The document discusses BMW's Drive for Team USA 2012 program, which will involve 6 tours across the US visiting 315 BMW centers over 5 months. Key elements will include Olympic integration to support the US Olympic team, with athlete appearances and a $10 donation per test drive to the USOC. Centers can choose between options for single or multi-day events with varying staffing and vehicles. The goal is to generate over 30,000 registrations and 12,000+ leads nationwide.
The most powerful online marketing tool in the automotive industry is powered by the MAX Digital Optimization Engine. This presentation shares the foundation and teaches the basics of what MAX does and what it powers.
2013 BMW 5 Series Brochure KY | Louisville BMW DealerSam Swope BMW
Check out the 2013 BMW 5 Series brochure provided by Sam Swope BMW in Louisville, KY. To learn more about our current sales and incentives give us a call at 502-499-5080. http://samswopebmw.com/
2010 BMW Series 1 Coupe color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2010 BMW Series 1 Coupe for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
The BMW X5 ranks 4th out of luxury midsize SUVs according to reviews. It comes with powerful yet fuel efficient engine options and offers sharp handling for an SUV. Test drivers praise its elegant interior, comfortable seats, and high-tech features like navigation and the iDrive system. Overall, reviewers consider the 2014 BMW X5 to be a top choice for a luxury crossover SUV, especially for those prioritizing performance.
2010 BMW 3 Series Coupe color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2010 BMW 3 Series Coupe for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
2010 BMW 5 Series brochure provided by BMW of Macon Georgia located in Macon GA. Find the 2010 BMW 5 Series for sale in Georgia; call about our current sales and incentives at 478-757-7021.
With almost 75 years in the automotive business it is our stated policy to treat every visitor that enters our dealerships as we would an honored guest in our home: everyday, every time, without exception. And while the singular passion of BMW has always been to create joy in driving, BMW of Macon strives to make your purchase and ownership experience a joy as well.
Come stop by our Georgia BMW showroom today!
This document provides information on the 2010 BMW 5 Series Sedan, including details on different models (528i, 535i, 550i), engines, transmissions, driving dynamics features, safety features, interior and exterior options, equipment, and technical specifications. It highlights the powerful yet efficient engines, agile handling, luxurious interior, advanced safety features, and BMW's commitment to performance and driving pleasure.
The most powerful online marketing tool in the automotive industry is powered by the MAX Digital Optimization Engine. This presentation shares the foundation and teaches the basics of what MAX does and what it powers.
2013 BMW 5 Series Brochure KY | Louisville BMW DealerSam Swope BMW
Check out the 2013 BMW 5 Series brochure provided by Sam Swope BMW in Louisville, KY. To learn more about our current sales and incentives give us a call at 502-499-5080. http://samswopebmw.com/
2010 BMW Series 1 Coupe color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2010 BMW Series 1 Coupe for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
The BMW X5 ranks 4th out of luxury midsize SUVs according to reviews. It comes with powerful yet fuel efficient engine options and offers sharp handling for an SUV. Test drivers praise its elegant interior, comfortable seats, and high-tech features like navigation and the iDrive system. Overall, reviewers consider the 2014 BMW X5 to be a top choice for a luxury crossover SUV, especially for those prioritizing performance.
2010 BMW 3 Series Coupe color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2010 BMW 3 Series Coupe for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
2010 BMW 5 Series brochure provided by BMW of Macon Georgia located in Macon GA. Find the 2010 BMW 5 Series for sale in Georgia; call about our current sales and incentives at 478-757-7021.
With almost 75 years in the automotive business it is our stated policy to treat every visitor that enters our dealerships as we would an honored guest in our home: everyday, every time, without exception. And while the singular passion of BMW has always been to create joy in driving, BMW of Macon strives to make your purchase and ownership experience a joy as well.
Come stop by our Georgia BMW showroom today!
This document provides information on the 2010 BMW 5 Series Sedan, including details on different models (528i, 535i, 550i), engines, transmissions, driving dynamics features, safety features, interior and exterior options, equipment, and technical specifications. It highlights the powerful yet efficient engines, agile handling, luxurious interior, advanced safety features, and BMW's commitment to performance and driving pleasure.
2011 BMW 5 Series Sedan - Park Ave BMW Rochelle Park NJMichael Najdzin
2011 BMW 5 Series Sedan color brochure provided by Park Ave.BMW located near Maywood, NJ. Find
the 2011 BMW 5 Series Sedan for sale in New Jersey ; call about our current sales and incentives
at (201) 843-7900 begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting .
Presentation by Suzanne Gray from BMW about how the automotive retail landscape is changing in this digital era. Customer expectations have evolved and they expect better levels of customer services from all the businesses they interact with. BMW is rising to the challenge with the help of Prescience™ Self-Service Advisor from Transversal.
The document is a brochure for the 2011 BMW 3 Series Sedan that provides information about the different models, engines, technology features, equipment, and specifications. It highlights the sporty and dynamic design of the 3 Series Sedan and its powerful yet efficient engines. The brochure also describes the sedan's advanced safety features and driver assistance technologies.
This document provides pricing and specification information for BMW 7 Series models from November 2014. It includes an introduction to the BMW 7 Series highlighting key features. The document then provides details on standard equipment for different BMW 7 Series trim levels and engines. It also outlines optional equipment and technical specifications. In total, the document is 30 pages and provides comprehensive information to interested customers on BMW 7 Series models available at that time.
2011 Irvine BMW 3 Series Sedan Los Angeles CAIrvine BMW
2011 BMW 3 Series Sedan color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2011 BMW 3 Series Sedan for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
Nissan has strong financial performance due to growing revenue over recent years. It has established strategic partnerships that provide technologies and synergies, such as its alliance with Renault. Nissan also has an innovative culture where it invests heavily in R&D, helping it develop the popular Nissan Leaf electric vehicle. However, past product recalls have hurt its brand reputation. Opportunities exist in growing demand for environmentally friendly vehicles and expanding partnerships. Threats include intensifying global competition and rising raw material prices.
The document discusses BMW's car sharing service DriveNow and its use of electric vehicles. It notes that DriveNow operates the largest fleet of electric vehicles for car sharing in San Francisco, with 70 BMW Active E vehicles. DriveNow aims to introduce more people to electric vehicles through its service and supports the use of renewable energy through wind power credits. The service uses an app to locate available vehicles and allows flexible one-way trips between locations.
Data Driven Development of Autonomous Driving at BMWDataWorks Summit
"The development of autonomous driving cars requires the handling of huge amounts of data produced by test vehicles and solving a number of critical challenges specific to the automotive industry.
In this talk we will describe these challenges and how we, at BMW, are overcoming them by adapting and reinventing existing big data solutions for our end-to-end data journey for autonomous driving. Our journey involves ingesting data produced by a variety of sensors into a dedicated Hadoop cluster, decoding the data, conducting quality control, processing and storing the data on the clusters, making it searchable, analyzing it and exposing it to the engineers working on the algorithms development.
