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Conferance Cab
- 1. Scott Berenson Jeehyun Moon Paul Flannery Defne Acet!
- 2. 1. Concept! Some%mes, you simply cannot leave the office behind. Creativity and Design! NYC Taxi and Limousine Commission !
- 3. 1. Concept! … a service that maximizes produc%vity of passengers while on the go by bringing office facili%es into the taxi. Creativity and Design! NYC Taxi and Limousine Commission !
- 4. 1. Concept! Your 6 min taxi ride is a part of your 24 hr life: You want to be produc%ve here, as you are out there. Creativity and Design! NYC Taxi and Limousine Commission !
- 5. 1. Concept! Your quick taxi ride is in the middle of your hec%c schedule: * Customer journey map Mo%va%on Search Signaling Entry Travel Arrival Exit You don’t need to turn off but con%nue working on Creativity and Design! NYC Taxi and Limousine Commission !
- 6. 2. His story…! Don Johnson, 34 Equity sales trader on Wall street Creativity and Design! NYC Taxi and Limousine Commission !
- 7. 2. His story…! Don has to leave in the middle of the conference call. But he doesn’t know the CC. Creativity and Design! NYC Taxi and Limousine Commission !
- 8. 2. His story…! Phone, the report, coffee, bag and binders… He hopes he has 5 hands. Creativity and Design! NYC Taxi and Limousine Commission !
- 9. 2. His story…! His phone has run out of baKery. A random news on TV distracts him, he’d rather turn it off. Creativity and Design! NYC Taxi and Limousine Commission !
- 10. 2. His story…! At the airport, he tries to finish the work at the internet café …… and he’s sQll working on it aRer the arrival at D.C. Creativity and Design! NYC Taxi and Limousine Commission !
- 11. 3. Insights!! • GeTng in a taxi means leaving the office behind • For some people, this is a good thing! • For others (execuQves, traders, small business owners, etc.) this is not good: – Lost Qme and producQvity – ImpaQence and anxiety – Mostly disconnected from the office – InformaQon discovered on PIM is lost aRer trip Creativity and Design! NYC Taxi and Limousine Commission !
- 12. 3. Insights!! • What if you could take the office with you? • What if the transiQon from the office to the taxi were nearly seamless? • What if you took the PIM with you when you leR the taxi? Conference Cab increases produc%vity during the taxi trip and reduces the discon%nuity caused by the office‐to‐taxi transi%on Creativity and Design! NYC Taxi and Limousine Commission !
- 13. 4. Prototype – Mockup! Creativity and Design! NYC Taxi and Limousine Commission !
- 14. 4. Prototype – Core components! Transfer documents into the PIM ‐ Connect to personal email account ‐ AKach a USB thumb‐drive Review documents on‐screen ‐ Basic markup funcQonality (highlight, comment) ‐ Browse the Internet Preserve work accomplished during the trip ‐ Print ‐ AKach to email and send ‐ Save back to USB thumb‐drive Creativity and Design! NYC Taxi and Limousine Commission !
- 15. 4. Prototype – Secondary components! Creativity and Design! NYC Taxi and Limousine Commission !
- 16. 4. Prototype – Hardware! Creativity and Design! NYC Taxi and Limousine Commission !
- 17. 4. Prototype – Software! Creativity and Design! NYC Taxi and Limousine Commission !
- 18. 4. Prototype – Software! Creativity and Design! NYC Taxi and Limousine Commission !
- 19. 4. Prototype - Audience! Personal account system USB port Printer Outlet – Charger Tray – Cup holder Creativity and Design! NYC Taxi and Limousine Commission !
- 20. 5. Her story…! Dana Johnson, 37 A fashion retail entrepreneur in ManhaKan Creativity and Design! NYC Taxi and Limousine Commission !
- 21. 5. Her story…! She has to leave with her documentaQon work unfinished. So she thought of the Conference Cab. Creativity and Design! NYC Taxi and Limousine Commission !
- 22. 5. Her story…! Thanks to the faciliQes in CC, she’s comfortable enough to call the client for final checkout Creativity and Design! NYC Taxi and Limousine Commission !
- 23. 5. Her story…! As her baKery’s out, she uses the phone charger in CC. She downloads, corrects, saves & prints out the document. Creativity and Design! NYC Taxi and Limousine Commission !
- 24. 5. Her story…! She gets to the hotel with the completed work. And she enjoys the remaining Qme at the bar. Creativity and Design! NYC Taxi and Limousine Commission !
- 25. 6. Values – for Passengers! Creativity and Design! NYC Taxi and Limousine Commission !
- 26. 6. Values – for Passengers! Creativity and Design! NYC Taxi and Limousine Commission !
- 27. 6. Values – for Passengers! Creativity and Design! NYC Taxi and Limousine Commission !
- 28. 6. Values – for Passengers! Creativity and Design! NYC Taxi and Limousine Commission !
- 29. 6. Values – for Passengers! Creativity and Design! NYC Taxi and Limousine Commission !
- 30. 6. Values – for Passengers! Creativity and Design! NYC Taxi and Limousine Commission !
- 31. 6. Values – for Drivers! Creates addiQonal income Creativity and Design! NYC Taxi and Limousine Commission !
- 32. 6. Values – for Drivers! Creativity and Design! NYC Taxi and Limousine Commission !
- 33. #. Rollout strategy! • Target execuQves and financial industry • IniQal rollout to taxis staQoned at special taxi stands (financial district and midtown) • Expand to other commercial districts • Charge ~25¢ per page printed (on meter) • AKempt to partner with financial firms Creativity and Design! NYC Taxi and Limousine Commission !