Market research study in 15 countries in Middle East and North Africa on TV reception modes. First presented at Cabsat Dubai 2014.

1. 1
2014 MENA
TV OBSERVATORY

2. 2
Methodology

3. Quantitative market research
17K consumers interviews
November 2013 - January 2014
Market research firms
3 Survey not inclusive of hotels, public administration buildings, hospitality structures, oil rigs & platforms, etc.

4. 15 countries
covered

5. Algeria
Tunisia
Libya Egypt
Jordan
Lebanon
Saudi
Arabia U.A.E.
Kuwait
IranIraq
Syria
Yemen
Oman
Morocco
2010 & 2013
surveyed countries
NEW! Countries
surveyed
Syria
2008 data
5

6. 6
REGIONAL
PERIMETER

7. 7
53.9 77.1
2008 2010 2013
77.1 mil TVHHs
across 15 countries
in the MENA region
59.5
8.6 million homes added by the new 5 countries surveyed in 2013: Iraq, Kuwait, Libya, Oman, Yemen

8. 8
SATELLITE VS OTHER
TV RECEPTION MODES

9. 71.3MILLION
9
dtt
iptv
terrestrial
2013
71.3
4.71
1
92%MARKET SHARE
satellite
TV HOUSEHOLDS

10. 2013
92%
2008
61%
2010
67%
SATELLITE reception
a boomingmarket
satellite satellite satellite
terrestrial
dtt
ipvt
10 Source: Eutelsat 2014 TV Observatory

11. FTA DIGITAL TV
DRIVES GROWTH
2008
2010
2013
11
90%
94%
89%
digital fta 29.4 34.1 67.6
digital pay 3.3 3.6 3.7

12. eutelsat
AUDIENCE

13. 13
EUTELSAT- nILESAT 7/8° WEST
51.5 million homes
22.6
1.8
24.4
2.5
48.8
2.7
24.6
26.9
51.5
2008 2010 2013
digital fta
digital pay

14. 14
of the satellite
market
94%
EUTELSAT - NILESAT 7/8° WEST
OTHER SATELLITEs7/8° WEST
78% 94%
2010 2013
Audience in 14 countries – Iran not included

15. 15
Over 50 mil satellite homes
across 15 countries in the MENA region

16. Egypt
Morocco
Algeria
Iraq
Saudi Arabia
Syria
Tunisia
Yemen
Jordan
Lebanon
UAE
Kuwait
Libya
Oman
18.4
5.6
5.3
4.6
4.6
2.6
2.4
1.6
1.1
0.8
0.7
0.6
0.5
0.3
16
OTHER SATELLITEs7/8° WEST
Million satellite homes
EUTELSAT-NILESAT 7/8° WEST
AVERAGE PENETRATION RATE ABOVE 90% IN MENA

17. EUTELSAT - NILESAT 7/8°WEST
LINE UP PROGRESSION
576
1050
685
+53%
2008 2010 2013
17 Situation as of January 2014 – count based on feeds on both Eutelsat and Nilesat satellites

18. HDTV FLAT SCREEN
EQUIPMENT RATES in 14 countries
18
Don’t Know
13%
Own an
HDTV
29%
Don’t Own
an HDTV
58%
50% intend to buy
an HDTV set within
the next 12 months
Don’t Own an HDTV
41.3
Own an HDTV
Don’t Know
20.7
9
Out of the 71.3 mil TV homes in the region, 29% own an HDTV set
Million homes – Syria excluded as not surveyed in 2013

19. 19
thank You!
Graphic illustrations Salvo Tuccio www.muddichi.it