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Jonathan Southall Sample Portfolio

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Jonathan Southall Sample Portfolio

  1. 1. 3Com Corp. – UK Public Sector Advertising Campaign Four-page spread. First of three articles in GovernmentIT magazine. Overview: Advertising and online campaign targeting Public Sector IT decision makers through GovernmentIT Magazine an online activities. Responsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency and 3Com’s PR Manager to develop and deliver the completed campaign. Jonathan Southall
  2. 2. 3Com Corp. – UK Public Sector Advertising Campaign (continued) Example email and web site pages. Jonathan Southall
  3. 3. 3Com Corp. – Switch to 3Com Channel Marketing Campaign Email and landing page Poster Overview: Channel sales support tools and resources Responsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency to develop and deliver the completed campaign. Jonathan Southall
  4. 4. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued) Image gallery Identity Guidelines Example trade advertisement Jonathan Southall
  5. 5. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued) Product Cheat Sheet Tent Card Partner Resource CD Jonathan Southall
  6. 6. Ingram Micro – Microsoft Vista Launch Example of Direct Mail PC Retail magazine wrap Overview: Campaign to support the launch of Microsoft Vista. Responsibilities: Overall management of the campaign – securing budget from vendors, Microsite managing content collection, copy writing and scheduling email communications. Worked with the agency to deliver the completed campaign. Jonathan Southall
  7. 7. Ingram Micro – Networking Initiative Publication Overview: Quarterly IMNS publication. Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication. Jonathan Southall
  8. 8. Ingram Micro Networking Services – Networking Deals Insert Overview: Insert distributed via Ingram Micro publications and Microscope magazine. Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication. Jonathan Southall
  9. 9. Psion Sales Support Pack Overview: Sales support pack for use by partners – distribution, resellers and retailers. Responsibilities: Overall management of the publication – design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication. Jonathan Southall
  10. 10. Psion Gold Support Service Bulletin Example pages Overview: End user publication sent to all Psion gold members. Responsibilities: Overall management of the publication – design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication. Jonathan Southall
  11. 11. Nokia Accreditation Programme Certificate Channel Recruitment Advertisement Accreditation Book Window Sticker Overview: Programme created by Hugh Symons and Nokia to deliver Responsibilities: Design, layout, copy and production and mobile data training and recognition to resellers overall management of marketing execution and collateral distribution Jonathan Southall
  12. 12. Hugh Symons Mobile Data Branding Campaign Example of Channel Advertisement Example of Direct Mail Product Catalogue Responsibilities: Design, layout, copy and overall management of marketing execution and collateral distribution Jonathan Southall
  13. 13. TDK Awareness/Recruitment Campaign – ‘Spy’ Campaign Example mailer Overview: TDK had purchased GreyCell, a data card vendor and Example mobile data ‘surveillance’ pictures wanted to increase awareness of their brand and portfolio and compete directly against Psion Dacom A budget of £20,000 was secured from TDK and the campaign Responsibilities: Concept, design, layout, art directed and copy, comprised of a direct mail awareness campaign with both internal and and overall management of marketing execution and collateral external incentive programmes. distribution Jonathan Southall
  14. 14. Early Advertising and Concepts First Advertisement: Hugh Symons Mobile Data Event Advertisement: and Motorola. Hugh Symons Mobile Data Channel advert. Awareness Advertisement: and sponsoring vendors. Hugh Symons Mobile Data. Channel advert. Channel advert. Concept Advertisement: Hugh Symons Mobile Data and Palm. End user advert. Responsibilities: Creative, design, layout, copy and production and overall management of marketing execution and collateral distribution Jonathan Southall

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