Medialets premium mobile inventory grew nearly 300% in Q4 2010, fueled by growth in Medialets-enabled apps and increased mobile usage. While Android saw significant gains, iOS dominated premium apps. For Android, a smaller set of top devices represented most inventory, with the Verizon Droid, HTC EVO and Motorola Droid X leading. Automotive, Restaurants, Entertainment and Finance were top mobile rich media verticals. Medialets is poised for continued growth in 2011 as mobile advertising gains momentum.
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
Michael Wechsler of TheLaw.com shares tips for making your forum mobile and a preview of the Tapatalk HD for iPad. This presentation was given at ForumCon Chicago on September 27, 2011.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
The internet era is growing tremendously and so is the production and usability of mobile phones. Smartphones have gained the cutting-edge importance in the digital arena. They have become an indispensable and inseparable aspect of our routine.
http://www.biztechconsultancy.com/mobile-application-development.htm
1990'lar itibariyle mobil iletişim hayatımızda önemli bir rol oynuyor.
Bugün mobil iletişim sadece konuşmanın değil, görüntülü konuşmadan da öte internet erişiminin de ana cihazı demek. Bu bağlamda akıllı telefonların önemi çok açık.
Game Kudra olarak, sitemize eklediğimiz mobilitede ve akıllı telefonlardaki trendleri ele alan araştırmayı keyifle okumanızı dileriz.
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
MKTG 390
Marketing Strategy
Environmental Scan, SWOT Analysis and Market Potential
I was the principle author of this Apple presentation for Marketing Strategy (MKTG 390). A key point is how Apple has disrupted the industry with its Apple Pay.
The assignment objectives:
Conduct an environmental scan of that industry, develop a market potential forecast 2014 and 2019, and choose a company in that industry and do a SWOT analysis on it. You will need to define and describe the industry precisely (NAISC code) and the geographic scope (U.S., Europe, world), e.g. personal computers in the U.S. Then do an environmental scan (PEST) and develop a market potential forecast for the industry. Then you need to choose a company in the chosen industry and do a SWOT analysis on it, e.g. Dell. You need to present, analyze and document your environmental scan, market potential forecast and SWOT analysis as you would any research paper or report. .
Rumble Media GmbH is pleased to offer you a short presentation on the current state of the Android market in China, and exactly what the future has to offer. Using the latest data, we aim to provide an insight into this exciting market.
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mobile devices have exploded in popularity over the last decade. Since their inception, they have become much more than a portable telephone and are now one of the primary modes of content and media consumption. I recently found this infographic which details the rise of mobile devices, which I would like to share here:
Michael Wechsler of TheLaw.com shares tips for making your forum mobile and a preview of the Tapatalk HD for iPad. This presentation was given at ForumCon Chicago on September 27, 2011.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
The internet era is growing tremendously and so is the production and usability of mobile phones. Smartphones have gained the cutting-edge importance in the digital arena. They have become an indispensable and inseparable aspect of our routine.
http://www.biztechconsultancy.com/mobile-application-development.htm
1990'lar itibariyle mobil iletişim hayatımızda önemli bir rol oynuyor.
Bugün mobil iletişim sadece konuşmanın değil, görüntülü konuşmadan da öte internet erişiminin de ana cihazı demek. Bu bağlamda akıllı telefonların önemi çok açık.
Game Kudra olarak, sitemize eklediğimiz mobilitede ve akıllı telefonlardaki trendleri ele alan araştırmayı keyifle okumanızı dileriz.
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
MKTG 390
Marketing Strategy
Environmental Scan, SWOT Analysis and Market Potential
I was the principle author of this Apple presentation for Marketing Strategy (MKTG 390). A key point is how Apple has disrupted the industry with its Apple Pay.
The assignment objectives:
Conduct an environmental scan of that industry, develop a market potential forecast 2014 and 2019, and choose a company in that industry and do a SWOT analysis on it. You will need to define and describe the industry precisely (NAISC code) and the geographic scope (U.S., Europe, world), e.g. personal computers in the U.S. Then do an environmental scan (PEST) and develop a market potential forecast for the industry. Then you need to choose a company in the chosen industry and do a SWOT analysis on it, e.g. Dell. You need to present, analyze and document your environmental scan, market potential forecast and SWOT analysis as you would any research paper or report. .
Rumble Media GmbH is pleased to offer you a short presentation on the current state of the Android market in China, and exactly what the future has to offer. Using the latest data, we aim to provide an insight into this exciting market.
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mobile devices have exploded in popularity over the last decade. Since their inception, they have become much more than a portable telephone and are now one of the primary modes of content and media consumption. I recently found this infographic which details the rise of mobile devices, which I would like to share here:
Mobile Ecosystem Evolution - Android Innovation Day - Google & IDATE DigiWorldIDATE DigiWorld
The Mobile Ecosystem's Evolution
Benefits and impact on mobile industry competition of Android and iOS
Have mobile OS helped create a mature and more open mobile ecosystem?
The study, commissioned by Google, illustrates the paradigm shift in the mobile industry introduced by iOS and Android, due to decreased fragmentation. It analyses the clear benefits that new OS bring to the digital economy, with more affordable and more powerful devices, and providing access to a host of applications and services
more information on www.idate.org
& http://blog.idate.fr
L’attrait pour Android augmente dans les entreprises avec le double de smartphones activés, mais iOS reste la plateforme dominante selon le rapport de Good Technology de Q2 2012
At present, all students are provided with the opportunity of buying their android tutorials and they are very useful in gaining knowledge in android. It is better for students to start with the beginners tutorials to have basic knowledge.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Medialets Data Spotlight - Mobile Rich Media Benchmarks Report Jan/Feb 2011Medialets
A look at more than 1200 creatives trafficked in January & February 2011on Medialets mobile rich media ad platform to determine how a mobile rich media creative typically performs.
