In the ‘Introduction to Advertising’ class, I have learned the theory of advertising and integrated marketing communication (IMC). As well as the development of IMC Plans, advertising and support promotion based on consumer, product, service and market research and analyses.
For the assignment of this class, we have to come up with a creative brief for a new launching electric car. Our communication objectives: to create awareness of Sparke F, to build luxurious image and to encourage website traffic among target group. We also came up with a print advertising, television advertising as well as the media planning.
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
Project work developing a business plan for an electronic technology based business.
My team and I identified a central issue in the EV market (fear of range anxiety) and then developed a potential business solution to that.
Which electric SUV is better the Tesla Model Y or the Hyundai Kona Ev? We tested both, and this is what we found.
The Kona EV is one of the most underrated EV’s currently available, and is an excellent choice for many families. But just how does it compare to Tesla’s newest electric SUV, the Model Y?
In the ‘Introduction to Advertising’ class, I have learned the theory of advertising and integrated marketing communication (IMC). As well as the development of IMC Plans, advertising and support promotion based on consumer, product, service and market research and analyses.
For the assignment of this class, we have to come up with a creative brief for a new launching electric car. Our communication objectives: to create awareness of Sparke F, to build luxurious image and to encourage website traffic among target group. We also came up with a print advertising, television advertising as well as the media planning.
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
Project work developing a business plan for an electronic technology based business.
My team and I identified a central issue in the EV market (fear of range anxiety) and then developed a potential business solution to that.
Which electric SUV is better the Tesla Model Y or the Hyundai Kona Ev? We tested both, and this is what we found.
The Kona EV is one of the most underrated EV’s currently available, and is an excellent choice for many families. But just how does it compare to Tesla’s newest electric SUV, the Model Y?
Corolla car price in Bangladesh is economical. Corolla was the top of the line car worldwide by 1974 and has been a standout amongst other best selling cars on the planet from that point forward. Corolla are liked to be ones first car as it is much solid and proficient.
Car Details: https://goo.gl/thtMks
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Contains the recent trends in automobile
Gives brief idea about the each trend. Also contains history, working ,recent development of these trends in market.
A brochure I created for InMotion to give the first impression to newly interested people. Photographs by amongst others FastNed, Gerlach Delissen, Dion de Bakker and Johan van Uden.
Corolla car price in Bangladesh is economical. Corolla was the top of the line car worldwide by 1974 and has been a standout amongst other best selling cars on the planet from that point forward. Corolla are liked to be ones first car as it is much solid and proficient.
Car Details: https://goo.gl/thtMks
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Contains the recent trends in automobile
Gives brief idea about the each trend. Also contains history, working ,recent development of these trends in market.
A brochure I created for InMotion to give the first impression to newly interested people. Photographs by amongst others FastNed, Gerlach Delissen, Dion de Bakker and Johan van Uden.
This presentation is about some of the vital latest technologies used in the manufacturing of Automobiles.It also introduces latest safety features, chasis types, engine types, Green fuel, Solar Automobiles, New Styling Technologies used in various automobiles.
This presentation basically talks about the anti collision technology which is particularly implemented in cars in which cars are developed with anti collision technology which reduces the collision between them.
The Incrediable Car Technology That Will Drive The FutureHarmony Motor Works
Well, this slide is a good one to show you some advance technologies those are going to be the future of a car. Have a look and you will find different new technologies of multiple car manufacturers. Things like: car security/safety, traffic management, distract driving can be managed very easily with the new technologies.
Covering the state of the internet-connected automobile, with the experts at Strategy Analytics and IBM. We discuss:
- The challenges of the connected car
- Creating an optimal connected experience
- IBM enabling technologies
I guess everyone have little knowledge about connected car technology as it has been newly introduced to auto industry. This presentation explains some common features of it i.e. Music app, Navigation, Automotive system diagnosis, Bluetooth, Road-side assistance, Hands-free control, Contextual help, Parking help, App manager, 4G Wi-Fi hotspot, ADAS etc. The most demanded features of connected car are the In-car safety features and vehicle-to-vehicle safety features. Check out for details.
