Josh Pierce creates memes targeting golfers and Jaguar fans on social media. For golfers on Facebook and Instagram, his memes use humor to highlight strange quarantine activities and people's anxiety to resume normal life. He focuses on golf to make it a fundamental part of his brand since it is his passion. For Jaguars fans on Facebook and Instagram, his memes poke fun at the team's history of mediocrity and their stadium statue to diversify his brand and share fans' consensus about another mediocre season in a funny way.

1. MEMES BY JOSH PIERCE
SOCIAL MEDIA CONTENT

3. TARGET AUDIENCE: GOLFERS SOCIAL PLATFORMS: FACEBOOK, INSTAGRAM
MESSAGING GOALS: By using humor, I wanted to highlight the strange activities some people have done
to pass time during the quarantine. Almost everyone is anxious to resume their normal life and can
relate to this meme.
REASON FOR MY CHOICE: The main reason for this choice is that I want to make golf a fundamental
part of my brand. Golf is my passion and an industry I would love to work in some day. I wanted to put
my own unique spin on a already popular trend of memes.

5. TARGET AUDIENCE: JAGUAR FANS, NFL FANS SOCIAL PLATFORMS: FACEBOOK, IG
MESSAGING GOALS: The goal of this meme is to poke fun at the history of mediocrity that Jaguars’s fans
have endured over the past decade and the ridiculous statue that they have out in front of their
stadium.
REASON FOR MY CHOICE: I want to diversify my brand by also being a voice and content creator for
the Jacksonville Jaguar fan base. There is an overwhelming consensus amongst jag’s fans that we’re
destined for another year of mediocrity this season. This meme shares that consensus in a funny
manner that jag’s fans will understand and relate to.