This document is a project report submitted by Nikhil D'Souza for his Master of Management Studies program. The report studies society's perceptions of electronic security surveillance (CCTV) for Zicom SaaS Pvt. Ltd. where Nikhil interned. It includes an introduction to Zicom, which is a pioneer in electronic security in India offering CCTV, access control, fire alarm, and remote managed security services. The report aims to analyze perceptions of CCTV usage and how to market CCTV security services to housing societies effectively. It covers literature reviewed, the research methodology, data analysis, findings, and recommendations.

1. PROJECT REPORT ON
“A STUDY OF SOCIETY’S PERCEPTION TOWARDS THE
USAGE OF ELECTRONIC SECURITY SUVEILLANCE”
IN
ZICOM SAAS PVT. LTD.
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT
OF
MASTER OF MANAGEMENT STUDIES
BY
NIKHIL D’SOUZA
ROLL NO 2014035
MMS-II (SEM III)
YEAR 2014-2016
LALA LAJPATRAI INSTITUTE OF MANAGEMENT
MAHALAXMI, MUMBAI – 400034

2. SUMMER INTERNSHIP PROJECT
SUBMITTED BY
NIKHIL D’SOUZA
ROLL NO – 2014035
MMS – II (SEM III)
YEAR 2014 - 2016

3. To whomsoever it may concern
This is to certify that Mr. Nikhil D‟souza, student of Lala Lajpatrai Institute of
management has successfully completed his summer internship with our
organization from 10th
may 2015 to 7th
july 2015
His performance in the said project has been good and as per company
expectations.
We wish him all the best in his future endeavors
Yours sincerely,
Melvyn Mathews
Manager – Human Resources

4. Certificate
This is to certify that the project work titled “A study of society’s perception
towards the usage of electronic security Suvelliance” is a summer internship
work carried out by Mr. Nikhil D’souza.
The project was completed for Zicom SaaS Pvt. Ltd. under the guidance of
Mrs. Samiksha Verunkar
I further certify that the said work has not been submitted in the part or in full,
to any other University.
Date: 31st
August, 2015
_____________________ __________________________
Dr. M. Gowri Shankar Dr V.B. Angadi
Project Guide Director

5. DECLARATION
I, Mr. Nikhil D’souza, student of Lala Lajpatrai Institute of Management of
MMS II (Semester III) hereby declare that I have completed the summer
internship project on “A study of society’s perception towards the usage of
electronic security Suvelliance” with Zicom SaaS Pvt. Ltd. in the Academic
year 2014 - 2016. The information submitted is true & original to the best of my
knowledge.
Nikhil D’souza

6. ACKNOWLEDGEMENT
At the outset of this project, I would like to express my profound thanks to a
few people without whose help, completion of this project would not have been
possible.
First and foremost, I would like to express sincere thanks to Zicom SaaS Pvt.
Ltd. for giving me this opportunity to work with them.
The list is endless but to name a few special people, I would like to thank Mr.
Mellwyn Mathews for being extremely supportive and guiding me throughout
my internship and giving me constant motivation and expert advice.
I would also like to thank the entire Mrs. Samiksha Verunkar (HR Team) for
providing me their precious time and making this internship a successful
learning experience.
I am very grateful to Dr. Angadi, Director of Lala Lajpat Rai Institute of
Management, for giving me the opportunity to do this project in Zicom SaaS
Pvt. Ltd.
I would also like to thank Dr. M. Gowri Shankar for being an excellent mentor
and helping me whenever I approached him/her.
Last but not the least; I take pride in thanking my parents Mr. Stanislaus
D’souza & Mrs. Hilda D’souza, siblings and friends for their much valued
support.

7. EXECUTIVE SUMMARY
Our City Mumbai is witnessing increased crime rate in housing societies. Attack on senior
citizen, women when they are alone and kidnapping of Children/House Break in Theft &
Vandalizing of Motor Car have increased dramatically specially in our area with little or no
evidence of the culprits. We need to take step towards controlling these rampant criminal
activities.
Closed circuit television (CCTV) cameras are now a common sight on public highways and
in shopping malls and arcades. As the number of systems has increased so has their
technological sophistication. But little is known about public opinion towards CCTV or
indeed about how the systems are used by those who install them.
In 1991 the Home Office commissioned a comprehensive examination of public attitudes
towards a number of issues surrounding the use of CCTV including public awareness of
CCTV systems; their perceived purpose and effectiveness; concern over their use and who
the public feel should and who should not be allowed to install CCTV and have subsequent
access to taped material. The results of this work are described in this report.
Further work is now underway looking at the actual effect CCTV systems have on crime and
disorder on the streets.
Keeping in mind the current scenario, Zicom Introduced a new service offering called “ Make
Your City Safe” this initiative has now made the benefits of technology of CCTV
Surveillance System accessible to every housing society without having to purchase or to
own it and made every resident in your society „feel safe‟.
Faced with the demand that they develop more efficacious security measures and find more
cost-effective crime prevention strategies, law enforcement agencies around the globe are,

8. now more than ever, turning toward technological systems to enhance operational capacities,
extend their reach and reduce costs. In this context, CCTV surveillance systems have been
adopted for use in public spaces in many countries. While these systems were originally
embraced for their deterrent effect on crime and touted for their salutary effects on public
fear, the fact is that no body of scientific evidence actually existed at the time they were
adopted that could either support or refute claims to such effects. Today, the situation is
different: there is a significant body of research on CCTV, though it must be acknowledged
that the literature is still in its nascence and hence, that many questions are left unanswered.
Notwithstanding this caveat, it is quite clear that there is a need for an independent
assessment of the record of evidence in order to determine what we know about the effects of
CCTV. This review is a response to that need and describes what we know about the impact
of CCTV on crime and crime prevention; on the criminal justice system more generally; and,
on the public's feeling of safety.

