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MediaCom- Audi

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IAB Europe
IAB Europe

A weather targeting campaign across media channels including online display resulted in increased engagement and purchase intent.

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1 Audi quattro Weather targeting campaign Source: MediaCom Germany Country: Germany Media agency: MediaCom Creative agency: thjnk & Gingco (online) Partner: several Dates: Dec 2013 ► Insight: ► Weather targeting is a way to minimize your spreading loss. Quattro-Advertisements have a way higher impact when people see and feel the “bad weather”. Therefore MediaCom delivered weather adaptive targeting campaign online, Print, Radio and OoH ► Media innovation: ► Creatives were just delivered when the weather was below a certain degree or showed a certain phenomenon (Snow, rain etc.). Also, the Newsletters were just sent out when weather-conditions were bad ► Media impact: ► 11.7M imp., 80k clicks, 750 test drives (vs 300 planned) ► quattro installations increased by 4% Werbemittelausspielung auf Basis der Wetterbedingungen

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MediaCom- Audi

  • 1. 1 Audi quattro Weather targeting campaign Source: MediaCom Germany Country: Germany Media agency: MediaCom Creative agency: thjnk & Gingco (online) Partner: several Dates: Dec 2013 ► Insight: ► Weather targeting is a way to minimize your spreading loss. Quattro-Advertisements have a way higher impact when people see and feel the “bad weather”. Therefore MediaCom delivered weather adaptive targeting campaign online, Print, Radio and OoH ► Media innovation: ► Creatives were just delivered when the weather was below a certain degree or showed a certain phenomenon (Snow, rain etc.). Also, the Newsletters were just sent out when weather-conditions were bad ► Media impact: ► 11.7M imp., 80k clicks, 750 test drives (vs 300 planned) ► quattro installations increased by 4% Werbemittelausspielung auf Basis der Wetterbedingungen