Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
Global Survey Across 32 Countries Shows Worker Appetite for Social Tools is I...Microsoft
Global survey across 32 countries shows worker appetite for social tools is increasing, even if it means spending their own money and defying organizational policy to use the technology.
Nearly half of employees report that social tools at work help increase their productivity, but more than 30 percent of companies underestimate the value of these tools and often restrict their use, according to new Microsoft research released today.
The survey, conducted for Microsoft Corp. by research firm Ipsos among 9,908 information workers in 32 countries, also found that 39 percent of employees feel there isn’t enough collaboration in their workplaces, and 40 percent believe social tools help foster better teamwork. More surprisingly, 31 percent said they are willing to spend their own money to buy social tools.
“Employees are already bringing their own devices into their workplaces, but now they are increasingly bringing their own services as well,” said Charlene Li, founder and analyst at Altimeter Group, a firm that studies social media and other technology trends. “Employees expect to work differently, with tools that feel more modern and connected, but are also reflective of how they interact in their personal lives. Enterprise social represents a new way to work, and organizations embracing these tools are improving collaboration, speeding customer responses and creating competitive advantages.”
The research also found distinct differences between countries, sectors and genders as they relate to the levels of productivity, collaboration and communication tools used in today’s workplace.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Presentación en torno a los libros #TsunamiDigital y Sácale partido a tu teléfono realizada en las ciudades de Concepción, Antofagasta, Santiago y Viña del Mar en la gira #EmpresasConectadas2015
Clinical Sexologist Dr. Martha Tara Lee of Eros Coaching presented on the Future of Sex and Relationships at an event organised by Singapore Futurists on Sun 8 May 2016.
Dr Martha Tara Lee is Founder and Clinical Sexologist of Eros Coaching since 2009. She is a certified sexologist with ACS (American College of Sexologists), as well as a certified sexuality educator with AASECT (American Association of Sexuality Educators, Counselors, and Therapists). Martha holds a Doctorate in Human Sexuality as well as Certificates in Sex Therapy, Practical Counselling and Life Coaching. She was recognised as one of ‘Top 50 Inspiring Women under 40′ by Her World Singapore in July 2010 and ‘Top 100 Inspiring Women by CozyCot Singapore in March 2011. Website: http://www.eroscoaching.com.
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
Global Survey Across 32 Countries Shows Worker Appetite for Social Tools is I...Microsoft
Global survey across 32 countries shows worker appetite for social tools is increasing, even if it means spending their own money and defying organizational policy to use the technology.
Nearly half of employees report that social tools at work help increase their productivity, but more than 30 percent of companies underestimate the value of these tools and often restrict their use, according to new Microsoft research released today.
The survey, conducted for Microsoft Corp. by research firm Ipsos among 9,908 information workers in 32 countries, also found that 39 percent of employees feel there isn’t enough collaboration in their workplaces, and 40 percent believe social tools help foster better teamwork. More surprisingly, 31 percent said they are willing to spend their own money to buy social tools.
“Employees are already bringing their own devices into their workplaces, but now they are increasingly bringing their own services as well,” said Charlene Li, founder and analyst at Altimeter Group, a firm that studies social media and other technology trends. “Employees expect to work differently, with tools that feel more modern and connected, but are also reflective of how they interact in their personal lives. Enterprise social represents a new way to work, and organizations embracing these tools are improving collaboration, speeding customer responses and creating competitive advantages.”
The research also found distinct differences between countries, sectors and genders as they relate to the levels of productivity, collaboration and communication tools used in today’s workplace.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Presentación en torno a los libros #TsunamiDigital y Sácale partido a tu teléfono realizada en las ciudades de Concepción, Antofagasta, Santiago y Viña del Mar en la gira #EmpresasConectadas2015
Clinical Sexologist Dr. Martha Tara Lee of Eros Coaching presented on the Future of Sex and Relationships at an event organised by Singapore Futurists on Sun 8 May 2016.
Dr Martha Tara Lee is Founder and Clinical Sexologist of Eros Coaching since 2009. She is a certified sexologist with ACS (American College of Sexologists), as well as a certified sexuality educator with AASECT (American Association of Sexuality Educators, Counselors, and Therapists). Martha holds a Doctorate in Human Sexuality as well as Certificates in Sex Therapy, Practical Counselling and Life Coaching. She was recognised as one of ‘Top 50 Inspiring Women under 40′ by Her World Singapore in July 2010 and ‘Top 100 Inspiring Women by CozyCot Singapore in March 2011. Website: http://www.eroscoaching.com.