Bmw i3 is 2014 Green Car of the Year - Press ReleaseRushLane
BMW's i3, an innovative electric car built with a lightweight carbon fiber passenger cell and an aluminum drive module, has been named Green Car Journal's 2015 Green Car of the Year®, which was announced at the LA Auto Show.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
5. BMW Asia Singapore January 2011 8 respondents answered Toyota 4 respondents answered Honda 2 respondents answered Mitsubishi 1 respondent answered Porsche “ Any Japanese car brands” “ What do you mean by eco-friendly?” Toyota/Honda ranked the highest When I mentioned the word ‘eco-friendly car’, what’s the first car brand that comes to your mind?
7. BMW Asia Singapore September 2010 Toyota Prius Hybrid The most popular green car in the world. High-fuel economy, plenty of versatility & a reasonable price. Disadvantages: Low at performance, “it handles like an appliance” Positioning: Fun to drive + environmentally responsible Won a series of awards such as ‘Toughest Cars on the Road’, Best Overall Value, Highest owner loyalty & etc
8. BMW Asia Singapore January 2011 What is Toyota doing? Innovative technologies Plug-in Hybrid Vehicles Electric Vehicles Hydrogen Fuel Cell Vehicles Natural Gas Hybrid
9. BMW Asia Singapore January 2011 Future of Toyota Source: Toyota Website
11. BMW Asia Singapore September 2010 Honda Hybrid Insight “For people who had had enough squeezing between the road.” Economical, fun driving family car. Positioning: A ‘must-have’ fun-driving car & enable people to make an impact Won a series of awards such as “Greenest Vehicle of 2010”, “Excellent Value 2010”.
12. BMW Asia Singapore September 2010 Honda Hybrid Insight Scoring function: The leaves indicate the level of fuel-efficiency. Guidance function: The background color indicates the fuel-efficiency of your driving. Econ Mode: Modifies certain engines for a more fuel-efficient driving.
13. BMW Asia Singapore September 2010 What is Honda doing? Honda sees fuel cells as the ultimate source of clean energy Open up the possibility of a home-use hydrogen supply system. Solar Hydrogen Station
14. BMW Asia Singapore January 2011 Changes for the Better
15. BMW Asia Singapore September 2010 Mitsubishi i-MiEV in Singapore 2010 will supply 50 i-MiEV for Singapore's 3 year Electric Vehicle task force's “test- bedding project” Entitled to almost 50% cheaper price if one is willing to take part in the study. Entitled to 20% discount for venues at the HortPark in Alexandra Road if the couple have taken at least 8 environmentally-friendly measures for their wedding. Source: straits times
16. BMW Asia Singapore January 2011 Now, let’s look at what are our competitors doing
17. BMW Asia Singapore January 2011 Progressive design & progressive technology
18. BMW Asia Singapore September 2010 AUDI A3 TDI Entry-level Luxury Car. Earns its environmental credentials & 2010 Green Car of the Year. Positioning: Stylish, and fun to drive. U.S.P: exceptional fuel economy & low emissions.
19. BMW Asia Singapore September 2010 AUDI Q7 TDI Green Car Award 2009 TDI -> cleanest diesel in the world. The ONLY car who meets Euro 6 emission standards. Positioning: Efficiency, performance and comfort. Disadvantages: Driving feeling is “heavy”, engine is not quite as smooth
20.
21. BMW Asia Singapore September 2010 What else is Audi doing? c) Digital Collateral - Scan barcodes on the car model allows visitors to view the brochures from e-library/phone. - Also provide complimentary SMS for visitors to populate the libraries D ) SynFuel - new type of synthetic fuel: liquid & based on natural gas. - result of intensive research work together with Shell - can be used in any Audi diesel vehicle
22.
23. BMW Asia Singapore January 2011 On a scale of 1-10, how ‘green’ do you think Audi is? Why? On average, Audi was rated a 4 “ Their LED lights & they run some campaigns before.” “ Audi’s core is lifestyle & performance. They won’t compromise.”
24. BMW Asia Singapore January 2011 Road to the future.
25. BMW Asia Singapore September 2010 Mercedes Benz A Class E-Cell Less heavy & bulky Powered by lithium-ion batteries MB’s second electric car. It will be launched in Europe first. Positioning: High in usability and comfortable family car.
