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MEN’S MONTH -lululemon london+KR
- 1. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! MEN’S MONTH // LULULEMON ATHLETICA KING’S ROAD !
- 2. ! ! ! MEN’S MONTH - MEN’S HEALTH AWARENESS NOVEMBER 2015 LONI MAI ROSE LINCOLN ! ! !
- 3. WHY/// MEN’S HEALTH IS STILL A REALLY TABOO SUBJECT AND A LOT OF MEN FIND IT HARD TO TALK ABOUT IT WE WANT TO ENCOURAGE OUR MEN TO MOVE, GET FIT AND EAT HEALTHILY SO THAT THEY ARE… #initforthelongrun !
- 4. WHO/// ! ! YOUR HUSBANDS… YOUR BROTHERS… YOUR FATHERS… WE WANT OUR WOMEN TO REACH OUT TO THEIR MEN AND HELP THEM GET EDUCATED IN HEALTH AND FITNESS, WITH THE HELP OF OUR AMBASSADORS AND COMMUNITY !
- 5. THEME/// ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! THE THEME FOR THE MONTH IS: #initforthelongrun IN RELATION TO LIFE EXPECTANCY AND DISTANCE RUNNING !
- 6. MAX – 12 HOUR RUN/// 28-NOV IN ADDITION TO OUR THEME AND TO BREAK DOWN BARRIERS IN MEN’S HEALTH AWARENESS, MAX WILLCOCKS WILL BE RUNNING ON A NORDIC TRACK TREADMILL IN THE WINDOW FOR 12 HOURS Max wants to challenge the British record, create awareness of Men’s health and break down the barriers that stop men from being open to talking about their health. GO MAX!
- 7. PRO-MMUNITY/// PRODUCT + COMMUNITY = PRO-MMUNITY (thanks Brandon) WE KNOW OUR WOMEN LOVE LULULEMON SO LET’S USE MEN’S MONTH TO EDUCATE OUR MEN
- 8. MEET THE MEN //
- 9. !! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ALEX MARKS LULULEMON AMBASSADOR PERSONAL TRAINER SPECIALISING IN PRE AND POST NATAL PETER PALLAI LULULEMON AMBASSADOR OLYMPIC BOBSLEDGER PILATES INSTRUCTOR MO EL KADEY LULULEMON AMBASSADOR FOUNDER OF iHUMANFITNESS VINCE CIOLINO LULULEMON AMBASSADOR BMF COACH DIVING INSTRUCTOR MARC HATVANI LULULEMON AMBASSADOR YOGA TEACHER BOYS OF YOGA MARC LAWS II YOGA TEACHER BOYS OF YOGA EDUCATOR AT LULUEMON REX HAWTIN PERSONAL TRAINER EDUCATOR AT LULULEMON CHEVY RAY ROUGH PERSONAL TRAINER RUN COACH RUN CLUB CONSULTANT
- 10. !! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! JOHNNY BOON MUAY THAI INSTRUCTOR PERSONAL TRAINER BARIS YAZAR CAPOEIRA INSTRUCTOR SPOKEN WORD ARTIST MAX WILLCOCKS ULTRA-MARATHON RUNNER SPORTS BRAND CONSULTANT ANDY BLACK YOGA TEACHER TYE SETS CALISTHENICS SPECIALIST STRENGTH COACH DR HALFPENNY SPECIALIST IN MEN’S HEALTH TOM ROBINSON PERSONAL TRAINER FOUNDER OF ROBINSON FITNESS ADAM HUSLER YOGA TEACHER BOYS OF YOGA
- 12. INTERNAL COMMUNICATION/// TEAM MEETING OCTOBER 29th We can use this time to enrol the team about Men’s Month Why? When? How? What? Where? ASSET FOR FACEBOOK 1 asset with Dates of all of Men’s Month’s Events By When: 23 rd October STORE INVITE: Printed asset with dates and times Order by when: 11 th October for distribution 18 th
- 13. sunday 1st - 10:30am - on the mat yoga - flow with Marc and Marc saturday 7th - in-store SQUAT-A-THON - squat challenge with Alex Marks sunday 8th - 10:30am - discipline your pants - power yoga with Andy Black saturday 14th - in-store pilates with Peter Pallai sunday 15th - 10:30am -sunday 15th - 10:30am - kung fu pants -budokon inspired yoga with Adam Husler saturday 21st - boxing in the window with Tommy and Johnny - calisthenics in the window with Tye Sets - 12:00pm - in-Vince-able run with vince sunday 22nd - 10:30am - ABC as easy as 123 - workout with our educators Rex and Chevy 11:15am -11:15am - Ask the Doctor - men’s health talk with Dr Halfpenny saturday 28th - 8am-8pm - 12 HR RUN - Max Willcocks will attempt to run for 12 hours on a treadmill in the store to raise awareness of men’s health 9am - Mo Runnin’ run club with Mo sunday 29th - 10:30am - anti-gravity capoeira with Baris we want our men to be #initforthelongrun IN-STORE INVITATIONS/// !
