SlideShare a Scribd company logo
www.meramedicare.com
Increase Customer Retention
• Controlling Attrition : Customer Relationship Management (CRM) is very
Important.
o Focusing on customer post-sell.
o Frequent Communication Calendar.
• Standard Products and Services: Quality of product and service offered
should be good and there should not be any fluctuation in the proposed and
delivered quality.
• Loyalty Points: Extra credit points for referral and on every purchase by
referral.
• Promotion through Cross Business Partner : Establishing associations with
other E-commerce service providers like Big Basket, Grofers etc. Discount
and promotional coupons that can be utilized at multiple service providers.
Increase Customer Retention
• Dynamic CRM system : Customer should be able to reach out from various
channels like FB, Twitter, Mail, SMS, Toll Free No. , and other cross business
partners.
• Relationship Marketing Strategy:
o Monthly mailer for review and suggestions, testimony of new and old
customers.
o Annual membership offers.
• Go an Extra Mile:
o Pay attention to what your customers want and make their issues your
issues – be proactive in addressing them.
o Isolate potential issues and fix them before they become problems.
Increase Customer Retention
• Data Analytics:
o First: Customer feedback should be monitored on an individual level.
Comparison of data across wide pool of customer will not give accurate
results. We must narrow down the data analysis to specific client and
should try to find out potential fail points of provided services.
o Second: We should look for trend from survey to survey, this will enable
us in finding out KPIs, area of improvement.
Increase Customer Retention
Communication
It is hard to create a pool of loyal customer if we are
not paying attention to them.
• Create Shared value based marketing campaign.
• Utilize positive social proof.
• Brand message that perfectly matches with target customers (their
pains, goals and aspirations.)
Increase Customer Retention
Selling
Customer should enjoy the selling experience.
“ Sell in a correct Way”.
• Use of positive buzz words like Free, new, exclusive etc.
• Work on pain points and friction.
Increase Customer Retention
Reciprocity
Go Above and beyond for customers and get repeat
business.
• Special offers and perks for loyal customers.
• Give unexpected surprise.
• Provide personalized service.
• Make ideal customer as VIPs.
• Give labels to the customer with positive traits.( Premium customer as
“Most Valuable Member”.)
Increase Customer Retention
Support
We cannot create a big pool of loyal customer without
an exceptional customer service.
“Customer is the King”
• Speed is secondary to Quality.
• Know your customer, find out key customer traits.
• Choose the Right Channel : Utilize the channel of interaction which is
most preferred by the customer
Overall a Smart Choice
THANK YOU
Innovative
Passionate
Team
TransparentEfficient

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Mera medicare increase customer retention

  • 2. Increase Customer Retention • Controlling Attrition : Customer Relationship Management (CRM) is very Important. o Focusing on customer post-sell. o Frequent Communication Calendar. • Standard Products and Services: Quality of product and service offered should be good and there should not be any fluctuation in the proposed and delivered quality. • Loyalty Points: Extra credit points for referral and on every purchase by referral. • Promotion through Cross Business Partner : Establishing associations with other E-commerce service providers like Big Basket, Grofers etc. Discount and promotional coupons that can be utilized at multiple service providers.
  • 3. Increase Customer Retention • Dynamic CRM system : Customer should be able to reach out from various channels like FB, Twitter, Mail, SMS, Toll Free No. , and other cross business partners. • Relationship Marketing Strategy: o Monthly mailer for review and suggestions, testimony of new and old customers. o Annual membership offers. • Go an Extra Mile: o Pay attention to what your customers want and make their issues your issues – be proactive in addressing them. o Isolate potential issues and fix them before they become problems.
  • 4. Increase Customer Retention • Data Analytics: o First: Customer feedback should be monitored on an individual level. Comparison of data across wide pool of customer will not give accurate results. We must narrow down the data analysis to specific client and should try to find out potential fail points of provided services. o Second: We should look for trend from survey to survey, this will enable us in finding out KPIs, area of improvement.
  • 5. Increase Customer Retention Communication It is hard to create a pool of loyal customer if we are not paying attention to them. • Create Shared value based marketing campaign. • Utilize positive social proof. • Brand message that perfectly matches with target customers (their pains, goals and aspirations.)
  • 6. Increase Customer Retention Selling Customer should enjoy the selling experience. “ Sell in a correct Way”. • Use of positive buzz words like Free, new, exclusive etc. • Work on pain points and friction.
  • 7. Increase Customer Retention Reciprocity Go Above and beyond for customers and get repeat business. • Special offers and perks for loyal customers. • Give unexpected surprise. • Provide personalized service. • Make ideal customer as VIPs. • Give labels to the customer with positive traits.( Premium customer as “Most Valuable Member”.)
  • 8. Increase Customer Retention Support We cannot create a big pool of loyal customer without an exceptional customer service. “Customer is the King” • Speed is secondary to Quality. • Know your customer, find out key customer traits. • Choose the Right Channel : Utilize the channel of interaction which is most preferred by the customer
  • 9. Overall a Smart Choice THANK YOU Innovative Passionate Team TransparentEfficient