This document discusses key principles of understanding advertising including its purposes, the AIDA principle of capturing attention, interest, desire and action, and considering target markets based on age, gender and interests. It also discusses the importance of unique selling points to differentiate a product and provides examples of advertising for a cafe, computer operator job, and secretary job to analyze according to principles and target markets.
Pretzelmaker Franchise International Brochure 2020Pretzelmaker
In the early fifth century, when some monks were busy inventing Shaolin Kung Fu, German monks took a vow of deliciousness and invented the pretzel. Believe it or not, they were made to mimic arms folded in prayer and used to reward small children for good deeds. Even back then, they were a hit. Flash forward a couple of centuries. That's when we later came along and elevated the Pretzel to new dimensions of tastiness.
Pretzelmaker / Pretzel Time introduced our famous soft pretzel in 1991. It was a hit. Today, we offer an awesome selection of hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, creamy blended drinks, and cold beverages all over the world. You can find us in over 360 locations in the U.S. and worldwide. For now-Antarctica, watch out.
It's a big world out there, and Pretzel Time/Pretzelmaker® is bringing our delicious pretzels to new corners of the globe every day. Already the #2 pretzel concept in the US, we're rapidly becoming an international brand, with locations already in Canada, Guam, and Mexico. And that's just the beginning. The brand continues to grow and be recognized around the world, allowing more and more people to experience our amazing collection of pretzels and pretzel-related treats.
Pretzelmaker Franchise International Brochure 2020Pretzelmaker
In the early fifth century, when some monks were busy inventing Shaolin Kung Fu, German monks took a vow of deliciousness and invented the pretzel. Believe it or not, they were made to mimic arms folded in prayer and used to reward small children for good deeds. Even back then, they were a hit. Flash forward a couple of centuries. That's when we later came along and elevated the Pretzel to new dimensions of tastiness.
Pretzelmaker / Pretzel Time introduced our famous soft pretzel in 1991. It was a hit. Today, we offer an awesome selection of hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, creamy blended drinks, and cold beverages all over the world. You can find us in over 360 locations in the U.S. and worldwide. For now-Antarctica, watch out.
It's a big world out there, and Pretzel Time/Pretzelmaker® is bringing our delicious pretzels to new corners of the globe every day. Already the #2 pretzel concept in the US, we're rapidly becoming an international brand, with locations already in Canada, Guam, and Mexico. And that's just the beginning. The brand continues to grow and be recognized around the world, allowing more and more people to experience our amazing collection of pretzels and pretzel-related treats.
Building a Successful Marketing and Sales Strategy by Steve WoodAnitaBell
The Arizona Center for Innovation (AzCI) provides workshops and sessions designed to help new ventures. This is an overview of how to build a successful marketing and sales strategy for your technology or science-based startup. Presented by Steve Wood. Please contact us at: www.azinnovation.com to learn more.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
MARKETING MANAGEMENT BA4207 ANNA UNIVERSITYFreelance
UNIT – I INTRODUCTION
Marketing – Definitions - Conceptual frame work – Marketing environment : Internal and
External - Marketing interface with other functional areas – Production, Finance, Human
Relations Management, Information System. Marketing in global environment – Prospects
and Challenges
ANNA UNIVERSITY SYLLABUS PPT FOR SEMESTER 2
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Building a Successful Marketing and Sales Strategy by Steve WoodAnitaBell
The Arizona Center for Innovation (AzCI) provides workshops and sessions designed to help new ventures. This is an overview of how to build a successful marketing and sales strategy for your technology or science-based startup. Presented by Steve Wood. Please contact us at: www.azinnovation.com to learn more.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
MARKETING MANAGEMENT BA4207 ANNA UNIVERSITYFreelance
UNIT – I INTRODUCTION
Marketing – Definitions - Conceptual frame work – Marketing environment : Internal and
External - Marketing interface with other functional areas – Production, Finance, Human
Relations Management, Information System. Marketing in global environment – Prospects
and Challenges
ANNA UNIVERSITY SYLLABUS PPT FOR SEMESTER 2
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2. The purpose of advertising
• To create interest in a new product/range.
• To provide the consumers with all the
necessary information to PURCHASE the
product.
• To renew interest in an old, tired brand.
• To increase competition between
companies / service providers.
3. PRINCIPLE
• A = ATTENTION – must capture the
reader/viewer’s attention
• I = INTEREST – must make you keen to
find out more
• D = DESIRE - You must feel a need to
buy the product or use the service.
• A = ACTION – must be information that
you will need to buy the product/use the
service
4. Target markets
• The first thing an advertiser needs to
consider is the target market of their
particular brand/product/service.
• Target markets can be defined according
to age group e.g. 12 – 18, gender or
interests.
• The target market influences how the
advertisement is designed as well as
where it is placed.
5. UNIQUE SELLING POINTS
• Something about the product must be
unique/original for the customer to buy
that particular item over another.
6. THE EXAMPLES OF ADVERTISING 1
ELYSIUM CAFÉ
Join us for ….
Classic Movies Nightly
Gourmet Sandwiches & Salads
Desserts And The Best
Coffee in town
In an atmosphere like home…..
15138 Ventura B
lvd.
E of Sepulveda
ast
Sherman Oaks – 8183800181
Everyday 8am-1am and always Free Parking in
Rear
7. THE EXAMPLES OF ADVERTISING 2
COMPUTER OPERATOR
Burbank entertainment co
seeks detail-oriented
individual with 6 most operating
experience & or education.
/
Good communication skills
& ability to work any shift a must.
XInt benefits & working environment.
Please call Janet 921-2700
Equal Oppty Employer M-F-H
8. THE EXAMPLES OF ADVERTISING 3
SECRETARY / Legal Trainee.
Dynamic Encino law firm
desires bright
individual with
good office skills.
Call Wendy 105-0020
