Tex Corp. Ltd. is exploring entering the metal component market in Delhi NCR region through market research. The research found the total monthly market potential for metal components to be over 11 crore rupees, with popular components including buckles, D-rings, buttons, and rivets. Buyers prioritize quality, price, delivery, and service when purchasing. The research also identified gaps where metal component manufacturers are lagging, such as in product range, quality standards, and lead time. The market was divided into two categories - one export-oriented and one for domestic consumption.
The first step was to develop a comprehensive understanding of the product requirements. An extensive supplier database was then built by leveraging multiple sources of information. After a telephone pre-screening process to select suppliers for the RFQ, the RFQ process was administered. The 4 supplier responses were analyzed and a supplier scorecard was developed to objectively evaluate and rank the suppliers.
This document summarizes market research conducted for Sunshine Fasteners Private Limited to analyze brand awareness of their SPL and CHI brands in India. Key findings include:
- SPL and CHI have good brand awareness for stainless steel fasteners but competitors like Agrawal are becoming threats.
- Customers are most satisfied with product quality but less so with price and after-sales service.
- The research evaluated brand awareness, customer satisfaction levels, and attitudes towards Sunshine's products.
The document summarizes a study on the market potential of acrylic yarn in the Ludhiana market in India. It discusses the objectives of studying factors affecting dealer choice and competitive players. Primary and secondary research methods were used, including snowball sampling of acrylic yarn dealers. Findings show most dealers deal in 2/32 count range and 2/48 prices increased 50% in a year. Price and quality are most important to dealers. There is potential for firms to enter the market given increasing demand and prices. Limitations include a small sample size and potential response bias.
US Natural Gas Situation as of June 2016Bruce LaCour
Natural gas price is beginning to increase and the switch from coal to gas for electricity production as well as the LNG export movement will place increased upward pressure on the natural gas price.
The document appears to be for a music tour, as it includes an artist's name, tour name, and picture of the artist. It also references tour dates and packaging details for a CD, including inside and outside panels as well as a digipack.
The first step was to develop a comprehensive understanding of the product requirements. An extensive supplier database was then built by leveraging multiple sources of information. After a telephone pre-screening process to select suppliers for the RFQ, the RFQ process was administered. The 4 supplier responses were analyzed and a supplier scorecard was developed to objectively evaluate and rank the suppliers.
This document summarizes market research conducted for Sunshine Fasteners Private Limited to analyze brand awareness of their SPL and CHI brands in India. Key findings include:
- SPL and CHI have good brand awareness for stainless steel fasteners but competitors like Agrawal are becoming threats.
- Customers are most satisfied with product quality but less so with price and after-sales service.
- The research evaluated brand awareness, customer satisfaction levels, and attitudes towards Sunshine's products.
The document summarizes a study on the market potential of acrylic yarn in the Ludhiana market in India. It discusses the objectives of studying factors affecting dealer choice and competitive players. Primary and secondary research methods were used, including snowball sampling of acrylic yarn dealers. Findings show most dealers deal in 2/32 count range and 2/48 prices increased 50% in a year. Price and quality are most important to dealers. There is potential for firms to enter the market given increasing demand and prices. Limitations include a small sample size and potential response bias.
US Natural Gas Situation as of June 2016Bruce LaCour
Natural gas price is beginning to increase and the switch from coal to gas for electricity production as well as the LNG export movement will place increased upward pressure on the natural gas price.
The document appears to be for a music tour, as it includes an artist's name, tour name, and picture of the artist. It also references tour dates and packaging details for a CD, including inside and outside panels as well as a digipack.
Carabobo is a state located in north-central Venezuela on the Caribbean coast, bordered by Cojedes, Yaracuy, and Aragua. The capital and largest city is Valencia, an industrial center with shopping malls, nightlife, and parks offering views of the surrounding mountains. Another important city is Puerto Cabello, home to one of Venezuela's largest docks and beaches like La Rosa and Patanemo. Carabobo has suburbs with excellent landscapes and hosts various festivals and events, and restaurants serving regional cuisine.
Shale exploration has become a large industry expected to grow over the next 30 years, driven by initiatives from the 1970s oil crisis. Technological advances enabled commercial production of shale gas through horizontal drilling and hydraulic fracturing. The US now has over 2,000 trillion cubic feet of recoverable shale gas reserves. Economic implications of the shale boom include high profitability, changing global export and import dynamics, job opportunities, and economic improvements.
