The document discusses a planogram project called "Project Sarah: Green Planogram" for the Sunsilk brand. It notes that growth from the popular Pink variant is offset by declines in other variants, so the brand needs to build up its core variants. The project aims to maximize marketing of the Green variant alongside Pink in stores through disproportionate promotional support focused on those two variants. The goal is to rebuild the core of the flagship Sunsilk shampoo brand.

1. Sunsilk: Category Directions August 10, 2009 PROJECT SARAH: GREEN PLANOGRAM

2. For Sunsilk: Pink lang, that’s kulang! We need to build a strong core of more than just 1 variant. Growth attained by the Sunsilk Pink variant off-set by large decline from other variants. Pink alone can not sustain Sunsilk run-rates and growth. Growth: P13 vs Q1 14% Growth: P13 vs Q1 -30%

3. Need to build strong Core variants, side by side with Pink. Maximize Sarah G. and the Green Campaign in-store. 1.2 cm every month! cm every month!

4. Building the Core In-store. From Project Cotaoco to Project Sarah: Green Planogram FROM: SOS spread across multiple variants TO: SOS concentrated disproportionately on Pink and Green

5. SUPERMARKET PRIMARY DISPLAY Project Sarah: Green Planogram Implementation. Disproportionate SOS for Pink and Green within Sunsilk.

6. RTM / IDD PRIMARY DISPLAY Project Sarah: Green Planogram Implementation. Disproportionate SOS for Pink and Green within Sunsilk.

7. Project Sarah: Green Planogram Implementation. Disproportionate SOS for Pink and Green within Sunsilk. SUPERMARKET SECONDARY DISPLAY

8. RTM / IDD SECONDARY DISPLAY Project Sarah: Green Planogram Implementation. Disproportionate SOS for Pink and Green within Sunsilk.

9. Thank you for your support. Let’s rebuild the core of our flagship shampoo brand. PROJECT SARAH: GREEN PLANOGRAM