiful Circle replied, “I’m happy because every night, I get to watch
a Beautiful Blue Circle in the sky, and listen to the music that comes from it. And even though I can’t be
there with its children, I share their joy by shining my light down on them as they dance and sing.”
Upon hearing that, the Old Man understood. Flapping his arms, he rose into the sky again. Higher and higher,
through the stars, back to the Beautiful Blue Circle that was his home.
When he finally landed on the ground, his old bones were very tired and sore. Heading towards the sounds
of singing, he walked slowly back to his village. Only this time, the children’s laughter was like music to him.
The people were very happy to see the Old Man return. As tired as he was, the Old Man laughed with joy
as the children of the village joined hands in the moonlight and danced around him, forming a beautiful
circle. And when they sang, the Old Man sang loudest of all.
The End

14. Project: Downstream Bank Series of Ad Shells Ad 1 How to educate your chicks without breaking your nest egg.
Client: First Tennessee Bank Text There’s no finer gift for your child than a college education, but every year the cost becomes harder to afford.
Objective: Marketing tools to promote First Tennessee services and
Mutual funds offer an answer. They’re an excellent way to help save for your child’s education. Mutual
products offered by small “non-First Tennessee” banks.
funds help manage the risks of investing by spreading assets over a wide range of investments. And you
Challenge: Create a series of catchy, simple easy-to-use newspaper can choose from many different types of funds, depending on your individual financial goals.
ads designed to be imprinted with the smaller bank’s So call on our experienced investment officers to start planning for your child’s education.
logos and contact information.
But don’t wait too long. Remember, it’s the early bird that gets the worm.
Ad 2 Money doesn’t grow on trees, but it can grow.
Text Everyone wants a higher return on their investment, but nobody wants to take the risk.
Mutual funds offer an answer. They’re an excellent way to help make your money work for you. Mutual
funds help manage the risks of investing by spreading assets over a wide range of investments. So you
don’t have to go too far out on that limb. And you can choose from many different types of mutual funds,
depending on your individual financial goals and needs.
How to Money doesn’t So call us when you’re ready to start planting for your future. You’ll find that our investment officers have
educate your chicks grow on trees,
without breaking but it can grow.
green thumbs.
your nest egg.
Ad 3 Whoever said “talk is cheap” didn’t have a stockbroker.
Text If you have a head for investments, you shouldn’t have to pay an arm and a leg.
There’s no finer gift for your child than
a college education, but every year
Everyone wants a higher return on their
the cost becomes harder to afford.
investment, but nobody wants to take the risk.
Mutual funds offer an answer. They’re an
Mutual funds offer an answer. They’re an
excellent way to help save for your child’s
excellent way to help make your money work
education. Mutual funds help manage the risks
The discount brokerage services available at our branches offer trading for informed investors who want
for you. Mutual funds help manage the risks
of investing by spreading assets over a wide range
of investing by spreading assets over a wide range
of investments. And you can choose from many
different types of funds, depending on your
individual financial goals. Whoever said of investments. So you don’t have to go too far out
on that limb. And you can choose from many
different types of mutual funds, depending
So call on our experienced investment officers
to start planning for your child’s education.
But don’t wait too long. Remember,
“talk is cheap” on your individual financial goals and needs.
So call us when you’re ready to start planting to make their own decisions. We can save you up to 60 cents on every dollar* that you’re now paying in
didn’t have a
for your future. You’ll find that our investment
it’s the early bird that gets the worm.
officers have green thumbs.
BANK LOGO
stockbroker. BANK LOGO
commissions through a full-service brokerage.
Call (000) 000-0000 Call (000) 000-0000
Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,
member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor are
they FDIC insured. Mutual funds involve investment risks, including the loss of principal.
Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,
member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor are
they FDIC insured. Mutual funds involve investment risks, including the loss of principal. So when you’re tired of higher brokerage fees wringing you out, ring us up.
If you have a head for investments, you
Ad 4 If you have a head for investments, you shouldn’t have to pay an arm and a leg.
shouldn’t have to pay an arm and a leg.
The discount brokerage services available
If you have a How to
at our branches offer trading for informed
investors who want to make their own
head for investments, decisions. We can save you up to 60 cents
buy now and
on every dollar* that you’re now paying in
you shouldn’t
commissions through a full-service brokerage.