Este documento define el informe como una exposición ordenada de datos, causas y circunstancias que rodean una información con estilo impersonal. Explica que los informes cumplen objetivos como encaminar una actuación, informar sobre un asunto o presentar resultados de una investigación. Además, describe la estructura, contenido y formato de los informes, incluyendo secciones como introducción, metodología, conclusión y apéndices.
Snapchat is a powerful communication tool because it allows for direct, personal stories in a fleeting format. To leverage Snapchat effectively for brands, content should bring something unique to the platform not found elsewhere. Stories should include elements like geofilters, drawings, videos, images and varied text to engage viewers. While still new, Snapchat is proving to be an important awareness tool for reaching millennials with fast-paced, ephemeral content in the moment.
Este documento trata sobre la comunicación asertiva con la escuela. Explica la definición de asertividad y sus características, así como los derechos y técnicas asertivas. Enumera 10 derechos asertivos como tener el derecho a cambiar de opinión o decir que no se entiende algo. También describe técnicas asertivas para comunicarse con profesores como usar un "disco rayado" o hacer preguntas asertivas. Finalmente, proporciona referencias bibliográficas sobre el tema.
Este documento presenta un nuevo plan de compensación para asociados independientes. Ofrece dos formas de participar como asociado o cliente preferencial. Detalla los paquetes de mayoreo con diferentes niveles de descuento y bonificaciones. Explica varias formas de ganar dinero como bono de inicio rápido, bono Power Team, bono uninivel y otros. El plan busca motivar el crecimiento continuo de los asociados a través de metas de ventas y reclutamiento para acceder a mayores beneficios y compensaciones.
1) The document discusses developing teacher leadership through collaborative learning communities and distributed leadership. It emphasizes that teacher leadership begins in the classroom and can be nurtured through reflective practice and collaboration with other teachers.
2) Effective supervision focuses on facilitating teacher and student growth through intellectual work, reflective assessment, and understanding teaching and learning. It aims to transform the school into a learning community where teachers take on facilitator and leadership roles.
3) For teacher leadership to flourish, principals must stimulate latent leadership in teachers, encourage collaboration and networks among teachers, and support teacher leadership through targeted clinical supervision and involvement in teams focused on student learning.
El documento repite varias veces el nombre "Alex Escolà - IDAPP" y la frase "¡Muy bien!" o "¡Enhorabuena!". Presenta algunas situaciones como estar perdido en el bosque o ver payasos en el circo que podrían hacer sentir diferentes emociones a las personas.
Copper tubes, recognized for their versatility and conductivity, play a pivotal role in various industries and applications. Renowned for their corrosion resistance, thermal conductivity, and malleability, copper tubes are integral in plumbing systems, HVAC installations, and heat exchangers.
Concrete bricks are durable and versatile building materials utilized in various architectural and infrastructure projects. These bricks are manufactured by mixing cement, sand, aggregates, and water, resulting in a hardened product with excellent compressive strength and resistance to weathering.
Proposal For Quantitative Business Research PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Quantitative Business Research PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/383f8Hn
Building best in-class quality in footwear manufacturingTony Lopez
The document provides an overview of Tony Lopez's experience and strategies for building best-in-class quality in footwear manufacturing. It details his 28 years of experience in quality roles across various industries. As Director of Quality & Process Engineering at New Balance, his mission was to build a world-class quality mindset and continuous improvement culture. Key strategies included training programs to develop problem-solving skills, building quality awareness, and establishing metrics to drive data-driven improvements. Examples demonstrate focusing investigations on root causes rather than blame, and cross-functional collaboration to resolve complex issues.
Contrive Datum Insights (CDI) is a global market intelligence firm that provides syndicated and custom market research reports and services. They have experienced analysts and researchers that use various tools and techniques to gather and analyze information from proprietary data sources. CDI covers various industries and sectors with in-depth analysis and segmentation in their syndicated reports. They offer services related to market intelligence, sizing, segmentation, strategy, benchmarking, and more. CDI has served many global leading clients from different industries.
