2. Incentive Marketing Association –
background
• IMA (Incentive Marketing Association) started as US based
non-profit organisation with over 500 members
• the world’s leading voice in the incentive marketplace
• provides education and information services, edits
publications, organizes conferences and seminars, represents
the incentive sector to the media, promotes investigation and
acts as a public relations conduit for members
3. Incentive Marketing Association Europe –
our purpose
• IMA Europe is the four year old arm of the IMA, with the main
purpose of building European wide awareness and growth of
the incentive industry
• IMA Europe will help your business to grow and become
more profitable, through networking, best practice, education
and friendship
4. Incentive Marketing Association Europe –
our mission
At the IMA Europe it is our mission to:
• promote the harmonisation,
recognition and development of
the incentive industry
• show best practice and seek to
raise and maintain industry
standards by sharing knowledge,
experience, legislative and
financial constraints and
guidelines.
• help to build a greater
understanding of incentive
marketing in Europe and the rest
of the world via its umbrella
organisation, IMA – US.
5. IMA Ireland Mission
To be the industry voice for the Motivational Rewards and Incentive
Marketing profession in Ireland .
We will provide education, knowledge building and networking opportunities
for our members from a national and international perspective.
We will provide an active program of events for members in support of the
above within Ireland and Europe.
We will be a representative voice for the Gift Card industry in Ireland for
members involved in that area.
6. Our Ireland Council includes incentive industry
experts
Chairman IMA Europe - Ireland
• Jock Jordan, Chairman (Group Sales Director One4all)
Vice Chairman, IMA Europe - Ireland
• Phil Mooney, Vice Chairman (Corporate Incentives Manager - Arnotts Group)
IMA Europe - Ireland Council
• Ann Lyons, Managing Director, Gift Innovation Ltd
• David Walsh, Group Retail Manager - One4all Group
• Gary Purcell, Managing Director, AllGo Incentives
• Sharon Mohan, Arnotts Group
• Declan Byrne, IMA Europe Council member
Phil Mooney – Vice ChairJock Jordan - Chairman
7. Our Objectives
• To carry out the objectives of IMA Europe within the Ireland market and
to bring the benefits of IMA Europe experience to its Irish members.
• The Ireland Council will initially focus on the following tasks;
– Provide an active networking community for Incentive and Motivation practitioners, HR
Managers, Marketers and end users in Ireland.
– Provide 4 Ireland based member events where we will provide case studies in best
practice in Motivational & Incentive Management, international speakers and network
building opportunities.
– Recruitment of members from the Incentive Industry, Marketing and HR professions to
the organisation.
– Introduction of the IMA Europe Diploma In Motivation education program to its
membership.
– Bring access for members to a further 4-6 IMA Europe events outside of Ireland
8. Who should consider membership?
• HR managers who are responsible for the design and implementation of
Staff Motivation, Reward and Incentive programs.
• Marketing professionals tasked with consumer recruitment, customer
retention and incentivisation.
• Industry practitioners and agencies engaged in supporting, supplying or
educating motivation and incentive programs.
• Retailers and program managers involved in the Gift Card industry
9. Being a member of the IMA Europe offers many
benefits.
The following are key benefits to members:
• Promoting Incentives
• Increased staff & customer engagement
• Industry Insights
• Networking
• Open door policy
• Members Meetings
• Sharing Best Practice
• Education and Data
• Research and Development
• Discounts
You can find further information about the membership benefits on our
website:
http://www.imaeurope.com/member-benefits/benefits-overview/
10. You can find further information online.
For further information about the IMA Europe please use one of the
following channels:
•Website: www.imaeurope.com
•LinkedIn: IMA Europe Council
•Twitter: www.twitter.com/IMAEurope
11. It is easy to become a member.
If you would like to become a member or
receive more information about us there are
two ways to do so:
•Just contact us on michelle@imaeurope.com
or by phone on +44 1709303113
•Join us at one of the next members meetings.
Even if you are not a member (yet) potential
members can attend the meetings free of
charge and get to know
the IMA Europe.
You can find the information on our events
page:
http://www.imaeurope.com/about/events/