26. BMW Asia Singapore January 2011 What are they doing? Mission: Emission-free driving. Join us on our journey. BlueEFFICIENCY technologies
27. BMW Asia Singapore January 2011 What are they doing? Blue Tec HYBRID F-cell, E-cell, E-cell Plus Natural Gas Technology Blue Direct
28.
29. BMW Asia Singapore January 2011 Mercedes in Singapore They do not have any Hybrid car in Singapore yet. C-Class B-Class E-Class
30. BMW Asia Singapore January 2011 On a scale of 1-10, how ‘green’ do you think Mercedes Benz is? Why? On average, Mercedes was rated a 5 “ They had awesome ideas with the development of fuel cells.” “ I think their A-Class has C engine or something like that.” “ It’s a performance, classic car. I can’t relate it to green.”
31. BMW Asia Singapore January 2011 What is BMW doing?
32. BMW Asia Singapore January 2011 The Common Perception CO2 Performance Majority of the respondents believe that less emission means less performance
33. BMW Asia Singapore January 2011 BMW CO2 Joy BMW believe in consuming far less energy but increase the driving pleasure.
34. BMW Asia Singapore September 2010 How? Blue Efficient Dynamic Technologies Lightweight Construction Electric Power Sterling Auto Start Stop Brake Energy Regeneration Petrol/diesel engine
35. BMW Asia Singapore September 2010 BMW Active Hybrid A combination of electric motor & internal combustion engine, supported by batteries & coordinated through hybrid management. Used on 5 Series.
36. BMW Asia Singapore September 2010 BMW Clean Energy- Hydrogen 7 World’s first production-ready hydrogen vehicle. Putting 100 of them to test as loan cars for leading figures from the worlds of culture, politics, business & media. Built around a combustion engine that can switch on demand between petrol mode & hydrogen power. Burns the hydrogen in combustion engine.
37. BMW Asia Singapore January 2011 Are you aware of BMW’s “efficient dynamic” concept? “ Huh? What?” “ I think I’ve heard about it somewhere” Half of them have heard/seen but only 1 of them is truly aware of the concept.
38. BMW Asia Singapore January 2011 On a scale of 1-10, how ‘green’ do you think BMW is? Why? On average BMW was rated 3 “ This is how BMW supposed to be. They need to be fun & fast & aggressive.” “ They can be ‘green’ but they chose not to.”
39. BMW Asia Singapore January 2011 “ Singapore is the greenest city in Asia 2011” -Channel News Asia
40. BMW Asia Singapore January 2011 How many people own/or know someone who owns an environmentally-friendly car? Out of 15 respondents no one owns an eco-friendly car and 2 knows someone who owns one.
41. BMW Asia Singapore January 2011 Culture in Singapore 60% of them believe there are market for eco-friendly cars in Singapore. “ No, Singaporeans don’t really give a shit.” “ Yes the dense population and cosmopolitan mentality create a good market for these cars.” “ It can be done if we are more educated and there are more publicity done.”
42. BMW Asia Singapore January 2011 Buying Habits in Singapore “ Younger, upper middle class. They have resources & more environmentally conscious.” “ People who are fooled by the advertisement?” Most of them believe that green cars are expensive and not practical. “ People who are rich & have all the time in the world.”
43. BMW Asia Singapore January 2011 Buying Habits in Singapore “ Not enough stations available and the gas is pricey” “ Troublesome lah” “ Fuel-efficiency as most of the time is spent city-driving rather than on the highways” Most of them will not consider getting one. 2 said “yes” and 3 answered “maybe”.
44. BMW Asia Singapore January 2011 Buying Habits in Singapore How would you rank the importance of these buying factors? Fuel consumption Design Performance
45.
46. BMW Asia Singapore January 2011 Do Singaporeans care? ALL of them are concern about oil price because of the inflation & not because of environmentally-conscious. If one day the oil price has increased tremendously they will either take public transport or opt for a smaller, more economical car. Middle-class don’t really care as long as they get to wherever they have to go whereas the higher-class choose based on what they like and the design, brand of the vehicle.