- 14. sunday 1st - 10:30am - on the mat yoga - flow with Marc and Marc saturday 7th - in-store SQUAT-A-THON - squat challenge with Alex Marks sunday 8th - 10:30am - discipline your pants - power yoga with Andy Black saturday 14th - in-store pilates with Peter Pallai sunday 15th - 10:30am -sunday 15th - 10:30am - kung fu pants -budokon inspired yoga with Adam Husler saturday 21st - boxing in the window with Tommy and Johnny - calisthenics in the window with Tye Sets - 12:00pm - in-Vince-able run with vince sunday 22nd - 10:30am - ABC as easy as 123 - workout with our educators Rex and Chevy 11:15am -11:15am - Ask the Doctor - men’s health talk with Dr Halfpenny saturday 28th - 8am-8pm - 12 HR RUN - Max Willcocks will attempt to run for 12 hours on a treadmill in the store to raise awareness of men’s health 9am - Mo Runnin’ run club with Mo sunday 29th - 10:30am - anti-gravity capoeira with Baris we want our men to be #initforthelongrun SOCIAL MEDIA /// FACEBOOK INVITE// LULULEMON LONDON !
- 15. SOCIAL MEDIA /// WEEK 1 // SUNDAY 1ST NOVEMBER we want our men to be #initforthelongrun at lululemon athletica king’s road sunday 1st - 10:30am - on the mat yoga flow with Marc Laws II and Marc Hatvani
- 16. SOCIAL MEDIA /// WEEK 2 // 2ND – 8TH NOVEMBER we want our men to be #initforthelongrun at lululemon athletica king’s road sunday 8th - 10:30am - discipline your pants power yoga with Andy Black saturday 7th - in-store SQUAT-A-THON squat challenge with ambassador Alex Marks
- 17. SOCIAL MEDIA /// WEEK 3 // 9TH -15TH NOVEMBER ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! we want our men to be #initforthelongrun at lululemon athletica king’s road sunday 15th - 10:30am - kung fu pants budokon inspired yoga with Adam Hustler saturday 14th - in-store pilates with ambassador Peter Pallai
- 18. SOCIAL MEDIA /// WEEK 4 // 16TH -22ND NOVEMBER ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! we want our men to be #initforthelongrun at lululemon athletica king’s road 11:15am - Ask the Doctor men’s health talk with Dr Halfpenny sunday 22nd - 10:30am - ABC as easy as 123 workout with our educators Rex and Chevy 12:00pm - run club with ambassador Vince calisthenics in the window with Tye Sets saturday 21st - boxing in the window with Tommy and Johnny
- 19. SOCIAL MEDIA /// WEEK 5 // 23RD -29TH NOVEMBER ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! we want our men to be #initforthelongrun at lululemon athletica king’s road sunday 29th - 10:30am - anti-gravity capoeira with Baris 9am - Mo runnin’ - Run Club with Mo saturday 28th - 8am - 8pm - 12 HR RUN Max Willcocks will be attempting a 12 hour run on a treadmill in the window to raise awareness of men’s health
- 20. INDIVIDUAL CREATIVES/// FOR THE MEN !
