Medina alex mobile_optimized_websites

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The document discusses the history and future of the Sexetc.org website. It describes how the site was originally launched in 1999 and has since been redesigned multiple times to adapt to changes in search engines, social media, and mobile technology. It outlines trends in these areas that will influence an upcoming redesign, including building quality content for search, deeper social media integration, responsive design for multiple devices, and an open-source content management system. The goal is for the new site design to anticipate future technologies and place a stronger emphasis on search and mobile access.

Business Health & Medicine

Adapting to Change:
Redesigning Sexetc.org
for 2012 and Beyond

Alex Medina
Coordinator of Web Content & Social Networking
@medeens

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

What Is Sex, Etc.?

• Published by Answer
• Teen-to-teen
sexuality education
• Print, web, mobile, so
cial media

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Search, social media and mobile from 1999-2011

LET’S DO THE TIMEWARP

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Sexetc.org Launches 1999

• America Online (AOL)
• Google 1 year old
• Live Journal, IM

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Sexetc.org Redesigned in 2003

• MySpace founded
• ½ of search through
Google
• WordPress started

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Sexetc.org Redesigned in 2006

• MySpace #1
• Facebook opens up
• YouTube growing
• Blogs are mainstream
• Twitter founded
• Sex, Etc. joins
MySpace & YouTube

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Sex, Etc. from 2007-2011

• Facebook & Google
dominant
• Mobile web takes off
• Sex, Etc. joins
Facebook & Twitter
2007
• Blog starts 2008
• Join Tumblr 2011

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

One year of mobile Web

SEX ED ON THE GO

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Mobile Site Launches April 2011

• FAQs
• Sex Terms
(dictionary)
• Sex in the States
(rights to sexual
health and more)

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

One Year Later

• 295,000 unique
visitors
• 34% Mobile Safari
• 25% Opera Mini
• 14% Android

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Top Devices

• iPhone #1
• iPod Touch #3
• iPad #4

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Current Limitations

• No search
• Not all content
available
• Not optimized for
tablets

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Trends in search, social media and mobile

TODAY’S TECH LANDSCAPE

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Search

• Quality vs keywords
• Search is mobile
• Search is evolving

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Social Media

• Information overload
• Microblogging
• Ubiquity of social

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Mobile

• Apps and touch set
expectations
• Smartphone adoption
on the rise
• Many display sizes

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Adapting to change

2012 AND BEYOND

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Search

• Building “quality”
• Information
architecture
• Search as priority

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Social Media

• Deeper integration of
social media
• Social engagement
• Social media strategy

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Mobile

• Responsive design
• Anticipates future
devices
• Mobile-first design
• Web standards
• Ready for apps

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Content Management

• Open source
• Plugins for future
expansion
• Content strategy

April 1st - 3rd, 2012 San Francisco, CA

5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

Questions?
@medeens

THANK YOU!

April 1st - 3rd, 2012 San Francisco, CA

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Medina alex mobile_optimized_websites

1. Adapting to Change: Redesigning Sexetc.org for 2012 and Beyond Alex Medina Coordinator of Web Content & Social Networking @medeens

2. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH What Is Sex, Etc.? • Published by Answer • Teen-to-teen sexuality education • Print, web, mobile, so cial media April 1st - 3rd, 2012 San Francisco, CA

3. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1st - 3rd, 2012 San Francisco, CA

4. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Search, social media and mobile from 1999-2011 LET’S DO THE TIMEWARP April 1st - 3rd, 2012 San Francisco, CA

5. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Sexetc.org Launches 1999 • America Online (AOL) • Google 1 year old • Live Journal, IM April 1st - 3rd, 2012 San Francisco, CA

6. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Sexetc.org Redesigned in 2003 • MySpace founded • ½ of search through Google • WordPress started April 1st - 3rd, 2012 San Francisco, CA

7. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Sexetc.org Redesigned in 2006 • MySpace #1 • Facebook opens up • YouTube growing • Blogs are mainstream • Twitter founded • Sex, Etc. joins MySpace & YouTube April 1st - 3rd, 2012 San Francisco, CA

8. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Sex, Etc. from 2007-2011 • Facebook & Google dominant • Mobile web takes off • Sex, Etc. joins Facebook & Twitter 2007 • Blog starts 2008 • Join Tumblr 2011 April 1st - 3rd, 2012 San Francisco, CA

9. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH One year of mobile Web SEX ED ON THE GO April 1st - 3rd, 2012 San Francisco, CA

10. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Mobile Site Launches April 2011 • FAQs • Sex Terms (dictionary) • Sex in the States (rights to sexual health and more) April 1st - 3rd, 2012 San Francisco, CA

11. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH One Year Later • 295,000 unique visitors • 34% Mobile Safari • 25% Opera Mini • 14% Android April 1st - 3rd, 2012 San Francisco, CA

12. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Top Devices • iPhone #1 • iPod Touch #3 • iPad #4 April 1st - 3rd, 2012 San Francisco, CA

13. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Current Limitations • No search • Not all content available • Not optimized for tablets April 1st - 3rd, 2012 San Francisco, CA

14. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Trends in search, social media and mobile TODAY’S TECH LANDSCAPE April 1st - 3rd, 2012 San Francisco, CA

15. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Search • Quality vs keywords • Search is mobile • Search is evolving April 1st - 3rd, 2012 San Francisco, CA

16. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Social Media • Information overload • Microblogging • Ubiquity of social April 1st - 3rd, 2012 San Francisco, CA

17. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Mobile • Apps and touch set expectations • Smartphone adoption on the rise • Many display sizes April 1st - 3rd, 2012 San Francisco, CA

18. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Adapting to change 2012 AND BEYOND April 1st - 3rd, 2012 San Francisco, CA

19. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Search • Building “quality” • Information architecture • Search as priority April 1st - 3rd, 2012 San Francisco, CA

20. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Social Media • Deeper integration of social media • Social engagement • Social media strategy April 1st - 3rd, 2012 San Francisco, CA

21. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Mobile • Responsive design • Anticipates future devices • Mobile-first design • Web standards • Ready for apps April 1st - 3rd, 2012 San Francisco, CA

22. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Content Management • Open source • Plugins for future expansion • Content strategy April 1st - 3rd, 2012 San Francisco, CA

23. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH Questions? @medeens THANK YOU! April 1st - 3rd, 2012 San Francisco, CA

Medina alex mobile_optimized_websites

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