Resin capsules are a specialized form of chemical anchoring systems commonly used in construction and mining industries for securing bolts, anchors, and rebar in various substrates, including concrete and rock.
Proposal For Designing And Proposing Business Research Project PowerPoint Pre...SlideTeam
The document is a proposal for designing and proposing a business research project. It outlines the objectives of conducting industry profiling, market scanning, consumer behavior analysis, and developing market entry strategies. The proposal details the process, including an initial design phase, industry and market analysis, developing customer personas, and market entry strategies. It provides an investment breakdown with pricing for each stage and additional service offerings. The next steps specified are to discuss any desired changes, accept the proposal, sign and finalize it, and submit an initial payment.
Contrive Datum Insights provides global business intelligence reports and consulting services. It offers market research, sizing, segmentation, strategy, benchmarking, and other services across various industries. Its team of analysts use proprietary data and tools to gather and analyze information. CDI serves major global clients with reports on sectors like chemicals, automotive, technology, and more. The company aims to help clients make informed decisions and gain competitive advantages through in-depth market research and analysis.
The global grinding media market size is expected to register a significant CAGR during the forecast period from 2022 to 2030. The report provides an abbreviated understanding of the market being analyzed. It includes a precise market definition, clearly outlining the target market (SAG Milling), Top competitors, SWOT Analysis, Growth Strategy and also Customer Complain management & Inventory management policy.
Carabobo is a state located in north-central Venezuela on the Caribbean coast, bordered by Cojedes, Yaracuy, and Aragua. The capital and largest city is Valencia, an industrial center with shopping malls, nightlife, and parks offering views of the surrounding mountains. Another important city is Puerto Cabello, home to one of Venezuela's largest docks and beaches like La Rosa and Patanemo. Carabobo has suburbs with excellent landscapes and hosts various festivals and events, and restaurants serving regional cuisine.
Shale exploration has become a large industry expected to grow over the next 30 years, driven by initiatives from the 1970s oil crisis. Technological advances enabled commercial production of shale gas through horizontal drilling and hydraulic fracturing. The US now has over 2,000 trillion cubic feet of recoverable shale gas reserves. Economic implications of the shale boom include high profitability, changing global export and import dynamics, job opportunities, and economic improvements.
Este documento define el informe como una exposición ordenada de datos, causas y circunstancias que rodean una información con estilo impersonal. Explica que los informes cumplen objetivos como encaminar una actuación, informar sobre un asunto o presentar resultados de una investigación. Además, describe la estructura, contenido y formato de los informes, incluyendo secciones como introducción, metodología, conclusión y apéndices.
Snapchat is a powerful communication tool because it allows for direct, personal stories in a fleeting format. To leverage Snapchat effectively for brands, content should bring something unique to the platform not found elsewhere. Stories should include elements like geofilters, drawings, videos, images and varied text to engage viewers. While still new, Snapchat is proving to be an important awareness tool for reaching millennials with fast-paced, ephemeral content in the moment.
Este documento trata sobre la comunicación asertiva con la escuela. Explica la definición de asertividad y sus características, así como los derechos y técnicas asertivas. Enumera 10 derechos asertivos como tener el derecho a cambiar de opinión o decir que no se entiende algo. También describe técnicas asertivas para comunicarse con profesores como usar un "disco rayado" o hacer preguntas asertivas. Finalmente, proporciona referencias bibliográficas sobre el tema.
Este documento presenta un nuevo plan de compensación para asociados independientes. Ofrece dos formas de participar como asociado o cliente preferencial. Detalla los paquetes de mayoreo con diferentes niveles de descuento y bonificaciones. Explica varias formas de ganar dinero como bono de inicio rápido, bono Power Team, bono uninivel y otros. El plan busca motivar el crecimiento continuo de los asociados a través de metas de ventas y reclutamiento para acceder a mayores beneficios y compensaciones.
1) The document discusses developing teacher leadership through collaborative learning communities and distributed leadership. It emphasizes that teacher leadership begins in the classroom and can be nurtured through reflective practice and collaboration with other teachers.
2) Effective supervision focuses on facilitating teacher and student growth through intellectual work, reflective assessment, and understanding teaching and learning. It aims to transform the school into a learning community where teachers take on facilitator and leadership roles.
