The music video features performers lip syncing and acting out the lyrics about a business system crashing through gestures, props, and dancing around a workplace. It tells the story of the whole business failing through the lyrics. The video and lyrics focus on the concepts of money and business success in an unconventional one-take music video without editing. It subverts expectations by featuring non-stereotypical ethnicities rapping and having the performers in a workplace sing about wanting money and success while not actually working, leading to the downfall of their company.

1. Performance Narrative Conceptual/interpretive
Advert • The performers are lip synching the
lyrics and using gestures and props
to act out the lyrics i.e. the
computer screen held towards the
camera with lyrics
• The people at the work place are
dancing and performing throughout
the video
• The performers are acting out the
lyrics throughout the music video
• The video is the performance of the
whole business system crashing and
this is told through the lyrics
• It is set in a business workplace
therefore relates to the lyrics saying
all they want is money in their
pockets- heading for success
• The video and lyrics are based
around the concept of money and
business success
• It isn’t common to have a one-take
music video without any editing
etc. this makes it a conceptual
video as it isn’t popular in the
commercial world
Subvert • Shift in stereotypical ethnicity in rap
performance and genre
• They're in a working environment
singing about the money and
success they want however none of
the performers are working which
leads to the failing of their company
in the end