This meetup discussed different concepts for building Android applications for multiple versions and devices out on the market today. This included the ability to take advantage of new 2.0 and 2.1 features while still supporting 1.x users in the same binary.
2. There’s no shortage of data to substantiate the momentum of mobile. In the past week,
technology research firm IDC reported that smartphone shipments increased 87%
worldwide in fourth quarter, while a Q4 study from Advertisers’ Perceptions Inc., revealed
the majority of advertisers and agency executives are planning to increase ad budgets in
2011. Meanwhile, Mary Meeker declared “Mobile Has Hit Critical Mass’ in her latest
report on the top 10 Mobile Trends.
It’s an exciting time for mobile and that momentum carries through to Medialets, the
most widely deployed rich media ad platform for mobile and connected devices.
3. Medialets Q4 2010 Growth Highlights
• Medialets premium inventory across iPhone, iPad and Android
devices increased nearly 300% in fourth quarter 2010.
• Though Android continues to grow market share, iOS dominates
for premium mobile inventory.
• While fragmentation is a reality for Android, it is actually a
smaller set of Android devices that represent the vast majority of
Android inventory across premium apps.
• In Q4 2010, Medialets premium iPad inventory tripled but is still
outpaced by 330% growth in iPhone inventory.
• Top verticals in mobile rich media during Q4 2010 were
Automotive, Restaurants, Entertainment and Finance.
4. 1. Medialets Premium Mobile Inventory Quadruples in Q4 2010
A phenomenal 275% increase in Medialets inventory was fueled in part by the growth of
Medialets-enabled apps, as publishers integrated the Medialets platform into their
existing and new iPhone, iPad and Android apps. Today, more than 175 premium apps
have integrated Medialets mobile rich media ad platform.
Another key factor was an overall jump in app usage as more consumers became hooked
on the convenience of mobile weather, news, entertainment, sports, lifestyle and
healthcare apps.
5. 2. Android Subscribers Surge, but iOS Dominates in Premium Apps
Though Android has exceeded
iOS in US market share (see the
recent report by comScore),
Medialets iOS inventory growth
outpaced that of Android in Q4
2010.
2011 will bring continued growth
in premium Android app
inventory but, for the time being,
iOS dominates.
6. 3. A Closer Look at Android: Device Fragmentation
While fragmentation continues to be a
theme for Android devices, the reality is
that, for premium inventory, a smaller
percentage of devices represent a larger
share of inventory.
7. 3. A Closer Look at Android: Top 25 Devices
The Verizon Droid, the HTC EVO and
Motorola’s Droid X round out the
top 3 Android devices. Collectively,
the devices below represent 89% of
Android inventory.
8. 3. A Closer Look at Android: By Carrier
Verizon led the way for Android inventory
in Q4 2010, notably before the Verizon
iPhone became available.
Worth noting: Google TV
represents only a small % of
inventory in Q4 2010, but
Connected TV will represent a
greater share in 2011.
9.
3. A Closer Look at Android: By Manufacturer
Manufacturers HTC, Motorola and
Samsung represented the vast
majority of inventory in fourth quarter
2010.
10. 4. iPhone iPad: iPhone Leads for iOS
Meanwhile, both iPhone and iPad inventory continued their climb
throughout the quarter, with a jump in December driven in no small
part by new devices purchased over the holidays.
The distribution of iPhone to iPad inventory among Medialets-enabled
apps aligns with the market data. [According to Apple, 7.33 million
iPads were sold in Q4, but the iPad is still eclipsed by the 16.24 million
iPhones sold in the same period.]
11. 4. iPhone iPad: iOS Verison Breakout
As shown by the chart below, the vast
majority of iOS devices have the most
recent version of the operating system.
12. 5. Leading Verticals in Mobile Rich Media
Medialets also saw significant growth in
rich media campaigns across a wide array
of verticals. Automotive led the way with
the largest volume of impressions in the
fourth quarter of 2010, with Restaurants,
Entertainment and Finance not far
behind.
Visit the Medialets Showcase to
view rich media creative execution
examples by vertical.
13. 6. Looking Ahead
2010 was largely a “coming out” year for mobile, as more advertisers,
agencies and publishers embraced the emerging platform. The growth of
smartphones and tablets, diversification of platforms and continued
success of mobile rich media ad formats indicates that mobile
advertising will hit a great stride in the coming year.
In January 2011, Medialets processed more than 120 billion analytic
events—50 terabytes of data—in support of the more than 175 premium
publisher apps, ad networks and mediators that have enabled Medialets
rich media ad platform for their mobile properties.
14. Medialets is the most widely deployed rich media advertising platform for mobile and connected
devices, enabling the industry’s highest-impact rich media across the broadest array of premium
publishers, ad networks and devices. Leading publishers like CNN, The Daily, Fandango, The New
York Times, Pandora and The Weather Channel use Medialets to deliver and measure deeply
engaging rich media advertising for the world's biggest brands. Advertisers and agencies choose
Medialets for our ability to enable exceptionally creative ads that take full advantage of native
device capabilities and drive double-digit engagement rates. Visit www.medialets.com or follow
Medialets on Twitter @medialets.
To learn more about this report or Medialets rich media platform for mobile,
contact connect@medialets.com.