3) For teacher leadership to flourish, principals must stimulate latent leadership in teachers, encourage collaboration and networks among teachers, and support teacher leadership through targeted clinical supervision and involvement in teams focused on student learning.
El documento repite varias veces el nombre "Alex Escolà - IDAPP" y la frase "¡Muy bien!" o "¡Enhorabuena!". Presenta algunas situaciones como estar perdido en el bosque o ver payasos en el circo que podrían hacer sentir diferentes emociones a las personas.
Copper tubes, recognized for their versatility and conductivity, play a pivotal role in various industries and applications. Renowned for their corrosion resistance, thermal conductivity, and malleability, copper tubes are integral in plumbing systems, HVAC installations, and heat exchangers.
Concrete bricks are durable and versatile building materials utilized in various architectural and infrastructure projects. These bricks are manufactured by mixing cement, sand, aggregates, and water, resulting in a hardened product with excellent compressive strength and resistance to weathering.
Proposal For Quantitative Business Research PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Quantitative Business Research PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/383f8Hn
Building best in-class quality in footwear manufacturingTony Lopez
The document provides an overview of Tony Lopez's experience and strategies for building best-in-class quality in footwear manufacturing. It details his 28 years of experience in quality roles across various industries. As Director of Quality & Process Engineering at New Balance, his mission was to build a world-class quality mindset and continuous improvement culture. Key strategies included training programs to develop problem-solving skills, building quality awareness, and establishing metrics to drive data-driven improvements. Examples demonstrate focusing investigations on root causes rather than blame, and cross-functional collaboration to resolve complex issues.
Contrive Datum Insights (CDI) is a global market intelligence firm that provides syndicated and custom market research reports and services. They have experienced analysts and researchers that use various tools and techniques to gather and analyze information from proprietary data sources. CDI covers various industries and sectors with in-depth analysis and segmentation in their syndicated reports. They offer services related to market intelligence, sizing, segmentation, strategy, benchmarking, and more. CDI has served many global leading clients from different industries.
Resin capsules are a specialized form of chemical anchoring systems commonly used in construction and mining industries for securing bolts, anchors, and rebar in various substrates, including concrete and rock.
Proposal For Designing And Proposing Business Research Project PowerPoint Pre...SlideTeam
The document is a proposal for designing and proposing a business research project. It outlines the objectives of conducting industry profiling, market scanning, consumer behavior analysis, and developing market entry strategies. The proposal details the process, including an initial design phase, industry and market analysis, developing customer personas, and market entry strategies. It provides an investment breakdown with pricing for each stage and additional service offerings. The next steps specified are to discuss any desired changes, accept the proposal, sign and finalize it, and submit an initial payment.
Contrive Datum Insights provides global business intelligence reports and consulting services. It offers market research, sizing, segmentation, strategy, benchmarking, and other services across various industries. Its team of analysts use proprietary data and tools to gather and analyze information. CDI serves major global clients with reports on sectors like chemicals, automotive, technology, and more. The company aims to help clients make informed decisions and gain competitive advantages through in-depth market research and analysis.
The global grinding media market size is expected to register a significant CAGR during the forecast period from 2022 to 2030. The report provides an abbreviated understanding of the market being analyzed. It includes a precise market definition, clearly outlining the target market (SAG Milling), Top competitors, SWOT Analysis, Growth Strategy and also Customer Complain management & Inventory management policy.
Steel Shelving Rack Case Study by Dragon SourcingJohn William
Here is a case study by Dragon Sourcing on Steel Shelving Rack from the Industrial Products sector for the year 2018 covering Hungary, Poland, Slovakia, Czech Rep, Bulgaria, Slovenia, Romania, Serbia, Croatia and India. For details contact: www.dragonsourcing.com
Contrive Datum Insights (CDI) is a market intelligence company that provides global business reports and consulting services. They analyze information from various sources to provide forward-looking insights for businesses. CDI covers different sectors through syndicated research reports that provide in-depth analysis. They offer various services including market assessments, sizing, strategies, benchmarking, and intelligence on pricing, customers, sourcing, and new technologies. CDI serves leading global clients and aims to be a one-stop destination for all research needs through flexible partnerships.