47. BMW Asia Singapore January 2011 The Future of the Car Industry No one is doing anything special for the green market. Eco-friendly cars will be a niche market in the next 5-10 years. Cars in Singapore is not really seen as a necessity but more of a status symbol. Need to be more well-equipped with service centers. More contagious ideas to change the behavior. IS GREEN CAR APPEALING/COOL?
Editor's Notes
Oil price increases, there will be an inflation, and a burning hole in our pocket, purchasing power decrease, what will happen to the car industry? How can we positioned to survive?
In terms of car industry, they have come up with a series of eco-friendly cars and invent technologies to reduce emissions. “Green is no longer progressive. It is expected.”
There are so many of green cars out there in the market, so I will scope it down to a few popular ones and those which are available in Singapore.
It seems that Japanese car brand is really prominent in eco-friendly. When I posed the question, “….” Most of them were like any japanese car brands lah Whats eco friendly ah? Hybrid? Diesel? Don’t really have a clear idea on eco-friendly vehicles
Mission: “Eco-car will give a positive contribution to the environment when widely used.” Aim to create a low-carbon society by responding to the need to diversify energy sources. Japanese companies have struggled to cope with their oil-poor country's sky-high energy costs by placing a premium on energy-saving technologies, and it has paid off. It's impossible to tally the direct economic effect of the green-car race at this point, but it's huge and likely to grow
"The Prius is their shining example of their vision of what we should all be driving and it is everything the new Toyota represents. Toyota has won more "Best Car for the Money" awards than any other car manufacturer Toyota has the highest owner loyalty of any manufacturer Toyota is the #1 selling brand for the last three years The experts at ALG have ranked Toyota's predicted resale value high among mainstream brands Toyota has the best overall brand value of any full-line manufacturer on the road today
Plug-in = evolution through integration of hybrid and electric vehicles, serves as the most practical way to use electricity in general passenger cars. Part hybrid vehicle that lightly relies on gasoline to operate and part electric vehicle that eliminates the concern of unexpected battery drainage. Target to market to the public in early 2012 with target sales at 50,000 vehicles per year. Electric = 0 emissions, serves a suitable & practical use for short distance travel. Aim to sell in Japan, US & Europe in 2012 Hydrogen = powered by fuel cells, generate electricity from hydrogen. It holds great potential as a clean, renewable fuel. Market by 2015. Natural Gas = Compressed natural gas is one of many alternative fuel applications being explored in Toyota's broad sustainable mobility research and development strategy. As a transport fuel, natural gas is a clean and safe gasoline alternative
More specifically, we think that electric vehicles will be used for short distance travels, while fuel cell vehicles will be used for long distance travel. Additionally, we believe a majority of the currently operating vehicles will be replaced with hybrids or plug-in hybrids in the future. Hydrogen burns faster compared to gasoline
Mission: “As a responsible member of society whose task lies in the preservation of the global environment, company will make every effort to contribute to human health and the preservation of the global environment in each phase of its corporate activity. Only in this way will we be able to count on a successful future not only for our company, but for the entire world.” Honda has a history of environmental leadership dating back to a time when green was simply a color. Several decades later, we are proud to carry the tradition along, and be recognized as the country’s Greenest Automaker for the 5 th time in a row
“ For people who had had enough of squeezing between road.” “ Something for everyone.” Can’t go too fast, people who buy this car are knew that it’s gonna be slow but they’re willing to compromise because of its price & popularity
Not for acceleration but also braking as well The blue indicates Insight is consuming extra fuel due to abrupt braking/acceleration The green indicates smooth and fuel-efficiency driving Econ mode: reserve the energy Personalization allows the drivers to feel as though they are really doing good for the environment hence the feel good factor comes in.
Honda sees fuel cells as the ultimate source of clean energy for the future. Its goal in operating the next-generation solar hydrogen station is to develop the technology needed for a hydrogen production, storage and supply with zero CO2 emissions. The earlier version of the solar hydrogen station, which was operational from 2001 until 2009, required water electrolysis equipment and a hydrogen compressor to produce high-pressure hydrogen. Hydrogen production and compression have been integrated into the next-generation system, using high-pressure water electrolysis technology developed by Honda. By eliminating the compressor, Honda has reduced cost, size and noise, opening up the possibility of a home-use hydrogen supply system. Hydrogen production efficiency has also been improved by 25%* compared with the previous system, allowing the new system to supply approximately 0.5 kg of hydrogen via an eight-hour refueling process, enough to power the FCX Clarity fuel cell electric vehicle approximately 50 km. Like the earlier system, this next generation system uses Honda-developed CIGS-type thin-film solar cell modules, now manufactured by Honda Soltec Co., Ltd.