9. INDEX
SR.
NO.
CONTENT PAGE NO.
EXECUTIVE SUMMARY
1 OBJECTIVES 1
2 INTRODUCTION 2
3 LITERATURE REVIEW 28
4 RESEARCH METHODOLGY 34
5 DATA ANALYSIS 37
6 FINDINGS 47
7 LIMITATIONS 48
8 CONCLUSION 49
9 RECOMMENDATION 50
10 APPENDIX
11 BIBLIOGRAPHY

10. 1
Chapter No.1
OBJECTIVES
1. To study and analyze the Electronic Security System Market.
2. To study the pitching of electronic security systems (CCTV) on service basis
to different societies.
3. To make society‟s aware regarding the advantages of electronic security
systems (CCTV).
4. To study how to market CCTV service module in society segment.

11. 2
Chapter No.2
INTRODUCTION
Society perceptions of the purpose of CCTV systems:
When asked in the General Survey about the purposes for which CCTV was used,
most respondents‟ first reactions were expressed in very general terms, e.g., “to record
happenings” and many were unable to be more specific. As a result the top three free
responses were very broad descriptors: “security purposes”. There were, however,
some more specific responses from one or two people and these included: “to prevent
terrorists from planting bombs”; “to stop drug dealing in alleyways”; and, “to prevent
people taking part in demos”. In addition, 18% of those interviewed were
unwilling/unable to provide any free response and appeared to have no idea about the
purposes of CCTV without being prompted.
When provided with a list of possible reasons for the use of CCTV, the majority of
General Survey respondents endorsed the detection of crime, prevention of crime and
safety of the society. However, the possibility of it being used in a negative way was
acknowledged by a substantial number of respondents who endorsed the item: “to
detective on society.”

12. 3
INTRODUCTION TO COMPANY
Company Profile
Incorporated in the year 1994, Zicom listed on BSE, is a pioneer in the field of
electronic security in India. With a history of offering high quality products and
solutions to the most complex projects in the country, the name Zicom has now
become synonymous with electronic security in India.
Our sustained growth and success is based on designing and developing unique
concept in making electronic security system and services at our path breaking. In a
short span of less than 2 decades, the company has established as a „leader‟ in the
security domain in distinctive innovation for the rest in the industry to follow.
Zicom has been the first Indian Electronic Security Systems company to:
 Be listed on the Indian Bourses in 1995.
 Pioneered the category of Electronic Security in India.
 Introduce 24 x 7 Zicom Command Centre (ZCC) in 1995.
 Introduce wireless security equipment‟s in the home and retail segment.
 Introduce Security Services called e-SaaS (Electronic Security as a Service).
Our array of products and services which are state-of-the-art, reliable, high-quality
products and solutions such as CCTV Surveillance System, Access Control System,
Fire Alarm System, Multi-Apartment Video Door Phones, Video Door Phone,
Intruder Alarm Systems, Fingerprint Locks and Remote Managed Services (RAM)
using the power of Cloud.

13. 4
Our clientele is a proof of our unparalleled operation excellence. From quality
products to professional after sales services, Zicom has driven the markets with
customer centric focus.
With over 691 crores in annual sales, operations in over 5 countries, 400 cities in
India and over 1 million customer‟s, Zicom is today synonymous with Electronic
Security in India.
Zicom’s Aim
To be a world class, Indian MNC, one-stop-shop for high quality security products
and services.
Zicom’s Vision
To be the Company you Trust the most
To protect what you Value the most
Zicom’s Mission Statement
Zicom is committed to provide safety to customers by continuously developing and
delivering / offering new technologies, innovative products, solutions and delightful
Services,by abiding all its commitments to customers. We will nurture our channel
partners by providing profitable avenues of growth and fulfill responsibilities towards
shareholders by achieving consistent growth in shareholder‟s value and adhering to
fair practices in all its dealings with employees and business partners.

14. 5
COMPANY HISTORY
Zicom Electronic Security Systems (ZESSL) incorporated in 1994, is engaged in the
business of developing security systems. ZESSL is popularly known as Zicom. The
company offers surveillance systems that cater to the security needs of small, medium
and large enterprise.
Being the largest electronic security systems provider in India, the company has
offices located in over 30 cities and town. It has an employee strength of 400 people.
The company have wholly owned subsidiaries Zicom Retail Products (ZRPPL),
UNISAFE Fire Protection Specialists LLC, Dubai and Zicom Manufacturing Co.
(HK).
Zicom Manufacturing Co. (HK) is set up in Hong Kong with an objective to trade
internationally, explore and manage manufacturing facilities
at China, Korea and Taiwan.
Company has clientele namely Johnson and Johnson, Ranbaxy Laboratories, Ashok
Leyland, Star India, iflex Solutions, Reliance Retail, BPL Mobile Cellular, Microsoft
India (R&D), Kingfisher Airlines are among others.
The company is also part of international project namely A3 lumeirah Lake lowers,
The Palm lumeirah phase II & Crescent
Infrastructure, Alwaqra Hospital for Hamad Medical Corp, Daman Building Project
Dubai, votes Limited-Al-Ethihad Towers are among others.

15. 6
Milestones
1994- Zicom Electronic Security Systems was incorporated.
1995- Zicom was first electronic security systems company in India to get listed on
Indian stock exchanges.
1996- ZESSL installed first central monitoring station in India.
1997- The company became first to indigenously manufacture access controller and
fire alarm panel with inherent software capabilities.
1998- The company was first to launch wireless security systems in India.
1999- ZESSL widens its 24x7 Online Alerts Network to various cities.
2000- Zicom entered into agreement with Motorola and Schlumberger for smart card
business.
2002- The company received the Computer Associates, US Smart certification for
intelligent Door Controller. The same year, it became the first to manufacture
Biometric based Access Control System integrated with Smart Cards.
2003- It was the first company in Electronic Security Industry in India to start a Toll
Free Number, 1600 22 4567.
2004- The company became the first to launch service scheme 'Z-Security'.
2005- It entered in joint venture in UAE in order to foray international markets.

