- The document evaluates four websites for providing information to employees moving abroad about business etiquette and cultural differences. - It analyzes each website based on reliability, style/tone, and design. Culture Crossing (www.culturecrossing.net) is recommended as the best option because it is informative, attractive, and easy to navigate. - The memorandum is from Leah Ramirez to Sarah O'Neil recommending Culture Crossing to benefit employees moving abroad with their new business.

1. International Graphics Design
MEMORANDUM
To: Sarah O’Neil, Director of Human Resources
From: Leah Ramirez
Date: March 20, 2013
Subject: Website Recommendation for Moving Abroad
As you have requested, I have researched four websites about business etiquette and cultural
differences for our employees moving abroad with our new business. I have evaluated each
website based on its reliability, style, tone, and design.
eDiplomat
www.ediplomat.com is a website designed for diplomats that includes a post report and fact page
for each country with information about its geography, people, government, and economy.
Reliability
eDiplomat is not a reliable website. Although the copyright is up-to-date, the website does not
display any authors or contributors. The website’s email address is hidden from the public and is
not supported by other contact information.
Style and Tone
eDiplomat adapts its information from legal documents, so it has a professional and legal tone in
the post report. The legal terms are hard to read, so the website disconnects from the reader. The
reader is further disconnected by a series of long, wordy paragraphs without headings.
Design
eDiplomat’s information is shifted to the left rather than centered. The website has headings and
lists in each country’s fact page, but it does not have headings or lists for the post report. The
website is hard to navigate as it lacks a site index for each country.
Etiquette Scholar
www.etiquettescholar.com is about dining etiquette for various occasions and settings. It
includes etiquette tips for business dining and international dining.
Reliability
Etiquette Scholar is a credible site because it has an “About Us” page that includes specific
names and contact information with links to its privacy policy and terms of use. The copyright is
up-to-date and it is certified by www.godaddy.com.
Style and Tone
The pages on this website are cluttered with information, pictures, and advertisements. Its
information is spread along the side and in the center, so focusing on a single section is difficult.
This website does not use plain language, and its tone is conversational, not professional.
Design
Etiquette Scholar overuses highlighting devices with tables, lists, and bold headings littering the

2. Sarah O’Neil 2 March 20, 2013
home page. Overall, this website has a distracting and unprofessional design.
CyborLink
www.cyborlink.com is a website resource for international business etiquette, manners, and
culture. It covers cultural dynamics, religion, appearance, behavior, and communication.
Reliability
Cybor Link is hosted by a non-profit organization, and the home page includes a greeting from
the executive director and a contact email. Although there is no author listed, the website data is
credited to University of Texas at Dallas Global MBA graduates, which is a reliable source.
Style and Tone
This website’s tone is professional with plain language and additional outside sources. Each page
is separated into short sections with bold headings that are easy to read and navigate.
Design
Cybor Link uses highlighting tools such as colors, lists, and bold headings. Its graphics are
appropriate, and there is a site index on each page with a link to the home page. The design is
attractive; however, it looks more appropriate for young children than for professional adults.
Culture Crossing
www.culturcrossing.com is a website guide to cross-cultural etiquette and understanding. It
includes information on basic rules for interacting with various cultures and includes sections for
business professionals and for students.
Reliability
This website is reliable because it has links to its privacy policy, terms and conditions, press
release, and a detailed “About Us” page with contact information.
Style and Tone
Culture Crossing uses plain language and maintains a professional tone. Its information is
presented in short lists with bold headings that are easy to read and navigate.
Design
This website has an attractive design with an interactive map on the home page, consistent
colors, and appealing graphics. The navigational toolbar is easy to find and to use, and a Google
search bar on the side can be used for a fast and efficient search through the webstie.
Recommendation
After completing my research of the four websites, I believe the best website for our employees
travelling abroad is www.culturecrossing.net. Culture Crossing is informative, attractive, and
easy to navigate. I believe this website will benefit our employees moving abroad with our new
business. I look forward to your appraisal of this recommendation.