In the first part of the talk we will present a general overview of the challenges we faced and the lessons we learned from them. In the second part we will deep dive into the most interesting technical issues. These include: dealing with automotive formats and standards that are not designed for distributed processing; defragmentation of sensory data; assuring the quality of the data coming from complex car hardware and software components; efficient data search across petabytes of data; and reprocessing the computing components running in the car inside the data center, which typically requires high performance computing."
Speakers:
Felix Reuthlinger, Data Engineer for Autonomous Driving, BMW Group
Dogukan Sonmez, Senior Software Engineer, BMW Group
2010 BMW 5 Series Sedan brochure provided by BMW of Macon located in Macon, GA. Find the 2010 BMW 5 Series Sedan for sale in Georgia; call about our current sales and incentives at (478) 757-7000.
origin of DATSUN in short, its famous cars, especially DATSUN GO & its features, Nissan swot analsis, J.I.T, kaizen continuous quality improvement in Nissan production.
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
The document discusses Geotab's GO6 plug-and-play telematics device. The GO6 offers features like real-time GPS tracking, driver behavior monitoring, vehicle health monitoring, and web-based reporting. It has a small form factor and easy installation. The device can also be expanded through add-ons like satellite communication and additional sensors. The document highlights how the GO6 and Geotab's web platform help fleets reduce costs through improved safety, fuel efficiency, and maintenance practices while gaining insights from data collection and reporting.
The document compares the Porsche Cayenne to the Mercedes-Benz M-Class and Audi Q7. It provides specifications, reviews, and price comparisons for each vehicle. Customer comments were also presented discussing reliability issues with the Mercedes-Benz M-Class, such as frequent repairs needed and engine problems.
The document discusses Geotab's GO6 device, which is a plug-and-play GPS fleet management solution. Key features of the GO6 include easy installation, real-time vehicle tracking, driver behavior monitoring, vehicle health monitoring, and web-based reporting. The GO6 also offers features like accident detection, audible driver alerts, and integration with additional sensors and devices. The document outlines how the GO6 works and provides examples of reports and savings that customers can realize through improved safety, reduced fuel and maintenance costs, and more efficient routing.
This document compares the Porsche Cayenne to 3 other luxury SUVs: the Mercedes-Benz M-Class, Audi Q7, and Range Rover Sport. Based on ratings from US News, the Cayenne outperforms the M-Class and Q7 in overall score, performance, and interior. Customer reviews criticize the M-Class for technical issues and the Q7 for a bumpy ride. The Cayenne ties the Range Rover Sport in most categories, though the Land Rover has slightly better reviews and higher gas mileage is a con. Research sources consulted for the reviews include Edmunds, KBB, and manufacturer websites.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
2010 BMW 528i brochure provided by Circle BMW located in Eatontown, NJ. Find the 2010 BMW 528i for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2010 BMW 550i brochure provided by Circle BMW located in Eatontown, NJ. Find the 2010 BMW 550i for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
The BMW 5 Series is a mid-size luxury sedan that strives to balance performance, comfort, and practicality. It provides a well-rounded driving experience regardless of the powertrain selected. The interior space has grown slightly in recent models while improving ergonomics. However, some find the standard upholstery materials lacking given the starting price of over $45k. While providing practical transport, enthusiasts enjoy the 5 Series handling abilities, though practicality is limited by its basic sedan shape. It remains a good option for those seeking an even-handed approach to driving enjoyment and daily practicality.
Sequoia is a market lead who carefully matches brand ambassadors' personalities and strengths to craft customized messages for each event. She ensures brand ambassadors exemplify teamwork and support each other. Sequoia receives praise from brand ambassadors for her leadership skills, effective time management, staffing, and for prioritizing her team's well-being. Multiple reviewers comment on her professionalism and ability to make the work environment enjoyable while achieving objectives.
The document is a resume for Sequoia King, who has over 10 years of experience in customer experience, event management, marketing, and communications roles. She has a proven track record of exceeding goals through innovative strategies like guerrilla marketing and strengthening brand reputations. Her areas of expertise include event management, public relations, marketing, and team building.
2011 BMW 5 Series Sedan - Park Ave BMW Rochelle Park NJMichael Najdzin
2011 BMW 5 Series Sedan color brochure provided by Park Ave.BMW located near Maywood, NJ. Find
the 2011 BMW 5 Series Sedan for sale in New Jersey ; call about our current sales and incentives
at (201) 843-7900 begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting begin_of_the_skype_highlighting (201) 843-7900 end_of_the_skype_highlighting .
Presentation by Suzanne Gray from BMW about how the automotive retail landscape is changing in this digital era. Customer expectations have evolved and they expect better levels of customer services from all the businesses they interact with. BMW is rising to the challenge with the help of Prescience™ Self-Service Advisor from Transversal.
The document is a brochure for the 2011 BMW 3 Series Sedan that provides information about the different models, engines, technology features, equipment, and specifications. It highlights the sporty and dynamic design of the 3 Series Sedan and its powerful yet efficient engines. The brochure also describes the sedan's advanced safety features and driver assistance technologies.
This document provides pricing and specification information for BMW 7 Series models from November 2014. It includes an introduction to the BMW 7 Series highlighting key features. The document then provides details on standard equipment for different BMW 7 Series trim levels and engines. It also outlines optional equipment and technical specifications. In total, the document is 30 pages and provides comprehensive information to interested customers on BMW 7 Series models available at that time.
2011 Irvine BMW 3 Series Sedan Los Angeles CAIrvine BMW
2011 BMW 3 Series Sedan color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2011 BMW 3 Series Sedan for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
Nissan has strong financial performance due to growing revenue over recent years. It has established strategic partnerships that provide technologies and synergies, such as its alliance with Renault. Nissan also has an innovative culture where it invests heavily in R&D, helping it develop the popular Nissan Leaf electric vehicle. However, past product recalls have hurt its brand reputation. Opportunities exist in growing demand for environmentally friendly vehicles and expanding partnerships. Threats include intensifying global competition and rising raw material prices.
The document discusses BMW's car sharing service DriveNow and its use of electric vehicles. It notes that DriveNow operates the largest fleet of electric vehicles for car sharing in San Francisco, with 70 BMW Active E vehicles. DriveNow aims to introduce more people to electric vehicles through its service and supports the use of renewable energy through wind power credits. The service uses an app to locate available vehicles and allows flexible one-way trips between locations.
Data Driven Development of Autonomous Driving at BMWDataWorks Summit
"The development of autonomous driving cars requires the handling of huge amounts of data produced by test vehicles and solving a number of critical challenges specific to the automotive industry.