16. 7
2006- Zicom became 1st
in India to launch Retail Electronic Security Showrooms that
has a pan-India presence.
2007- Company increased its capacity by acquiring UNISAFE Fire Protection
Specialists LLC, Dubai.
2008- Company formed a joint venture with CNA Group to form Zicom CNA
Automation, an expert in Integrated Building Management System and connected real
estate
Outlook
Zicom Electronic Security Systems was awarded two orders worth 50 million rupees
from the Chandigarh police department for Chandigarh City Surveillance project and
for the city's border surveillance project

17. 8
COMPETITORS
Company Sales Current Change
(%)
P/E Ratio Market 52-Week
(Rs.Million) Price Cap.(Rs.Million) High/Low
Bharat Electronics 62755.23 2085 -0.62 17.85 167836 2320/895
Honeywell Automation 17069.9 0 0 48.13 46694.74 5385/2312
V-Guard Inds. 15175.63 846 0.98 33.47 25014.12 844/403
Pearl Electronics 689.19 49.75 0 0 9833.71 61/13
Genus Power Infra 6523.36 33.2 -1.92 13.11 8687.97 38/9
Centrum Electronics 2917.73 421.8 1.85 17.41 5167.98 442/76
Swelect Energy 497.08 462.65 -0.26 32 4687.59 541/150
ZicomElectn.Sec Sys 3230.63 117.6 -1.67 24.5 2104.94 127/37
LinaksMicroelectron NA 0 0 0 806.96 49/0
Hind Rectifiers 967.17 0 0 0 784.52 66/29
Solectron EMS India 2205.82 73 0 0 534.65 76/72
JCT Electronics 3461.1 0.68 3.03 0 520.25 1/0
MIC Electronics 701.96 5.07 1.6 0 511.47 08-Feb
Switching Tech. Gunt 117.11 126.5 0.36 17.26 308.82 145/20
Precision Electronic 202.8 18.6 0 0 257.58 19-Jun
Samtel Color 666.73 2.61 -3.33 0 230.81 03-Jan
Aplab 951.6 39.15 -4.98 0 206 51/21

18. 9
PRODUCTS
There has been a considerable growth in recent years in the use of Closed Circuit
Television Systems (CCTV) in sites to which the public has free access, and there has
been much debate over the deployment and possible regulation of such systems.
However, there is surprisingly little independent research that directly asks the
following:
Are such systems acceptable to the public?
What is their effectiveness?
Effectiveness in respect of the reduction of crime and disorder is the focus of a second
research programmed that is currently being undertaken for the Home Office. This
report focuses on potential public concern and the perceived effectiveness of CCTV.
That there has been concern in some quarters is evident from the following:
“Video surveillance … touches on a wide range of civil liberty issues including
privacy, free association, and the democratic accountability of the police and other
institutions … We need to reduce the risk of abuse before it is too late.”
Nevertheless, it is clear that any expressed concern is always qualified by reference to
the situation in which the cameras are used, the reasons for their use and the degree to
which this is covert. At one extreme there is the covert surveillance of individuals in
their own homes, for which the 1984 Police and Criminal Evidence Act recommends
regulation by statute. At the other extreme there is the widely accepted use of CCTV
in such places as Building Society branches. Indeed, the Liberty briefing document
referred to above allows that “… in many of its applications video surveillance is
accepted as useful and even necessary”.

19. 10
At present, there are no statutory controls on the use of CCTV in public places, and
the existing Home Office guidelines (Home Office Circular, 1984) are now generally
acknowledged to be inadequate: they focus primarily on audio surveillance and there
is only one specific recommendation on the general visual surveillance of public
places.
This is simply that the “Chief Constable should satisfy himself that the use of the
equipment will not involve any unwarrantable intrusion of privacy”. Guidelines
emanating from the private sector are no more detailed: the 1988 BSIA (British
Security Industry Association) Code of Practice for CCTV refers to technical matters
only and the amended version (June 1990) only suggests “that there is no undue
intrusion to the public‟s general right to privacy”. The lack of Home Office guidelines
specifically designed for visual surveillance has also led to some frustration within
parts of the police service itself. A recent ACPO working party comments.
“There seems to be an unnecessary caviling in the (1984) guidelines, which may well
have been in step with public opinion concerning listening devices but seems
unnecessary in respect of photography in public places at least”. (ACPO report cited
in Police Review, p.1916, September 1989)
Moreover, in respect of collecting reliable evidence for potential prosecution, the
same working party argues that:
“The camera, recording in a public place, sees no more nor less than a plainclothes
officer sees and is certainly a more accurate record. There is no reason why conduct in
a public place should entail rights of privacy.” The lack of guidelines coupled with
unsupported assumptions about public opinion has led to ad hoc developments in
respect of written codes of practice. No matter how helpful such guidelines may be,
they necessarily reflect local pressures and factors unique to the particular system in

20. 11
question. For example, the constructive and often cited code developed by the Norfolk
Police Committee (1990) provides detailed advice on tape storage, but provides no
guidance on how to ensure adequate consultation prior to the installation or the
enhancement of CCTV. Nor does the Norfolk code give guidance on the reporting of
CCTV related incidents.
In addition, the Norfolk code is not designed for CCTV schemes where police
involvement is relatively insignificant, or where the primary role of a scheme is not
crime control, but serves some other management function. The position in respect of
advice on the deployment, effectiveness or control of CCTV systems is further
complicated by the sheer variety of schemes in operation. At a technical level,
systems ranged from a handful of humble, fixed black and white cameras with no
recording facilities to state-of-the-art pan tilt zoom combinations of colour and black
and white cameras with multiplexed and alternative recording options in purpose built
control rooms. In terms of collaboration between lead agencies‟ and others, notably
the police, there are very different operating practices.
Most schemes retain close contact with the police, but there are also some where there
is no formal acknowledgement of police involvement whatsoever. Existing systems
are continually updated, so any controlled evaluation of technical or organizational
changes in the use of CCTV is complex. Moreover, developments in CCTV typically
form part of a package of other changes relating to security and more efficient
management. Finally, the generally held assumption that CCTV is all about crime
control is also unfounded. The CCTV managers sampled in this research usually saw
CCTV as part of a relatively wide ranging organizational initiative. Four closely inter-
related aims for such change are identified by managers: efficient management, public