Text If you don’t need a broker’s advice, you shouldn’t have to pay for it.
So when you’re tired of higher brokerage fees
have to pay play later.
wringing you out, ring us up.
an arm and a leg. BANK LOGO
Call (000) 000-0000
Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,
With the discount brokerage services available at our branches, you don’t. We offer trading services for
informed investors who want to make their own decisions. We can save you up to 60 cents on every dollar*
member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor are
they FDIC insured. Mutual funds involve investment risks, including the loss of principal.
If you don’t need a broker’s advice,
that you’re now paying in commissions through a full-service brokerage.
Everybody wants to enjoy the “golden years”, but
you shouldn’t have to pay for it. not everyone knows how to accumulate the “gold”.
With the discount brokerage services Mutual funds offer an answer.
available at our branches, you don’t. They’re an excellent way to help save for your
We offer trading services for informed retirement. Mutual funds help manage the risks
investors who want to make their own of investing by spreading assets over a wide range
decisions. We can save you up to 60 cents of investments. And you can choose from many
So call our discount brokers. We won’t cost you an arm and a leg, but we’ll be glad to lend you a hand.
on every dollar* that you’re now paying in different types of mutual funds, depending
commissions through a full-service brokerage. on your individual financial goals and needs.
So call on our experienced investment officers to
So call our discount brokers.
start planning for the future. After all, when it’s
We won’t cost you an arm and a leg,
time to juggle your grandchildren on your knee,
but we’ll be glad to lend you a hand. you shouldn't have to be juggling your finances.
Call (000) 000-0000
BANK LOGO
Call (000) 000-0000
BANK LOGO
Ad 5 How to buy now and play later.
Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank, Services offered through First Tennessee Brokerage, Inc., a subsidiary of First Tennessee Bank,
member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor are member NASD, SIPC. Mutual funds are not obligations of or guaranteed by any bank nor are
they FDIC insured. Mutual funds involve investment risks, including the loss of principal. they FDIC insured. Mutual funds involve investment risks, including the loss of principal.
Text Everybody wants to enjoy the “golden years”, but not everyone knows how to accumulate the “gold”.
Mutual funds offer an answer. They’re an excellent way to help save for your retirement. Mutual funds
help manage the risks of investing by spreading assets over a wide range of investments. And you can
choose from many different types of mutual funds, depending on your individual financial goals and needs.
So call on our experienced investment officers to start planning for the future.
After all, when it’s time to juggle your grandchildren on your knee, you shouldn’t have to be juggling your finances.

15. Project: Coated One Side (C1S) Paper Promotion Front Cover Join Us at the Intersection of Creativity and Technology...
Client: International Paper C1S Papers
Tag Line Committed
Objective: Promote International Paper’s line of C1S Label, to Innovative
Envelope and Shopping Bag roll papers. Solutions
Challenge: Create a unifying message and image for a family Inside Text Destination: Innovation
of products whose family connections were not
immediately obvious. We Start with Commitment
International Paper has been a pioneer in the paper industry for decades, and we plan to continue for a long
time to come. Through a combination of creative solutions and technological breakthroughs, we continue to
provide innovative solutions that help you succeed in the Coated One Side Market.
Guided by Excellence
From sheeting to printing, from die-cutting to labeling, our coated one side papers provide dependable,
consistent performance throughout the most demanding converting processes. Our products are designed to
deliver the quality and printability you need – all backed by world class customer service and technical support.
In addition, our extensive distribution and service network assures that our coated one side will be available
when you need it.
Exciting Things on the Horizon
International Paper has had a reputation for offering innovative products and we have even more exciting
plans for the future. VIP TechnologiesTM is International Paper’s ground breaking technology that will give you
the competitive edge. IP’s VIP Technologies increase the brightness and whiteness of our papers, dramatically
improving the appearance and enabling printed text and images to be more striking and vibrant to end-users
and consumers. This is the first in a series of revolutionary breakthroughs that International Paper is introducing
through its VIP Technologies.
Anywhere You Need to Go
International Paper is here with commitment, here with innovation and here for you. Come join us at the
intersection of creativity and technology – we have the solutions you’re looking for.