In this talk we will describe these challenges and how we, at BMW, are overcoming them by adapting and reinventing existing big data solutions for our end-to-end data journey for autonomous driving. Our journey involves ingesting data produced by a variety of sensors into a dedicated Hadoop cluster, decoding the data, conducting quality control, processing and storing the data on the clusters, making it searchable, analyzing it and exposing it to the engineers working on the algorithms development.
In the first part of the talk we will present a general overview of the challenges we faced and the lessons we learned from them. In the second part we will deep dive into the most interesting technical issues. These include: dealing with automotive formats and standards that are not designed for distributed processing; defragmentation of sensory data; assuring the quality of the data coming from complex car hardware and software components; efficient data search across petabytes of data; and reprocessing the computing components running in the car inside the data center, which typically requires high performance computing."
Speakers:
Felix Reuthlinger, Data Engineer for Autonomous Driving, BMW Group
Dogukan Sonmez, Senior Software Engineer, BMW Group
2010 BMW 5 Series Sedan brochure provided by BMW of Macon located in Macon, GA. Find the 2010 BMW 5 Series Sedan for sale in Georgia; call about our current sales and incentives at (478) 757-7000.
origin of DATSUN in short, its famous cars, especially DATSUN GO & its features, Nissan swot analsis, J.I.T, kaizen continuous quality improvement in Nissan production.
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
The document discusses Geotab's GO6 plug-and-play telematics device. The GO6 offers features like real-time GPS tracking, driver behavior monitoring, vehicle health monitoring, and web-based reporting. It has a small form factor and easy installation. The device can also be expanded through add-ons like satellite communication and additional sensors. The document highlights how the GO6 and Geotab's web platform help fleets reduce costs through improved safety, fuel efficiency, and maintenance practices while gaining insights from data collection and reporting.
The document compares the Porsche Cayenne to the Mercedes-Benz M-Class and Audi Q7. It provides specifications, reviews, and price comparisons for each vehicle. Customer comments were also presented discussing reliability issues with the Mercedes-Benz M-Class, such as frequent repairs needed and engine problems.
The document discusses Geotab's GO6 device, which is a plug-and-play GPS fleet management solution. Key features of the GO6 include easy installation, real-time vehicle tracking, driver behavior monitoring, vehicle health monitoring, and web-based reporting. The GO6 also offers features like accident detection, audible driver alerts, and integration with additional sensors and devices. The document outlines how the GO6 works and provides examples of reports and savings that customers can realize through improved safety, reduced fuel and maintenance costs, and more efficient routing.
This document compares the Porsche Cayenne to 3 other luxury SUVs: the Mercedes-Benz M-Class, Audi Q7, and Range Rover Sport. Based on ratings from US News, the Cayenne outperforms the M-Class and Q7 in overall score, performance, and interior. Customer reviews criticize the M-Class for technical issues and the Q7 for a bumpy ride. The Cayenne ties the Range Rover Sport in most categories, though the Land Rover has slightly better reviews and higher gas mileage is a con. Research sources consulted for the reviews include Edmunds, KBB, and manufacturer websites.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
2010 BMW 528i brochure provided by Circle BMW located in Eatontown, NJ. Find the 2010 BMW 528i for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
2010 BMW 550i brochure provided by Circle BMW located in Eatontown, NJ. Find the 2010 BMW 550i for sale in New Jersey; call about our current sales and incentives at (877) 226-2306. http://www.circlebmw.com/
The BMW 5 Series is a mid-size luxury sedan that strives to balance performance, comfort, and practicality. It provides a well-rounded driving experience regardless of the powertrain selected. The interior space has grown slightly in recent models while improving ergonomics. However, some find the standard upholstery materials lacking given the starting price of over $45k. While providing practical transport, enthusiasts enjoy the 5 Series handling abilities, though practicality is limited by its basic sedan shape. It remains a good option for those seeking an even-handed approach to driving enjoyment and daily practicality.
Similar to Mergeddriveforteamusapropertofoctagon (20)
Sequoia is a market lead who carefully matches brand ambassadors' personalities and strengths to craft customized messages for each event. She ensures brand ambassadors exemplify teamwork and support each other. Sequoia receives praise from brand ambassadors for her leadership skills, effective time management, staffing, and for prioritizing her team's well-being. Multiple reviewers comment on her professionalism and ability to make the work environment enjoyable while achieving objectives.
The document is a resume for Sequoia King, who has over 10 years of experience in customer experience, event management, marketing, and communications roles. She has a proven track record of exceeding goals through innovative strategies like guerrilla marketing and strengthening brand reputations. Her areas of expertise include event management, public relations, marketing, and team building.
This campaign aims to increase organ donation registration in New York by targeting unaware and uninformed communities. Research found 52% of people are aware of but not registered with the New York Organ Donor Network, while 31% are unaware. The campaign will use advertising, social media, and community outreach events featuring donor stories to educate the public and motivate registration, partnering with groups like colleges and Order of the Eastern Star chapters to maximize reach. The goal is to build trust and accessibility around organ donation within priority demographic communities.
The document provides a SWOT analysis, key facts, and marketing problem for the New York Organ Donor Network (NYODN). The SWOT highlights NYODN's long reputation but lack of advertising, leading to public misconceptions. Minorities have higher organ transplant needs but lower donor rates. The marketing problem is addressing misconceptions among minority groups through promotion to increase awareness and donor registration, targeting 18-24 year old minorities.
The document announces that Dr. Gregory Hodge, principal of the Frederick Douglass Academy, has introduced an enhanced curriculum focused on individual student strengths that has led to a 100% college acceptance rate. The new curriculum integrates traditional and specialty fields of study, and requires a 95% attendance rate to be successful in preparing students for their college of choice. The Frederick Douglass Academy offers this enhanced curriculum to approximately 1,500 students in grades 6 through 12, 80% from Harlem and 20% from outside the district.
Dr. Gregory Hodge, principal of the Frederick Douglass Academy in Harlem, has introduced an enhanced curriculum with an integrated learning program tailored to students' individual talents. The new curriculum offers specialty fields like robotics, dance, and journalism in addition to the traditional New York State curriculum. It aims to prepare students for college acceptance, with a 100% rate for graduates. The curriculum requires 95% attendance to succeed. Though the school lacks resources of specialized high schools, it provides a high-quality education directed at minority students.
The letter discusses scheduling an interview in April for National Mathematics Awareness Month to talk about the Frederick Douglass Academy's efforts to improve math scores among minority students, especially males. The academy has made curriculum changes to achieve one of the highest graduation rates among minorities in New York City and recently received an award for excellent education of African-American males.
The Frederick Douglass Academy will host an Asian Heritage Month celebration on Friday, May 29th during the 9th period. The event will include a brief overview of Asian heritage and a presentation on the importance of Asian Heritage. Students and staff will have an opportunity to participate in celebration activities and learn about Asian culture. The celebration will take place at the Frederick Douglass Academy located at 2581 Adam Clayton Powell Jr. Blvd in New York City.
