Metropolitan Heroes Analisi 1
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The document discusses issues with the branding and marketing of the Police eyewear brand. It finds that the brand has an incoherent image across different product lines and inconsistent messaging. The document recommends strengthening the brand's positioning, improving its online presence and social media engagement, targeting both female and younger customers, and conducting market research to inform strategy.
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Metropolitan Heroes Analisi 1
- 9. •Competitors: -Diesel€(stylish-alternative) -Persol (educated) -Oxydo (non-conformist,€metropolitan)€ -ZeroRH+€(avant-garde) •Communicative€Homologation •Low€Price (materials,€design!?!)
- 10. •4€fan€clubs€within€the€first€50€results •Bigger€one:€1794€fans •Pictures,€video€and€comments •2nd and€3rd position • key€words:€sunglasses,€eyewear,€jewels,€watches • There€is€nothing€on€MySpace€about€Police • with€key€word€“Police”:€NO€PERTINENT€RESULTS • adding€“eyewear” or€“sunglasses”:€few€video€ads
- 16. •One-t o-one€s urvey •Video€ Intervie w •Positi oning€
- 19. •Matteo Brotto •Alessandra Capelli •Marco Santo Danesi •Cinzia Lucato •Elisa Nicoletto •Silvia Zaramella per: