Boost media items sales and long-tail consumption using MeeMix innovative media personalization services for businesses. Services include personalized media recommendations, discovery, similarities, playlists and advertising, and are available for mobile, web and TV platforms. Read about MeeMix, our services and the commercial benefits they provide.

1. ©2009 MeeMix In this presentation:  MeeMix Technology Overview  MeeMix Services  MeeMix Benefits

2. In an age of information flooding and mass consumption, the importance of personalizing content delivery is ever increasing. MeeMix offers innovative media personalization and discovery solutions for the mobile, web and TV markets. We deliver the right content items to each individual customer MeeMix’s mission is to personalize entertainment consumption in the music industry A Personalized Experience What do we do?

3. MeeMix technology is a hybrid system combining a number of methodologies to analyze customer taste profile. A Personalized Experience MeeMix Prediction Technology Advantage MeeMix Strands Gracenote Media Unbound Mood: fine-tuning prediction according to customer listening mood Song DNA: analyzing each song’s musical parameters User Profile: the effect of customer age, location and gender on taste Collaborative Filtering: adjusting taste attributes using behavior and interaction Human Professionals: social aspects analysis and monitoring IT results

4. ► MeeMix classification technology analyzes audio files automatically ► Average classification rate per musicologist : 150,000 songs/month ► Level of classification accuracy: 85% ► Classification of audio files into musical parameters is done manually ► Average classification rate per musicologist: 1200 songs/month ► Level of classification accuracy : 90% MeeMix Automatic classification can update content in any language and dramatically reduce operational costs A Personalized Experience MeeMix Automatic Classification Technology

5. MeeMix Taste Acquisition hybrid technology analyzes and integrates multiple sources to configure a highly accurate taste profile for each customer MeeMix Auto Class technology automatically classifies audio files, analyzing the musical parameters of each content item in your media catalog + = By combining taste profile and classification , MeeMix matches the most relevant content items from your media catalog to each customer 1 1 $ A Personalized Experience From Technology To Customer Value We provide an innovative music experience that translates into new revenue models

7. Boost revenues, increase brand loyalty and enhance customer experience by delivering highly-personalized music and media item recommendations . A Personalized Experience MeeMix Services – Mee Recommendations Recommend personalized music items : any number of artists, albums or songs that match the user's taste Recommend any media item or media bundle from your catalog that best matches the customer’s taste Match customers who share the same musical taste

8. Optimize search results and cross-sell effectiveness by understanding which artists/songs/albums mesh together. A Personalized Experience MeeMix Services – Simeelarities Given an artist/song/album/genre, Deliver a list of any number of similar artists/songs/albums Given an artist/song/album/genre , Deliver related media items, such as ringtones, videos and wallpaper

9. Offer your customers the option to create personalized playlists, and provide an innovative and smooth music experience. A Personalized Experience MeeMix Services – Mee Playlist Given a single track or artist seed chosen by the user, Deliver a dynamic playlist that incorporates discovery of new artists Playlist optimization: given user feedback such as song rating and skips, the playlist is dynamically adjusted Mood control: customers can define their current listening mood , e.g. sad or happy, energetic or calm

10. Personalized mobile media portal for customer Promote targeted content only! Customer enters their personal recommendation page Increase up-sell opportunities By providing innovative added-value to customers Simplify purchase process! Offer one-click actions to a range of content items such as ringtones, songs or wallpapers A Personalized Experience Using Mee Recommendations for Mobile

11. Personalized customer web page Increase acquisition and retention by automatically delivering personalized recommendations Increase bundles and promotions effectiveness by presenting content items the customer would like to buy Accurately promote new releases by leveraging MeeMix localization and taste trends abilities A Personalized Experience Using Mee Recommendations for Web

12. A personalized MOD page for each customer presenting only content that the customer will enjoy Simplify content accessibility by surfacing relevant content only Personalized MOD TV screen (music on demand) A Personalized Experience Using Mee Recommendations for IPTV & Cable

13. Your subscribers’ taste range Potential sales Main-stream sales Increase sales in the long tail of music preferences using MeeRecommendations A Personalized Experience Benefits – Increase Sales Sales to buyers with other music preferences Long-tail utilization using MeeMix recommendation service + Popular content sales – based on the standard one-to-all offer

14. Your content catalog Search results include: Optimize cross-sell and increase results relevance using S imeelarities Madonna songs only songs manually tagged A Personalized Experience Benefits – Search Optimization

15. Subscriber presented with all relevant items first Simplify content accessibility by presenting relevant items first! Subscriber must actively look for relevant content throughout site Subscriber did not find the relevant content and left Optimized content accessibility and customer satisfaction A Personalized Experience Benefits – All Relevant Content In One Click ALL IN ONE CLICK Standard media portal MeeMix -powered media portal

16. Thank you, and have a personalized day! www.meemix.biz A Personalized Experience Innovation – Differentiate Yourself