The document provides fun facts about the Frederick Douglass Academy, including that 100% of graduates are accepted to college, students begin taking regents classes in 8th grade, 80% of students live in Harlem while 20% come from the five boroughs, and regent scores are 30-40% above the city average. It also notes the school's population breakdown, attendance rates, uniform requirements, and recognition received.
This campaign aims to increase organ donation registration in New York by targeting unaware and uninformed groups. Research found 52% of people are aware of but not registered with the New York Organ Donor Network, while 31% are unaware. The campaign will use advertising, social media, and community outreach events to educate the public and encourage registration. Recommendations include partnering with organizations like Order of the Eastern Star to spread information to their 150,000 members. The goal is to motivate more of the public to become donors.
Job description field marketing specialist - long island (002736)SeQuoia King
1. The document describes a job posting for a Field Marketing Specialist position based on Long Island.
2. The role involves managing Red Bull's consumer programs like Wings Teams and Student Brand Managers to drive trial and expand their consumer base.
3. Key responsibilities include recruiting, training, and leading teams; executing marketing strategies; supporting events; and fostering relationships with local influencers to promote the Red Bull brand.
Job description field marketing specialist - long island (002736)
Mergeddriveforteamusapropertofoctagon
1. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 1 By the Numbers.
6
tours traveling across the country
2. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 2 By the Numbers.
315
participating BMW centers
3. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 3 By the Numbers.
42
states visited
4. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 4 By the Numbers.
339
Olympic athlete appearances
5. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 5 By the Numbers.
350
iced coffees you will consume this
summer
6. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 6 By the Numbers.
823
number of times you will be
asked 0-60 for the 3 Series
7. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 7 By the Numbers.
25,420
expected guests
8. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 8 By the Numbers.
38,130
Total test drives
9. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 9 By the Numbers.
36,342
miles traveled over the next 5 months
10. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 10 By the Numbers.
103
number of times you will
wear the same shirt
11. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 11 By the Numbers.
$200,000
Amount raised for Team USA
12. BMW Drive for
Team USA
Staff Training
BMW Account Orientation Guide.
April 11, 2012
Page 12 Octagon & BMW.
• The BMW NA Octagon partnership
dates back to 1987
• BMW’s official marketing agency of
record
• BMW represents Octagon’s first and
longest standing corporate
consulting relationship
• Over the years, Octagon’s role has
incorporated strategy, idea
development, program management /
implementation, digital, vehicle
logistics and measurement
13. BMW Drive for
Team USA
Staff Training
BMW Event Information Guide.
April 11, 2012
Page 13 Octagon & BMW.
18. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 19 Octagon & BMW Relationship.
19. BMW Drive for
Team USA
Staff Training
Program History.
April 11, 2012
Page 20 Ultimate Driving Event.
In 2010 BMW and Octagon reintroduced a national driving
program to support the launch of the all new 5 Series.
The Ultimate Driving Event by the numbers:
• 10 simultaneous tours
• 65 vehicles traveling the country
• 50 Octagon Staff on the road
• 311 events in 11 weeks
20. BMW Drive for
Team USA
Staff Training
Program History.
April 11, 2012
Page 21 X3 Difference Event.
2011 BMW and Octagon used the momentum from The Ultimate
Driving Event and hit the road again for the X3 Difference
X3 Difference Event by the numbers
• 10 simultaneous tours
• 65 vehicles traveling the country
• 46 Octagon Staff on the road
• 296 events in 6 weeks
21. BMW Drive for
Team USA
Staff Training
Program History.
April 11, 2012
Page 22 BMW Drive for Team USA 2011.
In 2011, BMW signed on as the Official Mobility Partner of the
USOC and as a result BMW Drive for Team USA was born.
BMW Drive for Team USA by the numbers
• 10 Simultaneous tours
• 74 vehicles traveling across country
• 54 Octagon Staff on the road
• 277 events in 11 weeks
22. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 23 Launch Events Then & Now.
Launch Events Since 2010
# of Centers # of Leads
Program Conversions Conversion %
Participating Registrations Generated
Ultimate
Driving Event 311 26,572 9,780 6,573 25%
X3 Difference
Event 275 6,475 4,926 1,202 19%
Drive for Team
USA 2011 277 30,586 12,408 6,331 21%
23. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 24 Launch Events Then & Now.
Projections for 2012 DTUSA
# of Centers
# of Registrations Leads Generated Conversions Conversion %
Participating
315 30,000+ 12,000+ 6,500+ 23%
For the past three launch events, the average conversion number per center was 16
Last year’s BMW Drive for Team USA had an average of 23 conversions per Center
24. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 25 Key Components.
Test Drives. Competitive Vehicles. Olympic Integration.
Consumer Experience. Aftersales. Incentive Offer.
25. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 26 Olympic Integration.
BMW of North America is the official mobility partner of Team USA through
2016
A $10 donation will be made by BMW NA to Team USA for each test drive
taken on the event day
An Olympic affiliate will be on-site during the event to discuss the importance
of sponsors in the Olympic movement
• Current Olympians
• Olympic Hopefuls
• Former Olympians
26. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 27 Olympic Integration.
Nationwide receptions to celebrate Olympic milestones
• One Year Out
• 100 Days Out
Athlete test drives at U.S. Olympic Trial events
Drive for Team USA stops at USOC partner locations
• BMW Drive for Team USA will help kick-off the Track & Field Olympic
Trials at the NIKE campus in Oregon
27. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 28 Tour Map.
28. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 29 Event Options.
Tour Elements Option A Option A+ Option B
Event Type Single day event Two day event Single day event
Staff Nine Staff: Ten Staff: Four Staff:
One (1) Octagon One (1) Octagon One (1) Octagon
Tour Manager Tour Manager Tour Manager
Two (2) Automatik Two (2) Automatik One (1) Automatik
Product Product Product
Facilitators Facilitators Facilitator
Six (6) Octagon Six (6) Octagon Two (2) Octagon
Event Event Event
Coordinators Coordinators Coordinators
One (1) Octagon
Full Time Staff
Vehicles Five (5) BMW 3 Five (5) BMW 3 Two (2) BMW 3
Series Three (3) Series Sedans Series Sedans
Competitor Three (3) Two (2)
Vehicles Competitor Competitor
Vehicles Vehicles
29. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 30 Event Flow.
Interested participants pre-register online in the time slot of their choice or on-site
during event
Vehicle information session led by Product Facilitators
Test drive staff escorts participants to the vehicle fleet in parking area and provides a
brief tutorial on the vehicle instruments/test drive route
Participants take a 20 minute test drive on a pre-determined route in BMW and/or
competitor vehicle
Upon completion of test drive(s), participants are given a post drive survey and gift
30. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 31 Consumer Experience.
Consumer Registered to test drive Consumer Registered to test drive
competitive model + BMW BMW only
10:45am
10:45am
Consumer arrives, greeted by event staff and
directed to Registration table Consumer arrives, greeted by event staff and
directed to Registration table
11:00am
Guests escorted to Information Session by
Product Facilitator 11:00am
Guests escorted to Information Session by
Product Facilitator
11:25am
Consumer directed outside to test drive
competitive vehicle – Always first TD
11:25am
Consumer directed outside to test drive BMW 3
11:55am Series
Consumer returns, test drives BMW 3 Series –
Always second TD
11:55pm
12:25pm
Consumer directed back to registration for
Consumer directed back to registration for post-
post-event survey & Thank You gift
event survey & Thank You gift
31. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 32 Weekday Schedule.
Event Day Schedule
On-site set-up begins. Staff arrives with vehicles,
9:00am vehicles washed, registration set-up, signage
placed.
Client Advisor training session begins
9:30am
(led by Product Facilitator)
Client Advisor session concludes, cars available
10:30am
for further study
10:45am Guests begin arriving, registration begins
11:00am First group Information Session begins
11:30am First test drives of the day begin
Shift to 40 minute test drive due to evening
5:00pm
rush hour
6:45pm Final Information Session begins
8:00pm Final test drive concludes
8:30pm Event materials packed, tour departs for next event
32. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 33 Saturday-Sunday Schedule.
Event Day Schedule
On-site set-up begins. Staff arrives with vehicles,
7:30am vehicles washed, registration set-up, signage
placed.
Client Advisor training session begins
8:00am
(led by Product Facilitator)
Client Advisor session concludes, cars available
9:00am
for further study
9:15am Guests begin arriving, registration begins
9:30am First group Information Session begins
10:00am First test drives of the day begin
4:30pm Final Information Session begins
5:30pm Final test drive concludes
6:00pm Event materials packed, tour departs for next event
33. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 34 Interior Layout.
Deco Welcome
screen Registration Table
Kiosks with
Olympic
footage
Catering
Display Pop up Pop up
Banners display display
34. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 35 Interior Layout.
35. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 36 Interior Signage.
36. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 37 Registration Desk.
37. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 38 Exterior Layout.
BMW Center
Tent
Comp.
Comp.
Comp.
F30
F30
F30
F30
Tent Test Drive
Fleet
Aftersales
vehicle
Flags
lining
entryway
38. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 39 Exterior Layout.
39. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 40 Exterior Layout.
40. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 41 Vehicle Overview.
BMW 3 Series BMW X5 and Trailer
Lexus IS 250 Audi A4 Mercedes Benz C250
2.0T Luxury
41. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 42 Lead Generation.
Upon arrival guests will register on-site with event staff
• iPad registration
• Paper registration as back up
Post event survey
• Always direct guests back to the Welcome table after their test
drive
• Guests will rate their experience after completion of their
information session and test drive via the iPad system
• Must check “Yes” for center to receive their information
Guests must participate in the event to receive the sales incentive
42. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 43 Sales Incentive.
Following their participation in the event, registered guests will be eligible to
redeem a $1,000 allowance towards the purchase of a new BMW.
• Eligible Model Years (“MY”) 2012 and 2013
• Allowance available from April 17, 2012 until October 31, 2012 on all
models except MY12 3 Series xDrive Sedan
• Allowance available on MY12 3 Series xDrive Sedan until January 2, 2013
• Only offered to registered guests that participate in the event
• Redeemed through a Unique ID code
43. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 44 BMW Aftersales.
Sport Line 3 Series with M Performance parts will be displayed at each
event
One Octagon event staff member will operate an Aftersales tent to
promote accessories
Gift bags will be given to each registrant
44. BMW Drive for
Team USA
Staff Training
Key Components.
April 11, 2012
Page 45 Partner Participation.
45. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 46 Event Attire.
47. BMW Drive for
Team USA
Staff Training
BMW Drive For Team USA 2012.
April 11, 2012
Page 48 Vehicle Logistics.
48. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 49 Overview.
Tour vehicles in starting location
Pick up/Prep Process
Drive for Team USA Windshield Decals
Drive the cars
49. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 50 Maintenance.
Vehicle Maintenance Binder Insurance and Repairs
Documentation & receipts
• Standard Maintenance • BMW Warranty
• Sensor Lights • Marsh Insurance
• Tire/Rim Damage
• Vehicle Body Damage
50. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 51 Maintenance.
• Problem with a BMW vehicle?
• Bring it to a BMW Service
Department’s Service Manager
• Diagnostics Test
• Results will determine next steps
• Call Paul: 203-559-9915
• Next steps will be determined
• Invoice will be provided for any
inspections or repairs
• Keep copies in the vehicle
maintenance binder
• Send a copy to Paul via email or
fax immediately
• Problem with a competitive vehicle?
• Call Paul for next steps
51. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 52 Maintenance Binder.
Vehicle Maintenance Record
• The Tour Manager will have an excel file for each vehicle tour for logging
• Fill in all appropriate fields with detailed information
52. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 53 Accident Reporting.
• Got into an accident?
• Notify the local Police right away to
document the incident and provide a
Police Report
• Never admit fault
• Have the Police Officer assess the
situation and collect information from
all parties
• Accident Report Forms
• Glove box - fill it out completely
• Should an accident involve a participant
or staff, but no other parties – fill out an
accident report with the drivers info
• Description
• Make sure all parties involved and any
witnesses provide a written statement
• Call Paul
• if you or anyone else is involved in any
type of accident
53. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 54 Accident Reporting.
Accident Reporting Form
54. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 55 Final Words.
The Cars are the Stars!
These vehicles are now under your care
so please be safe, show ownership and enjoy!
55. BMW Drive for
Team USA
Staff Training
BMW & The Olympic Movement.
April 11, 2012
Page 56 Overview.
• BMW UK - London 2012 Olympic Games & British Olympic Committee
• BMW China - Chinese Olympic Committee
• BMW France - French Olympic Committee
• BMW Greece - Greek Olympic Committee
• BMW NA - United States Olympic Committee
• BMW Spain – Spanish Olympic Committee
• Unquestionable Brand Fit: Innovative, Goal-Oriented, Inspiring, Athletic
• For U.S. Market, continued investment and commitment to America
• What is the USOC?
U_______________
S_______________
O ______________
C _______________
56. BMW Drive for
Team USA
Staff Training
USOC Sponsorship.
April 11, 2012
Page 57 Rights & Benefits Summary.
Term June 1, 2010 – Dec. 31, ________
50 US States & District of Columbia
Territory
Excludes _____________, American Samoa, Guam & US Virgin Islands
Passenger & road vehicles, ________, vehicle parts, motorcycle helmets,
Category breakdown & recovery services
Official Mobility, Automotive, Vehicle or Transportation Partner/Provider
Designations of USOC, US Olympic Team and ____________________
Brands BMW & MINI, _____________, BMW Motorrad & Husqvarna
Use of Olympic & Paralympic emblems to advertise, promote & sell
products
Official Partner of four National Governing Bodies (NGBs):
________________________________________________________________
57. BMW Drive for
Team USA
Staff Training
Olympic Landscape.