21. 12
reassurance and increased customer flow as well as crime control. An evaluation of
public concern and the perceived effectiveness of CCTV must take the above factors
into account.
ADVANTAGES OF CCTV CAMERA IN THE SOCIETY
The debate on CCTV cameras over whether they intrude on public freedom or
whether they act as a deterrent for criminals is irrelevant if you do not know how to
measure the effects of the technology. What good is it debating the dangers of a lack
of citizens‟ freedoms if CCTV does not protect citizens? If we accept losing a bit of
liberty, it‟s so as we can be better protected. Certainly, the predictions of George
Orwell in 1984 are definitely wrong: in our society, there is no “thought police”, in
fact the opposite: freedom of expression is greater in Europe and in the United-States
than anywhere else in the world. It may be that CCTV doesn‟t take any of our
freedoms away, but if it doesn‟t help to improve the citizens‟ protection, the citizens
still do not win: it is they who pay taxes or pay through the products they buy (bus
tickets or for parking). The citizens‟ keen interest in a measure which is going to
prove useless will not last. We need serious evaluations to understand what works. In
the majority of cases, CCTV systems are installed based on personal experience or
advice (“Someone told me that they thought that this system worked”), but also from
a vague belief (“this should have an effect since „we can see better”‟), or a small study
(“in such a road in a given city there was a reduction in crime following the
installation of a CCTV system”). Only resorting to independent evaluations focused
on established methods will be able to establish whether installation would be
advisable. This is important. The money spent on CCTV cannot be spent elsewhere,
and if it doesn‟t work, this money has been wasted, and the community will be
deprived of the reduction in crime that there were expecting. The public is not going

22. 13
to be happy for ever with good intentions or good will (if CCTV is installed, it‟s
because the administration or local elected representative are really trying to tackle
the problem). The greater the security, the lower the crime rate: this is what the
community is looking for.
There are lots of “pitfalls” in these apparently convincing demonstrations, the most
common being the lack of any references. Let‟s look at an example. Today, crime is
falling in certain communes. The council newspaper in one of these explains that
with this fall, crime has reached a level which is “the lowest seen in 10 years”. As this
breakthrough happened after the installation of a CCTV system, temptation would be
to conclude that the system is very effective, and that “I believe what I see”. But the
problem with this evaluation is that the neighboring commune, which does not have
CCTV cameras in its streets, has seen the same decrease. Thus in order to see if
CCTV brings a possible benefit, we must be able to compare the changes in the places
studied (streets, car parks, schools etc…) and other comparable places (streets, car
parks, schools etc…) and in which this technology has not been installed. This is
known as the “control condition”.
What do we definitely know if we only look at a summary of the most indisputable
studies? Firstly, CCTV can theoretically have three different effects: marginally lower
crime rates, higher crime rates, or neither of these. In practice, we see all three
occurring.
First of all, the lack of effect. We know that CCTV can help lower crime rates in
different ways (by making criminals think that it‟s too risky, by sending police to
where a crime has been spotted by the cameras, and by drawing the attention of
citizens to a threat which makes him take more precautions for example). In certain
cases there are no effects whatsoever, whatever crime we look at (thefts, violence,

23. 14
vandalism etc.).Secondly, the positive effect. When looking at places which have
CCTV (compared to areas which are inspected), evaluation shows that a reduction in
crime, when there is one, is minimal, and in certain cases is so low that it is barely
noticeable.
The studies found that crime was reduced by the order of two percent, in particular in
residential areas or in city centers. This reduction is completely negligible, especially
taking into account the amount invested.
The fact that the users (national and local police forces for example) find the system
practical is another question: they have the impression that it guarantees effectiveness
as they “look at the screen and they intervene”. Evaluation is there to remind them
that this is not the opinion of the people who analyses the effectiveness of the
measure.The only strong positive effects are from CCTV systems in car parks, and
even this does not concern physical thefts and attacks. We will come back to this
point.
We cannot forget the negative effects, i.e. the opposite to what was expected: a rise in
crime. In the city centers, out of five evaluations, three showed a negligible
improvement of 2%, and two others had an “undesirable” effect. On public transport,
two evaluations also showed a small improvement, one with no effect and one with an
opposite effect to the desired one. In London, in Oxford Circus underground station,
after 32 months in operation, violent crimes have increased by almost half (47%), thus
twice that of the “inspected” (no CCTV) station on Tottenham Court Road! When all
these evaluations are collected together, if we calculate an average, we will not see a
significant impact on crime levels. We are not condemning CCTV in principle, but
judging it on the facts. It can improve situations, under very restrictive conditions,

24. 15
and for specific types of crimes. This is the case for car parks, as we have already
said. At times, installing CCTV in a car park reduces up to 40% thefts from cars. But
not thefts of vehicles. We do not know exactly why, nor whether this is achieved by
the CCTV cameras or if other factors contribute.
In fact, in the evaluations which saw an improvement in security in car parks, the
manager had taken other measures such as improving the lighting, or police patrols
had more often passed through the area. If the lighting and the patrols are enough to
explain the improvement, these should be favored, as they cost less. After all, the
police can easily be deployed when and where crime happens. Not cameras.
Finally, the evaluation reports concerning the improvement of lighting show that this
has a better increase on crime with a decrease of twenty percent in the number of
crimes. More powerful public lighting could reduce crime more than CCTV; that is
one of the lessons from these evaluations!
Furthermore, the studies note the effects of transferals, in time and in space. When
cameras do not operate all the time, crimes are committed when the system is shut
down. When an area is monitored, there are effects which may increase crime in the
neighboring area. Inside car parks in Hartlepool, Bradford and Coventry have been
equipped with CCTV and the number of crimes has dropped. But, if we look at the
changes in the number of crimes in all car parks, inside and out, crime continues to
rise. More precise studies are necessary if we want to know if overall (prevented
crimes minus transferred crimes) citizens have lost out.
The debate today is far from the issue of car parks: it‟s about extending the
miraculous solution of technology to public spaces (schools, shopping centers, streets
in city centers). Today, Great Britain is a country which has greatly developed this