Floor Conveyors System Market Competitive Research And Precise Outlook 2023 T...subishsam
The research firm Contrive Datum Insights has just recently added to its database a report with the heading global Floor Conveyors System Market.Both primary and secondary research methodologies have been utilised in order to conduct an analysis of the worldwide Floor Conveyors System Market. In order to provide a comprehensive comprehension of the topic at hand, it has been summed up using appropriate and accurate market insights. According to Contrive Datum Insights, this worldwide comprehensive report is broken up into several categories in order to present the data in a way that is understandable, succinct, and presented in a professional manner.
The manufacturing process of copper foil involves electrolysis or rolling, with each method providing specific advantages. The electrolytic method includes dissolving copper in an electrolyte solution and passing an electric current through the solution, which causes the copper to deposit onto a rotating drum, forming a foil.
This document summarizes three case studies conducted by Gorham & Partners regarding nickel market and product strategies. The case studies evaluated: 1) product and commercialization options for nickel and cobalt from the Alpha mine, 2) product options for laterite nickel from the Sigma mine, and 3) Gorham & Partners' work assisting mining companies with strategic questions like securing finance and alternative paths to funding. The summaries included market analyses, customer interviews, pricing forecasts, and recommendations.
Contrive Datum Insights (CDI) is a global market intelligence firm that provides syndicated and custom market research reports and services. They have experienced analysts and consultants who use various tools and techniques to gather and analyze information from proprietary data sources. CDI covers a wide range of industries and provides in-depth analysis and segmentation of markets. Their services include market sizing, competitive benchmarking, pricing intelligence, and distribution channel assessment. Some key clients include Fortune 500 companies from Europe, Asia, and North America.
Analytical Standards for Life Sciences Market Competitive Research And Precis...subishsam
The research firm Contrive Datum Insights has just recently added to its database a report with the heading global Analytical Standards for Life Sciences Market .Both primary and secondary research methodologies have been utilised in order to conduct an analysis of the worldwide Analytical Standards for Life Sciences Market . In order to provide a comprehensive comprehension of the topic at hand, it has been summed up using appropriate and accurate market insights. According to Contrive Datum Insights, this worldwide comprehensive report is broken up into several categories in order to present the data in a way that is understandable, succinct, and presented in a professional manner.T
synopsis of ambuja cement final project report9708834165
This document provides an overview of the Indian cement industry and Ambuja Cements Ltd. It discusses the company and industry profiles, research methodology for a study on customer satisfaction at Ambuja Cements in Jalandhar, India. The study aims to understand customer preferences based on factors like price, cement quality, branding, and packaging. It also outlines the report structure with chapters on introduction, literature review, research methodology, data analysis, findings, suggestions, and bibliography.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
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This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
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This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
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This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
2. Tex Corp. Ltd. has been in the field of Zippers
manufacturing since quite a long time and has gained
enough expertise with the consistent efforts over quality
& quantity manufacturing.
2
3. MARKETING RESEARCH
• The function that links the consumer, customer, and
public to the marketer through information.
• Marketing Research plays a very significant role in
identifying the needs of customers and meeting them
in best possible way.
3
4. Marketing Research is of use to the following:-
• Producers
– To know about product potential in the market vis-à-vis the total
product;
– New Products;
– Various brands;
– Pricing;
– Market Structures and selection of product strategy, etc.
• Business and Government
• Marketing Research helps businesses and government in focusing
attention on the complex nature of problems faced by them. For
example:
– Determination of Gross National Product; Price, and per capita
income;
– Expenditure levels and budgeting;
– Agricultural Pricing;
– The economic policies of Government; and
– Operational and planning problems of business and industry 4
5. The Marketing Research Process
• 1. Define the problem. Make sure that you really 'need' to
know something. The problem then becomes the focus of the
research. For example, why are sales falling?
• 2. How will you collect the data that you will analyse to solve
your problem? Do we conduct a telephone survey, or do we
arrange a focus group?
• 3. Select a sampling method. Do we us a random sample,
stratified sample, or cluster sample?
5
6. • 6. How will we analyse any data collected? What software will we
use? What degree of accuracy is required?
• 5. Decide upon a budget and a timeframe.
• 6. Go back and speak to the managers or clients requesting the
research. Make sure that you agree on the problem. If you gain
approval, then move on to step seven.
