Lesson3 ad-persuasive lang techs2
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This document discusses linguistic techniques used in persuasive language and advertising. It notes that ungrammatical structures help create an informal tone, using "I" creates intimacy with the audience, exaggeration makes advertisements stand out and can be humorous, eye-catching titles and names make ads less forgettable, and imperatives make the ad seem important by using words like "must", "have to", and "need to".
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Lesson3 ad-persuasive lang techs2
- 1. Media Studies Advertising 2
- 2. Linguistic Techniques- Persuasive Language Ungrammatical structures- help to created an informal, conversational and relaxed tone in an advert, as if a friend talking to you
- 3. Linguistic Techniques- Persuasive Language Use of “I” (the personal pronoun)- creates a tone of intimacy and understanding with audience, a shared feeling <iframe width="640" height="360" src="http://www.you
- 4. Linguistic Techniques- Persuasive Language Exaggeration- very useful in order to make the advertisement stand out, can also be used for humour
- 5. Linguistic Techniques- Persuasive Language Eye-catching titles/brand names/words-makes it stand out and less forgettable e.g. Google, Xerox, Flickr
- 6. Linguistic Techniques- Persuasive Language Imperatives- make the advertisement seem extremely important- use of words such “must”, “have to” , “need to”
- 7. Linguistic Techniques- Persuasive Language Imperatives- make the advertisement seem extremely important- use of words such “must”, “have to” , “need to”