Why email marketing? Email marketing is a powerful channel that you can easily use to reach your audience. Learn stats about email marketing that you can use now.

1. Email
marketing
by the
numbers

2. Email is a powerful channel.

3. 3.7 billion folks
— half the people in
the world — use email.The Radicati Group

4. 86% prefer email
for business
communications.Percentage of U.S. professionals who prefer email for business communications, via HubSpot

5. Email is the No.
1 online activity.Statistica.com

6. Email is convenient.

7. 67% open emails
on mobile.MovableInk

8. 42% read emails
in the bathroom.Adobe Campaign Survey

9. Email is shareable.

10. The average recipient
forwards email
to 11 people.Direct Marketing Association

11. 86% use email
for sharing.Chadwick Martin Bailey

12. 62% use email
most often for
sharing.Chadwick Martin Bailey

13. That makes email
the No. 1
sharing channel.Chadwick Martin Bailey

14. Email is cheap.

15. An average sale
costs $1 with email …
Forrester Research

16. … But $20 with
snail mail.Forrester Research

17. Email is effective.

18. Email enjoys a 66%
conversion rate.
Data & Marketing Association

19. The average ROI on
email marketing is
4,300%.Data & Marketing Association

20. That makes email the
No. 1 channel for ROI.
Inc. magazine

21. “Email may well be
your most productive
marketing tool.”Dan Zarrella, HubSpot viral marketing scientist, in an analysis of 9.5 billion MailChimp emails

22. But there’s stiff competition
in the inbox.

23. American professionals
receive an average of
121 emails a day.
The Radicati Group

24. That’s per
inbox.Nielsen Norman Group

25. Now multiply that
by 2 or more inboxes.
Nielsen Norman Group

26. No wonder an average of
276 emails languish unread
in the average inbox.
Nielsen Norman Group

27. That’s up 300%
in 4 years.Nielsen Norman Group

28. You can see why people
spend an average of just
51 seconds on ezine …
Nielsen Norman Group

29. … and just 11 seconds
on email marketing
messages.Litmus

30. In this environment,
how do we get the
word out via email?

31. Think Inside
the Inbox
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