- 21. SOCIAL MEDIA /// TEXT AND LINKS TO PAGES WEEK EVENT FACEBOOK INSTAGRAM WEBSITE WEEK 1 ON THE MAT WITH M&M @marcklawsII @marc_hatvani_yoga WEEK 2 ALEX MARKS –SQUAT-A- THON @AlexMarksPersonalTraining @alexmarkspt zincfitness.co.uk WEEK 2 ANDY BLACK @slimdotandy @slimdotandy yogatrail.com/teacher/andy- black-877601 WEEK 3 PETER PALLAI @MyPilates @myPilates london WEEK 3 KUNG-FU ADAM HUSLER @AdamHuslerYoga @adhusyoga adamhusleryoga.com WEEK 4 VINCE, TOMMY, JOHNNY AND TYE @VCFIT @RobinsonFitness @jackapong @TyeSets @TyeSets www.vcfit.co.uk TyeSets.com WEEK 4 ABC REX AND CHEVY @ChasingLightsPT WEEK 4 DR HALFPENNY - - - WEEK 5 12 HOUR RUN MAX WILLCOCKS @MaxWillcocks @NordicTrack @MaxWilko @NordicTrack nordictrack.co.uk WEEK 5 MO EL KADEY @iHumanFitness @iHumanFitness ihumanfitness.co.uk/ WEEK 5 ANTI-GRAVITY BARIS @BarisYazar @Baris_Yazar
- 22. SOCIAL MEDIA /// SCHEDULE EVENT EVENT TYPE DATE TO CHRISTIE DATE PUBLISHED MEN’S MONTH INVITE - 15/10/15 23/10/15 ON THE MAT WITH M&M SMY 22/10/15 30/10/15 ALEX MARKS –SQUAT-A-THON IN-STORE - SAT 29/10/15 6/11/15 ANDY BLACK SMY 29/10/15 6/11/15 PETER PALLAI IN-STORE - SAT 5/11/15 13/11/15 KING-FU PANTS – ADAM HUSLER SMY 5/11/15 13/11/15 VINCE, TOMMY, JOHNNY AND TYE IN-STORE - SAT 12/11/15 20/11/15 ABC AS EASY AS 123 REX AND CHEVY SMY 12/11/15 20/11/15 DR HALFPENNY SMY - TALK 12/11/15 20/11/15 12 HOUR RUN – MAX, MO RUNNIN’ IN-STORE - SAT 19/11/15 27/11/15 ANTI-GRAVITY SMY 19/11/15 27/11/15
- 23. MEET TEAM LULULEMON //
- 24. TEAM LULULEMON ///MAN BUDDY MEN EVENT TYPE DATE TIME FRAME EXTRA HOURS NEEDED MAN BUDDY RESPONSIBLE FOR MARC LAWS II AND MARCH SMY! 1/11/15 10AM-11:30AM NO CAMERON ALEX MARKS IN-STORE - SAT! 7/11/15 11- 6PM NO MARC WAIVERS ANDY BLACK SMY! 8/11/15 10AM-11:30AM NO CAITLYN PETER PALLAI IN-STORE - SAT! 14/11/15 11- 4PM NO LOUISE WAIVERS ADAM HUSLER SMY! 15/11/15 10AM-11:30AM NO CARRIE VINCE, TOMMY, JOHNNY AND TYE IN-STORE - SAT! 21/11/15 11- 4PM NO ALEXIS RUN WITH VINCE REX AND CHEVY SMY! 22/11/15 10AM-11:15AM NO REX DR HALFPENNY SMY - TALK! 22/11/15 11:15AM-11:45AM NO COURTNEY MAX IN-STORE - SAT! 28/11/15 8AM-8PM NO CHEVY
- 25. WILLCOCKS MO AL KADEY RUN CLUB 28/11/15 9AM-10AM NO CHEVY BARIS SMY 29/11/15 10AM-11:30AM NO LAURA NEAT HEALTH TBC TBC TBC YES VICTORIA EVENT SHANES GYM TBC TBC TBC YES TBC EVENT
- 26. EVENT LAYOUT //
- 27. EVENT LAYOUT/// SATURDAY 7TH //ALEX MARKS DOOR ALEX MARKS SQUAT-A-THON FRONT TABLE
- 28. EVENT LAYOUT/// SATURDAY 14TH //PETE PALLAI DOOR FRONT TABLE PETE REFORMER PETE REFORMER
- 29. EVENT LAYOUT/// SATURDAY 22ST //TYE, TOM AND JOHNNY TOMMY AND JOHNNY TYE SETS FRONT TABLE DOOR
- 30. EVENT LAYOUT/// SATURDAY 28TH //MAX WILLCOCKS DOOR FRONT TABLE MAX TREADMILL