Media seminar Research Article Review
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Mapping the role of media in shaping the misrepresentation and misconception about the Muslim Community in Manipur. This presentation is based on Review of a research Article.
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3) Uses and gratification theory which says individuals use media actively to fulfill different needs like diversion, relationships, identity and surveillance.
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The document discusses audience theory and how audiences interact with media texts. It describes several models of audience theory:
1) The hypodermic needle model from the 1920s which suggests audiences passively accept media messages.
2) The two-step flow model which challenges the hypodermic needle model by suggesting information flows from media to opinion leaders and then to other groups.
3) Uses and gratification theory which says individuals use media actively to fulfill different needs like diversion, social interaction, identity, and information.
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The document discusses audience theory and how audiences interact with media texts. It describes several models of audience theory:
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2) The two-step flow model which proposes information flows from media to opinion leaders and then to less active groups.
3) Uses and gratification theory which says individuals use media actively to fulfill different needs like diversion, relationships, identity and surveillance.
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The document discusses several theories of media effects, including the hypodermic needle model which assumes people passively absorb media content, the minimal effects model which argues media has little direct impact, and cultivation theory which posits media have gradual, subtle effects over time by socializing viewers. It also covers agenda-setting theory and how media influence what issues the public considers important through selection and emphasis of topics. Framing theory is introduced as how media shape how people think about issues through presentation techniques. Examples are given of different frames used in news coverage of a rat biting incident.
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Agenda Setting theory, a subsidy of Communication theory. This will enable you to get full understanding of the agenda concept.
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https://drive.google.com/file/d/1CN9gew453uO9dYQR0EWsO8qwNOaJPJGr/view?usp=sharing
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This document discusses the relationship between media producers and audiences. It begins by discussing how we should think about what people do with media rather than what media do to people. It then discusses two main concerns regarding how audiences engage with media texts: whether texts have a single meaning or multiple meanings, and what factors need to be considered in understanding a text's meanings. The document goes on to explain four communication theories - the hypodermic needle theory, reinforcement theory, uses and gratification theory, and two-step flow theory. It provides a brief overview of each theory, including their perspectives on audiences and influence.
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- Mediation of religion refers to religion's presence in media, while mediatisation means religious practices adopting media logic.
- Religion is now more commonly experienced through media as a vehicle for messages, new language, and environment.
- Exposure in popular culture has led to more casual forms of religion and spirituality as well as commercialization of religious messages.
- The seminar discussed definitions of religion and how mediatization has influenced certain groups to adopt more extreme online tactics.
Summary
Moral panics are social overreactions to perceived threats to societal values. They have five characteristics and three types. Moral panics reinforce social order by regulating non-conforming behaviors. The media plays a key role by using fear-inducing language and disproportionate coverage that fuels public panic. Educators must teach media literacy to help students critically analyze biased and misleading media portrayals and prevent the internalization of panicked viewpoints.
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This document summarizes a research study on the relationship between social media usage and political views. The researchers conducted a survey of college students to measure their use of social media for political expression and their latitude of acceptance of different political views. They hypothesized that greater social media use for politics would be correlated with a smaller latitude of acceptance. The survey included questions from Sherif and Hovland's Ordered Alternatives questionnaire to measure latitude of acceptance as the dependent variable. The literature review discussed previous research on polarization from opinionated news and social media use for civic engagement.
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Evolution of Communication Theories.pptx
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
Uses of Content Analysis in Mass Media Research.pptx
Over the past decade, the symbols and messages contained in the mass media have become increasingly popular research topics in both the academic sector and the private sector.
These five purposes illustrates some ways in which this technique can be applied.
How Digital Media Alter Concepts of Authority and Expertise: Understanding “F...
Renee Hobbs talks with Italian journalists and scholars about how digital and media literacy can address the problem of "fake news"
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Brief history of media studies
This document provides a timeline and overview of major approaches in media studies from the 1940s to the 1970s. It discusses functionalism in the 1940s which looked at how media influences society. In the 1960s, effects studies examined media influence on individuals, and cultivation theory argued media has small gradual effects. Critical theory in the 1960s viewed media as "dumbing down" audiences. Uses and gratifications theory in the 1970s saw audiences as active in using media to fulfill needs. Media ecology emerged in the 1970s and examined how media shapes society.
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- 1. Presentation of Media Seminar Journal of media studies Vol.32 January 2017,115-132 Submitted to: Dr. Nasim Ishaq Reviewed By: Ayesha Adnan
- 2. Media Seminar BSCS-304 ARTICLE: Mapping the role of media in shaping the misrepresentations and misconception about the Muslim community in Manipur. Researcher: Chingiz Khan
- 3. Introduction: An overview of crucial role of media for Muslims in Manipur, India. In this article three areas have been discussed: → Muslims →Media → Manipur Three different misinterpreted issues by media are explored. Rationale: To make media to tackle the issues of Muslims with greater understanding.
- 4. KEY POINTS Media play significant role in “meaning making”. (Lewis) Muslims in Manipur are slaves and Bangladeshis who came Manipur around eleven persons to serve Maharaja of Manipur (Naharolgi Thoudang)
- 5. Theoretical Framework: “Political Economy theory” has been used in this article. According to this theory, Economic System and political environment affect and influence each other. And according to researcher, Media is biased
- 6. Methodology: The researcher conducted research on three case studies: Linkage of Manipur Muslims with Al-Qaeda. Acquisition of land in the name of National Sports university. Impingement of Ikop lake by some Meitei in the name of religious place
- 7. LITERATURE Review First Case Study: Linkage of Manipur Muslims with Al-Qaeda: Second Case study: Arbitrary Acquisition of land in the name of National Sports University Third case study: Impingement of Ikop lake in the name of Religious place Misconception and misrepresentation about Manipur Muslims by media is one of the source to link them with Al- Qaeda , their joining reports First published in Delhi and then in National newspapers…Manipur security agencies worked on such reports and reached on a conclusion that the news was baseless and wrong, the details of persons are even fictions And Indian media played criticle role in making gaps between communities In this case Media’s perception about Muslims was baseless. It never explored the real matter. Some communities encroach the Ikop lake in the name of religious place. Media played a critical role.
- 8. Findings: The researcher found that distorted news about Muslims, misinterpreted Muslims situation and twisted misinterpreted events all led towards a climate of mistrust. Recommendation : Media needs to tackle the issues of Muslims with greater understandings.