April 11, 2012
Page 58 Overview.
Provides Financial International Olympic Provides Financial
Support Support
Committee (IOC)
Owns the rights to the Olympic symbol and the
Olympic Games
Has authority over the Olympic movement
National Olympic
Committee (NOC)
Organizing Promotes principles of Olympism at a
Committee of national level
the Olympic Organizes events, training, athletes,
and teams
Games (OCOG)
Organize, manage, and
oversee the Games in the
designated city
National Governing
Body (NGB)
Responsible for selection
and development of National
teams and athletes
58. BMW Drive for
Team USA
Staff Training
Olympic Landscape.
April 11, 2012
Page 59 Partners.
11 Worldwide Partners
22 USOC Partners
London 2012 Partners
and Supporters
(UK Territory Only)
59. BMW Drive for
Team USA
Staff Training
Key Initiatives.
April 11, 2012
Page 60 BMW Performance Team.
BMW Performance Team
• Ricky Berens – Swimming
• Matt Chrabot – Triathlon
• Bryan Clay – Track & Field
• Natalie Coughlin – Swimming
• Janet Evans – Swimming
• April Holmes – Paralympic Track &
Field
• Jonathon Horton – Gymnastics
• Clay Johnson – Sailing
• Sanya Richards Ross – Track &
Field
• Evelyn Stevens - Cycling
• Mallory Weggemann – Paralympic
Swimming
60. BMW Drive for
Team USA
Staff Training
Key Initiatives.
April 11, 2012
Page 61 2011 Performance Team Voting.
61. BMW Drive for
Team USA
Staff Training
Key Initiatives.
April 11, 2012
Page 62 Technology.
• Technology is at the core of BMW’s strategic platform
• Goal: Create lasting Olympic legacy in a way uniquely BMW
• Collaboration with USA Track & Field on a velocity measurement system
• More than just financial support!
62. BMW Drive for
Team USA
Staff Training
Leveraging the USOC Partnership.
April 11, 2012
Page 63 BMW Programs.
Everyday Consumer Prospects/Owners
Merchandise Employees
63. BMW Drive for
Team USA
Staff Training
USOC Partnership.
April 11, 2012
Page 64 Olympic Trivia.
• Q: What do the colors of the Olympic Rings represent?
• Q: How many Olympics has the United States hosted?
• Q: Who currently holds the title of “World’s Greatest Athlete”?
• Q: What does NGB stand for?
• Q: How many medals does Natalie Coughlin need in the London 2012
Olympic Games to become the most decorated female swimmer ever?
64. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 65 Questions?
65. BMW Drive for
Team USA
Staff Training
Thank you for your attention.
April 11, 2012
Page 66
66. BMW Drive for Team USA 2012.
BMW Drive for
Team USA
Staff Training
April 11, 2012
Procedures.
Page 1
BMW Drive for
Team USA 2012
The Ultimate
April 2012 Driving Machine
67. BMW Drive for
Team USA
Staff Training
BMW Drive for Team USA 2012.
April 11, 2012
Page 2 Breakdown of Event Responsibilities.
Tour Staff Responsibilities BMW Center Responsibilities
Complete event oversight Customer acquisition
Lead Information & Client Advisor Training Client Advisors on-hand to interact with guests and
Sessions attend Client Advisor Meeting
Conduct guest registration Preparation of Center for event
Set-up event signage & materials Provide assistance with vehicle preparation and
repairs, if needed
Position vehicles Provide and arrange light snacks and beverage
service
Oversee all test drives Provide additional vehicles for test drives
Fuel, wash & prepare BMW tour fleet
vehicles
2
68. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 3 In Center Set-Up.
In Center Set-Up
• Review floor plan with site contact to determine location of all event
materials
• Set-up Welcome/Registration table
• Prepare RSVP list on laptop
• Prepare wristbands
• Turn on iPads; clear iPad cache every morning
• Set-up signage
• Decoscreen
• Retractable signs
• Pop-up tent & flags
• iPad Kiosks
• Unpack Thank You gifts for distribution
69. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 4 Exterior Set Up.
Exterior Set Up
• Coordinate with center to wash and detail vehicles
• Set up Welcome tent and Aftersales tent
• Coordinate with center to clear parking spaces for all test drive vehicles
• Test drive fleet brought by event staff
• Center provided vehicles
• Set up flags (require water hose)
• Welcome sign
70. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 5 Vehicle Preparation.
Vehicles
• Fuel up each test drive vehicle prior to arrival
• Wash each vehicle on-site the morning of the event if car wash is
available
• Detail each vehicle
• Set all vehicle odometers to “0”
• Program navigation system with that Centers address as the ‘1’
button
• Set display screens to “Home Screen”
• Set radio to a station recommended by the Center, with low volume
• Apply windshield decals to any Center provided vehicles
• Detail display vehicles inside the Center (with Center’s approval)
• Place BMW model and UDM plates on display vehicle
71. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 6 Test Drive Route.
Test Drive Route (2 people)
• Review route provided by Center
• Route should be dynamic
• Avoid construction, school zones and any
obstacles on route
• Review test drive route with Center contact
upon return; discuss any issues and, if
necessary, make any changes to the route
• Print copies (one per vehicle) and back up
copies
• Place test drive route in the protective
sheets
• Place test drive route sheets in each vehicle
• Place back-up route sheets at the
registration desk in case additional cars are
called in or sheets are lost/taken
72. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 7 Registration.
Registration Responsibilities
• Greet guests
• Register guest’s information as a Pre-Registered guest or a Walk-Up
• Ask for driver’s license
• All drivers and passengers must sign a Waiver
• Wristband
• Escort guest to Product Information Session
• Post-Event Survey
• Thank You Gift
73. BMW Drive for
Team USA
Staff Training
Event Day Overview.
April 11, 2012
Page 8 Wristband System.
Please use a wristband for every guest that participates including guests
that will drive and their passengers.
Color-coded system is recommended
• One color used for pre-registered guests
• One color used for walk-ups
• One color used for any guest that has not signed a liability waiver
74. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 9 Test Drive Staff.
Test Drive Orientation
• Welcome guest, introduce yourself
• Escort guest from Information Session to their designated vehicle
• Ask them if they are familiar with BMW vehicles
• If Yes, “Great, here are just a few things about this model I want
to point out to you….”
• If No, be sure to take them through key elements of the car
• Start/Stop button
• Lights & windshield wipers, if necessary
• iDrive features
• Map feature & pre-programmed address, should they get
lost
75. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 10 Test Drive Staff.
Test Drive Orientation (continued)
• Mileage Tracker Chart
• Vehicle’s mileage
• Driver’s name and cell phone number
• Let the driver know:
• Drive safely, obey all speed limits and traffic laws
• Please follow the test drive route and return on time
• There is a full day of test drives schedules and out of
respect for the next driver
• Will be easier for us to locate you in case of an accident or
breakdown
76. BMW Drive for
Team USA
Staff Training
Roles and Responsibilities.