25. 16
option. In the United States, this has not happened, which has not prevented the
country from experiencing a sharp drop in the crime rate. In France, there are around
ten times less cameras in public areas than in Great Britain, which doesn‟t it from
having a lower level of violent attacks than Great Britain.
These results, and above all those from independent scientific evaluations, give
elected representatives and managers a lot to think about and consider before a lot of
money is invested: CCTV systems are not magic wands – quite the opposite. We can
work out how much CCTV costs, and we can also say that it does not lead to
significant improvements. Do we want to communicate to the citizens by using
technology as a clear symbol of determination, or do we want to reduce the risk of
being a victim and increase the number of criminals who are caught?
SaaS (Security as a service) tools
Zicom uses the power of Internet for all its innovations in the field of services. All
services provided by it are Internet connected with the Zicom Central Command
Centre which not only monitors each and every activity inside the store/warehouse,
but also reports them back to their end customer through E-services connected via
Internet to the Zicom Command Centre. It provides information such as opening and
closing time of an establishment, any trouble in the system and alarm conditioning.
E-sense, is another vital service provided by Zicom and which primarily relates to fire
alarm. It amazingly senses any outbreak of fire and then sends alert telephonically to
the Zicom Central Command Centre which in turn, alerts customers through SMS or
telephonic calls.

26. 17
What makes Zicom services unique is that they come without any capital expenditure
liability. There is zero investment on equipment, 24X7 surveillance is available, latest
technology introduced with automatic software upgrades, customized security
solution at all points of time along with complete technical support. And, there are
simple payment options. And, that is what makes Zicom so different from its
competitors.

27. 18
PRODUCTS
Zicom CCTV Surveillance System
PRODUCTS
Zicom CCTV Surveillance Systems
KEY FEATURES:
• 1/3″ Sony CCD image sensor
• 2.8-12 mm lens
• 700 TV lines of resolution
• Digital day/night improves the camera’s low light sensitivity
• 90′ IR range
• IP66 weather rated
• BNC analog video output
• Operates on 12 Vdc @ 450 mA
• Built-in OSD

28. 19
PRODUCTS
Zicom CCTV Surveillance Systems
KEY FEATURES:
• 1/4" Sony CCD
• 36x optical zoom
• 700TVL high resolution
• Up to 100m IR range
• 3D DNR, D WDR
• IP66 rating
• 3D intelligent positioning

29. 20
PRODUCTS
Zicom CCTV Surveillance Systems
KEY FEATURES:
• 3 megapixel high resolution
• Low illumination
• 3D DNR & DWDR & BLC
• IP66 rating
• IR range: up to 50m
• True day / night

30. 21
PRODUCTS
Zicom CCTV Surveillance Systems
KEY FEATURES:
• 1/2.5‟‟ progressive scan CMOS
• Up to 5 megapixel resolution
• Full HD 1080P real time video
• H.264 / MPEG4 / MJPEG video compression
• True day / night
• Two-way audio
• PoE
• Wi-Fi optional

31. 22
PRODUCTS
Zicom CCTV Surveillance Systems
KEY FEATURES:
• 3 megapixel high resolution
• Low illumination
• 3D DNR & DWDR & BLC
• IP66 rating
• IR range: up to 50m
• True day / night

32. 23
PRODUCTS
Zicom CCTV Surveillance Systems
KEY FEATURES:
• H.264 video compression
• 1920×1080P resolution real-time recording
• 4/8 HD-SDI interfaces input
• HDMI and VGA output at 1920×1080P resolution
• 4/8-ch synchronous playback
• HDD quota and group management
• Dual Gigabit network interfaces

33. 24
SERVICES MODEL OF ZICOM
SERVICES ECONOMY VALUE PREMIUM
Free Equipment   
Free System Maintenance   
Free Spares Replacement   
System Upgrade   
Event Retrieval   
Free Software Upgrades   
Daily Video Health Check   
Hard Disk Full Notification   
Hard Disk Failure Alert   
Alert on Illegal Tampering   
Video Masking of Camera   
Dedicated Relationship   
Visitor Pass Management   

34. 25
BRIEFING OF SERVICES MODEL
 Free Equipment:
Under this service pack we are providing the free equipment to the societies and we
charge certain amount per month on it. The equipment‟s are Dome cameras for inside
the building, Bullet cameras for outside the building, DVR, Monitor, Zicom CCTV
surveillance indication board, 1 TB Hard disk.
 Free System Maintenance:
Under this we have maintain whole system of cameras, which is set up in a society.
 Free Spares Replacement:
Zicom will be taking care of all equipment‟s, which were installed in societies. If we
found any problem arise in any equipment then that equipment will be repair or
replace within 24 hours.
 24x7 Toll Free Support:
We have available toll free number which is Call=1-800-270-8888 and SMS=58888,
to the society. If any problem arise in the society regarding cameras they can call at
any time because this toll free number run by 24x7.
 System Upgrade after 48 Months:
As technology has change day by day so that we are upgrade the system as like DVR,
cameras, hard disk etc. after 48 months.

35. 26
 Event Retrieval for Forensic Purposes:
If any incident happens in the society and society demand for the footage then our
technical team will provide them that particular video footage of incident. And this
footage will hand over to the society chairman.
 Free Software Upgrades:
In that we keep upgrade software after certain period. Due to changing the technology
we change our software also.
 Daily Video Health Check:
Under this service we have check daily video health check, There are certain code has
been given behind each equipment, which is directly connecting to the technical
department, those who taking care of all equipment‟s via server, whether video has
been properly recorded or not, Is there any problem arises in cameras which will be
directly indicates to the technical department.
 Hard Disk Full Alert:
There is an alert facility has been given to the customers. After 15 to 20 days hard
disk will get full. So it gets full, 2 to 3 days before we inform them that your hard disk
will get full with 3 days whether you want to save it in Pen drive or CD etc. If they
are not save it then it will be automatically deleting on next day of hard disk full.

36. 27
 Hard Disk Failure Alert:
There is another alert system given to the customers and that is hard disk failure,
ultimately this is electronic things which are going to spoil somewhere else. So,
whenever any problem will arise in hard disk then it will give alert to the contact
person of the society and to the technical department which will went to that society
and immediate replace it.
 Alert on Illegal Tampering of Video:
If anyone is tampering a video means editing or deleting of video which is recorded
then the alert is send on tampering of videos.
 Video Masking of Camera:
If anybody intentionally masking on camera by cloths or any then it will directly give
alert to the society contact person. The Zicom provides sensitive cameras which have
sensor, directly indicate to technical department and the contact person of the society.