If You Track It, They Will Come Tracking Multi-Device UsersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: 4 in 10 purchases involve multiple devices or channels. Is your program/network equipped to track affiliate conversions in a rapidly evolving, multi-device era? Turn this challenge into opportunity.
How important is a mobile phone to 15 years olds and how could Google learn from this in relation to marketing their platform Android?
In 2015, we encouraged three year ten students from Sydney Australia to gather insights into how they use their phones on a daily basis, this is what they discovered.
6 stats that should make us think about mobile experiencesWill & Grail
Mobile devices are one of the primary ways we consume content. For marketers, it's important that we consider the mobile channel first - because our prospects and customers often do.
Readers of online press increasingly opt for their smartphonesAT Internet
Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between June 1, 2014 and June 30, 2015, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope.
Facebook Business Suite es una plataforma de herramientas para Facebook. Cuenta con una herramienta de estadísticas de las cuentas de Facebook e Instagram, para medir KPIs y realizar análisis de datos.
Facebook Analytics. Plataforma de estadísticas de Facebook para realizar análisis del fanpage. La herramienta de Facebook dejó de funcionar el 01.07.2021.
Google Analytics. Herramienta de análisis digital. Ejemplo con indicaciones de interfaz, configuración, cuentas, personalización e informes principales.
If You Track It, They Will Come Tracking Multi-Device UsersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: 4 in 10 purchases involve multiple devices or channels. Is your program/network equipped to track affiliate conversions in a rapidly evolving, multi-device era? Turn this challenge into opportunity.
How important is a mobile phone to 15 years olds and how could Google learn from this in relation to marketing their platform Android?
In 2015, we encouraged three year ten students from Sydney Australia to gather insights into how they use their phones on a daily basis, this is what they discovered.
6 stats that should make us think about mobile experiencesWill & Grail
Mobile devices are one of the primary ways we consume content. For marketers, it's important that we consider the mobile channel first - because our prospects and customers often do.
Readers of online press increasingly opt for their smartphonesAT Internet
Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between June 1, 2014 and June 30, 2015, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope.
Facebook Business Suite es una plataforma de herramientas para Facebook. Cuenta con una herramienta de estadísticas de las cuentas de Facebook e Instagram, para medir KPIs y realizar análisis de datos.
Facebook Analytics. Plataforma de estadísticas de Facebook para realizar análisis del fanpage. La herramienta de Facebook dejó de funcionar el 01.07.2021.
Google Analytics. Herramienta de análisis digital. Ejemplo con indicaciones de interfaz, configuración, cuentas, personalización e informes principales.
Gamification y Advergaming. Que es gamificación. Que es advergaming. Elementos del diseño de juegos. Mecánicas y dinámicas. Proyecto de gamificación. Objetivo del advergaming. Diferencia entre gamification y advergaming. Ventajas del advergaming.
Herramientas SEO. Aplicaciones para SEO. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, SimilarWeb, Woorank, SEOquake, Yoast SEO, Rank Math, Ubersuggest, GTmetrix, Screaming Frog
Glosario de WordPress. Contenido. Plugins. Tipos de usuarios. Términos de SEO. Infraestructura. Administración. Alojamiento. Hosting. Ventajas y desventajas.
Progressive Web Apps. PWA. Tendencias de mobile marketing. Propósito de las PWA. Funcionamiento de las PWA. Ventajas de las PWA. Características de las PWA.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
8. Bibliografía
Tablet Shipments Fall for the First Time
• https://www.pcmag.com/news/tablet-shipments-fall-for-the-first-time
Usuarios de tablets a nivel mundial desde 2013 hasta 2021
• https://es.statista.com/estadisticas/636828/numero-previsto-de-usuarios-de-tabletas-en-todo-el-mundo/
Tablet market in the U.S. - Statistics & Facts
• https://www.statista.com/topics/2927/tablets-in-the-us/
Tablet Market Share, Market Size and Industry Growth Drivers, 2015 – 2023
• https://www.t4.ai/industry/tablet-market-share
Desktop vs Mobile vs Tablet Market Share Worldwide 2012-2020
• https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/worldwide#yearly-2012-2020