The document provides instructions for merchandising teams working on projects at RONA stores. It outlines the roles and responsibilities of the Imagine Project Manager and merchandisers. The Project Manager is responsible for communicating priorities, assigning tasks, supervising work, and reporting progress. Merchandisers must follow the Project Manager's instructions to properly execute planograms within timeframes while maintaining a clean and safe work environment.

1. MERCHANDISING TRAINING
FOR PROJECTS

2. RONA’S EXPECTATIONS & OBJECTIVES
RESPECT
&
EXECUTE PLANOGRAMS
WORK PROFESSIONNALY
&
EFFICIENTLY
RESPECTTHE SECURITY
MEASURES ATALLTIMES
RONA’S EXPECTATIONS OF OUR IMAGINETEAM
OBJECTIVES
PLANOGRAM INTEGRITY
VENDOR SATISFACTION
STORE SATISFACTION
READY FOR BUSINESS

3. The IMAGINE Project Manager arrives 30 minutes before the merchandisers and meets the RONA Project
Manager every morning to determine the list of priorities for the day.
The IMAGINE Project Manager completes a list of tasks for explains to each merchandisers their specific
duties for the day.They make sure to give timeframes for execution in order to control productivity.
The IMAGINE Project Manager coaches the merchandisers to assure that they understand their duties and
performed them correctly. The projects are executed in a specific timeframe given by RONA, we have to
respect the timeframe given.
The IMAGINE Project Manager teams up merchandisers and RONA employees for effective completion of
bays. IE. IMAGINE executes the planogram and RONA employees install the pricing or brings products from
receiving.
The IMAGINE Project Manager supervise the execution in a productive way, and in a clean and professional
environment at all times.
ROLE OF THE IMAGINE PROJECT MANAGER

4. The IMAGINE Project Manager performs a final inspection of the list of priorities for the day and plans the
next day in accordance with the RONA project manager.
The IMAGINE Project Manager completes the project report each day by the RONA Project Manager.
The IMAGINE Project Manager sends a daily summary by email to the Store Manager, RONA Project
Manager, RONA Regional Project Manager and IMAGINE Management with pictures of tasks performed.
At the end of each week of completion, The IMAGINE Project Manager sends a summary of the project to
RONA Head Office and IMAGINE Management.
ROLE OF THE IMAGINE PROJECT MANAGER
EXAMPLES OF COMMUNICATIONAND REPORTING

5. The Merchandisers follows the lead of the IMAGINE
project manager only.
The Merchandisers executes planograms given by the
IMAGINE project manager.
The Merchandisers makes sure to respect planograms
and advise the IMAGINE project manager of any issues.
The Merchandisers works in a clean environment and
make sure to leave space for customers to shop (during
renovations).
The Merchandisers installs safely product
demonstrators.
The Merchandisers applies security measures at all
times.
The Merchandisers participates in the resolution of
problems during project.
ROLE OF THE IMAGINE MERCHANDISER

6. 6
PROJECTS RESPONSABILITIES
The successful execution of Store Renovations and Remerchandising tasks implies a complete
collaboration between RONA store employees and the IMAGINE team.
IMAGINETEAM RONATEAM
1 Planogram execution and integrity √ √
2
Adaptation of planogram when required due to store
realities
√ √
3 Emptying and filling of sections √ √
4
Installation of product demonstrators, vendor brochures
and special order catalogues, POP and display (quarter
pallets, endcaps)
√ √
5
Cross merchandising as directed by RONA HO
merchandising guidelines
√ √
6
Communication and resolution of issues between vendors,
stores and head office
√ √
**The IMAGINE team must ensure to be consistent in merchandising execution in all projects.

7. 7
PROJECTS RESPONSABILITIES
The IMAGINE team is not responsible for:
1 Any electrical wiring installation(besides lighting fixtures)
2
Change of product positioning in planograms(unless approved by
RONA Head office)
3 Change layout of categories
4 Use all electric equipment(lifts, skyjack..)
5 Pricing and Ez find(unless approved by RONA head office)
6 Move steel beams over a height of 8’
8 Empty receiving area to access products
9
Cut any millwork, metal, plastic display using electrical tools(it’s the
responsibility of the carpenters)

8. 8
PROJECTS SPECIFICATIONS
Demonstrators in the lighting departement must be installed in a
waterfall effect.
Demonstrators must be
installed according to their
positionning on the shelves or
vise versa.
Overstock
Demos
Product

9. 9
PROJECTS SPECIFICATIONS
Product must be installed in one straight row on top of
each sections. Same size hooks must also be used inside
one section.
Product overstock must be placed straight, boxes
closed. No product should be left unorganized in the
overheads.

10. IMAGINE employees are demanded to park as far away
as possible from the store’s entrance. Customers have
the priority on parking.
IMAGINE employees are to wear an official IMAGINE
shirt at all times during projects.
Cell phone use is prohibited during working hours.
Smoking is not permitted near the store’s entrance.
If a customer approaches an IMAGINE employee during
a project please refer them politely to a RONA
employee.
PROJECT SPECIFICATIONS

11. HOW TO READ A PLANOGRAM

12. PLANOGRAM
12
Verify the date of the planogram.
(consult your superior if the planogram seems outdated)

13. Verify if we have at
least 80% of the
products.
Verify if we have a
display or
demonstrator to
install (well secure
once installed).
Check whether the
elevations are at
the right height
(Please read just
them if it does not
apply to the
planogram,
respect the
security measures
asked by your
superior helmet,
gloves and safety
glasses)
PLANOGRAM

14. 14
Indicate with a green tape on the elevations the same numbers indicated in the
planogram.
30 31 32 3343 34 35
30 31 32 3329 34 35
16 17 18 1915 20 21
PLANOGRAM

15. 1. Take each product dedicated to this section and read the
barcode.
2. Identify the product in the planogram sheet with the UPC
column.
3. Match the number in the first column (see next page).
4. Respect the number of “facing” of each product.
5. If we do not have any product, leave the space necessary
for it to fit once received.
6. Consult your Supervisor or Project Manager if you
noticed empty spaces.
PLANOGRAM

16. PLANOGRAM
16
Put the product at its place
based on the number that
corresponds (indicated with the
green tape).
Consult your supervisor or
project manager if you noticed
any empty spaces.
If we have hooks to install,
please ensure to line them up
at the same height.
Advise your Supervisor or
Project Manager if you need to
execute changes to the original
planogram.
Take a picture of the final
section.
30 31 32 3343 34 35
30 31 32 3329 34 35
16 17 18 1915 20 21

17. RESULTS

18. RESULTS
18

19. THANK YOU!