In line with our corporate statement, "Changes for the Better," which reflects our perpetual drive to actively seek out and enact improvement, Eco Changes represents our efforts to join forces with our customers to change the global environment for the better. “for a greener tomorrow”
'Singapore is an ideal location for such a test-bed with its size, compact urban environment, robust power grid and infocomm technology infrastructure.' The data collected will be key in evaluating the costs and benefits, and overall feasibility of the future adoption of EVs here. The Energy Market Authority (EMA) and the Land Transport Authority will also call for tenders from companies interested in building charging stations for these vehicles. The EMA is working with the Housing Board and town councils on building charging stations to serve HDB residents and taxi drivers.
Mission: Audi adopts a holistic approach to sustainability mobility- addressing the total emissions issue throughout the lifecycle of a car from production, car usage to recycling.
An entry-level luxury car. It has earns its environmental credentials and its 2010 Green Car of the Year distinction. This is the second year in a row that a clean diesel has risen to the top in Green Car Journal’s annual award program, a remarkable showing considering the competition. Its 2.0-liter TDI engine provides drivers substantial low-end torque for an enjoyable driving experience, all the while achieving 42 mpg on the highway with reduced CO2 emissions and strict 50 state emissions certification. It’s a hatchback Competitor: VW Jetta
It won Earth, Wind & Power Environmental Award. I t was selected by the environmental group as “Most Environmentally Progressive Truck of the Year” at 2009 L.A Auto Show. The award is to recognize vehicles that contribute to reduction of global warming, are conducive to promoting a clearner environment, and help reduce dependence on foreign oil through alternative energy sources. The bigute is able to deliver 30% better fuel economy and able to reduce CO2 by 20% over gasoline engines. TDI (turbo charged diesel engines with direct injections) combined excellent performance, high-fuel efficiency, low emissions output & low maintenance. The exhaust emission control system reduces nitrogen oxides by 90% Most of them compete it with VW.
Audi developed the TDI & the 1 st car was back in 1989 and now they have built more than 4.5 million cars with the TDI. Half of Audi vehicles that are sold around the world have a diesel engine under the hood. This makes the direct injection diesel engine (TDI) the world’s most successful efficient technology.
D) Toxic carbon monoxide down by 93% Has similar physical properties to petrol & diesel TDI draw their energy from SynFuel In 2007, Audi has provided an exclusive chauffeur service for the annual conference of the World Economic Forum in Davos 2007. They were being driven around in Audi with SynFuel Without any technical modifications.
Audi has the highest publicity in terms of promoting eco-friendly compared to the other luxury car. Audi e-tron is brought in for the Clean Energy Expo Asia (CEEA) 2010, an event under the umbrella of SIEW. High performance sports car. Uses lithium-ion battery Will launched in 2012.