• 7. Go ahead and collect the data.
• 8. Conduct the analysis of the data.
6
7. • 9. Check for errors. It is not uncommon to find errors in
sampling, data collection method, or analytic mistakes.
• 10. Write your final report. This will contain charts, tables, and
diagrams that will communicate the results of the research, and
hopefully lead to a solution to your problem. Watch out for
errors in interpretation.
7
8. RESEARCH OBJECTIVES
• Tex Corp Ltd., with its existing set-up of die-casting and
electroplating, is in a position to manufacture various types of
metal components and therefore, is exploring to develop it, as
an additional business line. An elaborated market research
was therefore, undertaken to decide a suitable entry strategy.
8
9. Major Objective:
• To Propose Marketing Strategy for Tex Corp Ltd. to enter
Metal Component Market.
•
Minor Objectives:
• To study Metal Components’ Industry Overview.
• To study Metal Components’ Market Potential and
Growth.
• To study Customers Expectation (Quality, Service, Price,
Lead Time).
• To Propose Characteristics of Products (Quality, Price,
Service).
9
10. Scope of study:
The study gives a clear picture of the market scenario of
Delhi NCR region, for metal components.
10
11. Research methodology
• The arrangement of condition for collection and
analysis of data in a manner that aims to combine the
relevance to the research purpose with economy in
procedure.
Sample Size:
• The data was collected through filling up the
questionnaires, getting data from Manufacturers &
Buyers and market survey. The sample size taken for
the study is 41 for the Buyers and 8 for the
Manufacturers.
11
12. Data Collection:
Primary Data:
• The first hand information bearing on any research is the one which has
been collected by the researcher. The data here is collected through:
• A structured questionnaire
• Personal interview of both Manufacturers and Consumers.
• Observation
Secondary Data:
• The data which has already been collected, complied and presented earlier
by any agency may be used for purpose of investigation. The data collected
through:
• Various Government and non Government agencies and other sources
available on internet.
12
13. Limitations Of The Study:
• Research is based on the collection of data from both primary
and secondary sources.
• There may be a possibility of biasness on the part of some
respondents, but very much care has been taken to make this
report unbiased.
• Some respondents might not give the correct information due to
their lack of interest and shortage of time.
• Time constraint.
• All the information, which is taken, is biased on primary and
secondary data that has its own limitations. 13
15. Estimated production capacities:
• Based on the data from Council for Leather Exports, the total
market capacity is:
Items Capacity (Per Month)
Leather Footwear 75750000 pairs
Non-leather footwear 88000000 pairs
Leather Garments 1333333 pieces
Leather Goods 5250000 pieces
15
16. Estimation of the market size
• Based on the data collected through market research, the estimated
market size is :
• Sample Size: 41 manufactures (appx. 10% of total market)
S no. Metal Components Average Monthly Consumption
1 Buckle 20,11,533 Pieces
2 D Ring 14,38,866 Pieces
3 O Ring 3,44,666 Pieces
4 Dog Hook 3,34,600 Pieces
5 Button 1,62,03,266 Pieces
6 Rivet 1,76,61,333 Pieces
7 Eyelet 1,69,46,333 Pieces
8 Triangle 63,000 Pieces
9 Adjuster 4,90,000 Pieces
10 Square 3,00,000 Pieces
16
17. Total market potential can be estimated to be:
S no. Metal Components Average Monthly
Consumption
Average
price (Rs.)
Total
component
value (Rs.)
1 Buckle 20,11,533 Pieces 15 3,01,72,995
2 D Ring 14,38,866 Pieces 8 1,15,10,928
3 O Ring 3,44,666 Pieces 8 27,57,328
4 Dog Hook 3,34,600 Pieces 12 40,15,200
5 Button 1,62,03,266 Pieces 2.5 4,05,08,165
6 Rivet 1,76,61,333 Pieces 0.25 44,15,333
7 Eyelet 1,69,46,333 Pieces 1 1,69,46,333
8 Triangle 63,000 Pieces 6 3,78,000
9 Adjuster 4,90,000 Pieces 7 34,30,000
10 Square 3,00,000 Pieces 7 21,00,000
Total Potential of metal components Market (Sample Size: 41
manufactures (appx. 10% of total market)
11,62,34,282
17
18. Type of Metal Components Used:
• D-Ring
• O-Ring
• Buckle
• Dog Hook
• Snap Hook
• Rivets
• Eyelets
• Buttons
• Adjusters
• Square
• Triangle
• Badges
• Pendant
18
19. • Logo
• Connecter
• Reducer
• CD- Ring
• TD-Ring
• Belt Buckle Pin
• Double C-Link
• Double D-Link
• Belt Adjuster
• Suspender Buckle.