37. 28
Chapter No.3
REVIEW OF LITERATURE
The review shows that the effects of CCTV on crime are both quite variable and fairly
unpredictable. Deterrence effects of CCTV are not constant over time and they vary
across crime categories. For example, CCTV systems appear to have the least effect
upon public disorder offences. The magnitude of deterrence effects appears to depend
on location: the greatest effect appears to occur in car parks. Furthermore, the cameras
do not need to be operational for deterrence effects to be observed. The deterrence
effects of CCTV are highest when it is used in conjunction with other crime reduction
measures and when tailored to the local setting. Finally, while deterrence effects have
been shown before the cameras are operational, continuing publicity is required to
maintain the effects?
With the recurring terror attacks, increase in incidents of rape and molestation
burglary and theft in Mumbai and other cities across the country. Security is every
sense of the word has become very important for India‟s business and non-business
sectors. The security lapses were more than unfortunate for India as they indicated a
serious gap and sense of apathy toward the importance of the deployment of new age
security systems. However, in the face of dissuading factors prevailing in the country,
the security solutions services industry in India is fast growing at an average of 20%.
That number is likely to go all the way up to 35% over the next four to five year.
Security is now the topmost concern of many companies.

38. 29
A Burgeoning Industry
Right now, India‟s domestic security industry, which includes man-guarding
electronic security, cash in transit, and consulting, is estimated to be around Rs.22000
crores. If conservatively estimated, according to the associated chambers of
commerce and Industries of India.
(ASSOCHAM), the India security services industry is expected to reach Rs. 40000
crores. By 2015, thus making it one of the top ten security markets in the world.
Which include homeland security and equipment purchase by government and private
sectors to across Rs. 54000 crores by 2016.
Towards Tech-enabled Security Solution
Now security premises means more than placing a few surveillance cameras and
access control and tracking devices like RFID‟s. The new generations of security
systems are IP-enabled for interoperability and connectivity and demand a great deal
of expertise and experience in deployment of IT infrastructure solutions “India‟s
dominance in the IT solution and services space can help India overcome this gap.
New age security service leverage the capabilities of IT to integrate security in a truly
seamless manner”, says on analyst.

39. 30
Public concern over CCTV systems
The nature of these worries varied, but the majority of responses related to one of six
Main issues:
(i) Controllers might „look for‟ incidents to justify installation costs
(ii) Controllers of CCTV might abuse the system
(iii) Once installed, CCTV might be used in covert ways
(iv) There was a general unease at „being watched‟
(v) CCTV „evidence‟ might be misleading
(vi) There may be a gradual erosion of civil liberties
Data from the general survey and the group discussions are also relevant to a
discussion of these six issues.
Controllers might ‘look for’ incidents to justify installation costs
Some participants in the group discussions felt that the pressures to demonstrate the
effectiveness of having a CCTV system installed, in terms of dealing with potential
crime/incivilities, may lead to those monitoring the cameras over-scrutinizing
particular groups – e.g., young black males, “scruffy people” – without due cause.
Group participants commented that “such selectivity is dangerous” in terms of
potential infringement of civil liberties.

40. 31
CCTV ‘evidence’ might be misleading
This issue was discussed extensively by participants in the group sessions. It was felt
quite strongly that there was potential for what was seen on CCTV monitors/
videotapes to be misleading as inappropriate inferences could be drawn from
inadequate information (e.g., poor picture quality, lack of sound, small monitoring
screen) and could be further compounded by the people monitoring the activity
operating on stereotypical expectations (e.g., grouping of young males = gang of
troublemakers) which could lead to „innocent‟ actions being misinterpreted. Of
particular concern to participants in the youth groups was the notion of being „guilty
by association‟ if seen talking to someone who has previously been in trouble with the
police.
One other concern raised in several of the group discussions was the potential for
videotapes to be tampered with and then presented as evidence under the banner that
“the camera does not lie”.
Fear of Crime levels and public concern
In respect of „Fear of Crime‟ (FOC): „Do you ever worry about the possibility that
you or anyone else who lives with you might be the victim of crime?‟, there were no
significant associations with worries over CCTV or whether or not it would be
welcome in the street sites. However, when the more sensitive measure of FOC is
used higher FOC was associated with lower concern over CCTV.

41. 32
Public concern in sites with CCTV and in sites without CCTV
There was no statistically significant difference between „with‟ and „without‟ sites in
terms of those who had worries about CCTV street installations. It might have been
expected that those in sites with CCTV may have had some of their fears either
allayed or substantiated by experience. However, a possible explanation for the lack
of difference is that only around one third of those in each of the „with CCTV‟ sites
reported they were aware of the CCTV system being in place prior to being
interviewed.
As such they were in the same position as those in the „without CCTV‟ site, in that
they were considering a new idea, rather than reporting attitudes formed through
experience. Further analysis revealed that people who already knew about the
existence of the systems were more worried about its use compared to those who
learned of its existence at the interview.
For each of the Site Specific Surveys, more people expressed concern about the use of
CCTV in „other places‟ than had expressed concern in that particular site. This was
most marked for shopping centers where only 4% had worries within the site, but
17% had worries about CCTV installation elsewhere. The highest figure was from the
small night time sample of sixty – 29% expressed concern over the fitting of CCTV
camera in other places. An explanation for these findings relates to the types of „other
places‟ respondents cited as causing concern about the possible installation of CCTV:
places of entertainment such as pubs, restaurants, cinemas and residential areas. In
such cases, CCTV was seen as a potential invasion into home and social life rather
than the „business‟ of city centre streets and shopping centers.

42. 33
SECURITY SURVEILLANCE MARKET: AN OVERVIEW
 Globally the security industry is estimated at $200 billion growing at the rate of 14%
a year.
 The US market alone accounts for 42% of that, following by western European
market at 26%, and Asia-Pacific at 12%-13%.
 By 2015 India will command a market share of 4%, thus making among the top 10
markets for security.
 Indian electronic security market is currently estimated at $450 million which will
grow at 25% over the next four years.
 Video surveillance will take a lead with $250 million, followed by access control at
$140 million, intrusion alarms at $10 million and other peripherals at $50 million.