April 11, 2012
Page 11 Driving Practices.
Traveling to the event:
• Caravan
• Stay together - Arrive together and leave together
Fuel
• Always fill up prior to arriving to the event
• Use appropriate fuel
• Gas stations
Speeding and Parking Violations
• Any violations incurred will be your responsibility
• BMW will not pay for your tickets!
Tolls
• E-Z Pass
• SunPass
• Toll violations will be your responsibility to pay
77. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 12 Things to Remember.
Please Do Not: Please Do:
• Eat or Drink • Drive Moderately
• Smoke • Wear your seatbelt
• Text Messaging • Use Bluetooth
• Hand held phone calls • Fuel with 91 or 93 Octane
• Operate navigation • Treat the vehicles with care
• Leave belongings • Represent BMW and Octagon
• Speed • Enjoy the drive
78. BMW Drive for
Team USA
Staff Training
Vehicle Logistics.
April 11, 2012
Page 13 Things to remember.
There is a ZERO TOLERANCE ALCOHOL policy. You CANNOT drive
ANY of the vehicles if you plan to consume, or do consume, any
beverage containing alcohol at any meal or any point in time!
Driving a BMW is a privilege and if a participant cannot abide by the
rules of the road then their driving privileges may be revoked by the
onsite staff.
You are representing not only your group, but are acting as an
employee of BMW as well and your work must reflect their standards.
79. BMW Drive for
Team USA
Staff Training
Thank you for your attention.
April 11, 2012
Page 14
80. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
We are officially 17 days into the BMW Drive for Team USA program and are off to an incredible
start. In the month of April, we have executed a combined 43 events with over 4,300 registered
attendees.
April Numbers at a Glance:
Events Participants Test Drives
Tour 1 8 1,154 865
Tour 2 8 550 594
Tour 3 6 391 416
Tour 4 5 371 409
Tour 5 7 710 616
Tour 6 9 1,141 443
TOTAL 43 4,317 3,343
April Highlights:
• The most heavily attended event was executed by Tour 1 at Lauderdale BMW of Pembroke Pines.
The event was attended by 262 guests and the team captured over 200 leads.
• A local news crew visited Tour 4 in Beaumont, Texas to report on the Drive for Team USA
program and Olympian Ebonie Floyd.
• Tour 5 accommodated 200 event attendees & generated 164 leads at Creiver BMW on 4/24.
• Over two days Tour 6 managed 268 guests which resulted in over 200+ leads.
BMW Drive
for Team USA
The Ultimate
Weekly Flash Driving Machine
81. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Photo Contest:
As of this month, we will be conducting a monthly
photo contest! The tour that submits the winning
photo will win a prize to be named later. Selection
criteria: creativity, visual appeal, inclusion of
national landmarks & vehicle integration. Please
submit photos to Stephanie Dumais.
Tips and Tricks of the Trade:
• When counting test drives, please include
registered guests that drive vehicles provided
by the Center
• Tour 5 utilized their iPad kiosk to display
Olympian biographies
• Be careful with your signage when assembling
and disassembling
Weekly Reminders:
• After 2 ½ weeks, we’ve already suffered a
handful of accidents.
• Thankfully everyone is safe, but please be
careful!
• Blue tooth your phones, provide yourself
enough time to get to your destination &
focus on the road!
Countdown to London: 84 Days
Submit your team’s pictures and feedback to for the next Weekly Flash
to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
82. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
As we enter the second month of event activation, the BMW Drive for Team
USA program has shown no signs of slowing down. From May 1st - May 9th ,
the program executed a combined 28 events with over 3,400 registered
attendees.
Numbers at a Glance (May 1st to May 9th )
Events Participants Test Drives
Tour 1 5 1,157 518
Tour 2 5 429 413
Tour 3 3 80 116
Tour 4 4 177 135
Tour 5 5 698 173
Tour 6 6 879 494
TOTAL 28 3,420 1.849
Weekly Highlights:
• The most heavily attended event in May was executed by Tour 1 at Vista
Motor Company - Coconut Creek. The event was attended by 319
guests and the team captured over 250 leads.
• Celebrity Sightings! Tour 6 executed events that were attended by actors
James Marsden & Amanda Bynes.
• Despite low attendance numbers, Tour 3 was nearly able to produce a
1.5:1, test drive to participant ratio last week - higher than all other tour
teams.
• Tour 6 executed the most events last week (6) and handled back to back
high traffic days in which both events were attended by more than 150
guests.
BMW Drive
for Team USA
The Ultimate
Weekly Flash Driving Machine
83. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Standout Performer:
• Tour 2 executed an event at Fields BMW
which was attended by a deaf guest. Tour 2
didn’t panic as Darcy Gray jumped into
action and helped communicate the
registration and test drive process using
her sign language skills! Great job Darcy!
Tips and Tricks of the Trade:
• Tour 1 has worked to “cross train” their
entire staff so they can seamlessly rotate
between event stations.
• Conduct weekly inventory reports of
giveaways (hats, bags, etc.) to ensure your
team never runs out of gift bag materials.
Weekly Reminders:
• Be aware of your per diem spending each
day. Only charge $50 to your AmEx and
put the excess charges on your personal
card. Tour 4 Always Recognizes a Good Photo Opp.
• Write waiter tips on your itemized receipts.
Accounting doesn’t need two copies of the
same charge.
Photo Contest Update:
• Congratulations to Tour 3 for winning this
week’s photo contest. The winning photo
was taken at Bryant-Denny Stadium at the
University of Alabama – Roll Tide!
Weekly Photo Contests (Cumulative Results to Date)
Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6
$0 $0 $75 $0 $0 $0
Submit your team’s pictures and feedback to for the next Weekly Flash
to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
84. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
The BMW Drive for Team USA tour recently completed its 4th full week of
events which featured activations in 8 different states. From May 10th -
16th, the tour executed 21 events with over 1,300 event attendees.
Numbers at a Glance (May 10th to May 16th)
Events Participants Test Drives
Tour 1 3 127 125
Tour 2 4 209 380
Tour 3 3 203 275
Tour 4 4 272 323
Tour 5 5 395 379
Tour 6 2 119 190
TOTAL 21 1,325 1,672
Weekly Highlights:
• Tour 1 was able to convert 95% of their participants into leads –
more than any other tour last week.
• Together, Tours 2 & 5 accounted for 759 test drives which is 45% of
all DFT USA test drives registered last week.
• The most heavily attended event was executed by Tour 4 at BMW of
Austin on 5/10. The event was attended by 118 guests and the
team captured 104 leads.
• Tour 5 executed the most events (5) and registered the highest
number of attendees per event (79).
