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MESSENGER

MARKETING
THE AMAZING POWER OF
APRIL, 2020
MESSENGER MARKETING
THE REMARKABLE POWER
OF EMAIL’S 

LITTLE BROTHER.
2
THE THREE BRAINS
THE MARKETING SECRET YOU CAN’T AFFORD TO IGNORE
3
Abstract Thinking
CEREBRAL CORTEX
Emotions
LYMBIC BRAIN
Survival and reproduction.
REPTILIAN BRAIN
DECISIONS
The reptilian brain

controls the decision
making process.
WHY MESSENGER?
CONSIDER
4
1. There are over 1.3 billion monthly active users
2. Fifth most downloaded app in the App Store
3. 71% of American adults use Facebook
4. 74% of Facebook users log in daily
5. More than 20 billion messages are exchanged
monthly between business and users
6. FB Messenger marketing has 10-80 times
better engagement than email
THE MOST EFFECTIVE
WAY TO DELIVER
YOUR MESSAGE.
5
MESSENGER MARKETING IS MORE
POWERFUL THAN POORLY
EXECUTED EMAIL MARKETING.


YES, THAT’S A BACKHANDED COMPLIMENT.
6
MESSENGER MARKETING
THE AMAZING POWER OF
7
1. Amazing open rates - much higher than email.
2. The more you’re seen the better your chances
at getting the click.
3. Inbuilt addictive tech
4. Strategic platform for facebook
5. Promote bidirectional communication
6. You can create amazing automated bots
7. Incredible way to announce promotions and
promote your content
TIPS & BEST PRACTICES
PODCAST
8
1. You can’t just send “buy now” messages
2. Use automation to improve responsiveness
3. Look for engagement - ask questions first
4. Grow your list with contests & ads
5. Use your messenger marketing to grow your
email list
6. Showcase your content - build authority
7. Understand the limitations
QUESTIONS?
10
Dennis Lewis
www.greenlight.digital
407-476-3836
dhlewis@greenlight.digital
LET’S TALK…

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Meet Email's Little Brother - FB Messenger Marketing

  • 2. MESSENGER MARKETING THE REMARKABLE POWER OF EMAIL’S 
 LITTLE BROTHER. 2
  • 3. THE THREE BRAINS THE MARKETING SECRET YOU CAN’T AFFORD TO IGNORE 3 Abstract Thinking CEREBRAL CORTEX Emotions LYMBIC BRAIN Survival and reproduction. REPTILIAN BRAIN DECISIONS The reptilian brain
 controls the decision making process.
  • 4. WHY MESSENGER? CONSIDER 4 1. There are over 1.3 billion monthly active users 2. Fifth most downloaded app in the App Store 3. 71% of American adults use Facebook 4. 74% of Facebook users log in daily 5. More than 20 billion messages are exchanged monthly between business and users 6. FB Messenger marketing has 10-80 times better engagement than email
  • 5. THE MOST EFFECTIVE WAY TO DELIVER YOUR MESSAGE. 5
  • 6. MESSENGER MARKETING IS MORE POWERFUL THAN POORLY EXECUTED EMAIL MARKETING. 
 YES, THAT’S A BACKHANDED COMPLIMENT. 6
  • 7. MESSENGER MARKETING THE AMAZING POWER OF 7 1. Amazing open rates - much higher than email. 2. The more you’re seen the better your chances at getting the click. 3. Inbuilt addictive tech 4. Strategic platform for facebook 5. Promote bidirectional communication 6. You can create amazing automated bots 7. Incredible way to announce promotions and promote your content
  • 8. TIPS & BEST PRACTICES PODCAST 8 1. You can’t just send “buy now” messages 2. Use automation to improve responsiveness 3. Look for engagement - ask questions first 4. Grow your list with contests & ads 5. Use your messenger marketing to grow your email list 6. Showcase your content - build authority 7. Understand the limitations