43. 34
Chapter No.4
RESEARCH METHODOLOGY
Primary Data:
GENERAL SOCIETY SURVEY
Sample Size (N) = 70
Sampling method = Purposive sampling method
Type of Study:
Descriptive Research: Descriptive research includes survey and fact finding
enquiries of different kinds. The major purpose of descriptive research is description
of the same of affairs as it exists at present. Descriptive research is used to describe
characteristics of a population or phenomenon being studied. It does not answer
questions about how/when/why the characteristics occurred. The characteristics used
to describe the situation or population are usually some kind of categorical scheme
also known as descriptive categories. For example, the periodic table categorizes the
elements. Scientists use knowledge about the nature of electrons, protons and
neutrons to devise this categorical scheme. We now take for granted the periodic
table, yet it took descriptive research to devise it. Descriptive research generally
precedes explanatory research. For example, over time the periodic table‟s description
of the elements allowed scientists to explain chemical reaction and make sound
prediction when elements were combined.

44. 35
SCOPE OF STUDY:-
 This report is based on the study conducted at the Bombay Central, Agripada, and
Mahalaxmi.
 It aims to understanding the society‟s perception towards electronic security system.
 It aims to spread awareness of crimes happening in societies without CCTV camera.
Data sources:
Research is totally based on primary data. Secondary data can be used only for the
reference. Research has been done by primary data collection, and primary data has
been collected by interacting with various people. The secondary data has been
collected through various journals, websites and some special publications.

45. 36
Data Collection Method:
Primary Method
Survey Method: The Survey method is the technique of gathering data by asking
questions to people who are thought to have desired information. A formal list of
questionnaire is prepared. Generally a non-disguised approach is used. The
respondents are asked questions on their demographic interest opinion.
Data Collection Tool:
The questionnaire was prepared and administered to collect the relevant primary data.
The data collection method was based on Questionnaire.
Secondary Method
The secondary data has been collected through various books, newspapers, journals,
online articles and some special publications.

46. 37
Chapter No.5
DATA ANALYSIS& INTERPRETATION
1] Is electronic security systems are important in societies?
No. of Respondent
Societies Yes No
70 56 14
Above table shows:
According to survey 80% societies responded that “Yes” it is important to install
Electronic Security Systems in different societies and 14 societies responded “No”
that is because they are unaware about the crimes happening in different societies.
80%
20%
Yes No

47. 38
2] Does CCTV affect the way you behave?
Above table shows:
According to survey 90% societies responded that “Yes” CCTV will affect the way of
behavior in society and 10% societies responded “No” that is because they are
unaware about the importance of CCTV cameras.
90%
10%
Yes No
No. of Respondent
Societies Yes No
70 63 7

48. 39
3] Do you think CCTV controls societies and invades privacy?
Above pie diagram shows:
According to survey 80% societies responded that “Yes” CCTV can control crimes in
society and 15%societies responded “No” that it will not control because they are
unaware about the importance of CCTV cameras and 5% societies responded that
they Don‟t know.
80%
15%
5%
Yes No Don't Know
No. of Respondent
Societies Yes No Don’t Know
70 56 11 3

49. 40
4] Does CCTV make you feel safer?
Above table shows:
According to survey 50% societies responded that “Yes” CCTV can make you safer
in the society and 40%societies responded “No” that it will not because they are
unaware about the importance of CCTV cameras in society and 10% societies
responded that it Doesn‟t effect on safety.
50%
40%
10%
Yes No Doesn't Affect
No. of Respondent
Societies Yes No Doesn’t Affect
70 35 28 7

50. 41
5] Does CCTV affect the risk of crime?
No. of Respondent
Societies Yes No Don’t Know
70 35 28 7
Above table shows:
According to survey 50% societies responded that “Yes” CCTV will affect the risk of
crime in the society and 40%societies responded “No” that it will not because they are
unaware about the importance of CCTV cameras in society and 10% societies
responded that they Don‟t know.
50%
40%
10%
Yes No Don't Know

51. 42
6] How do you think crime in surrounding areas is affected by
CCTV?
No. of Respondent
Societies Reduce Increase
70 49 21
Above table shows:
According to survey 70% societies responded that “Reduce” CCTV will helps to
reduce the crimes in the society and 30%societies responded “Increase” because they
are unaware about the crimes happening in society.
70%
30%
Reduce Increase

52. 43
7] Do you think the societies would be safe without CCTV?
Above table shows:
According to survey 80% societies responded that “Yes” CCTV would make safe
people in the society and 20%societies responded “No” that it will not because they
are unaware about the importance of CCTV cameras in society.
20%
80%
Yes No
No. of Respondent
Societies Yes No
70 14 56

53. 44
8] Does CCTV affect different crimes in different ways
No. of Respondent
Societies Yes No Neutral
70 21 6 43
Above table shows:
According to survey 30% societies responded that “Yes” CCTV will affect the
different crime‟s in different ways and 9%societies responded “No” that it will not
because they are unaware about the importance of CCTV cameras in society and 61%
societies respondents are “Neutral” that they Don‟t know.
30%
9%
61%
Yes No Neutral

54. 45
9] How does CCTV affect society safety?
Above table shows:
According to survey 70% societies responded that “Detect crime” CCTV will detect
the crime happening in the society and 30%society‟s responded “Deters crime” that it
will not because they are unaware about the importance of CCTV cameras in society.
70%
30%
Detect Crime Deters Crime
No. of Respondent
Societies Detect crime Deters crime
70 49 21

55. 46
10] Does CCTV affect victimization?
Above table shows:
According to survey 80% societies responded that “Yes” CCTV will affect the
victimization and 20%societies responded “No” that it will not affect the
victimization because they are unaware about the importance of CCTV cameras in
society.
80%
20%
Yes No
No. of Respondent
Societies Yes No
70 56 14