BMW Drive
for Team USA
The Ultimate
Weekly Flash Driving Machine
85. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Tips and Tricks of the Trade:
• To avoid parking lot traffic jams, Tour 3 has been
creating a “finish line” area for clients to park as
they return from test drives. The „finish line‟
region allows staffers to easily direct clients to the
post-event survey station while other team
members stage the vehicle for the next guest.
• Tour 5 is doing a great job of documenting their
athlete appearances by capturing pictures of the
athlete signing autographs, posing for pictures Tour 2 helping Courtney Kupets show
and interacting with attendees. off her Gymnastics medals.
Weekly Reminders:
• Thank you emails are delivered to customers 48
hours after each event. To manage attendees‟
expectations, please inform guests that they can
anticipate receiving their incentive offer 1-week
following the event.
• Be mindful of your per diem. If a team member
buys you lunch on their card, your portion still
counts towards your daily per diem limit. Photo Contest Honorable Mention - Tour 3
at the BMW Plant in Spartanburg, SC.
This Week‟s Photo Contest Winner:
• Congratulations to Tour 5 on winning this weeks
photo contest. The winning photo features blind
Paralympic sprinter Lex Gillette and his walking
cane.
• Tour 3 receives an honorable mention shout out
for staging 3 vehicles in front of the BMW plant in
Spartanburg, SC.
Photo Contest Winner – Tour 5
Weekly Photo Contest (Cumulative Results to Date)
Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6
$0 $0 $75 $0 $75 $0
Submit your team’s pictures and feedback to for the next Weekly Flash
to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
86. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Following the July 4th holiday, the Drive for Team USA tour has returned
to the road and event activation is back in full swing. From July 10th –
17th , the tour managed 2,296 registered guests and facilitated over
2,500 test drives. As a whole, the tour averaged 79 attendees per event
last week.
Numbers at a Glance (July 10th-17th):
Events Participants Test Drives
Tour 1 5 611 660
Tour 2 6 652 698
Tour 3 5 390 429
Tour 4 5 218 242
Tour 5 4 160 184
Tour 6 4 265 297
TOTAL 29 2,296 2,510
Weekly Highlights:
• Tour 1 managed back-to-back level ‘A’ events at BMW of Freehold
and Circle BMW in which they managed 212 & 101 guests
respectively.
• Tour 2 executed 6 events and registered the highest number of
attendees per event (109).
• Team 5 did a great job encouraging guests to drive multiple vehicles
as they registered the highest participant-to-test drive ratio last week.
• Tour 6 executed an event at BMW of Seattle in which they hosted 108
attendees and generated 80 leads.
BMW Drive
for Team USA
The Ultimate
Weekly Flash Driving Machine
87. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Tips and Tricks of the Trade:
• Some Centers have been creating their own
registration list for their event. It’s important that we
give priority to guests that have made reservations
online via BMW’s registration system. Do your best to
place Center guests in vehicles where space permits.
Work with the Center to utilize their vehicles & Client
Advisors if attendee demand exceeds our fleet’s
capacity.
• Tour 4 has been doing an excellent job of capturing Tour 6’s Paralypmian Cody Reese
client quotes. Write down quotes down as soon as you
hear them to ensure we accurately capture guest
feedback.
Weekly Reminders:
• Please continue to make the Aftersales station a focus
on-site at events. All team members should be well
versed in BMW accessories and one staffer should
accompany the Aftersales vehicle/ tent at all times.
• Continue to manage your inventory levels and Deena from the MTV show Jersey
communicate needs to the Norwalk team. Many tours Shore visited Tour 1 and purchased
have big events on the schedule which can quickly a new 328i
deplete your team’s inventory.
• Please use care in packing & unpacking your display
elements. Try to repair damaged equipment on-site
and be sure to notify the Norwalk team regarding the
item’s condition.
Photo Contest Update:
• Congratulations to Tour 2 on winning this weeks
photo contest. The winning photo features the 3
Series at BMW NA headquarters in Woodcliff Lake,
Tour 2 - Photo Contest Winner at
NJ. BMW NA
Weekly Photo Contest (Cumulative Results to Date)
Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6
$0 $75 $150 $75 $75 $150
Submit your team’s pictures and feedback to for the next Weekly Flash
to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.
88. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Congratulations on completing our forth month of event activation.
During the month of July, the Drive for Team USA program executed 68
events which were attended by 5,152 guests.
Numbers at a Glance (July 18th-31st):
Events Participants Test Drives
Tour 1 7 924 944
Tour 2 6 830 844
Tour 3 5 280 313
Tour 4 7 473 547
Tour 5 5 286 340
Tour 6 3 142 160
TOTAL 33 2,935 3,148
Weekly Highlights:
• Tour 1 hosted the largest A+ event in July at BMW of Morristown on 7/27 &
7/28. The two day event was attended by 282 guests and the team
captured 205 leads.
• Tour 2 executed the largest A event last week at BMW of Bayside in which
the team managed 191 attendees.
• Tour 4 hosted a Drive for Team USA event at fellow USOC partner Dow
Chemical in Midland, MI.
• Tours 4 & 6 completed their last events of the Drive for Team USA program
at BMW of Traverse City & BMW of Honolulu respectively.
BMW Drive
for Team USA
The Ultimate
Weekly Flash Driving Machine
89. BMW DRIVE FOR TEAM USA.
WEEKLY FLASH.
Tips and Tricks of the Trade:
• Tour 5 visited a Center that planned to close at 4
pm, a few hours before the conclusion of their Drive
for Team USA event. With the help of the Center’s
client advisors, the team called registered guests
that had appointments late in the day and
rescheduled their test drive to accommodate the
Center’s normal business hours.
• If Tour 2 anticipates a busy event, they’ll request
that the Center feature two 328i display vehicles on
the showroom floor. Having two display cars allows
Tour 4’s Paralypmian Cody Reese
both Product Facilitators to conduct walk-arounds
simultaneously.
Weekly Reminders:
• We’ve received a few speeding tickets that were
issued by stationary police cameras. Be aware of
speed limit changes while traveling through
different states. As a reminder, all driving citations
are the responsibility of the driver and cannot be
expensed.
• Remember to check vehicles for damage after Future BMW Owner at BMW of
West Springfield in Massachusetts
every client test drive.
• Be on the lookout for updates regarding end of
tour travel details. The Norwalk team will distribute
travel memos 1 week prior to each team’s
departure.
Photo Contest Update:
• Congratulations to Tour 2 on winning this weeks
photo contest. The winning photo features the 3
Series at the Verrazano Bridge in New York.
Tour 2 – Photo Contest Winner
Weekly Photo Contest (Cumulative Results to Date)
Tour 1 Tour 2 Tour 3 Tour 4 Tour 5 Tour 6
$0 $150 $150 $75 $75 $150
Submit your team’s pictures and feedback to for the next Weekly Flash
to Stephanie.Dumais@Octagon.com by Thursday at 8:30am.