NOT GREEN Audi’s brand has a certain lifestyle and by being green it will compromise its’ core value. It looks heavy & luxury cars are high in fuel-consumption GREEN They run a few roadshows/campaigns Their LED lights can save energy
it centers around the concept of developing modular powertrain technologies that can be utilized either individually or in combination, depending upon vehicle class, usage profile and customer requirements. The only automotive brand in the world to have received an ISO-standard Environmental Certificate concerted improvements to our internal combustion engine powered vehicles even greater efficiency using hybrid drive concepts emission-free driving with fuel cell and battery-powered vehicles The goal of our comprehensive commitment to the environment is emission-free mobility – for example with fuel cell drive systems, which will enter series production in Mercedes-Benz passenger cars in 2010, Mission: We give our best for customers who expect the best & we live a culture of excellence that is based on shared value. The principle of sustainability mobility underlines all of our thoughts and actions. Hence, Mercedes Benz is fully committed to environmental protection
The features are based on a low centre of gravity, partly the result of the installation of the batteries under the passenger compartment, in the “sandwich” structure of the vehicle floor. This gives the car excellent road-holding and sprightly handling characteristics – qualities that clearly set the A-Class E-CELL apart from other electric cars, which often have heavy and bulky storage batteries located in the boot or by the rear seat. http://www.emercedesbenz.com/autos/mercedes-benz/a-class/mercedes-benz-a-class-e-cell-overview/ For inter-city usage
BlueEFFICIENCY is a very good example of this: to reduce vehicle weight, aerodynamic drag and rolling resistance even further, and organise energy management even more efficiently
SNAPSHOT THE WEBSITE Blue TEC HYBRID= clean diesel combined with electric drive system. Combine 2MB technologies to form an innovative & future-oriented drive concept. Helps in reducing consumption and more dynamic handling. Hybrid technology is an important step in the quest to control the energy consumption of vehicles more intelligently, thereby reducing the consumption of fossil fuels. In principle there are three different variants: micro hybrid, mild Hybrid and full hybrid. Blue DIRECT= latest generation of engines from MB. Lower consumption, lower emission, higher output and torque. F Cell = innovative leader amongst fuel cell drive system (does not require fossil fuels like diesel/petrol. Electrical energy is generated in the fuel cell) E Cell = electric mobility that breaks new ground (an innovative battery electric & locally emission free drive system with a range of more than 200km) E Cell Plus = electric mobility suitable for long journey (combination of battery/electric drive and a efficient combustion engine) F800 = efficiency meets elegance NGT= a drive technology with extremely low exhaust emissions which is based on two different fuels
Wood chippings used to produce SunDiesel
Have Blue Efficient CNG
Reduce emission of co2 Less emission, less performance Every new generation consume farless energy by delivering more joy than the previous model
Reduce emission of co2 Less emission, less performance Every new generation consume farless energy by delivering more joy than the previous model
Promising R&D Hydrogen
Auto Start Stop function which save fuels whenever the vehicle comes to a standstill and therefore reduces emission levels Conversion of energy while braking
BMW ActiveHybrid is a further intelligent form of energy management. A perfect combination of electric motor and internal combustion engine, supported by the latest batteries and coordinated through technically mature hybrid management. It\\'s no coincidence that we call our hybrid models ActiveHybrid: driving a BMW remains a passionate, exciting and above all unique experience.
Powered 7 series
Survey done by the Siemens & Economist Is there a market in Singapore? DOES THIS MEANS SINGAPOREANS CARE?
During my survey, I found out that none of them actually owns an eco-friendly car and only 2 of them know someone who owns one. And those eco-cars are Toyota & Honda.
Most of them are cynics. Have the perception that eco friendly cars are expensive Lack of service stations/too much hassle Expensive and hard to maintain in a long run
Who do you think drive the green cars? Why? Apparently the process of making batteries for hybrid is harmful to the environment. However in a long run, the emissions produced by a normal fuel car is more harmful than
Would you consider getting one? Why? Have the perception that eco friendly cars are expensive Lack of supporting infrastructure such as service stations hence result in too much hassle Expensive and hard to maintain in a long run Hybrids are best in the start-stop traffic of an urban environment
How would you rate the importance of these buying factors: performance, fuel consumption, design People who own a luxury car prefer design, performance then fuel consumption For people who own a normal, mainstream car, they’d prefer fuel consumption, design, performance
The amount of $$ govt rebates to the owner if the car is deregistered and scrapped. Govt will pay you less if you scrap a green car cause you paid less in the first place. hybrid cars are taxed according to their power or engine output, which means they pay quite a high road tax as well
What’s your take on increasing oil price? People who can afford a luxury car don’t really care abt the price of the oil THEY CARE FOR THE INFLATION, NOT THE ENVIRONMENTAL ISSUE THEY WILL OPT FOR PUBLIC TRANSPORT/WHATEVER THAT’S MOST ECONOMICAL HENCE ECO FRIENDLY CAR CAN POSITIONED ITSELF AS A CHEAP, ECONOMICAL CAR IF THERE IS A FINANCIAL CRISIS
Is green appealing in luxury market Most of the people think that people who drives eco-friendly cars are those who are ‘boring’, safe, well-to-do, If the car is cool, people want to be seen in it.