19
21. • Buffed Nickel
• Epoxy Painted
• Real Gold
• Black Copper
• Crome
• Tin
• Natural
• White Bronze
21
22. Maximum Preferred Finishes
• Based on the primary data, the most preferred finishes for the
overall apparel & accessories industry are:
• Scale of 0-40
31
21
15
9
20
1
4
Antique
Brass
Gun Metal Golden Antique
Silver
Silver Antique
Copper
Copper
Maximum Preferred Finish
Maximum Preferred Finish
22
23. • With the shift towards Leather/Non leather shoe industry, the
trend and use of preferred finishes, changes. The most
preferred finish in shoe industry are:
• Scale of 0-8
3 3
5
6
1 1
Gun Metal Antique
Brass
Golden Silver Copper Antique
Silver
Preferred Finishes (Shoe Industry)
Preferred Finish (Shoe Industry)
23
24. Sizes
Metal Components Size
1 Buckle 8mm,10 mm,12 mm,15 mm, 20
mm,25 mm, 30 mm,38 mm
2 D-Ring 20 mm, 25 mm,30 mm,38 mm,40
mm,50 mm
3 O-Ring 20 mm, 25 mm,30 mm,38 mm,40
mm,50 mm
4 Dog Hooks 10-50 mm
5 Triangle 20 mm, 25 mm,30 mm,38 mm,40
mm,50 mm
6 Adjusters 18 mm, 25 mm,32 mm,38 mm
7 Eyelets 8 mm, 12 mm,15 mm, 40 mm
8 Rivets 3 mm- 9 mm
9 Buttons Customized
24
25. Buckle:
• Scale: 0-32
7
14
1 1
25
1
27
3 2
5
20mm 25mm 26mm 28mm 30mm 32mm 38mm 40mm 42mm 50mm
Most Preffered Sizes-BUCKLE (apperel& bag
Industry)
Most Preffered Sizes-BUCKLE (apperel& bag Industry)
25
26. The Scenario changes as focused towards shoe industry:
• Scale: 0-8
1
7
6
1
3
5
1
8mm 10mm 12mm 14mm 15mm 18mm 20mm
Most Preffered Sizes-BUCKLE (Shoe Industry)
Most Preffered Sizes-BUCKLE (Shoe Industry)
26
28. 0
5
10
15
Tex Ansun Metal Ware
Rs.
D Ring 38mm Antique Brass
Price of D ring 38mm
Price of D ring 38mm
0
2
4
6
Tex 26mm Ansun 25mm Vishal 25mm
Rs.
D Ring Antique Brass
D Ring Price comparision
Buckle Price comparision
28
29. PROMOTION
Factors Effecting Buyers Decision:
The Buyers were asked to scale their priority on a scale of 1-
8 while purchasing metal components. The priorities were:
• Quality
• Price
• Delivery
• Service
• Customization
• Availability
• RSL/Heavy Metals
• Quality Standard
29
30. Based on the research, the factors effecting buyers decision were:
• Scale: 40-320
295
205 212
75
132
193
138
120
Basis of Influence in Buying Decision(Overall)
Basis of Influence in Buying Decision(Overall)
30
31. • When we take the buyers who purchase only from local
market, the factors effecting the buying decision were:
• Scale: 20-360
142 143
101
42
89
100
57
45
Basis of Influence in Buying Decision (Sadar Bazar & Local
Market)
Basis of Influence in Buying Decision (Sadar Bazar)
31
32. Gaps
• Parameters Where Metal Component Manufacturers are
Lagging
• Scale: 0-40
32
16
25
17
30
11
Product Range Product
quality
Lead Time Customization Price Quality
Standard
Parameters where the Manufacturers are Lagging Behind (
According to Buyers)
Parameters where the Manufacturers are Lagging Behind ( According to
Buyers)
32
33. FINDINGS
• Metal component market can broadly be divided into 2
categories-
Market A Market B
Consumption Purely Export Oriented Export & Domestic
consumption
Supplier China, Taiwan , Hong
Kong
Aligarh, Sadar Bazaar,
Govindpuri
Finish Super Fine Mirror Finish Fine Finish
RSL Compliance RSL Compliance followed
strictly
RSL Compliance followed
up to some extent
Lead Time 28-35 Days 15-28 Days 33
34. RECOMMENDATION
• PRODUCT RECOMMENDATIONS:
• Buckle in size 30 mm should be developed.