56. 47
Chapter No.6
OBSERVATION/ FINDINGS
 80% of the societies say that electronic security (CCTV) is important and 20 %
societies say, it need not require.
 7 societies said CCTV surveillance will not affecting on behavior of resident. 63
societies said CCTV surveillance will affecting on behavior of resident. 56 societies
said CCTV surveillance will control societies.
 11 societies said that CCTV surveillance will not control societies. 3 societies said,
we don‟t know about it. 35 societies said CCTV surveillance will make safe societies.
 28 societies said CCTV surveillance will not make feel safe. 7 societies said, it
doesn‟t make them feel unsafe. 35 societies said CCTV surveillance will be effect on
risk of crime.
 28 societies said CCTV surveillance will be no effect on risk of crime. 7 societies
said, they don‟t know. 49 societies said CCTV surveillance will effect on
surroundings.
 21 societies said it will increase crime in surrounding. 56 societies said without CCTV
societies would not be safe. 14 societies said yes it will be safe without CCTV. 21
said CCTV does affect different crimes in different ways.
 6 societies said it will not affect society safety. 43 societies are neutral. 49 societies
said CCTV surveillance will affect society safety. 21 societies said it will not affect.
56 societies said CCTV surveillance will affect victimization. 14 societies said it will
not affect the victimization.

57. 48
Chapter No.7
LIMITATIONS
1. Time limit was a major constraint
2. The survey was made only of South Mumbai.
3. Sample size of questionnaire is 70 which was very small and was not enough to study
the society perception towards the usage of CCTV surveillance.
4. The questionnaire was filled by one person of each society on behalf of society.
5. At the time of research the security guard was not allowing to enter society.
6. As per company many information was not disclosed.
7. Respondent were not sincere and careful to fill up the questionnaire so we cannot find
right solution.

58. 49
Chapter No.8
CONCLUSION
Currently, CCTV has a broadly positive reception from societies and the levels of
concern are not high and CCTV is assumed to be effective in crime control. However,
public acceptance is limited and partly inaccurate knowledge of the functions and
capabilities of CCTV systems in societies. There may be a need for guidelines that
will make possible an informed society for acceptance of CCTV through fuller
consultation and the provision of information. There is also a need to encourage
operational procedures that will maximize the effectiveness of CCTV and minimize
any threat to civil liberties which may arise from either messy practice or the
deliberate misuse of such systems. Any guidelines must anticipate future problems
due to the production of CCTV systems, and the pace of technological development
which allows increasingly powerful forms of surveillance.

59. 50
Chapter No.9
RECOMMENDATION
The company needs to spread awareness among the societies regarding the usage of
CCTV cameras. They have to conduct seminars and event for spreading awareness.
Company need to use more promotional strategies to promote the products. They need
to give live demonstration of CCTV cameras to societies and shown them importance
of CCTV cameras.

60. Chapter No.10
ANNEXURE
1] Is electronic security systems are important in societies?
 Yes
 No
2] Does CCTV affect the way you behave?
 Yes
 No
 Don’t know
3] Do you think CCTV controls societies and invades privacy?
 Yes
 No
 Don’t know
4] Do you think CCTV is needed in order to detect and deter crime and for
public safety?
 Yes
 No
 Don’t know

61. 5] Does CCTV affect the risk of crime?
Yes
No
Don’t know
6] How do you think crime surrounding areas is affected by CCTV?
Reduce
Increase
7] Do you think the societies would be safe without CCTV?
Yes
No
8] Does CCTV affect different crimes in different?
Yes
No
Neutral

62. 9] How does CCTV affect Public Safety?
 Detects Crime
 Deters Crime
10] Does CCTV affect victimization?
 Yes
 No

63. LIST OF SOCIETIES WHERE SURVEY WAS CONDUCTED
Sr No Names of Societies Visited
1 Deeplaxmi Tower
2 United
3 Sunshine
4 Nilgiri
5 Aazad House
6 Sapna Castle
7 Nazmeen
8 Elite Residence
9 Yusuf Manzil
10 Murzban Colony
11 Aziz Castle
12 CreesetVila
13 Shirin Vila
14 Sahara
15 Al aba
16 Fine Touch
17 Park View
18 Bagerehemat Bldg.
19 Blue Hevan
20 Oscar Tower
21 United Cristal
22 Orchid Tower

64. 23 Orchid Enclave
24 Orchid Bldg.
25 Zia Apartment
26 Center Court
27 Tanveer Apartment
28 Elite Cristal
29 Hayat Palace
30 Agdas Bldg.
31 All Hoor
32 Klassic Tower
33 Hajimiya Patel Bldg.
34 Siddhiki Chembar
35 Khatija Mension
36 Alaraza Bldg.
37 Ehemad Tower
38 Khatija Apartment
39 Dustakir Bldg.
40 Patrawala Bldg.
41 Amina Hight
42 Imran Apartment
43 Alamaden Bldg.
44 Aakash Tower
45 Shanti Niketan
46 Vanjari Chal

65. 47 Banjari Chal
48 Ratan Sadan
49 Shiv Dershan
50 Umar Mension
51 Prabhu Nivas
52 La View
53 Sai Krupa Bldg.
54 Ganesh Krupa Bldg.
55 Gayatri Sadan
56 Tayyab Bldg.
57 Mahalaxmi Darshan
58 Star Mansion
59 Modern Mill Compound
60 Aga Khan Bldg.
61 New Aga Khan Bldg.
62 Kashinath Bldg.
63 Lakhpati Bldg.
64 Rangwala Bldg.
65 Model Residency
66 Bhagwa Mahal
67 Kinjal Tower
68 Khushnooma Apartment
69 Barkat Bldg.
70 Kinjal Tower

66. Chapter No.11
BIBLIOGRAPHY
Web sites:
 www.zicom.com
 www.makeyourcitysafe.com
 http://makeyourcitysafe.com/wp-content/uploads/2013/08/The-Gaurdian-new.pdf
Books:
 Research Methodology Methods and Techniques-Third Edition (C R KOTHARI)
 Marketing Management: A South Asian Perspective (Philip Kotler) Pearson
Education India 2009