Media webcast 2014 food and health survey

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The document provides contact information for inquiries or interviews with experts from the International Food Information Council (IFIC) on their survey resource page. It lists the names and email addresses of two contacts at IFIC, Matt Raymond and Jania Matthews, as well as IFIC's phone number. It also provides IFIC's website, Twitter, and Facebook pages where additional survey resources and information can be found.

Food Technology Business

For Inquiries/Interviews with Experts:
– Matt Raymond (raymond@ific.org)
– Jania Matthews (matthews@ific.org)
– Phone: 202.296.6540
The Survey Resource Page is available at:
www.foodinsight.org
Twitter: @IFICMedia @FoodInsight
Facebook: www.facebook.com/foodinsight

The modern marketing department has an overwhelming responsibility. In many ways, the deck is stacked against marketers. Demands from the c-suite to demonstrate ROI on marketing spend is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments where these employees engage directly with customers and consequently have a deeper knowledge of the customer’s buying journey. The modern marketing department is undergoing a transformation whereby the marketing function can no longer be considered the sole responsibility of one department called marketing. Enterprise-wide marketing is not an option. The modern marketer must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand. Bernie Borges, a Futurist and Social Business Strategist offers a framework for any business to implement an organization-wide marketing plan.

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