• The Thickness of wire should be developed to match the competitors.
• 12 mm & 18 mm pin buckle should be developed to tackle shoe
manufacturing industry.
• To be a long run player in metal component market & to hold the
maximum market share, Tex has to increase the product range and
product line such as Dog Hook, Adjuster, Badges, Squares and that too
in different sizes & finishes. (The preferred sizes for Dog Hook &
Adjusters are given in chapter 5).
34
35. • To be among the preferences of the buyers, Tex has to develop
products according to their demand.
• To enter into market A, Tex has to improve its quality
standards, follow RSL norms very strictly and should have
expertise in super fine crystal mirror finish.
• RSL compliance is a must in upcoming scenario. Product
should not fail in corrosion resistance test.
35
36. PRICING RECOMMENDATIONS:
• The price of TEX compared to competitors of Market B
(Siroski Noida, Goyal Groups Agra, DMJP Sadar, Vishal
Fittings Sadar, SPM Govindpuri, Ansun & Metalware) is
comparatively low.
•
• The price of TEX should be near to its competitor Ansun .
36
37. • RECOMMENDATIONS REGARDING
COMPETITORS:
• As the global scenario of export is increasing, Tex has got
a lead in producing Nickel free & Lead free metal
component through its die cast facility.
• Tex can have an edge over competitors (Metalware,
Siroski, Metal Craft, and Ansun) with lesser lead time.
• To be among the preferences of the buyers, Tex has to
develop products according to their demand.
• With the prevailing capacity, TEX is in a good position to
enter Market B Segment. In most of the cases, TEX
fulfills the quality & finish requirements and demands of
Market B Segment.
37
38. • As Most of the buyers are located in NCR Region, thus, the
buyers will prefer a local supplier for their metallic component
inventory to cut down the delivery time giving TEX an upper
hand.
• As TEX is already a nominated zipper supplier for many
international brands, it has a distinct advantage to get quick
nominations.
38
39. OTHER RECOMMENDATIONS:
• Tex should focus on Footwear manufacturing Industry as
the growth rate is more in comparison to Leather garment
& Leather goods manufacturing. (Refer- Figure 5a and
5b).
• Sales Executive should be sent to buyers with complete
samples catalogues and soft copies for product
promotional purpose.
• To enter into market A, Tex has to improve its quality
standards, follow RSL norms very strictly and should
have expertise in super fine crystal mirror finish.
• Start of bulk deliveries in 7-8 working days is OK with
customers. 39
40. Following is the list of companies where Tex Corp. can approach at
this initial stage for entering Metal component market:-
• Excelsior Crafts, Faridabad
• Adigear International, Mayapuri Industrial Area, New Delhi
• Roshan Minar International, New Delhi
• Accessory Archade, Janakpuri, New Delhi
• Bharat Enterprises, Gurgaon.
• Simran Impex, Okhla, New Delhi.
• Fashion House, Okhla, New Delhi.
• Atlantic Leather Line, Okhla, New Delhi.
• Drishti Apparels, IMT Manesar.
• Gulati Export House, Gurgaon.
• Anaemica Art Center, Daryaganj, New Delhi.
• Orion Conmerx Pvt. Ltd., Gurgaon.
• Brumario Leather Co. Pvt. Ltd., Gurgaon.
• Jai Footwear Pvt. Ltd, Anand Parbat, New Delhi.
• Relaxo Footwear Ltd, Indralok, New Delhi.
40
41. CONCLUSION
On the basis of the overall study done, Tex Corp. Ltd. has got an
opportunity to enter into the new business line of Metal
Components Tex, and should capitalize its current status of being
an MNC.
41